Online Class: Advertising Copywriter

no certificate
with CEU Certificate*
-
15Lessons
-
31Exams &
Assignments -
432Students
have taken this course -
16Hours
average time -
1.6CEUs
Course Description
Unlocking the Power of Persuasion: Your Journey into the World of Copywriting
In an age where words have the power to influence, inspire, and ignite action, copywriting stands as one of the most potent tools in the marketing arsenal. Picture this: you craft a narrative so compelling that it prompts your readers to take the next step, be it making a purchase, subscribing to a service, or simply becoming a believer in a brand. This isn’t just writing; it’s artistry with a purpose. And this course? It's your canvas, brush, and palette.
Dive deep into the world of copywriting with our immersive program, meticulously curated to transform you from a curious enthusiast to a skilled artisan of words.
What's in Store:
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Foundations of Copywriting:
- Delve into the intricate tapestry of copywriting. Understand its essence, its impact, and the finesse required to master it.
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Tools of the Trade:
- Decode the anatomy of stellar advertisements, dissect the components that make them tick, and grasp the myriad types of headlines that capture attention in an instant.
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The Buyer’s Mindset:
- Step into the shoes of the consumer. Understand their psyche, their motivations, and learn how to craft narratives that resonate and compel.
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Words that Woo:
- Discover the lexicon of persuasion. Identify words that enthrall and engage, versus those that deter and disengage.
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From Print to Pixels:
- Whether it’s crafting compelling print ads, designing riveting web content, or scripting memorable TV and radio ads, we’ve got you covered. Plus, unravel the secrets behind emails that not only get clicked but get remembered.
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Blueprint to Your Copywriting Career:
- Navigate the world of copywriting careers. Build a dazzling portfolio, identify potential employers or clients, and strategize your rise in this dynamic field.
This isn’t just another course. It's a journey, an experience, and most importantly, it's your stepping stone to a realm where words wield power. By its conclusion, you won’t just be armed with knowledge; you'll be imbued with the confidence to make your mark in the world of copywriting.
Are you ready to harness the power of words and shape the narratives of tomorrow? Join us, and let’s pen the future together!
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Introduction to Copywriting
Lesson discussions: Reasons for Taking this Course
Complete: Assignment 1
Assessment: Exam 1
Lesson 2: How to Write Advertisements that Grab Attention
Complete: Assignment 2
Assessment: Exam 2
Lesson 3: Writing Clearly
Complete: Assignment 3
Assessment: Exam 3
Lesson 4: Using Words to Sell
Complete: Assignment 4
Assessment: Exam 4
Lesson 5: Things to Do Before You Write
Complete: Assignment 5
Assessment: Exam 5
Lesson 6: Introduction to Direct Mail
Complete: Assignment 6
Assessment: Exam 6
Lesson 7: Continuing with Direct Mail
Complete: Assignment 7
Assessment: Exam 7
Lesson 8: Direct Mail Strategies
Complete: Assignment 8
Assessment: Exam 8
Lesson 9: Print Advertisements
Complete: Assignment 9
Assessment: Exam 9
Lesson 10: Writing Copy for the Web
Complete: Assignment 10
Assessment: Exam 10
Lesson 11: Email Marketing
Complete: Assignment 11
Assessment: Exam 11
Lesson 12: Writing Feature Articles and White Papers
Complete: Assignment 12
Assessment: Exam 12
Lesson 13: Writing for TV Commercials, Radio, and Multimedia Presentations
Complete: Assignment 13
Assessment: Exam 13
Lesson 14: How to Work as a Copywriter
Complete: Assignment 14
Assessment: Exam 14
Lesson 15: What a Copywriter Needs to Know About Graphic Design
Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
Complete: Assignment 15
Assessment: Exam 15
Assessment: The Final Exam
Learning Outcomes
- Describe what an advertising copywriter is.
- Demonstrate how to write advertisements that grab attention.
- Describe techniques to write clearly and concisely.
- Describe preparation procedures before you begin writing.
- Describe direct mail advertising.
- Recognize direct mail writing strategies.
- Describe writing for print advertisements.
- Describe writing copy for the web.
- Describe writing for email marketing and demonstrate how to do it.
- Summarize writing feature articles and white papers.
- Describe writing for tv commercials, radio, and multimedia presentations.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Choose Your Subscription Plan
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Includes certificate | X |
Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
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