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Online Class: Marketing Outreach


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  • 12
    Lessons
  • 19
    Exams &
    Assignments
  • 6
    Hours
    average time
  • 0.6
    CEUs
  • 615
    Students
    have taken this course
 
 
 

Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
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"Extraordinarily Helpful"
(423 votes)

Lesson 1: What in the World is Outreach Marketing?

The act of marketing or promoting a business is just that: getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. 15 Total Points
  • Review 2 Articles: All About Marketing; Marketing Basics for Small Businesses
  • Take Poll: Outreach Marketing Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Exam

Lesson 2: Outreach Marketing for Your Business Type

Outreach marketing is just that: creating rapport, building or strengthening business and customer relationships, and seeking out new clients in the same manner. 10 Total Points
  • Review 2 Articles: How Marketing Plans Work; Understand Your Target Audience
  • Complete: Lesson 2 Exam

Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales

Outreach marketing is really a great tool for not only networking and growing a lead base but also really driving home sales and growing your business. 10 Total Points
  • Review Article: 8 Rules for Customer Service
  • Complete: Lesson 3 Exam

Lesson 4: Approaching Outreach Marketing Contacts

No matter what type of business or services that you offer, finding contacts or targets to market can be done in a variety of ways. 10 Total Points
  • Review 2 Articles: 10 Tips for Business Networking; Marketing Tips
  • Complete: Lesson 4 Exam

Lesson 5: Follow Up and Maintaining a Rapport

Following up on leads and with prospects is of utmost importance. A great follow-up can set you aside from the competition and give you the edge you need to win over a customer or prospect. 10 Total Points
  • Review 2 Articles: the Power of Following up; How to Follow Up on Business Leads
  • Take Poll: Follow-Ups
  • Complete: Lesson 5 Exam

Lesson 6: Advertising that Complements your Marketing Outreach

The purpose of outreach marketing is to grow your business and your lead base, retain your current customers, and network with other businesses. 12 Total Points
  • Review 2 Articles: 10 Tips for Effective Advertising; Low Cost Ad Tips
  • Take Poll: Advertising
  • Complete: Lesson 6 Assignment
  • Complete: Lesson 6 Exam

Lesson 7: Incorporating a Referral Program into Your Marketing Plan

Word-of-mouth marketing and referrals are a highly viable source of business. Generally, when consumers are happy and satisfied with products and services, they talk about it. 10 Total Points
  • Review 2 Articles: 7 Ways to Build Referral Business; Why Word-of-Mouth is Important
  • Complete: Lesson 7 Exam

Lesson 8: The Importance of Networking

Networking is more than just keeping friends in the business world. It is a way to consistently keep your company in the public eye. 12 Total Points
  • Review 2 Articles: BNI; LinkedIn
  • Complete: Lesson 8 Activity: Your Networking Plan
  • Complete: Lesson 8 Exam

Lesson 9: Outreach Marketing Via Online Sources

Customers should always be able to reach your business through all possible ways: phone, e-mail, your Web site, fax, etc. Being online simply provides customers and prospects yet another way to get what they need from you. 8 Total Points
  • Review 2 Articles: 10 Tips for Beginner Bloggers; Online Marketing Tips
  • Take Poll: Blogging
  • Complete: Lesson 9 Exam

Lesson 10: Tracking Customer Demographics and Marketing Successes

Now that you are prepared to do outreach, or have even been doing it for a while, how will you know it works? First and foremost, when you have a steady flow of business or even a sudden increase, it is working. 12 Total Points
  • Review 2 Articles: Cost Per Lead; Customer Demographics
  • Complete: Lesson 10 Assignment
  • Complete: Lesson 10 Exam

Lesson 11: Putting It All Together and Marketing Success Stories

If you own a business, or provide a service of some type, what will your goals be? How will you use what you have learned here to gain or retain your audience? 27 Total Points
  • Review 2 Articles: 5 Steps to Marketing Success; 8 Secrets to Marketing Success
  • Complete: Lesson 11 Assignment
  • Complete: Lesson 11 Exam

Final Exam

Final Exam 52 Total Points
  • Take Poll: Your Opinion Matters: Course Rating
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Final Assignment
  • Complete: Final Exam
188
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define outreach marketing.
  • Describe outreach marketing for different business types.
  • Describe how outreach marketing and good customer service can drive sales.
  • Describe making outreach marketing contacts.
  • Describe proper ways to follow up and maintain a rapport with contacts.
  • Identify advertising that compliments your marketing outreach.
  • Incorporate a referral program into your marketing plan.
  • Know the importance of networking.
  • Track customer demographics, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Marketing Outreach
Course Number: 8900062
Languages: English - United States, Canada and other English speaking countries
Category:
Course Type: Professional Development (Self-Paced, Online Class)
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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