Advertising, Marketing and Sales Writing

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13

Lessons
27

Exams &
Assignments
12

Hours
average time
1.2

CEUs
2,327

Students
have taken this course

Course Description

There you are, cold-calling yet another sales prospect. Your verbal pitch is pure gold; your prospect is attentive--interested--and seems ready to buy. But just as you're about to close the deal, you hear that eternal refrain:

"Send me something in writing!" And the line goes dead.

What do you do now?

Oh, we're so glad you asked…

This SALES, MARKETING & ADVERTISING WRITING course will demonstrate that virtually every sale depends on the written word…ranging from a three-word caption in a movie poster, to a multi-page booklet that covers every conceivable aspect of a product. It will also demonstrate that when used properly, the written word can be your least expensive yet hardest-working employee, willing to work in any number of formats to bring in millions in revenue. When used improperly…or not used at all…the written word can cost you millions. The ability to write all three subjects effectively is crucial to success in any business…and, in fact, life itself…for what is a resume if not an ‘advertisement' for oneself? While Sales, Marketing, and Advertising are often considered separate entities within the business world, they do in fact influence each other, and are dependent on each other. Without properly written Marketing materials, crucial time and resources are lost as a product or service is presented to the wrong consumers….or the right consumers in the wrong manner.

Without effective Advertising copy, consumers are oblivious to the product or service's existence…or, worse, notice it in a negative light. A savvy sales professional may be able to initiate a sale through mere spoken words, but without well-written sales materials to back them up, such sales will be few, and the company ‘dies on the vine' for lack of income.

Proper business writing can, and should, combine these three elements. But since these three crucial business elements tend to flow sequentially--a product or service is marketed, then advertised, then sold--the course will duplicate this ‘flow', with examples of marketing writing, advertising copy, and sales materials. We will define each element and its influence and dependence on the others, then demonstrate its place in the business cycle. We will show you the words to use, and as many formats as possible.

Mastery of these three elements of business writing will ensure you're a creative employee that your company can't afford to lose, or will ensure that your own business soars to the top. It can also enhance your life in other ways--the properly written ‘personal ad' might just catch the attention of ‘Mr. or Ms. Right'!

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(1,196 votes)

Lesson 1: An Overview Of Marketing, Advertising, and Sales Writing

Press releases. Business Cards. Newletters. Brochures. Websites. Promotional kits. Speeches. Video scripts. So many formats are crucial to the survival and growth of any business. All of them depend on the written word. 11 Total Points

Lesson 1 Video
Complete Assignment: An Introduction
Complete Exam: Lesson 1 : An Overview Of Marketing, Advertising and Sales Writing

Lesson 2 : Marketing: What NOT to Write

Before we examine what you can write to promote yourself or your business, let's examine what you can't (or shouldn't) write, if your business is to survive. 30 Total Points

Lesson 2 Video
Review 2 Articles: Environmentally Friendly; U.S. Trademark Office
Complete: Lesson 2 Assignment: Detecting Infringement and Deception
Complete Exam: Lesson 2 : Marketing: What NOT to write

Lesson 3: Marketing Writing: The Most Important Thing to Write

The most important thing to write from a marketing standpoint is a plan. 30 Total Points

Lesson 3 Video
Review 3 Articles: Entrepreneur.com - article on marketing; How to Write a Market Plan; Web Writing and Marketing Tips
Complete: Lesson 3 Assignment: The Importance of a Marketing Plan
Complete Exam: Lesson 3 : Marketing Writing: The Most Important Thing To Write

Lesson 4: Marketing Writing: Low-Cost Strategies

For independent business owners -- especially those just starting out -- it will be imperative to market or promote your product or service as inexpensively as possible. 30 Total Points

Lesson 4 Video
Review 4 Articles: Flyer Templates; How to Write a Press Release; Sample Press Release; Sample Sales Letter
Complete: Lesson 4 Assignment: Using the Reverse Pyramid Style
Complete Exam: Lesson 4 : Marketing Writing: Low Cost Strategies

Lesson 5: Marketing Writing: Internet Strategies

It has already been mentioned that every marketing document you create should be saved as a Microsoft Word or PDF File, to be included with your Internet Marketing. 30 Total Points

Lesson 5 Video
Review Article: Rules for designing a Website
Complete: Lesson 5 Assignment: Importance of Having Website
Complete Exam: Lesson 5 : Marketing Writing: Internet Strategies

Lesson 6: Advertising: Print Media

The writing involved in advertisements is called "Copy" -- a short, convenient business term. Not everyone agrees on what it is, but everyone agrees on what it must do: Sell. 30 Total Points

Lesson 6 Video
Review 2 Articles: Advertising Media Planning; Tips on Writing Copy
Complete: Lesson 6 Assignment: Practicing Writing Copy for Print
Complete Exam: Lesson 6 : Advertising: Print Media

Lesson 7: Advertising Writing: Radio

"Radio is on its way out," doomsayers have proclaimed for years now, even as far back as the beginning of television advertising. Indeed, new formats and technologies are changing the face of radio, yet here it still is. 30 Total Points

Lesson 7 Video
Review 3 Articles: 4 Keys to Radio Advertising; Creating Great.Radio Ads; Sample radio scripts
Complete: Lesson 7 Assignment: Writing Radio Scripts
Complete Exam: Lesson 7 : Advertising Writing: Radio

Lesson 8: Advertising Writing: Television

If you're writing for a company that requires copy for television ads, or if your own company is ready to put an ad on television, pat yourself on the back for getting this far. You're in the big leagues now. 30 Total Points

Lesson 8 Video
Review 3 Articles: 10 Essentials to an Effective TV Commercial; Television Advertising Pros and Cons; Television Commercial Examples
Complete: Lesson 8 Assignment: Studying Television Advertisements
Complete Exam: Lesson 8 : Advertising Writing: Television

Lesson 9: Advertising Writing: Miscellaneous Mediums

Thus far, we have discussed the most common forms of marketing and advertising writing: print, Internet, radio, and television. 30 Total Points

Lesson 9 Video
Review 3 Articles: More information about telemarketing; Newspaper Advertising; Yahoo writing tips group
Complete: Lesson 9 Assignment: Additional Advertising Avenues
Complete Exam: Lesson 9: Advertising Writing: Miscellaneous Mediums

Lesson 10: Sales Writing: Materials For Sales Professionals

While many people feel that salesmen are perfect self-starters that can fearlessly sell ham to rabbis and refrigerators to Eskimos, it's simply not true. 29 Total Points

Lesson 10 Video
Review 3 Articles: Choose Your Words Carefully; Recruitment Ads; Sales Copy Writing Services
Complete: Lesson 10 Assignment: Identifying Sales Classified Ads
Complete Exam: Lesson 10: Sales Writing: Materials For Sales Professionals

Lesson 11: Sales Writing: Speeches & Demonstrations

Virtually no one has ever made a speech without the overall goal of selling something from it; not necessarily a product, but perhaps a candidacy, or a point of view. 30 Total Points

Lesson 11 Video
Review 2 Articles: Presentation Tips from Steve Jobs; Speech Writing Tips
Complete: Lesson 11 Assignment: Writing for the Audience
Complete Exam: Lesson 11: Sales Writing: Speeches & Demonstrations

Lesson 12: Sales Writing: The Guarantee

You've no doubt seen this, or variations thereof, on most every product you've purchased. There are two primary reasons for the guarantee. 30 Total Points

Lesson 12 Video
Review 3 Articles: 10 Secrets for Effective Brochures; How to Use Guarantees to Increase Sales; Powerpoint: Presentation Tips
Complete: Lesson 12 Assignment: Researching Guarantees
Complete Exam: Lesson 12: Sales Writing: The Guarantee

Lesson 13: What You've Learned & Where to Learn More

The amount of additional information available on Marketing, Advertising, and Sales is already enough to fill a bookstore, and the subjects continue to grow, expand, and evolve. 92 Total Points

Lesson 13 Video
Review 2 Articles: National Mail Order Association; Public Relations Society of America
Take Poll: Course Completion Poll: Your Thoughts
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete: Lesson 13 Assignment: Putting it all Together
Complete Exam: Lesson 13: Overview II: What you’ve learned & Where to learn more
Complete: The Final Exam

432

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Identify the differences between marketing, advertising and sales writing.
Identify what not to write when creating marketing materials.
Identify the most important elements to write when creating marketing materials.
Write effectively for different mediums: print media, television, radio, and Internet, and
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Advertising, Marketing and Sales Writing

Course Number: 9770552

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Business > Marketing and Sales Courses

Course Type: General Education (Self-Paced, Online Class)

CEU Value: 1.2 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams

Instructor: Dana Kristan

Syllabus: View Syllabus

Duration: Continuous: Enroll anytime!

Course Fee: $65.00 (no CEU Certification) || with Online CEU Certification: $90.00

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Student Testimonials

"Really enjoyed working with the instructor." -- Maurice K.
"All of the course was most helpful to me because of what I do. The instructor was great! I don't recall ever a time I had a question and she wasn't there." -- Quanda G.
"I enjoyed the experience." -- Jane R.
"It was all very helpful." -- Julie R.
"Loved the course as I have all of my UniversalClass courses...EXCELLENT instructor!" -- Donna N.
"This was such a great class. It was thorough. I highly recommend this for any marketing professional. I feel so blessed to have taken this awesome course." -- Cynthia B.
"Very good course. It sums up everything very clear." -- Melanie B.
View More Testimonials...

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