Online Class: Customer Relationship Management

This transformative course in Customer Relationship Management goes beyond theory to equip you with hands-on skills, empowering you to create impactful, lasting customer interactions in a rapidly evolving service landscape. Designed for professionals and business owners alike,

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$120.00
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$120.00 (with CEU Certificate)
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  • 13
    Lessons
  • 19
    Exams &
    Assignments
  • 2,202
    Students
    have taken this course
  • 9
    Hours
    average time
  • 0.9
    CEUs
 
 
 

Course Description

Imagine a course that doesn’t just teach you about customer service but transforms your understanding of it, deepens your insights, and equips you with tools to shape every interaction into something truly remarkable. This course Customer Relationship Management goes beyond the basics to offer a rich, dynamic, and entirely hands-on experience. It’s designed for professionals who are passionate about delivering unparalleled service and creating lasting, positive impressions in every exchange. Here, you won’t just learn theories; you’ll gain the confidence to apply proven techniques, make informed decisions, and lead with empathy and efficiency in every customer interaction.

In today’s world, customer service is the pulse of every successful business, brand, and organization. From small businesses to global corporations, every interaction counts, shaping customer loyalty and building reputation one experience at a time. In this course, you’ll dive into the very essence of customer service, from understanding the psychology behind customer expectations to mastering the art of problem-solving under pressure. You’ll emerge with a finely honed skill set and a heightened perspective that will set you apart as a leader in any customer-facing role.

With customer service evolving at lightning speed, this course recognizes the urgency of keeping pace. We don’t just address today’s standards but prepare you for the future, where digital channels, automation, and a personalized touch merge to create a seamless, impactful experience for customers. You’ll explore the practical use of tools like Customer Relationship Management (CRM) systems, understand data-driven decision-making, and discover how to create online interactions that feel just as genuine as in-person conversations. Imagine being the go-to expert in your organization, someone who not only understands customer service but sees it as the foundation of business success.

What sets this course apart is its unique blend of high-level strategy and everyday practicality. Each module is crafted with real-world scenarios and step-by-step approaches to common—and complex—challenges. Learn how to turn customer feedback into valuable insights, how to defuse high-stakes situations with grace, and how to foster loyalty by going the extra mile. From body language and verbal communication to online etiquette and digital support, every element is covered with detail and depth, so you can apply it instantly and see the results in real-time.

Are you an aspiring customer service professional eager to make a mark? Or perhaps a seasoned expert ready to refine your skills and rise above the competition? Maybe you’re a business owner wanting to elevate your brand by building lasting relationships with customers. This course has something invaluable for you. It’s your blueprint to navigating the complexities of modern customer service and emerging with a set of skills that’s as versatile as it is powerful.

By the end of this course, you’ll not only understand what makes exceptional customer service, but you’ll be prepared to deliver it, every single time. You’ll join the ranks of top-tier professionals who know that customer service isn’t just a job—it’s a calling, and it has the power to transform businesses, build loyal communities, and drive real success. Enroll today and step confidently into a future where you’re not just meeting expectations; you’re redefining what’s possible.

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.42 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(2,059 votes)

Lesson 1: A Customer-Centered Organization

11 Points
Customers are at the heart of any successful business. In an era where the speed and quality of customer interactions can define the trajectory of a company, adopting a customer-centered approach has never been more crucial.
  • Lesson 1 Video
  • Lesson discussions: Customer Relationship Management; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1 : A Customer Centered/Focused Organization

Lesson 2: Taking an Honest Look at Your Own Customer Service

9 Points
In today's competitive business landscape, it is essential for both individuals and companies to continually evaluate and improve the quality of their customer service. The truth is, exceptional customer service does not happen by accident—it is the result of conscious effort, continuous reflection, and a commitment to understanding your customers' needs on a deeper level.
  • Lesson 2 Video
  • Assessment: Lesson 2 : Taking An Honest Look At Your Own Customer Service

Lesson 3: Your Company's Customer Service Focus

9 Points
Customer service isn't a one-size-fits-all concept. Regardless of whether your company is small, medium, or large, local or international, public or private, your approach to serving customers is one of the most defining factors in your success.
  • Lesson 3 Video
  • Lesson discussions: Business Focus
  • Assessment: Lesson 3 : Your Company's Customer Service Focus

Lesson 4: Developing a Winning Customer Service Strategy

12 Points
When you're tasked with improving customer service at your organization, it can feel overwhelming. There's pressure to meet high expectations, and it's easy to feel unsure where to begin. But the good news is that the process of creating a robust customer service strategy isn't about reinventing the wheel.
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4 : Developing A Winning Customer Service Strategy

