Online Class: Advertising Copywriter

This course will give you the knowledge and skills to start out as an entry level copywriter.

Self-Paced, Online Class

Bethel Park Public Library

15

Lessons
31

Exams &
Assignments
16

Hours
average time
1.6

CEUs

Course Description

Unlocking the Power of Persuasion: Your Journey into the World of Copywriting

In an age where words have the power to influence, inspire, and ignite action, copywriting stands as one of the most potent tools in the marketing arsenal. Picture this: you craft a narrative so compelling that it prompts your readers to take the next step, be it making a purchase, subscribing to a service, or simply becoming a believer in a brand. This isn’t just writing; it’s artistry with a purpose. And this course? It's your canvas, brush, and palette.

Dive deep into the world of copywriting with our immersive program, meticulously curated to transform you from a curious enthusiast to a skilled artisan of words.

What's in Store:

Foundations of Copywriting:
- Delve into the intricate tapestry of copywriting. Understand its essence, its impact, and the finesse required to master it.
Tools of the Trade:
- Decode the anatomy of stellar advertisements, dissect the components that make them tick, and grasp the myriad types of headlines that capture attention in an instant.
The Buyer’s Mindset:
- Step into the shoes of the consumer. Understand their psyche, their motivations, and learn how to craft narratives that resonate and compel.
Words that Woo:
- Discover the lexicon of persuasion. Identify words that enthrall and engage, versus those that deter and disengage.
From Print to Pixels:
- Whether it’s crafting compelling print ads, designing riveting web content, or scripting memorable TV and radio ads, we’ve got you covered. Plus, unravel the secrets behind emails that not only get clicked but get remembered.
Blueprint to Your Copywriting Career:
- Navigate the world of copywriting careers. Build a dazzling portfolio, identify potential employers or clients, and strategize your rise in this dynamic field.

This isn’t just another course. It's a journey, an experience, and most importantly, it's your stepping stone to a realm where words wield power. By its conclusion, you won’t just be armed with knowledge; you'll be imbued with the confidence to make your mark in the world of copywriting.

Are you ready to harness the power of words and shape the narratives of tomorrow? Join us, and let’s pen the future together!

Courses Frequently Bought Together:

Business Writing

Report Writing 101

How to Write Case Studies

Areas of Study

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(547 votes)

Lesson 1: Introduction to Copywriting
By the end of this course, you will have mastered the basic strategies and skills needed to work as an advertising copywriter.
Lesson 2: How to Write Advertisements that Grab Attention
To teach you as much as possible, we are going to delve right in and focus on the most important thing that you need to know: how to write an ad.
Lesson 3: Writing Clearly
In the world of advertising, borrowed interest is when you borrow the consumer’s interest in something outside the company.
Lesson 4: Using Words to Sell
The goal of advertising is to sell products and services. Your job as a copywriter is to use words to sell those products and services.
Lesson 5: Things to Do Before You Write
In this lesson, we’re going to show you how research and interpersonal skills get put to work whenever you create advertisements by discussing the steps you need to take and the questions you need to ask before you sit down to write copy.
Lesson 6: Introduction to Direct Mail
Direct mail is comprised of advertisements that you receive in the mailbox outside your house, at the post office, etc. It’s physical, not electronic mail.
Lesson 7: Continuing with Direct Mail
There are several different types of marketing and advertising you can use with direct mail.
Lesson 8: Direct Mail Strategies
In this lesson, we are going to discuss the different strategies.
Lesson 9: Print Advertisements
In this lesson, we are going to discuss other types of print ads. These types of advertisements can appear in magazines, newspapers, and directories.
Lesson 10: Writing Copy for the Web
Although print advertisements are not dead, and you still probably receive a lot of them in your mailbox each week, most campaigns involve the web at some point.
Lesson 11: Email Marketing
The trick for you as a copywriter is learning how to create emails that get opened, read, and then generate response.
Lesson 12: Writing Feature Articles and White Papers
In this lesson, we’re going to explore how to write effective articles and white papers. We’re also going to discuss how to write copy for speeches, as well.
Lesson 13: Writing for TV Commercials, Radio, and Multimedia Presentations
Copywriters write copy for print advertisements every day, but to be able to write a script for a commercial that will be seen nationwide is seen as a mark of success.
Lesson 14: How to Work as a Copywriter
The one thing any potential employer is going to want to see from you when you look for a job as a copywriter is your portfolio.
Lesson 15: What a Copywriter Needs to Know About Graphic Design
A copywriter must be familiar with the different formats of ads (web ads, print ads, direct mail advertisements).

Learning Outcomes

By successfully completing this course, students will be able to:

Describe what an advertising copywriter is.
Demonstrate how to write advertisements that grab attention.
Describe techniques to write clearly and concisely.
Describe preparation procedures before you begin writing.
Describe direct mail advertising.
Recognize direct mail writing strategies.
Describe writing for print advertisements.
Describe writing copy for the web.
Describe writing for email marketing and demonstrate how to do it.
Summarize writing feature articles and white papers.
Describe writing for tv commercials, radio, and multimedia presentations.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Advertising Copywriter

Course Number: 9770460

Lessons Rating: 4.9 / 5 Stars (547 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Writing Help > Writing Improvement

Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.

Last Updated: March 2024

Course Type: Self-Paced, Online Class

CEU Value: 1.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams