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Marketing for Small Business 101


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Course Description

 


Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business.   

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

  • Completely Online
  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Marketing Yourself
  • Marketing Your Company - Basics
  • Networking and Marketing To Your Local Community
  • Networking and Marketing To Your Region and State
  • Networking and Marketing To Your National Market
  • Creating and Writing Your Company's Marketing Plan
  • Selling Your Marketing Plan To Investors
  • Brick and Mortar Business Marketing
  • Online Business Marketing
  • Marketing and Advertising
  • Radio, Television and Other Marketing
  • Marketing To Social Networks
  • Expanding Your Business Into International Markets
  • Customer Relationship Management
  • Budgeting For Your Company's Marketin, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 
 

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Course Lessons

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Lesson 1: Marketing Yourself

You must learn to sell and market yourself everywhere you go, and at all times. 15 Total Points
  • Review Article: How to Market Yourself
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Exam

Lesson 2: Marketing Your Company - Basics

When you initially start your business, there are marketing basics that you will need to implement in order to get running in your community, and in your market. 8 Total Points
  • Review 2 Articles: DBA-Doing Business AS; Business Cards
  • Complete: Lesson 2 Exam

Lesson 3: Networking and Marketing To Your Local Community

Networking and marketing to your local community is an artful blend of community relations and community involvement. This lesson is designed to help you get started within your local community. 18 Total Points
  • Review 4 Articles: Chamber of Commerce; Business Advertising; US Chamber of Commerce; Score
  • Complete: Lesson 3 Assignment
  • Complete: Lesson 3 Exam

Lesson 4: Networking and Marketing to Your Region and State

At all levels of business, you will want to designate someone in your marketing department as the go-to person for your company's list building. 19 Total Points
  • Review 6 Articles: Non-Profit Organizations; Campus Career Center ; List Building Resource; ACT 2010 ; Infusionsoft ; AWeber
  • Complete: Lesson 4 Assignment
  • Complete: Lesson 4 Exam

Lesson 5: Networking and Marketing to Your National Market

This lesson covers the three major components of national marketing for your company. 10 Total Points
  • Review 2 Articles: Niche Marketing; Developing your Brand Strategy
  • Complete: Lesson 5 Exam

Lesson 6: Creating and Writing Your Company's Marketing Plan

You will need an excellent presentation when speaking with investors or bankers, and this lesson will help you to accomplish your presentation. 10 Total Points
  • Review 5 Articles: Marketing Plan; How To Write a Marketing Plan; Writing a Basic Marketing Plan; lexis nexis ; BBB
  • Complete: Lesson 6 Exam

Lesson 7: Selling Your Marketing Plan to Investors

Investors generally look for upward of 25 percent return on their investment ROI)) per year. You must be able to prove that you and your company/product can give this type of return to attract funding. 8 Total Points
  • Review 3 Articles: Angel Investors; Business News; Dale Carnegie/ motivational speaker
  • Complete: Lesson 7 Exam

Lesson 8: Brick-and-Mortar Business Marketing

Consistency is the key to brick and mortar marketing and advertising. 6 Total Points
  • Review Article: Direct Marketing
  • Complete: Lesson 8 Exam

Lesson 9: Online Business Marketing

This lesson is about updating what you already know about online marketing, and expanding your knowledge of upcoming trends in the marketplace. 9 Total Points
  • Review 5 Articles: Online Marketing; The Webinar; Cloud Computing; Making a Webinar ; Constant Contact
  • Complete: Lesson 9 Exam

Lesson 10: Marketing and Advertising

Marketing and advertising principles work hand-in-hand with your sales team and will ultimately affect your bottom line. This lesson covers some of the basics for your business's marketing and advertising needs. 9 Total Points
  • Review 4 Articles: Government Guide; Small Business Advertising; AdSense; Text-Link-Ads
  • Complete: Lesson 10 Exam

Lesson 11: Radio, Television and Other Marketing

Ad avenues previously closed to new and upstart businesses, because they were so prohibitively expensive, are now open and much more affordable to new businesses. 8 Total Points
  • Review 3 Articles: Voice Marketing; Radio Advertising; Advertising Rates
  • Complete: Lesson 11 Exam

Lesson 12: Marketing to Social Networks

The majority of the "big" social networks have become household names to a majority of the online community. 7 Total Points
  • Review 4 Articles: Social Networks; Social Network Marketing: What Works?; Blog Marketing.; WorldPress
  • Complete: Lesson 12 Exam

Lesson 13: Expanding Your Business Into International Markets

A good approach to international marketing is to emphasize an agreement or business position that yields a mutual gain, so that trust is built between parties, and contracts become viable for everyone involved. 7 Total Points
  • Review Article: International Negotiations
  • Complete: Lesson 13 Exam

Lesson 14: Customer Relationship Management

To pull out ahead of your competitors today, you must find a way to give more service, not less, to your customers. 9 Total Points
  • Review 3 Articles: CRM; Voice Broadcasting; CRM Article
  • Complete: Lesson 14 Exam

Lesson 15: Budgeting for Your Company's Marketing

Budgeting for your company's marketing is one of the more detailed and dreaded aspects of starting a business. 78 Total Points
  • Review 2 Articles: Marketing Budget; Setting a Marketing Budget
  • Take Poll: Let us know what you think of this course
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 15 Assignment
  • Complete: Lesson 15 Exam
  • Complete: The Final Exam
221
Total Course Points

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Marketing for Small Business 101
Course Number: 7550395
Languages: English - United States, Canada and other English speaking countries
Category:
Course Type: Professional Development
CEU Value: 1.4 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Staff Instructor
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

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