Product Management 101

no certificate
with CEU Certificate*
-
14Lessons
-
20Exams &
Assignments -
820Students
have taken this course -
9Hours
average time -
0.9CEUs
Course Description
Product management is the process of making the right product that solves the right problem for the right person at the right time. The right person is the customer, who along with business and technology, make up the heart of the product management process. It is the process by which a vision or idea becomes a valuable product.
The project manager is an extremely important person in an organization. You will typically find product managers at companies that build software or products for customer or business-to-business use.
The product manager is the CEO of the product. They are responsible for the strategy and roadmap for the product, as well as the team of employees that are involved in every step of making the product.
The product manager has the responsibility of analyzing the markets and watching the competition, and laying out the initial product vision based on his assessments. The project manager has duties that are both strategic and tactical, and must have excellent leadership skills. He must be able to bridge the gaps between the many different teams working on a product, from design and engineering to sales and marketing.
Let's think of Apple, Inc. It has several products, such as the iPhone, iPad, iTunes, Apple TV, and more. Each one of those products has one product manager that guides the product process from origination to completion. In the case of the iPhone, the project manager will have thousands of employees under him, including many junior project managers. The project manager will report directly to the CEO. A note, Steve Jobs started out as a project manager, and many project managers advance to top executive roles in their companies, including CEO.
Let's use an example as we discuss project management and its many intricacies.
Company ABC is a tech company that builds software for the service industry. Their client, XYZ Hotels, is a large chain of upscale hotels, and they are looking for a new software program that will help them better manage their hotels. Company ABC will use product management to develop and produce this product.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Introduction to Agile Methodology and Product Management
Lesson 1 Video
Take Survey: Reasons for Taking this Course
Complete: Lesson 1 Assignment
Complete: Exam 1
Lesson 2: The Product Manager Role
Lesson 2 Video
Review 2 Articles: What is the role of a product manager?; Behind Every Great Product The Role of the Product Manager
Complete: Exam 2
Lesson 3: The Scrum Team and ScrumMaster
Lesson 3 Video
Review 2 Articles: Empowering Teams: The ScrumMaster's Role; Scrum Master
Complete: Lesson 3 Assignment
Complete: Exam 3
Lesson 4: Collaborating in the Sprint Meetings
Lesson 4 Video
Review 2 Articles: SIMPLE CHEAT SHEET TO SPRINT PLANNING MEETING; Mastering the art of sprint planning
Complete: Lesson 4 Assignment
Complete: Exam 4
Lesson 5: Common Mistakes of a Product Manager
Lesson 5 Video
Review Article: Five Common Product Manager Mistakes
Complete: Exam 5
Lesson 6: The Product Vision
Lesson 6 Video
Review 3 Articles: 8 Tips for Creating A Compelling Product Vision; The Product Vision Board; How We Write a Product Vision
Complete: Lesson 6 Assignment
Complete: Exam 6
Lessson 7: Techniques for Creating the Vision
Lesson 7 Video
Review 2 Articles: Guideline: Creating a Product Vision ; Building a Product Users Want: From Idea to Backlog with the Vision Board
Complete: Exam 7
Lesson 8: Product Backlogs
Lesson 8 Video
Review 3 Articles: The product backlog: your ultimate to-do list; Build and manage the product backlog; How to Create a Product Backlog: An Agile Experience
Complete: Exam 8
Lesson 9: Estimating in Scrum and Managing Quality
Lesson 9 Video
Review Article: Success Story: How to Estimate Quickly and Efficiently?
Complete: Lesson 9 Assignment
Complete: Exam 9
Lesson 10: Planning the Release
Lesson 10 Video
Review 3 Articles: Product Release Planning; How to Write a Product Release Plan; How to Plan a Product-Launch Event
Complete: Exam 10
Lesson 11: The Product Vision and the Minimally Marketed Product
Lesson 11 Video
Review 2 Articles: What Is a Vision Statement?; Best Examples of a Vision Statement
Complete: Exam 11
Lesson 12: Sprint Meetings: Daily Planning and Review
Lesson 12 Video
Review 3 Articles: Sprint Planning Meeting; Effective Sprint Goals; Five steps to an effective sprint retrospective
Complete: Exam 12
Lesson 13: How the PM Role Varies By Company
Lesson 13 Video
Review 2 Articles: 5 Ways the PM Role Varies Across Companies; Evolution of the Product Manager
Complete: Exam 13
Lesson 14: Want to Be a Product Manager?
Lesson 14 Video
Take Poll: How would you rate this course?
Take Survey: Course Comments
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete: Exam 14
Complete: Final Exam
Learning Outcomes
- Define Agile Methodology and Product Management.
- Define the role of the product manager.
- Define the Scrum Team and ScrumMaster.
- Describe collaborating in the sprint meetings.
- Summarize common mistakes of a product manager.
- Define the product vision.
- Summarize techniques for creating the vision.
- Describe product backlogs.
- Summarize estimating techniques in Scrum and Managing Quality.
- Describe the processing involved in planning the release.
- Describe sprint meetings.
- Describe how the PM role varies by company, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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No. of courses | 500+ |
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No. of courses | 500+ |