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Public Relations 101


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  • 12
    Lessons
  • 20
    Exams &
    Assignments
  • 6
    Hours
    average time
  • 0.6
    CEUs
  • 606
    Students
    have taken this course
 
 
 
 
 

Course Description

Public relations can contribute immensely to the success of a business large or small. In short, it is a message, an image, a story or a brand, that is vital to communicate and can grow a business. 

A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget.

The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success.

Topics will include: Tools for Public Relations, Your Message, Your Story and What You are Trying to Accomplish Using the Internet, Putting Together a PR Plan, Sample Press Releases, and the Importance of a Media List and Media Relationships, Reaching Your Audience, Events that Draw Press, and Media Attention, Avoiding Bad Customer Service Can Mean Avoiding Bad Press, The Role That Marketing Plays in Your Business
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  • Completely Online
  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

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Course Lessons

Average Lesson Rating:
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"Extraordinarily Helpful"
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Lesson 1: Public Relations and What it Means to a Business

Public relations is presenting an image to the public, and making that image work for you in terms of sales, and growing your business. 11 Total Points
  • Lesson 1 Video
  • Review Article: The Importance of PR
  • Take Poll: Which Do You Prefer?
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Exam

Lesson 2: Tools for Public Relations

Whether public relations needs are handled internally or externally all business owners and organizations should be familiar with the tools available for public relations. 8 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Exam

Lesson 3: Is Public Relations Necessary?

The various forms of public relations are always necessary to a degree, from business networking to working with local media and chamber of commerce events. Your business or organization will get noticed through these relationships. 11 Total Points
  • Lesson 3 Video
  • Review 2 Articles: Chamber Of Commerce; Increase Your Business Using PR
  • Complete: Lesson 3 Assignment
  • Complete: Lesson 3 Exam

Lesson 4: Your Message, Your Story and What You are Trying to Accomplish Using the Internet

In this age of internet savvy consumers, and blogging it makes complete sense to use these avenues to further your public relations and marketing reach. 8 Total Points
  • Lesson 4 Video
  • Review 2 Articles: Blogging for Business; Blogging Impact
  • Take Poll: Blogging Anyone?
  • Complete: Lesson 4 Assignment
  • Complete: Lesson 4 Exam

Lesson 5: Putting Together a PR Plan

Most public relations plans are formatted the same and have the same goal, being published 10 Total Points
  • Lesson 5 Video
  • Review 2 Articles: Building a PR Plan; PR Plans
  • Complete: Lesson 5 Exam

Lesson 6: Sample Press Releases, and the Importance of a Media List and Media Relationships

A press release is all about the publicity that you can do for your business. The more publicity you do for your goods and services the more your business gets recognized everywhere. 10 Total Points
  • Lesson 6 Video
  • Review 2 Articles: Media List; The Basics of Press Release Writing
  • Complete: Lesson 6 Exam

Lesson 7: Reaching Your Audience

Every business and organization has an audience, or a group of consumers and friends, and their family are potential repeat customers and new prospects. 12 Total Points
  • Lesson 7 Video
  • Review 2 Articles: Reaching Out; Tips for Effective Advertising
  • Complete: Lesson 7 Assignment
  • Complete: Lesson 7 Exam

Lesson 8: Events that Draw Press, and Media Attention

Making sure that the PR events are properly planned will help to ensure the event has an inspiring and successful outcome. 10 Total Points
  • Lesson 8 Video
  • Review 3 Articles: Media Savvy; PR Events; Step Right Up!
  • Complete: Lesson 8 Assignment
  • Complete: Lesson 8 Exam

Lesson 9: Avoiding Bad Customer Service Can Mean Avoiding Bad Press

Customer retention has a great deal to do with customer service. Customer service is really a huge facet of public relations. 12 Total Points
  • Lesson 9 Video
  • Review 2 Articles: Avoiding Bad Press; Customer Service for the 21st Century
  • Take Poll: Personal Power Plays
  • Complete: Lesson 9 Assignment
  • Complete: Lesson 9 Exam

Lesson 10: The Role That Marketing Plays in Your Business

A marketing plan prepares your business to be proactive in what the market does. Without one, you end up reacting to changes and to competition, which means you are always a step behind those who are already prepared. 10 Total Points
  • Lesson 10 Video
  • Review Article: Marketing Checklist
  • Complete: Lesson 10 Exam

Lesson 11: Putting it all Together

While public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success. 9 Total Points
  • Lesson 11 Video
  • Complete: Lesson 11 Exam

Lesson 12: All Lessons Key Terms Review

All Lessons Key Terms Review 68 Total Points
  • Lesson 12 Video
  • Review Article: Public Relations Terms to Know
  • Take Poll: Final Course Poll - Your Opinion
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 12 Assignment
  • Complete: Lesson 12 Exam
  • Complete: The Final Exam
179
Total Course Points
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Learning Outcomes

By successfully completing this course, students will be able to:
  • Define public relations and what it means to business.
  • Describe the tools for public relations.
  • Know your message, your story and what you are trying to accomplish using the Internet.
  • Put together a PR plan.
  • Put together a press release.
  • Describe ways to reach your audience.
  • Define events that draw press and media attention.
  • Describe methods for avoiding bad customer service that can lead to bad press.
  • Know the role that marketing plays in your business, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Public Relations 101
Course Number: 8900103
Languages: English - United States, Canada and other English speaking countries
Category:
Course Type: Professional Development
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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Student Testimonials

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  • "I think that the whole course was vital and extremely helpful. I found it to be well written as well as informative." -- Arthur B.
  • "Everything was great. I really appreciated the fact that each course offered a video to watch." -- Holland E.
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