Online Class: Writing Effective Persuasion
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13Lessons
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19Exams &
Assignments -
1,363Students
have taken this course -
12Hours
average time -
1.2CEUs
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Video Audit
Available
Course Description
The Power of Words: Mastering Persuasive Writing
Words wield power. The right words, strung together with craft and understanding, can change the course of history. They can inspire movements, build enterprises, and even sell the seemingly unsellable. Persuasive writing is the backbone of our civilization's greatest achievements, from stirring political campaigns and influential speeches to groundbreaking marketing and pivotal social movements.
Do captivating orations resonate with you long after they are delivered? Have you ever been intrigued by the ability of certain individuals to sell almost anything through sheer verbal prowess? If so, then you have already recognized the immense power of persuasion.
It is said that to master persuasion is to have the world at one's fingertips. This mastery has been at the core of every notable leader—be it a head of state, a military strategist, a titan of industry, or a grassroots organizer. They have all relied on the potent art of persuasion to galvanize people into action.
This comprehensive online course aims to imbue you with this very expertise—specifically in the realm of written persuasion. To persuade with the written word means to have the capability to sway others without the immediacy of vocal exchange, which can be a far more challenging endeavor. It's about making your words so compelling that they can influence someone's beliefs, actions, or decisions, whether through a business proposal, a poignant opinion piece, an impactful advertisement, or an insightful essay.
What Will You Gain from This Course?
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Enhanced Career Prospects: Elevate your professional value by crafting persuasive documents that impress and influence employers, stakeholders, and clients.
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Sharper Negotiation Skills: Decipher the mechanics behind persuasive tactics and become adept at negotiation, whether you're buying a car or presenting an argument.
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Intellectual Growth: Understanding the principles of persuasion is a profound intellectual pursuit that can transform the way you communicate and think.
Detailed Course Content:
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What Is Persuasion?: An introduction to the art of persuasion and its foundational concepts in written form.
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Why Write Persuasively?: The importance of persuasive writing in various spheres of life and its potential impact.
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The Elements of Persuasion: Breakdown of the key components that make writing persuasive.
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Understanding Reason and Emotion: How to balance logical arguments and emotional appeal to craft compelling narratives.
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Determining a Goal: Establishing clear objectives to shape your persuasive writing strategy.
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Convincing the Opposition: Techniques to win over or neutralize skeptics through your writing.
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Brainstorming: Generating ideas and approaches for persuasive arguments.
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The Introduction: Crafting a powerful opening to hook readers and set the stage for your arguments.
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Writing the Body: Developing a convincing argument throughout the body of your text.
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Finding the Winning Argument: Identifying and emphasizing the most compelling points in your writing.
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Proofreading What You Have Written: Ensuring clarity, coherence, and impact through meticulous revision.
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Examples of Persuasive Writing: Studying successful examples to understand what makes them work.
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Applying Persuasive Writing in the World: Practical applications of persuasive writing skills in real-world scenarios.
By the end of this course, you will have harnessed the skills to craft writing that not only conveys a message but changes minds and ignites action. This course is not just a learning experience—it's an opportunity to transform the potency of your words and make an indelible mark on your readers. It is designed for those who aspire to make a difference, whether in the boardroom, the marketplace, the community, or even within the vast landscape of digital communication.
Step into the world of persuasive writing, and let your words transcend mere communication to become powerful instruments of influence. Enroll now and start the journey of refining your writing into an art form that moves, motivates, and matters.
Course Lessons
Lesson 1: What Is Persuasion?
Before we can get down to talking about persuasive writing techniques, we have to look at exactly what persuasion is. How does persuasion influence our lives and alter our decisions?Lesson 2: Why Write Persuasively?
One of the most common questions relating to persuasion is why would you want to write persuasively? What point can there be to it?Lesson 3: The Elements of Persuasion
There are several principles, or types, of persuasion. Various types of persuasion have the ability to convince people in different ways.Lesson 4: Understanding Reason and Emotion
In the last lesson, we briefly discussed the two main methods of persuasion, which were reason and emotion. In this lesson, we will go over these two methods in more detail.Lesson 5: Determining a Goal
Now that we have looked at the various means of creating persuasion in a written document, we can then look at the first part of writing persuasion, which is determining the goal of what you are trying to persuade someone towards.Lesson 6: Convincing the Opposition
In this lesson, we are going to look at how you can convince the opposition that your point is right and that is what they should follow.Lesson 7: Brainstorming
While brainstorming is primarily done in groups, in this lesson, we will look at brainstorming in an individual setting.Lesson 8: The Introduction
The introduction is very important, because this is where you tell the reader and audience exactly what you are going to try and convince them of.Lesson 9: Writing the Body
The body of the work is where all the points are, where all your information is, and where you make your arguments of why you want the reader to come over to your side.Lesson 10: Finding the Winning Argument
Your conclusion is very important to your entire persuasive argument, because a conclusion that stays in your reader's mind will help you convince them that your point of view is the right one.Lesson 11: Proofreading What You Have Written
One of the most important tasks that you need to accomplish with persuasive writing now needs to be done. It is proofreading, and without it you could find that your entire argument in the essay may fall flat.Lesson 12: Examples of Persuasive Writing
There are several types of persuasive writing that are used for different reasons. Some are good, some are bad, but all have the same goal in mind -- and that is to convince you, or someone else, that an opposing view is right.Lesson 13: Applying Persuasive Writing in the World
If there is one thing humans are not always eager to do, it is change, and persuasive writing is all about change.
Learning Outcomes
- Define persuasion and summarize reasons to write persuasively.
- Define the elements of persuasion.
- Demonstrate use of reason and emotion.
- Determine a goal.
- Summarize methods for convincing the opposition.
- Brainstorm your idea.
- Create an introduction.
- Write the body.
- Find the winning argument and use it appropriately.
- Proofread.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Student Testimonials
- "Some good tips that could serve me well in the future." -- Riley Z.
- "This is an excellent course with appropriate content. All parts were helpful." -- Mohammad H.
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