Online Class: Advertising Copywriter

This course will give you the knowledge and skills to start out as an entry level copywriter.

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  • 15
  • 31
    Exams &
  • 258
    have taken this course
  • 16
    average time
  • 1.6

Course Description

By definition, copywriting is the writing of advertisements or publicity materials.   Copywriters write such advertisements and materials with the purpose of generating leads, sales, or creating brand awareness.   This course will give you the knowledge and skills to start out as an entry level copywriter.  

Over the duration of this course, you will learn the strategies for writing effective advertisements, as well as learn to create different types of advertising and marketing copy.  This course will also give you the information you need to start pursuing a career as a copywriter. 

You will learn:

  • The skills and qualifications needed to become a copywriter
  • How to find employment as a copywriter
  • The anatomy of advertisements
  • The elements of advertisements
  • The different types of headlines
  • How to write attention-grabbing, powerful headlines
  • The psychology of a buyer – and how to compel them to buy using your words
  • The words that sell – and those that don't
  • How to write print advertisements, including direct mail sales letters
  • How to write for the web
  • The art of email marketing and crafting emails that actually get opened
  • How to write scripts for TV and radio
  • And more!

The basic strategies and skills needed to work as an advertising copywriter are contained right within this course.  By time you're finished, you will have the knowledge needed to create an impressive portfolio, find an employer or clients, and get to work.   

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.9 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(515 votes)

Lesson 1: Introduction to Copywriting

By the end of this course, you will have mastered the basic strategies and skills needed to work as an advertising copywriter. Additional lesson topics: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells; How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often; How to Start Your Copywriting Career 11 Total Points
  • Lesson discussions: Reasons for Taking this Course
  • Complete: Assignment 1
  • Assessment: Exam 1

Lesson 2: How to Write Advertisements that Grab Attention

To teach you as much as possible, we are going to delve right in and focus on the most important thing that you need to know: how to write an ad. Additional lesson topics: How to write the script for your advertisement; Parts of an ad 11 Total Points
  • Complete: Assignment 2
  • Assessment: Exam 2

Lesson 3: Writing Clearly

In the world of advertising, borrowed interest is when you borrow the consumer’s interest in something outside the company. Additional lesson topics: Several Ways to Write Clearly and Concisely; Copywriting Secrets -- Writing to Communicate Several -- How to Write Copy That Sells!; Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy 11 Total Points
  • Complete: Assignment 3
  • Assessment: Exam 3

Lesson 4: Using Words to Sell

The goal of advertising is to sell products and services. Your job as a copywriter is to use words to sell those products and services. Additional lesson topics: Marketing Words That Sell Without Really Trying; The Several Most Powerful Words in Advertising; COPYWRITING WITH LIZZY GOODMAN 11 Total Points
  • Complete: Assignment 4
  • Assessment: Exam 4

Lesson 5: Things to Do Before You Write

In this lesson, we’re going to show you how research and interpersonal skills get put to work whenever you create advertisements by discussing the steps you need to take and the questions you need to ask before you sit down to write copy. Additional lesson topics: The One Thing You Must Do Before Writing Ad Copy; Several Things You Need to Know Before You Start Writing; Several Questions You Need to Ask Every Copywriting Client 11 Total Points
  • Complete: Assignment 5
  • Assessment: Exam 5

Lesson 6: Introduction to Direct Mail

Direct mail is comprised of advertisements that you receive in the mailbox outside your house, at the post office, etc. It’s physical, not electronic mail. Additional lesson topics: Direct Mail Isn't Dead – Creative Guidelines for Success; Five Direct Mail Formats; Effective Direct Mail Design: The Several Elements of a Successful Postcard; Types Of Direct Mail Pieces and Their Uses – Saving Money On Mailing Costs 11 Total Points
  • Complete: Assignment 6
  • Assessment: Exam 6

Lesson 7: Continuing with Direct Mail

There are several different types of marketing and advertising you can use with direct mail. Additional lesson topics: More Effective Marketing Copy; 12-Step Foolproof Sales Letter Template 11 Total Points
  • Complete: Assignment 7
  • Assessment: Exam 7

