Online Class: Call Center Customer Service

When working as a call center agent, it's important to understand how to respond to a variety of customer issues, problems or complaints. The importance of offering customer-centric service is the foundation of your job responsibilities.

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Course Description

Mastering Call Center Excellence: Cultivating a Customer-Centric Approach

Navigating the dynamic world of a call center requires more than just a headset – it demands impeccable communication skills, the art of active listening, and the ability to address diverse customer needs adeptly. Are you ready to elevate your skills to offer unparalleled customer experiences?

Welcome to our comprehensive course designed to transform you into a call center connoisseur. Whether you're working remotely, in a bustling customer service hub, or within a specialized call center, this course meticulously covers every facet of the role. From the nuances of telephone etiquette to mastering the tonality that can turn around challenging calls, we illuminate the secrets behind every successful interaction.

Dive deep into the art of problem-solving, learning techniques that not only address issues but also enhance customer loyalty. Every caller is unique, bringing with them their individual challenges, cultural backgrounds, and generational expectations. Our course equips you to seamlessly adapt to diverse communication styles, ensuring that every caller feels valued and understood.

In today's globalized world, an appreciation for cultural and generational diversity is paramount. Our modules delve into the multifaceted nature of customer interactions, offering insights on tailoring your approach based on varying backgrounds and expectations. Immerse yourself in real-world scenarios and case studies, complemented by insights into cutting-edge customer service tools and call center technologies.

Stay updated with the evolving landscape of call center operations, learning about emerging standards and the ever-adaptive roles of agents. As we wrap up, we shine a light on self-care, equipping you with strategies to manage the stressors that come with the territory, ensuring you remain at your best, call after call.

Embark on this journey with us and unlock the potential to become not just a call center agent, but a beacon of customer-centric excellence. Let's redefine service, one call at a time!

Course Motivation

The owner of any business or service tends to focus on developing their inventory, promoting their business, developing marketing and business plans, and planning on ways to increase both client base and income generated from the business or service. However, it's vital not to neglect the importance of customer service.

Customer service can make or break your business, plain and simple. Often, the ability of a customer to reach your company or service in person, or by telephone, can encourage repeat business and positive feedback, or bad word-of-mouth that can literally destroy your business before you've even gotten started.

Customer-Centric Service

Call center agents have a big responsibility, and as such, business owners, managers, and partners should choose only the best individuals to perform customer service functions. Regardless of your business, field, or industry, customer service is essential.

Without customers, you don't have a business.

You can spend a fortune on marketing, promotion, and training, but if your call center agents don't provide quality services and communication, you'll be in trouble.

Most of us have had at least one experience with a telephone-based call center agent or customer service representative. Oh, the stories we could tell! One bad or negative experience may have been the deciding factor in whether you dealt with that company or service in the future. After all, if you can't get a straight answer, resolve a complaint, or get the follow-up service you need, you're just as likely to walk away and find a different company or business to fill your needs next time.

That's why customer-centric services are so important. Customer-centric services, in a nutshell, focus attention, service, and satisfaction on, or for, the client, not the provider. Many businesses today, small and large, rely on call centers to engage in day-to-day communication with clients, provide technical and customer support, and handle customer complaints. From major television cable and satellite networks to major airlines, call centers have become the norm in today's business environment. Call center services are found in multitudes of industries today, from telecommunications, to travel, to retail and financial.

Today, many companies contract out their customer service and sales representatives to independent providers, and even outsource their call center agents to foreign countries. Regardless, each and every telephone contact made between a business call center or telephone service representative, and clients, should be positive. If not, they may never contact or deal with your company again.

First impressions do count! The quality and attention to detail those call center agents give to clients over the phone leads to repeat clients and referrals.

What, exactly, is customer-centric service? Do you remember what you just read? Customer-centric service is defined as service that is focused on the customer. How do your customer service representatives go about providing customer-centric service? Start by:

  • Encouraging and teaching your customer service representatives to know your customers and what they want
  • Creating customer-focused processes around your customers' needs
  • Staying on top of customer feedback, especially in regard to call center services

Customer service can be broken down into a simple definition:the act or process of satisfying a customer in relation to a particular service or product. It means addressing their concerns, questions, or issues with understanding, compassion, and efficiency. This is the foundation of a customer-centric service, where business literally revolves around the customer. Always place the customer first to create a positive, loyal, and repeat customer or client.

Don't make the mistake of thinking that in order to be customer-centric, you suddenly turn into a doormat.That's not what we mean to imply. You'll need to make decisions based on company policy and so forth, but by letting the client know that you do respect their point of view, and strive to ensure that the customer's opinion is valued, you're more likely to leave the customer more satisfied, even if they have not achieved the result they were looking for.

By taking the time to listen and to respond to their concerns calmly and reasonably, even if you can't help them, they know they've made that very important human contact with a person on the other end of the line, and not merely an "automaton" droning on about company policy.

Responsibilities of a Customer Service Representative (CSR)

Responsibilities of call center agents and telephone-based customer service representatives, and any other customer representative for that matter, are to promote customer business relationships on the front lines.

Basic job functions and responsibilities of a CSR include:

  • Taking customer orders  
  • Solving customer problems  
  • Resolving complaints  
  • Answering questions  

Additional responsibilities of a customer service representative include: 

  • Your ability to respond positively to a customer's issues or concerns -- This means providing solutions to problems in an efficient and timely manner.  
  • Your ability to encourage relationships -- As a call center agent or customer service representative, you are literally the voice/face of a business. Your main job is to provide courteous and friendly service, and be considerate and respectful, no matter how the person on the other end of the line is reacting.  
  • Sensitivity to the concerns, issues or needs of a customer  
  • Tolerance - It's not easy to deal with people all the time. That's why it's so important to always be respectful and treat the people on the other end of the line with fairness and equality. Objectivity is key in tolerating different opinions, points of view, and approaches to problems. 
  • Your ability to solve problems -- Keep in mind that most people don't even contact a service representative or call center unless they already have some type of issue, question, or problem. A call center agent must capably deal with a variety of requests and demands from customers, and find positive and business-friendly solutions to those problems.  

