Course Syllabus

 

Course Description

Have you ever wondered how a product makes it to market? How a business decides what type of advertising to use, and who the ideal customer is? Are you interested in direct and online marketing, or the global marketplace? Are you looking to obtain a strong educational foundation in marketing?

Then this course is for you.

This course explores the world of marketing.

Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics will include marketing philosophies, capturing customer value, consumer and business markets, segmentation, product marketing, service marketing, retailing, supply chain management, pricing strategy, promotions, direct and online marketing, the global marketplace, and creating a marketing plan.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what marketing is.
  • Describe methods for creating and capturing customer value.
  • Describe techniques for analyzing the marketing environment.
  • Describe techniques for assessing marketing information to gain customer insights.
  • Describe consumer markets, consumer buyer behavior, and decision making.
  • Recognize business markets and business buyer behavior.
  • Describe segmentation and product marketing.
  • Describe managing a product and retailing.
  • Summarize services marketing, marketing channels, and supply chain management.
  • Describe promotion, advertising, and public relations.
  • Describe selling and pricing strategies.
  • Identify direct and online marketing.
  • Describe techniques to consider when creating a marketing plan.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1 Assignment 2 points
Exam 1 8 points
Lesson 2 Assignment A 2 points
Lesson 2 Assignment B 2 points
Exam 2 10 points
Exam 3 10 points
Lesson 4 Assignment A 2 points
Lesson 4 Assignment B 2 points
Exam 4 8 points
Lesson 5 Assignment 2 points
Exam 5 10 points
Exam 6 9 points
Lesson 7 Assignment 2 points
Exam 7 7 points
Exam 8 9 points
Exam 9 10 points
Exam 10 10 points
Lesson 11 Assignment 2 points
Exam 11 7 points
Exam 12 8 points
Exam 13 9 points
Exam 14 6 points
Lesson 15 Assignment 2 points
Exam 15 9 points
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