Lesson 8: Direct Mail Strategies

In this lesson, we are going to discuss the different strategies. Additional lesson topics: 7 Things the Great Copywriters Wish You Knew; Several Lessons Learned from One of the World's Highest-Paid Copywriters Lessons 1-5 ; Direct Response Copywriting that Boosts Your Profits with Sales Psychology and Time Proven Copywriting Techniques; Several Super Creative, Crazy Effective Display Ad Ideas; Emotional Direct Response Copywriting Tips: Direct Mail Strategies 11 Total Points
  • Complete: Assignment 8
  • Assessment: Exam 8

Lesson 9: Print Advertisements

In this lesson, we are going to discuss other types of print ads. These types of advertisements can appear in magazines, newspapers, and directories. Additional lesson topics: 33 Powerful and Creative Print Ads That'll Make You Look Twice; How to Write Effective Print Ads; Write Higher Converting Display Ads With These Several Formulas; Print Advertising Techniques and Examples 11 Total Points
  • Complete: Assignment 9
  • Assessment: Exam 9

Lesson 10: Writing Copy for the Web

Although print advertisements are not dead, and you still probably receive a lot of them in your mailbox each week, most campaigns involve the web at some point. Additional lesson topics: 9 Simple Tips for Writing Persuasive Web Content; Several Simple Steps to Writing Seductive Web Copy; How to write great copy for the web; How to Write Web Copy That Sells; Write effective website copy; 75 Resources for Writing Incredible Copy that Converts; How to Write Content for Web 11 Total Points
  • Complete: Assignment 10
  • Assessment: Exam 10

Lesson 11: Email Marketing

The trick for you as a copywriter is learning how to create emails that get opened, read, and then generate response. Additional lesson topics: The Several Email Copywriters That I Pay Serious Attention to; Several Copywriting Technique to Double Your Sales with Email Marketing; Several Commandments of Email Copywriting; Simple But Effective Copywriting Tips For Email Marketing; How to Write a Marketing Email: Several Tips for Writing Compelling Email Copy 11 Total Points
  • Complete: Assignment 11
  • Assessment: Exam 11

Lesson 12: Writing Feature Articles and White Papers

In this lesson, we’re going to explore how to write effective articles and white papers. We’re also going to discuss how to write copy for speeches, as well. Additional lesson topics: How to Write Your Own Feature Article; Writing Feature Articles; Writing Speeches; Charting Out the Process of Speechwriting 11 Total Points
  • Complete: Assignment 12
  • Assessment: Exam 12

Lesson 13: Writing for TV Commercials, Radio, and Multimedia Presentations

Copywriters write copy for print advertisements every day, but to be able to write a script for a commercial that will be seen nationwide is seen as a mark of success. Additional lesson topics: Best Radio Ads Commercial Samples; SEO Copywriting: How to Write Content For People and Optimize For Google; How to write a 30-second TV commercial script; How to Write a Script for a Commercial; The Ten Keys to Creating Great Radio Ads; Dan O'Day 11 Total Points
  • Complete: Assignment 13
  • Assessment: Exam 13

Lesson 14: How to Work as a Copywriter

The one thing any potential employer is going to want to see from you when you look for a job as a copywriter is your portfolio. Additional lesson topics: How to Get Your First Copywriting Job; How to Build A Winning Copywriter Portfolio From Scratch; Preparing an Advertising Portfolio of Spec Ads; Content and Search Engine Success Factors; How to Build A Copywriting Portfolio Without Experience 11 Total Points
  • Complete: Assignment 14
  • Assessment: Exam 14

Lesson 15: What a Copywriter Needs to Know About Graphic Design

A copywriter must be familiar with the different formats of ads (web ads, print ads, direct mail advertisements). 86 Total Points
  • Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Complete: Assignment 15
  • Assessment: Exam 15
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what an advertising copywriter is.
  • Demonstrate how to write advertisements that grab attention.
  • Describe techniques to write clearly and concisely.
  • Describe preparation procedures before you begin writing.
  • Describe direct mail advertising.
  • Recognize direct mail writing strategies.
  • Describe writing for print advertisements.
  • Describe writing copy for the web.
  • Describe writing for email marketing and demonstrate how to do it.
  • Summarize writing feature articles and white papers.
  • Describe writing for tv commercials, radio, and multimedia presentations.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Advertising Copywriter
Course Number: 9770460
Lessons Rating: 4.9 / 5 Stars (515 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.
Last Updated: February 2022
Course Type: Self-Paced, Online Class
CEU Value: 1.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Course Fee: $95.00 U.S. dollars

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