Most of all, customer service representatives - on the phone and off - must maintain a positive and optimistic demeanor. It can be stressful working with complaints from customers on a daily basis.Your ability to cope and deal with such stress requires resilience.

Did you know that most people form a first impression of someone else (whether through face-to-face contact or over the phone) within one minute? That's why it's so important that call service representatives promote positive communication with clients. Each and every call center agent, customer service representative or employee represents the company or business for whom he or she works. This is a huge responsibility for customer telephone service personnel. 

Because a call center agent, or telephone-based customer service representative, is literally the voice of the company, and can leave either very good or very poor impressions upon contact with the customer, it's extremely important for customer service reps (CSRs) to know and understand proper telephone etiquette, which is covered in detail in this class.


  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(1,776 votes)

Lesson 1: The Importance of Customer Service

Customer service can make or break your business, plain and simple. 10 Total Points
  • Lesson 1 Video
  • Lesson discussions: Call Center; Reasons for Taking this Course
  • Complete: Lesson 1 Assignment
  • Assessment: Lesson 1: The Importance of Customer Service

Lesson 2: Telephone Etiquette

Telephone etiquette is the foundation of telephone service in any business, whether you're the CEO or a call center agent. 12 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment
  • Assessment: Lesson 2: Telephone Etiquette

Lesson 3: Mastering Communication Skills

Mastering communication skills means dealing and coping with a variety of tasks, customers, and scenarios. This is especially true for those employed by call centers. 10 Total Points
  • Lesson 3 Video
  • Assessment: Lesson 3: Mastering Communication Skills

Lesson 4: Providing Excellence in Phone Service

By following communication basics, utilizing an assertive communication style, and through active listening, you have the ability to provide excellent, quality services for customers. 12 Total Points
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4: Providing Excellence in Phone Service

Lesson 5: Dealing With Difficult Customers

Resolving customer complaints is a major portion of the work a call center agent does. In this lesson, we'll offer you basic approaches to these issues. 12 Total Points
  • Lesson 5 Video
  • Lesson discussions: Difficult Customers
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5: Dealing with Difficult Customers

Lesson 6: Dealing With Diversity

Understanding generational and cultural differences between customers helps call center agents deal with different attitudes and expectations, based on their culture. 10 Total Points
  • Lesson 6 Video
  • Assessment: Lesson 6: Dealing with Diversity

Lesson 7: Call Center Scenarios

As a call center agent, you'll deal with a wide variety of customers, complaints, and situations. Some of them are humorous, some far from it. 12 Total Points
  • Lesson 7 Video
  • Complete: Lesson 7 Assignment
  • Assessment: Lesson 7: Call Center Scenarios

Lesson 8: CRS Technologies

Call center agents may enter a variety of scenarios when it comes to offering call center delivery of services. Today, technologies utilize telephone, Internet, and live chat capabilities. 10 Total Points
  • Lesson 8 Video
  • Assessment: Lesson 8: CRS Technologies

Lesson 9: Setting Call Center Standards

Your ability to do your job - and do it well - depends on the standards set by yourself -- or those that have been set for the call center. Additional lesson topics: 10 Tips for Customer Service Training 9 Total Points
  • Lesson 9 Video
  • Assessment: Lesson 9: Setting Call Center Standards

Lesson 10: Managing Your Customer Call Center Service Position

Your ability to manage your customer call center position will give you the tools you need to consistently provide the best in services to your callers and customers. 58 Total Points
  • Lesson 10 Video
  • Lesson discussions: Stress; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Complete: Lesson 10 Assignment
  • Assessment: Lesson 10: Managing Your Customer Call Center Service Position
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the importance of customer service.
  • Define telephone etiquette.
  • Demonstrate mastering communication skills.
  • Summarize providing excellence in phone service.
  • Describe techniques in dealing with difficult customers.
  • Summarize dealing with diversity issues.
  • Summarize call center scenarios and CRS technologies
  • Summarize setting call center standards.
  • Describe ways to effectively manage your customer call center service position.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Call Center Customer Service
Course Number: 8900141
Lessons Rating: 4.5 / 5 Stars (1,776 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: October 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "I believe the topics covered over the lessons presented excellent topics that are essential for future Call Center Customer Service Agents. I especially found the information on the following lessons excellent: Dealing With Difficult Customers, Dealing With Diversity, and 'Setting Call Center Standards'. Thank you." -- Amanda H.
  • "I have to give this class and the instructor five plus stars. It was a great learning tool and the instructor was very informative and encouraging." -- Rachel R.
  • "It was a great course that I enjoyed, and the instructor was very quick in responding with grades and comments for tests/exams that were submitted." -- Patricia M.
  • "I really enjoyed this class I learned a lot of valuable information. Thank you." -- Kimico B.
  • "The instructor was very timely, kind and very motivating." -- Maria C.
  • "I really enjoyed the experience!" -- Denise J.
  • "Thoroughly enjoyed the experience. Thank you." -- Michelle A.
  • "I would say everything was helpful, I work in a call center, I wanted to get more information to help me on my job." -- Virginia R.
  • "The instructor was prompt in his grading and offered welcome encouraging assessments." -- Mary Ann K.

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