Business Branding 101

no certificate
with CEU Certificate*
-
12Lessons
-
19Exams &
Assignments -
1,228Students
have taken this course -
6Hours
average time -
0.6CEUs
Course Description
Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.
In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.
You will also learn about personal and online brands, and how you can build your own personal brand.
In this course you will learn about...
Brands and Brand Concepts
Brand Equity
Exploring Brands and Their Positioning
Measurements and Management of Brand Equity
Selecting Brand Elements and Building Brand Equity
Branding and Marketing Strategies
Building a Global and International Brand
Managing Personal Brands
Online Branding
Introducing New Products and Brand Extensions
Rebranding and Cobranding
Troubleshooting Brand Management
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Brands 101
Lesson 1 Video
Take Survey: Reasons for Taking this Course
Complete Assignment: An Introduction
Complete: Exam 1
Lesson 2: Brand Equity
Lesson 2 Video
Review 2 Articles: What Is Brand Equity and Why is it Valuable?; What You Need to Know About Why Brand Experience is Everything
Complete: Lesson 2 Assignment
Complete: Exam 2
Lesson 3: Exploring Brands and Their Positioning
Lesson 3 Video
Review 2 Articles: The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up; How to Create Strong Brand Positioning in Your Market
Complete: Lesson 3 Assignment
Complete: Exam 3
Lesson 4: Measurements and Management of Brand Equity
Lesson 4 Video
Review 3 Articles: Brand Equity Models and Measurement; Managing Brand Equity; How to Measure Brand Equity
Complete: Exam 4
Lesson 5: Building Brand Equity, and Selecting Brand Elements
Lesson 5 Video
Review 2 Articles: How to choose Branding Elements to build Brand Equity; BRAND ELEMENT CHOICE CRITERIA
Complete: Lesson 5 Assignment
Complete: Exam 5
Lesson 6: Branding and Marketing Strategies
Lesson 6 Video
Review 2 Articles: 6 Brand Strategies Most CMOs Fail To Execute; Brand Building: Connecting With Consumers Through Social Media
Complete: Exam 6
Lesson 7: Building a Global and International Brand
Lesson 7 Video
Review 2 Articles: 5 Strategies to Build a Global Brand; How To Build a Brand Internationally
Complete: Exam 7
Lesson 8: Managing Personal Brands
Lesson 8 Video
Review 2 Articles: The Ultimate 5 Step Playbook To Managing Your Personal Brand; How to manage both a professional and personal brand
Complete: Exam 8
Lesson 9: Online Branding
Lesson 9 Video
Review Article: Six Tips To Enhance Your Online Brand
Complete: Lesson 9 Assignment
Complete: Exam 9
Lesson 10: Introducing Brand Extensions
Lesson 10 Video
Review 2 Articles: These Companies Stretched Their Brands to Make Even Bigger Bucks; See The 10 Worst Brand Extensions Currently On The Market
Complete: Lesson 10 Assignment
Complete: Exam 10
Lesson 11: Re-branding and Co-branding
Lesson 11 Video
Complete: Exam 11
Lesson 12: Troubleshooting Brand Management
Lesson 12 Video
Take Poll: Your Opinion Matters: Course Rating
Take Survey: Course Comments
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete: Exam 12
Complete: The Final Exam
Learning Outcomes
- Define what makes a brand.
- Describe brand equity.
- Summarize measurements and management of brand equity.
- Summarize building brand equity, and selecting brand elements.
- Describe branding and marketing strategies.
- Summarize building a global and international brand.
- Summarize managing personal brands.
- Describe online branding.
- Describe re-branding and co-branding, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |

Certificates & CEUs
Includes all 500+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 500+ |
Certificates & CEUs
Includes all 500+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | Monthly |
No. of courses | 500+ |