Advertising Copywriter

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  • 15
  • 31
    Exams &
  • 16
    average time
  • 1.6

Course Description

By definition, copywriting is the writing of advertisements or publicity materials.   Copywriters write such advertisements and materials with the purpose of generating leads, sales, or creating brand awareness.   This course will give you the knowledge and skills to start out as an entry level copywriter.  

Over the duration of this course, you will learn the strategies for writing effective advertisements, as well as learn to create different types of advertising and marketing copy.  This course will also give you the information you need to start pursuing a career as a copywriter. 

You will learn:

  • The skills and qualifications needed to become a copywriter
  • How to find employment as a copywriter
  • The anatomy of advertisements
  • The elements of advertisements
  • The different types of headlines
  • How to write attention-grabbing, powerful headlines
  • The psychology of a buyer – and how to compel them to buy using your words
  • The words that sell – and those that don't
  • How to write print advertisements, including direct mail sales letters
  • How to write for the web
  • The art of email marketing and crafting emails that actually get opened
  • How to write scripts for TV and radio
  • And more!


The basic strategies and skills needed to work as an advertising copywriter are contained right within this course.  By time you're finished, you will have the knowledge needed to create an impressive portfolio, find an employer or clients, and get to work.   

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1: Introduction to Copywriting

By the end of this course, you will have mastered the basic strategies and skills needed to work as an advertising copywriter. 11 Total Points
  • Review Video: How To Start Your Copywriting Career
  • Take Survey: Reasons for Taking this Course
  • Complete: Assignment 1
  • Complete: Exam 1

Lesson 2: How to Write Advertisements that Grab Attention

To teach you as much as possible, we are going to delve right in and focus on the most important thing that you need to know: how to write an ad. 11 Total Points
  • Review Article: Parts of an ad
  • Review 3 Videos: How to write the script for your advertisement; The Secret to Writing Great Advertising Headlines; Advertising Headlines | Effective Advertising Techniques That Get Results
  • Complete: Assignment 2
  • Complete: Exam 2

Lesson 3: Writing Clearly

In the world of advertising, borrowed interest is when you borrow the consumer?s interest in something outside the company. 11 Total Points
  • Review 3 Videos: Top 10 Ways to Write Clearly and Concisely; Copywriting Secrets -- Writing To Communicate 1 -- How To Write Copy That Sells!; Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy
  • Complete: Assignment 3
  • Complete: Exam 3

Lesson 4: Using Words to Sell

The goal of advertising is to sell products and services. Your job as a copywriter is to use words to sell those products and services. 11 Total Points
  • Review 2 Articles: The 10 Most Powerful Words in Advertising; COPYWRITING WITH LIZZY GOODMAN
  • Review 2 Videos: Marketing Words That Sell Without Really Trying; Episode 28 - How to Decide Copy Length
  • Complete: Assignment 4
  • Complete: Exam 4

Lesson 5: Things to Do Before You Write

In this lesson, we?re going to show you how research and interpersonal skills get put to work whenever you create advertisements by discussing the steps you need to take and the questions you need to ask before you sit down to write copy. 11 Total Points
  • Review 2 Articles: 3 Things You Need to Know Before You Start Writing; 40 Questions You Need to Ask Every Copywriting Client
  • Review 2 Videos: The One Thing You Must Do Before Writing Ad Copy; How to Close More Clients, Write Better Copy and Describe Your
  • Complete: Assignment 5
  • Complete: Exam 5

Lesson 6: Introduction to Direct Mail

Direct mail is comprised of advertisements that you receive in the mailbox outside your house, at the post office, etc. It?s physical, not electronic mail. 11 Total Points
  • Review 5 Articles: Direct Mail Isn't Dead ? Creative Guidelines for Success; Digital Marketers Turning to Direct Mail; Top Five Direct Mail Formats; Types Of Direct Mail Pieces And Their Uses ? Saving Money On Mailing Costs; The 14-Step Formula for Writing the Perfect Sales Letter
  • Review Video: Effective Direct Mail Design: The 10 Elements of a Successful Postcard
  • Complete: Assignment 6
  • Complete: Exam 6

Lesson 7: Continuing with Direct Mail

There are several different types of marketing and advertising you can use with direct mail. 11 Total Points
  • Review 5 Articles: How to write a postcard for maximum response; 7 Tips for Writing Effective Short Copy; More Effective Marketing Copy; 5 Copywriting Tips For Creating Flyers That Work; 12-Step Foolproof Sales Letter Template
  • Complete: Assignment 7
  • Complete: Exam 7

