Online Class: Advertising, Marketing and Sales Writing

Course Lessons

• Lesson 1: An Overview Of Marketing, Advertising, and Sales Writing

  Press releases. Business Cards. Newletters. Brochures. Websites. Promotional kits. Speeches. Video scripts. So many formats are crucial to the survival and growth of any business. All of them depend on the written word.

• Lesson 2 : Marketing: What NOT to Write

  Before we examine what you can write to promote yourself or your business, let's examine what you can't (or shouldn't) write, if your business is to survive.

• Lesson 3: Marketing Writing: The Most Important Thing to Write

  The most important thing to write from a marketing standpoint is a plan.

• Lesson 4: Marketing Writing: Low-Cost Strategies

  For independent business owners -- especially those just starting out -- it'll probably be imperative to market or promote your product or service as inexpensively as possible.

• Lesson 5: Marketing Writing: Internet Strategies

  It has already been mentioned that every marketing document you create should be saved as a Microsoft Word or PDF File, to be included with your Internet Marketing.

• Lesson 6: Advertising: Print Media

  The writing involved in advertisements is called "Copy" -- a short, convenient business term. Not everyone agrees on what it is, but everyone agrees on what it must do: Sell.

• Lesson 7: Advertising Writing: Radio

  "Radio is on its way out," doomsayers have proclaimed for years now, even as far back as the beginning of television advertising. Indeed, new formats and technologies are changing the face of radio, yet here it still is.

• Lesson 8: Advertising Writing: Television

  If you're writing for a company that requires copy for television ads, or if your own company is ready to put an ad on television, pat yourself on the back for getting this far. You're in the big leagues now.

• Lesson 9: Advertising Writing: Miscellaneous Mediums

  Thus far, we have discussed the most common forms of marketing and advertising writing: print, Internet, radio, and television.

• Lesson 10: Sales Writing: Materials For Sales Professionals

  While many people feel that salesmen are perfect self-starters that can fearlessly sell ham to rabbis and refrigerators to Eskimos, it's simply not true.

• Lesson 11: Sales Writing: Speeches & Demonstrations

  Virtually no one has ever made a speech without the overall goal of selling something from it; not necessarily a product, but perhaps a candidacy, or a point of view.

• Lesson 12: Sales Writing: The Guarantee

  You've no doubt seen this, or variations thereof, on most every product you've purchased. There are two primary reasons for the guarantee.

• Lesson 13: Overview II: What You've Learned & Where to Learn More

  The amount of additional information available on Marketing, Advertising, and Sales is already enough to fill a bookstore, and the subjects continue to grow, expand, and evolve.