Online Class: Marketing Outreach

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales.

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11

Lessons
17

Exams &
Assignments
862

Students
have taken this course
3

Hours
average time
0.3

CEUs

Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others.

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan, Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

Courses Frequently Bought Together:

Effective Communication Skills

Communication with Diplomacy and Tact

Management Essentials

Course Motivation

First off, let's start off with a brief explanation of marketing, so that we can transition smoothly into outreach marketing. Let's also clarify that marketing is not sales but an action that is intended to lead to sales.

The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, sales, public relations, and advertisingare all related but have individual functions, each with the goal of promoting a business or service in order to increase awareness and ultimately grow sales. More and more companies over the years have increasingly realized the value of a marketing department and how important the operations of a business and marketing work together strategically to achieve the bottom line.

It is ironic that marketing is so important but often seems to be the first in line for cutbacks when companies reduce staff or spending. Marketing definitely has proved itself a worthy component of any well-run business. Of course, there is a clear distinction between large and small businesses and how they approach outreach marketing. We would not expect a company like Microsoft to go out in the local community, rubbing shoulders with small business owners; however, you can expect such companies on a larger scale to network and perform outreach in other ways. For the purpose of this class, we are referring to small to medium-sized businesses.

Now what is outreach marketing? It is the process of going out and seeking the opportunity to network with potential clients, business peers, your competition, and the public. As opposed to just placing advertisements and buying ad space, or having the media pick up public relations stories about your company, you are out and about, seeking the opportunity to turn acquaintance into client. Just like public relations, outreach marketing puts a face to your company and presents an image of what you want the public to see. This will be the public's perception of your business, so it is important that your credo or business motto be followed through in your business model and marketing plan. If you want people to think you are an edgy, cutthroat public relations firm then you have to portray that image. If the image you are going for is the most knowledgeable team of investment bankers in the nation, then this is the image you must fulfill.

Customers want businesses that deliver, say what they mean, and mean what they say. Trust is highly important, as is top-notch customer service. Great customer service is a walking, talking marketing and public relations tool. The element of trust is really about truthfully fulfilling promises. If your ads, commercials, or marketing brochures indicate that after 30 days customers can bring in their receipt for products and services and receive a full refund if they are not completely satisfied, you had better stick to it. There is nothing that spreads like wildfire more than a customer complaint. Overall, customers actually are quite forgiving if a mistake is made. Their concern is mainly how it was handled and how they were treated in the process of handling the issue. Customers understand that mistakes can be made, but depending on the seriousness of the situation, they want to know that you are listening and how quickly you can rectify the issue.

Outreach marketing is also a way to network with competitors and fellow business owners to drum up interest and cross-refer customers. You may own a tile and carpet company and have a business contact that does countertop installation and painting. It is a good idea to keep that contact's information handy at your place of business and vice versa because often people who are remodeling want these services performed at the same time. It is always good to refer customers to others in a similar line of business because you can reap the benefits of referrals coming back to you as well.

The great thing about outreach marketing is it truly is a tool for creating a broad network, whether that be a network of peers, new customers, prospects, or your competitors. Attending trade shows or chamber of commerce events, participating in charitable fundraisers, or simply taking marketing materials to local businesses within your area can really build relationships. Sharing information with your competitors is a positive move when you can learn from them and compare information about common struggles, the market, and economic conditions. It is not about letting your guard down or letting the competition in on your secrets; it is about educating yourself and ultimately gaining an edge on what you can change or improve upon for the success of your business.

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(588 votes)

Lesson 1: What in the World is Outreach Marketing?

The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. 15 Total Points

Lesson 1 Video
Lesson discussions: Outreach Marketing Course; Reasons for Taking this Course
Complete Assignment: An Introduction
Complete: Lesson 1 Assignment
Assessment: Lesson 1 Exam

Lesson 2: Outreach Marketing for Your Business Type

Outreach marketing is just that: creating rapport, building or strengthening business and customer relationships, and seeking out new clients in the same manner. 10 Total Points

Lesson 2 Video
Assessment: Lesson 2 Exam

Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales

Outreach marketing is really a great tool for not only networking and growing a lead base but also really driving home sales and growing your business. 10 Total Points

Lesson 3 Video
Assessment: Lesson 3 Exam

Lesson 4: Approaching Outreach Marketing Contacts

No matter what type of business or services that you offer, finding contacts or targets to market can be done in a variety of ways. 10 Total Points

Lesson 4 Video
Assessment: Lesson 4 Exam

Lesson 5: Follow Up and Maintaining a Rapport

Following up on leads and with prospects is of utmost importance. A great follow-up can set you aside from the competition and give you the edge you need to win over a customer or prospect. 10 Total Points

Lesson 5 Video
Lesson discussions: Follow-Ups
Assessment: Lesson 5 Exam

Lesson 6: Advertising that Complements your Marketing Outreach

The purpose of outreach marketing is to grow your business and your lead base, retain your current customers, and network with other businesses. 12 Total Points

Lesson 6 Video
Lesson discussions: Advertising
Complete: Lesson 6 Assignment
Assessment: Lesson 6 Exam

Lesson 7: Incorporating a Referral Program into Your Marketing Plan

Word-of-mouth marketing and referrals are a highly viable source of business. Generally, when consumers are happy and satisfied with products and services, they talk about it. 10 Total Points

Lesson 7 Video
Assessment: Lesson 7 Exam

Lesson 8: The Importance of Networking

Networking is more than just keeping friends in the business world. It is a way to consistently keep your company in the public eye. 12 Total Points

Lesson 8 Video
Complete: Lesson 8 Activity: Your Networking Plan
Assessment: Lesson 8 Exam

Lesson 9: Outreach Marketing Via Online Sources

Customers should always be able to reach your business through all possible ways: phone, e-mail, your Web site, fax, etc. Being online simply provides customers and prospects yet another way to get what they need from you. 8 Total Points

Lesson 9 Video
Lesson discussions: Blogging
Assessment: Lesson 9 Exam

Lesson 10: Tracking Customer Demographics and Marketing Successes

Now that you are prepared to do outreach, or have even been doing it for a while, how will you know it works? First and foremost, when you have a steady flow of business or even a sudden increase, it is working. 10 Total Points

Lesson 10 Video
Assessment: Lesson 10 Exam

Lesson 11: Putting It All Together and Marketing Success Stories

If you own a business, or provide a service of some type, what will your goals be? How will you use what you have learned here to gain or retain your audience? 59 Total Points

Lesson 11 Video
Lesson discussions: Program Evaluation Follow-up Survey (End of Course); Course Comments
Complete: Final Assignment
Assessment: Lesson 11 Exam
Assessment: Final Exam

166

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Define outreach marketing.
Describe outreach marketing for different business types.
Describe how outreach marketing and good customer service can drive sales.
Describe making outreach marketing contacts.
Describe proper ways to follow up and maintain a rapport with contacts.
Identify advertising that compliments your marketing outreach.
Incorporate a referral program into your marketing plan.
Summarize the importance of networking.
Track customer demographics.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Marketing Outreach

Course Number: 8900062

Lessons Rating: 4.6 / 5 Stars (588 votes)

Languages: English - United States, Canada and other English speaking countries

Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.

Last Updated: February 2023

Course Type: Self-Paced, Online Class

CEU Value: 0.3 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams

Instructor: John Chouinard

Syllabus: View Syllabus

Course Fee: $95.00 U.S. dollars