Lesson 8: Direct Mail Strategies

In this lesson, we are going to discuss the different strategies. 11 Total Points
  • Review 3 Articles: 7 Things the Great Copywriters Wish You Knew; Direct Response Copywriting that Boosts Your Profits with Sales Psychology and Time Proven Copywriting Techniques; 8 Super Creative, Crazy Effective Display Ad Ideas
  • Review Video: Emotional Direct Response Copywriting Tips: Direct Mail Strategies
  • Complete: Assignment 8
  • Complete: Exam 8

Lesson 9: Print Advertisements

In this lesson, we are going to discuss other types of print ads. These types of advertisements can appear in magazines, newspapers, and directories. 11 Total Points
  • Review 3 Articles: 33 Powerful And Creative Print Ads That'll Make You Look Twice; How to Write Effective Print Ads; Write Higher Converting Display Ads With These 8 Formulas
  • Review Video: Print Advertising Techniques and Examples
  • Complete: Assignment 9
  • Complete: Exam 9

Lesson 10: Writing Copy for the Web

Although print advertisements are not dead, and you still probably receive a lot of them in your mailbox each week, most campaigns involve the web at some point. 11 Total Points
  • Review 4 Articles: 6 Simple Steps to Writing Seductive Web Copy; 9 Simple Tips for Writing Persuasive Web Content; Write effective website copy; 75 Resources for Writing Incredible Copy that Converts
  • Review 3 Videos: How to write great copy for the web; How to Write Web Copy That Sells; How to Write Content for Web
  • Complete: Assignment 10
  • Complete: Exam 10

Lesson 11: Email Marketing

The trick for you as a copywriter is learning how to create emails that get opened, read, and then generate response. 11 Total Points
  • Review 3 Articles: How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy; 10 Commandments of Email Copywriting; Simple But Effective Copywriting Tips For Email Marketing
  • Review 2 Videos: 1 Copywriting Technique to Double Your Sales with Email Marketing; The Top 10 Email Copywriters That I Pay Serious Attention to
  • Complete: Assignment 11
  • Complete: Exam 11

Lesson 12: Writing Feature Articles and White Papers

In this lesson, we?re going to explore how to write effective articles and white papers. We?re also going to discuss how to write copy for speeches, as well. 11 Total Points
  • Review Article: Charting Out the Process of Speechwriting
  • Review 3 Videos: How To Write Your Own Feature Article; Writing Feature Articles; Writing Speeches
  • Complete: Assignment 12
  • Complete: Exam 12

Lesson 13: Writing for TV Commercials, Radio, and Multimedia Presentations

Copywriters write copy for print advertisements every day, but to be able to write a script for a commercial that will be seen nationwide is seen as a mark of success. 11 Total Points
  • Review 3 Articles: How to write a 30-second TV commercial script; The Top Ten Keys To Creating Great Radio Ads; SEO Copywriting: How To Write Content For People and Optimize For Google
  • Review 3 Videos: Dan O'Day - 5 Writing tips - How to write a commercial; How to Write a Script for a Commercial; Best Radio Ads Commercial Samples
  • Complete: Assignment 13
  • Complete: Exam 13

Lesson 14: How to Work as a Copywriter

The one thing any potential employer is going to want to see from you when you look for a job as a copywriter is your portfolio. 11 Total Points
  • Review 3 Articles: Content and Search Engine Success Factors; Preparing an Advertising Portfolio of Spec Ads; How To Build A Winning Copywriter Portfolio From Scratch
  • Review 2 Videos: How To Build A Copywriting Portfolio Without Experience; How To Get Your First Copywriting Job
  • Complete: Assignment 14
  • Complete: Exam 14

Lesson 15: What a Copywriter Needs to Know About Graphic Design

A copywriter must be familiar with the different formats of ads (web ads, print ads, direct mail advertisements). 86 Total Points
  • Take Poll: End of Course Poll
  • Take Survey: Course Comments
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Assignment 15
  • Complete: Exam 15
  • Complete: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what an advertising copywriter is.
  • Demonstrate how to write advertisements that grab attention.
  • Describe techniques to write clearly and concisely.
  • Describe preparation procedures before you begin writing.
  • Describe direct mail advertising.
  • Recognize direct mail writing strategies.
  • Describe writing for print advertisements.
  • Describe writing copy for the web.
  • Describe writing for email marketing and demonstrate how to do it.
  • Summarize writing feature articles and white papers.
  • Describe writing for tv commercials, radio, and multimedia presentations, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Advertising Copywriter
Course Number: 9770460
Course Requirements: View Course Requirements
Languages: English - United States, Canada and other English speaking countries
Course Type: Professional Development (Self-Paced, Online Class)
CEU Value: 1.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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