Online Class: Creating an Effective Sales Team
In this course, you will learn how to conduct a staff search, how to screen your applicants for top selling personality traits, how to avoid character traps by looking for right attitudes and right thinking patterns, how to retain a top seller and much more.

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$95.00 (with CEU Certificate)
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13Lessons
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19Exams &
Assignments -
416Students
have taken this course -
7Hours
average time -
0.7CEUs
Course Description
Every small business owner or new entrepreneur knows that the success of their company will depend largely on the effectiveness of their sales team. After all, if you are not selling something, then you can hardly call yourself "in business" since business is by definition an exchange of goods or services for money. The key to increasing your company's exchange with the buying world rests with your salespeople.
Creating an effective sales team, however, is more than just wanting a good team or hiring strong personalities. In many ways it is an ongoing process and simultaneously a work of art in progress. A team that flows well together, serves the public and the company and is highly motivated for their own purposes is one that will perform and exceed your goals. But there is even more to it.
In this course, you will learn how to conduct a staff search, how to screen your applicants for top selling personality traits, how to avoid character traps by looking for right attitudes and right thinking patterns, how to retain a top seller and much more. This course addresses generational and cultural concerns along with issues of sex in the workplace. We will cover issues of motivation which vary depending on personality and age as well as how to find the best and the brightest for your company. At the end of this course, you will know what to look for in top salespeople, how to recruit them and how to retain them.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1 : Initiating a Staff Search
For an upstart company or any small business, one of the most trying elements of the business is how to attract, screen, and retain top selling staff.
11 Total Points
Lesson 1 Video
Lesson discussions: Sales Team Course; Reasons for Taking this Course
Complete Assignment: An Introduction
Assessment: Quiz for Lesson 1 : Initiating A Staff Search
Lesson 2 : Screening for MMFI
This lesson will discuss a list of things to look for to properly screen your company's sales candidates for the MMFI trait.
8 Total Points
Lesson 2 Video
Assessment: Quiz for Lesson 2 : Screening for MMFI
Lesson 3 : Right Thinking
This lesson will discuss the important trait of "right thinking" in forming an effective sales team.
14 Total Points
Lesson 3 Video
Complete: Lesson 3 Assignment
Assessment: Quiz for Lesson 3 : Right Thinking
Lesson 4 : The Performance Personality
When looking for your sales team members, you will want to keep in the front of your mind the type of personality that makes a successful sales team. This lesson will discuss the asset of the "performance personality."
10 Total Points
Lesson 4 Video
Assessment: Quiz for Lesson 4 : The Performance Personality
Lesson 5 : Enthusiasm and Motivation
Enthusiasm and motivation are key elements to successful sales teams and qualities that you will want to look for when selecting your team.
9 Total Points
Lesson 5 Video
Assessment: Quiz for Lesson 5 : Enthusiasm and Motivation
Lesson 6 : Motivated to Sell
This lesson will examine the various motivators for sales performance.
9 Total Points
Lesson 6 Video
Lesson discussions: Motivators
Assessment: Quiz for Lesson 6 : Motivated to Sell
Lesson 7 : Cultural and Generational Concerns
To know how to choose your staff to the optimum, you must first understand some basics about cultural and generational factors.
9 Total Points
Lesson 7 Video
Assessment: Quiz for Lesson 7 : Cultural and Generational Concerns
Lesson 8 : Hiring the Opposite Sex and Sex in the Workplace
This lesson acknowledges the complexity of the subject of gender but is primarily focused on how to hire someone of the opposite sex and how sex in the workplace affects your sales staff.
9 Total Points
Lesson 8 Video
Assessment: Quiz for Lesson 8 : Hiring the Opposite Sex & Sex in the Workplace
Lesson 9 : The Best and the Brightest
In this lesson, we will cover some of your greatest concerns as you seek to recruit top people for your company.
11 Total Points
Lesson 9 Video
Complete: Lesson 9 Assignment
Assessment: Quiz for Lesson 9 : The Best and The Brightest
Lesson 10 : Courting and Engagement
The best interview you will conduct is one in which you are able to gather important information from your prospective sales team member.
9 Total Points
Lesson 10 Video
Assessment: Quiz for Lesson 10 : Courting and Engagement
Lesson 11 : Selling To The Seller
This lesson will discuss the period that you want to nonverbally persuade the new team member that he has made the best choice in joining your company.
9 Total Points
Lesson 11 Video
Assessment: Quiz for Lesson 11 : Selling To The Seller
Lesson 12 : Making A Great Sales Staff
This lesson is designed to help you implement practices that will help your team develop into one of the best in your industry.
12 Total Points
Lesson 12 Video
Complete: Lesson 12 Assignment
Assessment: Quiz for Lesson 12 : Making A Great Sales Staff
Lesson 13 :Keeping A Great Sales Staff
Here are some things to consider about keeping your team when you have developed a great staff.
76 Total Points
Lesson 13 Video
Lesson discussions: Retaining Salespeople; Program Evaluation Follow-up Survey (End of Course); Course Comments
Complete: Lesson 13 Assignment
Assessment: Quiz for Lesson 13 : Keeping A Great Sales Staff
Assessment: The Final Exam
196
Total Course Points
Learning Outcomes
By successfully completing this course, students will be able to:
- Summarize the best ways to search for the right sales team staff.
- Summarize how to screen candidates for top selling personality traits.
- Describe ways to create enthusiasm and motivation on your sales team.
- Describe ways to motivate your sales team to sell.
- Describe cultural and generational concerns that can affect your sales team.
- Describe ways to recognize and nurture the best and the brightest sellers.
- Summarize methods to retain a great sales team.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title:
Creating an Effective Sales Team
Course Number:
8900055
Lessons Rating:
4.8 / 5 Stars
(269 votes)
Languages:
English - United States, Canada and other English speaking countries
Category:
Availability:
This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated:
August 2022
Course Type:
Self-Paced, Online Class
CEU Value:
0.7 IACET CEUs (Continuing Education Units)
CE Accreditation:
Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy:
Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method:
Lesson assignments and review exams
Instructor:
John Chouinard
Syllabus:
View Syllabus
Course Fee:
$95.00 U.S. dollars
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