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Online Class: Marketing Outreach

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Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

  • Completely Online
  • Self-Paced
  • Instructor Support
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
IACET Accredited Provider
Universal Class, Inc. has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this approval, Universal Class, Inc. has demonstrated that it complies with the ANSI/IACET Standard which is widely recognized as the Standard of good practice internationally. As a result of their Accredited Provider status, Universal Class, Inc. is authorized to offer IACET CEUs for its courses that qualify under the ANSI/IACET Standard.

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Course Lessons

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  • Lesson 1: What in the World is Outreach Marketing?

    The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales.
  • Lesson 2: Outreach Marketing for Your Business Type

    Outreach marketing is just that: creating rapport, building or strengthening business and customer relationships, and seeking out new clients in the same manner.
  • Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales

    Outreach marketing is really a great tool for not only networking and growing a lead base but also really driving home sales and growing your business.
  • Lesson 4: Approaching Outreach Marketing Contacts

    No matter what type of business or services that you offer, finding contacts or targets to market can be done in a variety of ways.
  • Lesson 5: Follow Up and Maintaining a Rapport

    Following up on leads and with prospects is of utmost importance. A great follow-up can set you aside from the competition and give you the edge you need to win over a customer or prospect.
  • Lesson 6: Advertising that Complements your Marketing Outreach

    The purpose of outreach marketing is to grow your business and your lead base, retain your current customers, and network with other businesses.
  • Lesson 7: Incorporating a Referral Program into Your Marketing Plan

    Word-of-mouth marketing and referrals are a highly viable source of business. Generally, when consumers are happy and satisfied with products and services, they talk about it.
  • Lesson 8: The Importance of Networking

    Networking is more than just keeping friends in the business world. It is a way to consistently keep your company in the public eye.
  • Lesson 9: Outreach Marketing Via Online Sources

    Customers should always be able to reach your business through all possible ways: phone, e-mail, your Web site, fax, etc. Being online simply provides customers and prospects yet another way to get what they need from you.
  • Lesson 10: Tracking Customer Demographics and Marketing Successes

    Now that you are prepared to do outreach, or have even been doing it for a while, how will you know it works? First and foremost, when you have a steady flow of business or even a sudden increase, it is working.
  • Lesson 11: Putting It All Together and Marketing Success Stories

    If you own a business, or provide a service of some type, what will your goals be? How will you use what you have learned here to gain or retain your audience?
  • Final Exam

    Final Exam

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Marketing Outreach
Course Number: 8900062
Languages: English - United States, Canada and other English speaking countries
Course Type: Professional Development
CEU Value: 0.7 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define outreach marketing.
  • Describe outreach marketing for different business types.
  • Describe how outreach marketing and good customer service can drive sales.
  • Describe making outreach marketing contacts.
  • Describe proper ways to follow up and maintain a rapport with contacts.
  • Identify advertising that compliments your marketing outreach.
  • Incorporate a referral program into your marketing plan.
  • Summarize the importance of networking.
  • Track customer demographics, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
An IntroductionAssignment1
Lesson 1 AssignmentAssignment25
Lesson 1 ExamExam12
Lesson 2 ExamExam10
Lesson 3 ExamExam10
Lesson 4 AssignmentAssignment10
Lesson 4 ExamExam10
Lesson 5 AssignmentAssignment25
Lesson 5 ExamExam10
Lesson 6 AssignmentAssignment25
Lesson 6 ExamExam10
Lesson 7 ExamExam10
Lesson 8 AssignmentAssignment20
Lesson 8 ExamExam10
Lesson 9 ExamExam8
Lesson 10 AssignmentAssignment25
Lesson 10 ExamExam10
Lesson 11 AssignmentAssignment20
Lesson 11 ExamExam7
Final AssignmentAssignment25
Final ExamExam27
Total Points:310

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