Online Class: Marketing for Small Business 101

This course offers fresh insights to many marketing issues that you may otherwise dismiss, but which will help you to create your marketing plan for a successful launch.

$95.00
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$120.00
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$120.00 (with CEU Certificate)
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  • 15
    Lessons
  • 17
    Exams &
    Assignments
  • 1,533
    Students
    have taken this course
  • 7
    Hours
    average time
  • 0.7
    CEUs
 
 
 

Course Description

Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business. 

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.26 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(888 votes)

Lesson 1: Marketing Yourself

10 Points
You must learn to sell and market yourself everywhere you go, and at all times.
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: Why this Course?
  • Assessment: Lesson 1 Exam

Lesson 2: Marketing Your Company - Basics

8 Points
When you initially start your business, there are marketing basics that you will need to implement in order to get running in your community, and in your market.
  • Lesson 2 Video
  • Assessment: Lesson 2 Exam

Lesson 3: Networking and Marketing To Your Local Community

8 Points
Networking and marketing to your local community is an artful blend of community relations and community involvement. This lesson is designed to help you get started within your local community.
  • Lesson 3 Video
  • Assessment: Lesson 3 Exam

Lesson 4: Networking and Marketing to Your Region and State

9 Points
At all levels of business, you will want to designate someone in your marketing department as the go-to person for your company's list building.
  • Lesson 4 Video
  • Assessment: Lesson 4 Exam

Lesson 5: Networking and Marketing to Your National Market

10 Points
This lesson covers the three major components of national marketing for your company.
  • Lesson 5 Video
  • Assessment: Lesson 5 Exam

Lesson 6: Creating and Writing Your Company's Marketing Plan

10 Points
You will need an excellent presentation when speaking with investors or bankers, and this lesson will help you to accomplish your presentation.
  • Lesson 6 Video
  • Assessment: Lesson 6 Exam

Lesson 7: Selling Your Marketing Plan to Investors

8 Points
Investors generally look for upward of 25 percent return on their investment ROI)) per year. You must be able to prove that you and your company/product can give this type of return to attract funding.
  • Lesson 7 Video
  • Assessment: Lesson 7 Exam

Lesson 8: Brick-and-Mortar Business Marketing

6 Points
Consistency is the key to brick and mortar marketing and advertising.
  • Lesson 8 Video
  • Assessment: Lesson 8 Exam

Lesson 9: Online Business Marketing

9 Points
This lesson is about updating what you already know about online marketing, and expanding your knowledge of upcoming trends in the marketplace.
  • Lesson 9 Video
  • Assessment: Lesson 9 Exam

Lesson 10: Marketing and Advertising

9 Points
Marketing and advertising principles work hand-in-hand with your sales team and will ultimately affect your bottom line. This lesson covers some of the basics for your business's marketing and advertising needs.
  • Lesson 10 Video
  • Assessment: Lesson 10 Exam

Lesson 11: Radio, Television and Other Marketing

8 Points
Ad avenues previously closed to new and upstart businesses, because they were so prohibitively expensive, are now open and much more affordable to new businesses.
  • Lesson 11 Video
  • Assessment: Lesson 11 Exam

Lesson 12: Marketing to Social Networks

7 Points
The majority of the "big" social networks have become household names to a majority of the online community.
  • Lesson 12 Video
  • Assessment: Lesson 12 Exam

Lesson 13: Expanding Your Business Into International Markets

7 Points
A good approach to international marketing is to emphasize an agreement or business position that yields a mutual gain, so that trust is built between parties, and contracts become viable for everyone involved.
  • Lesson 13 Video
  • Assessment: Lesson 13 Exam

Lesson 14: Customer Relationship Management

9 Points
To pull out ahead of your competitors today, you must find a way to give more service, not less, to your customers.
  • Lesson 14 Video
  • Assessment: Lesson 14 Exam

Lesson 15: Budgeting for Your Company's Marketing

53 Points
Budgeting for your company's marketing is one of the more detailed and dreaded aspects of starting a business.
  • Lesson 15 Video
  • Lesson discussions: Let us know what you think of this course; Program Evaluation Follow-up Survey (End of Course); Course Comments; Course Comments
  • Assessment: Lesson 15 Exam
  • Assessment: The Final Exam
171
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Marketing Yourself
  • Marketing Your Company - Basics
  • Networking and Marketing To Your Local Community
  • Networking and Marketing To Your Region and State
  • Networking and Marketing To Your National Market
  • Creating and Writing Your Company's Marketing Plan
  • Selling Your Marketing Plan To Investors
  • Brick and Mortar Business Marketing
  • Online Business Marketing
  • Marketing and Advertising
  • Radio, Television and Other Marketing
  • Marketing To Social Networks
  • Expanding Your Business Into International Markets
  • Customer Relationship Management
  • Budgeting For Your Company's Marketing
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Marketing for Small Business 101
Course Number: 7550395
Lessons Rating: 4.26 / 5 Stars (888 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Available across all 50 U.S. states, this course includes key regions such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also open in major English-speaking countries, including Australia, Canada, the UK, and Ireland.
Last Updated: February 2024
Course Type: Self-Paced, Online Class
CEU Value: 0.7 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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