Online Class: Marketing Outreach

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  • 11
  • 17
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  • 775
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  • 3
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Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

First off, let's start off with a brief explanation of marketing, so that we can transition smoothly into outreach marketing. Let's also clarify that marketing is not sales but an action that is intended to lead to sales.
The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, salespublic relations, and advertisingare all related but have individual functions,  each with the goal of promoting a business or service in order to increase awareness and ultimately grow sales. More and more companies over the years have increasingly realized the value of a marketing department and how important the operations of a business and marketing work together strategically to achieve the bottom line.
It is ironic that marketing is so important but often seems to be the first in line for cutbacks when companies reduce staff or spending. Marketing definitely has proved itself a worthy component of any well-run business. Of course, there is a clear distinction between large and small businesses and how they approach outreach marketing. We would not expect a company like Microsoft to go out in the local community, rubbing shoulders with small business owners; however, you can expect such companies on a larger scale to network and perform outreach in other ways. For the purpose of this class, we are referring to small to medium-sized businesses.
Now what is outreach marketing? It is the process of going out and seeking the opportunity to network with potential clients, business peers, your competition, and the public. As opposed to just placing advertisements and buying ad space, or having the media pick up public relations stories about your company, you are out and about, seeking the opportunity to turn acquaintance into client. Just like public relations, outreach marketing puts a face to your company and presents an image of what you want the public to see. This will be the public's perception of your business, so it is important that your credo or business motto be followed through in your business model and marketing plan. If you want people to think you are an edgy, cutthroat public relations firm then you have to portray that image. If the image you are going for is the most knowledgeable team of investment bankers in the nation, then this is the image you must fulfill. 

Customers want businesses that deliver, say what they mean, and mean what they say. Trust is highly important, as is top-notch customer service. Great customer service is a walking, talking marketing and public relations tool. The element of trust is really about truthfully fulfilling promises. If your ads, commercials, or marketing brochures indicate that after 30 days customers can bring in their receipt for products and services and receive a full refund if they are not completely satisfied, you had better stick to it. There is nothing that spreads like wildfire more than a customer complaint. Overall, customers actually are quite forgiving if a mistake is made. Their concern is mainly how it was handled and how they were treated in the process of handling the issue. Customers understand that mistakes can be made, but depending on the seriousness of the situation, they want to know that you are listening and how quickly you can rectify the issue.

Outreach marketing is also a way to network with competitors and fellow business owners to drum up interest and cross-refer customers. You may own a tile and carpet company and have a business contact that does countertop installation and painting. It is a good idea to keep that contact's information handy at your place of business and vice versa because often people who are remodeling want these services performed at the same time. It is always good to refer customers to others in a similar line of business because you can reap the benefits of referrals coming back to you as well.

The great thing about outreach marketing is it truly is a tool for creating a broad network, whether that be a network of peers, new customers, prospects, or your competitors. Attending trade shows or chamber of commerce events, participating in charitable fundraisers, or simply taking marketing materials to local businesses within your area can really build relationships. Sharing information with your competitors is a positive move when you can learn from them and compare information about common struggles, the market, and economic conditions. It is not about letting your guard down or letting the competition in on your secrets; it is about educating yourself and ultimately gaining an edge on what you can change or improve upon for the success of your business.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
  • Universal Class is an IACET Accredited Provider

    Course Lessons

    Average Lesson Rating:
    4.6 / 5 Stars (Average Rating)
    "Extraordinarily Helpful"
    (544 votes)

    Lesson 1: What in the World is Outreach Marketing?

    The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. 15 Total Points
    • Lesson 1 Video
    • Take Poll: Outreach Marketing Course
    • Take Survey: Reasons for Taking this Course
    • Complete Assignment: An Introduction
    • Complete: Lesson 1 Assignment
    • Complete: Lesson 1 Exam

    Lesson 2: Outreach Marketing for Your Business Type

    Outreach marketing is just that: creating rapport, building or strengthening business and customer relationships, and seeking out new clients in the same manner. 10 Total Points
    • Lesson 2 Video
    • Complete: Lesson 2 Exam

    Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales

    Outreach marketing is really a great tool for not only networking and growing a lead base but also really driving home sales and growing your business. 10 Total Points
    • Lesson 3 Video
    • Complete: Lesson 3 Exam

