Advertising, Marketing and Sales Writing

no certificate
with CEU Certificate*
-
13Lessons
-
27Exams &
Assignments -
12Hours
average time -
1.2CEUs
-
2,510Students
have taken this course
Course Description
There you are, cold-calling yet another sales prospect. Your verbal pitch is pure gold; your prospect is attentive--interested--and seems ready to buy. But just as you're about to close the deal, you hear that eternal refrain:
Oh, we're so glad you asked…
This SALES, MARKETING & ADVERTISING WRITING course will demonstrate that virtually every sale depends on the written word…ranging from a three-word caption in a movie poster, to a multi-page booklet that covers every conceivable aspect of a product. It will also demonstrate that when used properly, the written word can be your least expensive yet hardest-working employee, willing to work in any number of formats to bring in millions in revenue. When used improperly…or not used at all…the written word can cost you millions. The ability to write all three subjects effectively is crucial to success in any business…and, in fact, life itself…for what is a resume if not an ‘advertisement' for oneself? While Sales, Marketing, and Advertising are often considered separate entities within the business world, they do in fact influence each other, and are dependent on each other. Without properly written Marketing materials, crucial time and resources are lost as a product or service is presented to the wrong consumers….or the right consumers in the wrong manner.
Without effective Advertising copy, consumers are oblivious to the product or service's existence…or, worse, notice it in a negative light. A savvy sales professional may be able to initiate a sale through mere spoken words, but without well-written sales materials to back them up, such sales will be few, and the company ‘dies on the vine' for lack of income.
Proper business writing can, and should, combine these three elements. But since these three crucial business elements tend to flow sequentially--a product or service is marketed, then advertised, then sold--the course will duplicate this ‘flow', with examples of marketing writing, advertising copy, and sales materials. We will define each element and its influence and dependence on the others, then demonstrate its place in the business cycle. We will show you the words to use, and as many formats as possible.
Mastery of these three elements of business writing will ensure you're a creative employee that your company can't afford to lose, or will ensure that your own business soars to the top.- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: An Overview Of Marketing, Advertising, and Sales Writing
Lesson 1 Video
Complete Assignment: An Introduction
Complete Exam: Lesson 1 : An Overview Of Marketing, Advertising and Sales Writing
Lesson 2 : Marketing: What NOT to Write
Lesson 2 Video
Review Article: Environmentally Friendly
Complete: Lesson 2 Assignment: Detecting Infringement and Deception
Complete Exam: Lesson 2 : Marketing: What NOT to write
Lesson 3: Marketing Writing: The Most Important Thing to Write
Lesson 3 Video
Review Article: How to Write a Market Plan
Complete: Lesson 3 Assignment: The Importance of a Marketing Plan
Complete Exam: Lesson 3 : Marketing Writing: The Most Important Thing To Write
Lesson 4: Marketing Writing: Low-Cost Strategies
Lesson 4 Video
Review 2 Articles: Flyer Templates; How to Write a Press Release
Complete: Lesson 4 Assignment: Using the Reverse Pyramid Style
Complete Exam: Lesson 4 : Marketing Writing: Low Cost Strategies
Lesson 5: Marketing Writing: Internet Strategies
Lesson 5 Video
Complete: Lesson 5 Assignment: Importance of Having Website
Complete Exam: Lesson 5 : Marketing Writing: Internet Strategies
Lesson 6: Advertising: Print Media
Lesson 6 Video
Review Article: Advertising Media Planning
Complete: Lesson 6 Assignment: Practicing Writing Copy for Print
Complete Exam: Lesson 6 : Advertising: Print Media
Lesson 7: Advertising Writing: Radio
Lesson 7 Video
Review 2 Articles: 4 Keys to Radio Advertising; Creating Great.Radio Ads
Complete: Lesson 7 Assignment: Writing Radio Scripts
Complete Exam: Lesson 7 : Advertising Writing: Radio
Lesson 8: Advertising Writing: Television
Lesson 8 Video
Review Article: Television Advertising Pros and Cons
Complete: Lesson 8 Assignment: Studying Television Advertisements
Complete Exam: Lesson 8 : Advertising Writing: Television
Lesson 9: Advertising Writing: Miscellaneous Mediums
Lesson 9 Video
Review Article: Newspaper Advertising
Complete: Lesson 9 Assignment: Additional Advertising Avenues
Complete Exam: Lesson 9: Advertising Writing: Miscellaneous Mediums
Lesson 10: Sales Writing: Materials For Sales Professionals
Lesson 10 Video
Review 2 Articles: Choose Your Words Carefully; Recruitment Ads
Complete: Lesson 10 Assignment: Identifying Sales Classified Ads
Complete Exam: Lesson 10: Sales Writing: Materials For Sales Professionals
Lesson 11: Sales Writing: Speeches & Demonstrations
Lesson 11 Video
Complete: Lesson 11 Assignment: Writing for the Audience
Complete Exam: Lesson 11: Sales Writing: Speeches & Demonstrations
Lesson 12: Sales Writing: The Guarantee
Lesson 12 Video
Review Article: Powerpoint: Presentation Tips
Complete: Lesson 12 Assignment: Researching Guarantees
Complete Exam: Lesson 12: Sales Writing: The Guarantee
Lesson 13: What You've Learned & Where to Learn More
Lesson 13 Video
Take Poll: Course Completion Poll: Your Thoughts
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete: Lesson 13 Assignment: Putting it all Together
Complete Exam: Lesson 13: Overview II: What you’ve learned & Where to learn more
Complete: The Final Exam
Learning Outcomes
- Identify the differences between marketing, advertising and sales writing.
- Identify what not to write when creating marketing materials.
- Identify the most important elements to write when creating marketing materials.
- Write effectively for different mediums: print media, television, radio, and Internet, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Time to complete | 6 months |
No. of courses | 1 course |
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Time to complete | 6 months |
No. of courses | 1 course |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 500+ |
Certificates & CEUs
Includes all 500+ courses
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 500+ |
Student Testimonials
- "Loved the course as I have all of my UniversalClass courses...EXCELLENT instructor!" -- Donna N.
- "This was such a great class. It was thorough. I highly recommend this for any marketing professional. I feel so blessed to have taken this awesome course." -- Cynthia B.
- "Very good course. It sums up everything very clear." -- Melanie B.
- "This course is wonderful! It's the first online course I've taken, and I was apprehensive at first, but I'm happy to say that it was a very positive experience. All the lessons were very helpful. I like the way it's laid out, with different font styles to emphasize the importance of certain information. All the practical examples were very helpful as well, and the exams and assignments were very effective to help make sure we understood the lessons." -- Leslie G.
- "Marketing Writing and low cost strategies is practical and good advice in working with a tight budget, and when starting a business. Although I did enjoy print media, and sales. Also, the essays are the best part of the course. They required research, (and research is very accessible on the internet), and it takes effort. Also, essays are the best way to put in your own words, which helps to get a better grasp on the material (Much more effective than multiple choice). I had fun comparing and contrasting the effectiveness of two commercials for the course. It also got me to think critically of content and timing. I also liked how the instructor recommended reading at end of course. She was also very prompt in getting my grades back on course and essay assignments. I also liked the additional links to the web that pertained to each topic." -- Charles F.
- "Really enjoyed working with the instructor." -- Maurice K.
- "All of the course was most helpful to me because of what I do. The instructor was great! I don't recall ever a time I had a question and she wasn't there." -- Quanda G.
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