Online Class: Business Branding 101

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful.

no certificate
- OR -
with CEU Certificate*
Start Right Now!
$120.00 (with CEU Certificate)
Taking multiple courses? Save with our platinum program.
  • 12
  • 19
    Exams &
  • 1,937
    have taken this course
  • 6
    average time
  • 0.6

Course Description

Master the Art of Branding: Crafting Brands that Resonate

In the modern world, branding isn't just a buzzword—it's a foundational pillar of business, digital presence, and personal reputation. Every beat of our heart, every blink of our eyes, we're immersed in a world saturated with brands. Whether you're relaxing in the cozy embrace of your favorite lounge chair, or you're zooming down the highway in a sleek vehicle, brands play an indispensable role in shaping our experiences and perceptions.

Enter the universe of branding with our comprehensive course. Dive deep into the intricate tapestry of branding, understanding its nuances and discovering the strategies that make a brand truly memorable. From the giants of industry to the influencers who dominate social media, branding is the secret sauce behind their success.

Course Highlights:

  1. Journey Through Branding: Discover the origin stories of iconic brands, learn the philosophy behind their identities, and decode their strategies to stay resilient in an ever-evolving marketplace.

  2. Unlocking Brand Equity: Gain insights into the value a brand brings to its business, stakeholders, and its customers. Understand the metrics that gauge the strength and resonance of a brand's equity.

  3. Strategic Brand Positioning: Delve into the realm of brand positioning. Learn how successful brands carve out unique spaces in consumers' minds, and how they continually reinforce their positioning through compelling narratives.

  4. Crafting a Resilient Brand Image: Beyond logos and taglines, explore the multi-dimensional facets of building brand equity. From choosing impactful brand elements to crafting consistent brand stories, embark on a transformative journey.

  5. Marketing Magic: Understand the symbiotic relationship between branding and marketing. Learn the tactics and strategies brands employ to achieve dominance and drive loyalty in fiercely competitive markets.

  6. Going Global: Master the art of translating a brand's ethos across borders. Learn about the intricacies of adapting brand narratives to resonate with international audiences while retaining core values.

  7. Personal Branding Mastery: In the digital age, personal branding isn't a luxury—it's a necessity. Equip yourself with tools and insights to carve a niche for yourself, be it in the corporate world, the entrepreneurial space, or the digital influencer arena.

  8. Digital Footprint: In an age dominated by screens, online branding is paramount. Discover how brands create a compelling digital presence, engage with their audiences, and stay ahead in the digital race.

  9. Innovation in Branding: Delve into strategies behind introducing fresh products under established brands, explore the potential of brand extensions, and learn the art of rebranding without losing the essence.

  10. Co-branding Synergies: Unlock the potential of collaborations. Witness how brands come together, leveraging each other's strengths to craft new narratives and reach new horizons.

  11. Navigating Challenges: Even the mightiest brands face challenges. Equip yourself with problem-solving techniques, understand common pitfalls, and learn strategies to rejuvenate and revitalize brands.

By the end of this course, not only will you be well-versed in the world of branding, but you'll also possess the tools and insights to build, manage, and revitalize brands effectively. Whether you're an aspiring entrepreneur, a seasoned marketer, or someone looking to build a personal brand, this course will be your compass, guiding you through the captivating world of branding. Enroll now, and embark on a journey that promises to be as enriching as it is enlightening.

Course Motivation

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.6 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(823 votes)

Lesson 1: Brands 101

The most common definition of brand, and the one you most likely are familiar with, is a name, design or symbol that identifies a good or service, and that differentiates itself from other similar products. Additional lesson topics: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development; Brand Strategy 101: Your Logo Is Irrelevant 11 Total Points
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Exam 1

Lesson 2: Brand Equity

In this lesson, you will learn about Brand Equity, which is defined as the value of a brand, based on consumer loyalty and positive brand characteristics. Additional lesson topics: What Is Brand Equity and Why is it Valuable?; What You Need to Know About Why Brand Experience is Everything 11 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment
  • Assessment: Exam 2

Lesson 3: Exploring Brands and Their Positioning

Brand positioning is the process of positioning a product or brand in the mind of the consumer. This process is also referred to as brand strategy or positioning strategy. Additional lesson topics: The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up; Brand Positioning Standards and Practices – Part 1: What Is Brand Positioning?; How to Create Strong Brand Positioning in Your Market 11 Total Points
  • Lesson 3 Video
  • Complete: Lesson 3 Assignment
  • Assessment: Exam 3

Lesson 4: Measurements and Management of Brand Equity

In this lesson, you will learn how to measure brand equity, and how measurements are important to the management of brand equity. Additional lesson topics: Brand Equity Models and Measurement; How to Measure Brand Equity; Managing Brand Equity 8 Total Points
  • Lesson 4 Video
  • Assessment: Exam 4

Lesson 5: Building Brand Equity, and Selecting Brand Elements

In this lesson, you will learn how companies build brand equity, and how they select the brand elements used in their logos, packaging, and advertisements. Additional lesson topics: How to choose Branding Elements to build Brand Equity; BRAND ELEMENT CHOICE CRITERIA 12 Total Points
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Exam 5

