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Online Class: Marketing 101

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Course Description

Have you ever wondered how a product makes it to market? How a business decides what type of advertising to use, and who the ideal customer is? Are you interested in direct and online marketing, or the global marketplace? Are you looking to obtain a strong educational foundation in marketing?

Then this course is for you.

This course explores the world of marketing.

Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics will include marketing philosophies, capturing customer value, consumer and business markets, segmentation, product marketing, service marketing, retailing, supply chain management, pricing strategy, promotions, direct and online marketing, the global marketplace, and creating a marketing plan.

  • Completely Online
  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

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Course Lessons

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Lesson 1: What Is Marketing?

Marketing is defined as the ability to match the wants and needs of the consumer with the ability of a company to match those needs. Marketing is the art of selling a product to the consumer. 11 Total Points
  • Lesson 1 Video
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete: Exam 1

Lesson 2: Creating and Capturing Customer Value

A company sells a product. So do a lot of other companies. How does the first company keep its customers coming back for more? 14 Total Points
  • Lesson 2 Video
  • Review 4 Articles: This Is How You Come Up With Marketing Goals; Product development; Customer-Oriented Marketing Strategy; 5 Key Ways to Build Customer Relationships
  • Complete: Lesson 2 Assignment A
  • Complete: Lesson 2 Assignment B
  • Complete: Exam 2

Lesson 3: Analyzing Marketing Environment

When determining the best way to market a product, the marketing team must analyze the marketing environment. 10 Total Points
  • Lesson 3 Video
  • Review 3 Articles: 4 Marketing Strategies to Influence Tomorrow's Customer; Market Segmentation; What is Scenario Planning
  • Complete: Exam 3

Lesson 4: Assess Marketing Information to Gain Customer Insights

In this lesson, you will learn how to use customer insights to improve relations with your existing customers, and to gain new customers. 12 Total Points
  • Lesson 4 Video
  • Review Article: Understand Your Market
  • Complete: Lesson 4 Assignment A
  • Complete: Lesson 4 Assignment B
  • Complete: Exam 4

Lesson 5: Consumer Markets, Consumer Buyer Behavior, and Decision Making

Marketing has one ultimate goal. That goal is to reach consumers and find a way to influence their buying decisions. 12 Total Points
  • Lesson 5 Video
  • Review 3 Articles: Characteristics of Consumer Markets; Consumer Products; Families and Family Decision Making
  • Complete: Lesson 5 Assignment
  • Complete: Exam 5

Lesson 6: Business Markets and Business Buyer Behavior

The business market consists of companies that buy goods and services from one company in order to sell to others --usually consumers. 9 Total Points
  • Lesson 6 Video
  • Review 2 Articles: Business Markets and Business Buyers Behavior; Stages of Business Buying
  • Complete: Exam 6

Lesson 7: Segmentation and Product Marketing

Segmentation allows a marketer to direct his or her efforts to a particular segment, and product marketing is the how, when, and where of the process. 9 Total Points
  • Lesson 7 Video
  • Review 2 Articles: The 10 Commandments of Product Marketing; Market Segmentation
  • Complete: Lesson 7 Assignment
  • Complete: Exam 7

Lesson 8: Managing a Product and Retailing

Managing the product is one of the most important aspects of the marketers job, and when their company makes new products, it is essential the marketer understands the product and the market it is intended for. 10 Total Points
  • Lesson 8 Video
  • Review 2 Articles: Understanding Retail - What is Retail ?; 12 Big Trends Changing Retail Marketing Today
  • Complete: Exam 8

Lesson 9: Services Marketing, Marketing Channels, and Supply Chain Management

There are five main characteristics to a service, and they differentiate between a good and a service, and each are considerable when deciding to market a service. 10 Total Points
  • Lesson 9 Video
  • Review 2 Articles: Services Marketing- Selling the Invisible; Types of Marketing Channels
  • Complete: Exam 9

Lesson 10: Promotion, Advertising, and Public Relations

Promotion is a combination of all forms of communication to the customer, including advertising and public relations. 10 Total Points
  • Lesson 10 Video
  • Review 2 Articles: What Is Marketing Communication Strategy?; Differences Between Marketing Research and Marketing Strategy
  • Complete: Exam 10

Lesson 11: Selling and Pricing Strategy

Selling is a key part of the product life cycle, as is how to price a product. Both aspects are essential to the marketing strategy, and the successful marketer must have a firm understanding how both selling and pricing strategy affect their products and the market, as a whole. 9 Total Points
  • Lesson 11 Video
  • Review 3 Articles: 5 Effective Selling Strategies; Pricing Strategies; Online marketing strategy
  • Complete: Lesson 11 Assignment
  • Complete: Exam 11

Lesson 12: Direct and Online Marketing

Direct marketing is a form of advertising in which a marketer seeks to elicit a response directly from a consumer. The response could be an order, a visit to a website, or a call-to-action. 8 Total Points
  • Lesson 12 Video
  • Review Article: Direct marketing
  • Complete: Exam 12

Lesson 13: Creating a Competitive Advantage

A competitive advantage is gained by offering customers a greater value than a competitor does. Having an edge over a competitor results in higher sales and profits. 9 Total Points
  • Lesson 13 Video
  • Review 2 Articles: 5 Steps to Creating a Sustainable Competitive Advantage; Internal Analysis: Your Competitive Advantage
  • Complete: Exam 13

Lesson 14: Global Marketplace

A global market is not defined as one geographic location, but allows the trade of goods and services anywhere in the world. 6 Total Points
  • Lesson 14 Video
  • Review Article: Cashing In On The Global Marketplace
  • Complete: Exam 14

Lesson 15: Creating a Marketing Plan

The marketer wants to understand the consumer insight, and meet those needs with the product and marketing plan. 11 Total Points
  • Lesson 15 Video
  • Take Poll: How would you rate this course?
  • Complete: Lesson 15 Assignment
  • Complete: Exam 15
Total Course Points

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Marketing 101
Course Number: 8900344
Languages: English - United States, Canada and other English speaking countries
Course Type: Entrepreneurial
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Staff Instructor
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $65.00 (no CEU Certification) || with CEU Certification: $90.00

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