Business Branding 101

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$75.00
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12

Lessons
19

Exams &
Assignments
6

Hours
average time
0.6

CEUs
659

Students
have taken this course

Course Description

Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.

You will also learn about personal and online brands, and how you can build your own personal brand.

In this course you will learn about...

Brands and Brand Concepts

Brand Equity

Exploring Brands and Their Positioning

Measurements and Management of Brand Equity

Selecting Brand Elements and Building Brand Equity

Branding and Marketing Strategies

Building a Global and International Brand

Managing Personal Brands

Online Branding

Introducing New Products and Brand Extensions

Rebranding and Cobranding

Troubleshooting Brand Management

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(491 votes)

Lesson 1: Brands 101

The most common definition of brand, and the one you most likely are familiar with, is a name, design or symbol that identifies a good or service, and that differentiates itself from other similar products. 11 Total Points

Lesson 1 Video
Complete Assignment: An Introduction
Complete: Exam 1

Lesson 2: Brand Equity

In this lesson, you will learn about Brand Equity, which is defined as the value of a brand, based on consumer loyalty and positive brand characteristics. 11 Total Points

Lesson 2 Video
Review 2 Articles: What Is Brand Equity and Why is it Valuable?; What You Need to Know About Why Brand Experience is Everything
Complete: Lesson 2 Assignment
Complete: Exam 2

Lesson 3: Exploring Brands and Their Positioning

Brand positioning is the process of positioning a product or brand in the mind of the consumer. This process is also referred to as brand strategy or positioning strategy. 11 Total Points

Lesson 3 Video
Review 2 Articles: The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up; How to Create Strong Brand Positioning in Your Market
Complete: Lesson 3 Assignment
Complete: Exam 3

Lesson 4: Measurements and Management of Brand Equity

In this lesson, you will learn how to measure brand equity, and how measurements are important to the management of brand equity. 8 Total Points

Lesson 4 Video
Review 3 Articles: Brand Equity Models and Measurement; Managing Brand Equity; How to Measure Brand Equity
Complete: Exam 4

Lesson 5: Building Brand Equity, and Selecting Brand Elements

In this lesson, you will learn how companies build brand equity, and how they select the brand elements used in their logos, packaging, and advertisements. 12 Total Points

Lesson 5 Video
Review 2 Articles: How to choose Branding Elements to build Brand Equity; BRAND ELEMENT CHOICE CRITERIA
Complete: Lesson 5 Assignment
Complete: Exam 5

Lesson 6: Branding and Marketing Strategies

In this lesson, you will learn about the strategies that marketers use to build brand equity. 10 Total Points

Lesson 6 Video
Review 2 Articles: 6 Brand Strategies Most CMOs Fail To Execute; Brand Building: Connecting With Consumers Through Social Media
Complete: Exam 6

Lesson 7: Building a Global and International Brand

Once a brand has become a success domestically, it is time to investigate whether the brand could be launched internationally. 9 Total Points

Lesson 7 Video
Review 2 Articles: 5 Strategies to Build a Global Brand; How To Build a Brand Internationally
Complete: Exam 7

Lesson 8: Managing Personal Brands

Personal branding is the art of building a unique brand around an individual. 8 Total Points

Lesson 8 Video
Review 2 Articles: The Ultimate 5 Step Playbook To Managing Your Personal Brand; How to manage both a professional and personal brand
Complete: Exam 8

Lesson 9: Online Branding

In this lesson, you will learn about online branding, also referred to as digital branding or Internet branding, and its importance to brand management. 10 Total Points

Lesson 9 Video
Review Article: Six Tips To Enhance Your Online Brand
Complete: Lesson 9 Assignment
Complete: Exam 9

Lesson 10: Introducing Brand Extensions

Many companies try to capitalize on their valuable brands by introducing brand extensions, which are new products that are introduced under an existing brand name. 11 Total Points

Lesson 10 Video
Review 2 Articles: These Companies Stretched Their Brands to Make Even Bigger Bucks; See The 10 Worst Brand Extensions Currently On The Market
Complete: Lesson 10 Assignment
Complete: Exam 10

Lesson 11: Re-branding and Co-branding

In this lesson, you will be learning about re-branding, which is when a company decides to change an element of the brand. 9 Total Points

Lesson 11 Video
Complete: Exam 11

Lesson 12: Troubleshooting Brand Management

In this lesson, you will learn what can go wrong with brand management, and how to troubleshoot when mistakes do happen. 79 Total Points

Lesson 12 Video
Take Poll: Your Opinion Matters: Course Rating
Take Survey: Course Comments
Complete: Exam 12
Complete: The Final Exam

189

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Define what makes a brand.
Describe brand equity.
Summarize measurements and management of brand equity.
Summarize building brand equity, and selecting brand elements.
Describe branding and marketing strategies.
Summarize building a global and international brand.
Summarize managing personal brands.
Describe online branding.
Describe re-branding and co-branding, and
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

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