Lesson 6: Branding and Marketing Strategies

In this lesson, you will learn about the strategies that marketers use to build brand equity. Additional lesson topics: 6 Brand Strategies Most CMOs Fail to Execute; Brand Building: Connecting With Consumers Through Social Media 10 Total Points
  • Lesson 6 Video
  • Assessment: Exam 6

Lesson 7: Building a Global and International Brand

Once a brand has become a success domestically, it is time to investigate whether the brand could be launched internationally. Additional lesson topics: 5 Strategies to Build a Global Brand; How to Build a Brand Internationally 9 Total Points
  • Lesson 7 Video
  • Assessment: Exam 7

Lesson 8: Managing Personal Brands

Personal branding is the art of building a unique brand around an individual. Additional lesson topics: The Ultimate Several Step Playbook to Managing Your Personal Brand; How to manage both a professional and personal brand 8 Total Points
  • Lesson 8 Video
  • Assessment: Exam 8

Lesson 9: Online Branding

In this lesson, you will learn about online branding, also referred to as digital branding or Internet branding, and its importance to brand management. Additional lesson topics: The Ultimate Guide to Online Branding and Building Authority Part Several – Blogging; Six Tips to Enhance Your Online Brand 10 Total Points
  • Lesson 9 Video
  • Complete: Lesson 9 Assignment
  • Assessment: Exam 9

Lesson 10: Introducing Brand Extensions

Many companies try to capitalize on their valuable brands by introducing brand extensions, which are new products that are introduced under an existing brand name. Additional lesson topics: These Companies Stretched Their Brands to Make Even Bigger Bucks; See The Several Worst Brand Extensions Currently On The Market 11 Total Points
  • Lesson 10 Video
  • Complete: Lesson 10 Assignment
  • Assessment: Exam 10

Lesson 11: Re-branding and Co-branding

In this lesson, you will be learning about re-branding, which is when a company decides to change an element of the brand. 9 Total Points
  • Lesson 11 Video
  • Assessment: Exam 11

Lesson 12: Troubleshooting Brand Management

In this lesson, you will learn what can go wrong with brand management, and how to troubleshoot when mistakes do happen. 79 Total Points
  • Lesson 12 Video
  • Lesson discussions: Your Opinion Matters: Course Rating; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Assessment: Exam 12
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what makes a brand.
  • Describe brand equity.
  • Summarize measurements and management of brand equity.
  • Summarize building brand equity, and selecting brand elements.
  • Describe branding and marketing strategies.
  • Summarize building a global and international brand.
  • Summarize managing personal brands.
  • Describe online branding.
  • Describe re-branding and co-branding.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Business Branding 101
Course Number: 8900360
Lessons Rating: 4.6 / 5 Stars (823 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: February 2024
Course Type: Self-Paced, Online Class
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

Choose Your Subscription Plan

Course Only
One Course
No Certificate / No CEUs
for 6 months
Billed once
This course only
Includes certificate X
Includes CEUs X
Self-paced Yes
Instructor support Yes
Time to complete 6 months
No. of courses 1 course
Certificate Course
One Course
Certificate & CEUs
for 6 months
Billed once
This course only
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 6 months
No. of courses 1 course
Platinum Yearly
Certificates & CEUs
per year
Billed once
Includes all 600+ courses
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 12 Months
No. of courses 600+
Platinum 2 Years
Certificates & CEUs
for 2 years
You save $79.00!
Billed once
Includes all 600+ courses
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 24 Months
No. of courses 600+

Student Testimonials

  • "This course was very good. I feel that many of the lessons covered branding as a whole and feel like I can go forward knowing this course set me up for success. A lot of information was put into each lesson which helped with any confusion I had entering this course." -- Mark G.
  • "I thought it was a great course. I can see now how difficult it is to develop and maintain a strong brand." -- Eric V.
  • "I liked this course material, so informative and educational and presented in simplistic manner so as it is easy to understand and remember. It has been wonderful to learn about it. Thank you." -- Rodney P.
  • "I learned new things and it was very insightful. As a matter of fact, I look at brands differently now because I understand the concept more." -- Cornelius B.
  • "It was great, I enjoyed the written assignments, critical thinking, and applying the lesson to our own life." -- Sean C.
  • "Very helpful. Good information. I found it easier to read rather than the video playing (local internet). Glad to have that option." -- Wayne K.
  • "Thank you for sharing all the important information that was in these videos and lessons. I came out of this course smarter than when I came in." -- Travis J.
  • "I found this course to be fascinating. The possibility of learning so much from concise lessons made me look forward to each lesson. Thank you for the opportunity!" -- Heloisa F.
  • "I loved this course and it greatly helped me with my own brand." -- Thomas Y.
  • "Thank you so much! I learned a lot and really enjoyed the course materials and assignments." -- Christopher B.
View More Testimonials...

Related Courses