Online Class: Marketing Outreach

no certificate
with CEU Certificate*
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11Lessons
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17Exams &
Assignments -
862Students
have taken this course -
3Hours
average time -
0.3CEUs
Course Description
Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others.
You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.
In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan, Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.
Course Motivation
The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, sales, public relations, and advertisingare all related but have individual functions, each with the goal of promoting a business or service in order to increase awareness and ultimately grow sales. More and more companies over the years have increasingly realized the value of a marketing department and how important the operations of a business and marketing work together strategically to achieve the bottom line.
It is ironic that marketing is so important but often seems to be the first in line for cutbacks when companies reduce staff or spending. Marketing definitely has proved itself a worthy component of any well-run business. Of course, there is a clear distinction between large and small businesses and how they approach outreach marketing. We would not expect a company like Microsoft to go out in the local community, rubbing shoulders with small business owners; however, you can expect such companies on a larger scale to network and perform outreach in other ways. For the purpose of this class, we are referring to small to medium-sized businesses.
Customers want businesses that deliver, say what they mean, and mean what they say. Trust is highly important, as is top-notch customer service. Great customer service is a walking, talking marketing and public relations tool. The element of trust is really about truthfully fulfilling promises. If your ads, commercials, or marketing brochures indicate that after 30 days customers can bring in their receipt for products and services and receive a full refund if they are not completely satisfied, you had better stick to it. There is nothing that spreads like wildfire more than a customer complaint. Overall, customers actually are quite forgiving if a mistake is made. Their concern is mainly how it was handled and how they were treated in the process of handling the issue. Customers understand that mistakes can be made, but depending on the seriousness of the situation, they want to know that you are listening and how quickly you can rectify the issue.
Outreach marketing is also a way to network with competitors and fellow business owners to drum up interest and cross-refer customers. You may own a tile and carpet company and have a business contact that does countertop installation and painting. It is a good idea to keep that contact's information handy at your place of business and vice versa because often people who are remodeling want these services performed at the same time. It is always good to refer customers to others in a similar line of business because you can reap the benefits of referrals coming back to you as well.
The great thing about outreach marketing is it truly is a tool for creating a broad network, whether that be a network of peers, new customers, prospects, or your competitors. Attending trade shows or chamber of commerce events, participating in charitable fundraisers, or simply taking marketing materials to local businesses within your area can really build relationships. Sharing information with your competitors is a positive move when you can learn from them and compare information about common struggles, the market, and economic conditions. It is not about letting your guard down or letting the competition in on your secrets; it is about educating yourself and ultimately gaining an edge on what you can change or improve upon for the success of your business.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: What in the World is Outreach Marketing?
Lesson 1 Video
Lesson discussions: Outreach Marketing Course; Reasons for Taking this Course
Complete Assignment: An Introduction
Complete: Lesson 1 Assignment
Assessment: Lesson 1 Exam
Lesson 2: Outreach Marketing for Your Business Type
Lesson 2 Video
Assessment: Lesson 2 Exam
Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales
Lesson 3 Video
Assessment: Lesson 3 Exam
Lesson 4: Approaching Outreach Marketing Contacts
Lesson 4 Video
Assessment: Lesson 4 Exam
Lesson 5: Follow Up and Maintaining a Rapport
Lesson 5 Video
Lesson discussions: Follow-Ups
Assessment: Lesson 5 Exam
Lesson 6: Advertising that Complements your Marketing Outreach
Lesson 6 Video
Lesson discussions: Advertising
Complete: Lesson 6 Assignment
Assessment: Lesson 6 Exam
Lesson 7: Incorporating a Referral Program into Your Marketing Plan
Lesson 7 Video
Assessment: Lesson 7 Exam
Lesson 8: The Importance of Networking
Lesson 8 Video
Complete: Lesson 8 Activity: Your Networking Plan
Assessment: Lesson 8 Exam
Lesson 9: Outreach Marketing Via Online Sources
Lesson 9 Video
Lesson discussions: Blogging
Assessment: Lesson 9 Exam
Lesson 10: Tracking Customer Demographics and Marketing Successes
Lesson 10 Video
Assessment: Lesson 10 Exam
Lesson 11: Putting It All Together and Marketing Success Stories
Lesson 11 Video
Lesson discussions: Program Evaluation Follow-up Survey (End of Course); Course Comments
Complete: Final Assignment
Assessment: Lesson 11 Exam
Assessment: Final Exam
Learning Outcomes
- Define outreach marketing.
- Describe outreach marketing for different business types.
- Describe how outreach marketing and good customer service can drive sales.
- Describe making outreach marketing contacts.
- Describe proper ways to follow up and maintain a rapport with contacts.
- Identify advertising that compliments your marketing outreach.
- Incorporate a referral program into your marketing plan.
- Summarize the importance of networking.
- Track customer demographics.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Time to complete | 6 months |
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This course only
Includes certificate |
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Includes CEUs |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
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