Lesson 5: The Benefits of Exceptional Customer Service

10 Points
How we relate to fellow staff members several levels removed can often have a rolling effect, which affects how we relate to customers, and vice-versa.
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 : The "Plus's" Of Exceptional Customer Service

Lesson 6: The Wow Factors of Customer Service Training

10 Points
Customer service is the lifeblood of a thriving business, and ensuring your staff is well-trained is key to providing exceptional service. However, training is not just about ticking off boxes or completing a certain number of hours.
  • Lesson 6 Video
  • Assessment: Lesson 6 : The WOW Factors Of Customer Service Training

Lesson 7: The Way To Go: Surveys, Questionnaires, Interviews, or Focus Groups

9 Points
To create a customer-focused company, understanding your customers' needs and expectations is paramount. Every successful business builds its service strategies around what customers value most, but this requires a deep understanding of their desires.
  • Lesson 7 Video
  • Assessment: Lesson 7 : The Way To Go: Surveys/Questionnaires, Interviews Or Focus Groups

Lesson 8: Acquiring Customers and Keeping Them

35 Points
The task of acquiring and keeping customers is at the heart of every successful business. With changing customer expectations, evolving markets, and increased competition, this responsibility requires more than just delivering a good product or service.
  • Lesson 8 Video
  • Complete: Lesson 8 Assignment
  • Assessment: Lesson 8 : Acquiring Customers & Keeping Them

Lesson 9: Extra Considerations and Miscellaneous Factors

10 Points
When starting a business, the complexities of managing customer interactions, ethical conduct, and data usage may seem overwhelming. These challenges are often met with both frustration and fulfillment. While customer service can be stressful, it is also rewarding.
  • Lesson 9 Video
  • Assessment: Lesson 9 : Those ‘Extras' & Miscellaneous Factors

Lesson 10: Strategies for Difficult Customer Interactions

35 Points
Managing tough interactions, addressing irate customers, and bouncing back from challenging exchanges are all vital skills for any customer-facing professional.
  • Lesson 10 Video
  • Lesson discussions: Difficult Customers
  • Complete: Lesson 10 Assignment
  • Assessment: Lesson 10 : When The Going Becomes Rough -- What To Do!

Lesson 11: Navigating the Digital Business Landscape

9 Points
The Internet has altered the rules of business forever. Companies have had to adapt to this new digital reality by rethinking traditional strategies, embracing digital advertising, leveraging websites, and expanding their customer base beyond geographical boundaries.
  • Lesson 11 Video
  • Lesson discussions: Customer Service Online
  • Assessment: Lesson 11 : Working In The World Of The Web!

Lesson 12: Understanding Customer Relationship Management in Today's World

9 Points
Customer Relationship Management (CRM) is not just another business tool—it's a philosophy that guides businesses in building meaningful, long-term relationships with their customers.
  • Lesson 12 Video
  • Assessment: Lesson 12 : CRM -- It's Not Just An Option -- It's Here To Stay!

Lesson 13: Customer Service Management Options of the Future

71 Points
The future of customer service management is evolving rapidly, and while technology is advancing in leaps and bounds, the human element in service will always hold a unique value.
  • Lesson 13 Video
  • Lesson discussions: Final Course Poll - Your Opinion; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 13 : Customer Service Management Options Of The Future!
  • Assessment: The Final Exam
239
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define the customer-centered organization.
  • Evaluate your own customer service objectively.
  • Describe methods to make your company's customer service more central.
  • Develop a winning customer service strategy
  • Summarize the reasons for providing exceptional customer service.
  • Describe ways for acquiring customers and retaining them.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Customer Relationship Management
Course Number: 8900057
Lessons Rating: 4.42 / 5 Stars (2,059 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Accessible from any state in the U.S., this course covers key areas such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also offered in English-speaking nations like Australia, Canada, the UK, and South Africa.
Last Updated: February 2024
Course Type: Self-Paced, Online Class
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "I thought this course was very helpful in getting a better understanding of customer relationship management." -- Brandy R.
  • "Instructor is very knowledgeable, kind and courteous. He provided a wealth of feedback and encouragement to me. It helped guide me through the course. Well worth the money I spent on the course!" -- Rich S.
  • "Excellent course and very useful for furthering my skills and employability." -- Laura O.
  • "The instructor was attentive and responded quickly to my coursework submissions." -- Gloria R.
  • "Professor thank you so much for your advise. I appreciate you so much." -- Alicia V.
  • "This is great class to take." -- LATUNIA P.

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