    Lesson 4: Approaching Outreach Marketing Contacts

    No matter what type of business or services that you offer, finding contacts or targets to market can be done in a variety of ways. 10 Total Points
    • Lesson 4 Video
    • Review Article: Marketing Tips
    • Complete: Lesson 4 Exam

    Lesson 5: Follow Up and Maintaining a Rapport

    Following up on leads and with prospects is of utmost importance. A great follow-up can set you aside from the competition and give you the edge you need to win over a customer or prospect. 10 Total Points
    • Lesson 5 Video
    • Review Article: the Power of Following up
    • Take Poll: Follow-Ups
    • Complete: Lesson 5 Exam

    Lesson 6: Advertising that Complements your Marketing Outreach

    The purpose of outreach marketing is to grow your business and your lead base, retain your current customers, and network with other businesses. 12 Total Points
    • Lesson 6 Video
    • Review Article: 10 Tips for Effective Advertising
    • Take Poll: Advertising
    • Complete: Lesson 6 Assignment
    • Complete: Lesson 6 Exam

    Lesson 7: Incorporating a Referral Program into Your Marketing Plan

    Word-of-mouth marketing and referrals are a highly viable source of business. Generally, when consumers are happy and satisfied with products and services, they talk about it. 10 Total Points
    • Lesson 7 Video
    • Complete: Lesson 7 Exam

    Lesson 8: The Importance of Networking

    Networking is more than just keeping friends in the business world. It is a way to consistently keep your company in the public eye. 12 Total Points
    • Lesson 8 Video
    • Complete: Lesson 8 Activity: Your Networking Plan
    • Complete: Lesson 8 Exam

    Lesson 9: Outreach Marketing Via Online Sources

    Customers should always be able to reach your business through all possible ways: phone, e-mail, your Web site, fax, etc. Being online simply provides customers and prospects yet another way to get what they need from you. 8 Total Points
    • Lesson 9 Video
    • Take Poll: Blogging
    • Complete: Lesson 9 Exam

    Lesson 10: Tracking Customer Demographics and Marketing Successes

    Now that you are prepared to do outreach, or have even been doing it for a while, how will you know it works? First and foremost, when you have a steady flow of business or even a sudden increase, it is working. 10 Total Points
    • Lesson 10 Video
    • Complete: Lesson 10 Exam

    Lesson 11: Putting It All Together and Marketing Success Stories

    If you own a business, or provide a service of some type, what will your goals be? How will you use what you have learned here to gain or retain your audience? 59 Total Points
    • Lesson 11 Video
    • Take Survey: Program Evaluation Follow-up Survey (End of Course)
    • Complete: Final Assignment
    • Complete: Lesson 11 Exam
    • Complete: Final Exam
    Total Course Points

    Learning Outcomes

    By successfully completing this course, students will be able to:
    • Define outreach marketing.
    • Describe outreach marketing for different business types.
    • Describe how outreach marketing and good customer service can drive sales.
    • Describe making outreach marketing contacts.
    • Describe proper ways to follow up and maintain a rapport with contacts.
    • Identify advertising that compliments your marketing outreach.
    • Incorporate a referral program into your marketing plan.
    • Summarize the importance of networking.
    • Track customer demographics, and
    • Demonstrate mastery of lesson content at levels of 70% or higher.

    Additional Course Information

    Online CEU Certificate
    • Document Your Lifelong Learning Achievements
    • Earn an Official Certificate Documenting Course Hours and CEUs
    • Verify Your Certificate with a Unique Serial Number Online
    • View and Share Your Certificate Online or Download/Print as PDF
    • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
    Document Your CEUs on Your Resume
    Course Title: Marketing Outreach
    Course Number: 8900062
    Course Requirements: View Course Requirements
    Lessons Rating: 4.6 / 5 Stars (544 votes)
    Languages: English - United States, Canada and other English speaking countries
    Course Type: Professional Development (Self-Paced, Online Class)
    CEU Value: 0.3 IACET CEUs (Continuing Education Units)
    CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
    Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
    Assessment Method: Lesson assignments and review exams
    Instructor: John Chouinard
    Syllabus: View Syllabus
    Duration: Continuous: Enroll anytime!
    Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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