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Course Description

Have you ever wondered how a product makes it to market? How a business decides what type of advertising to use, and who the ideal customer is? Are you interested in direct and online marketing, or the global marketplace? Are you looking to obtain a strong educational foundation in marketing?

Then this course is for you.

This course explores the world of marketing.

Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics will include marketing philosophies, capturing customer value, consumer and business markets, segmentation, product marketing, service marketing, retailing, supply chain management, pricing strategy, promotions, direct and online marketing, the global marketplace, and creating a marketing plan.

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

Here are the following lessons that detail what the student will learn:


·       Marketing Philosophies and Ethics

·       Creating and Capturing Customer Value

·       Analyzing Marketing Environment

·       Assess Marketing Information to Gain Customer Insights

·       Consumer markets, consumer buyer behavior Decision Making

·       Business Markets and business buyer behavior

·       Segmentation and Product Marketing

·       Managing a Product and Retailing

·       Services Marketing, Marketing Channels & Supply Chain Management

·       Promotion, Advertising and Public Relations

·       Selling and Pricing Strategy

·       Direct and Online Marketing

·       Creating a Competitive Advantage

·       Global Marketplace

·       Creating a Marketing Plan

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Several lessons will be accompanied by a written assignment and a brief quiz  . Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what marketing is.
  • Describe methods for creating and capturing customer value.
  • Describe techniques for analyzing the marketing environment.
  • Describe techniques for assessing marketing information to gain customer insights.
  • Describe consumer markets, consumer buyer behavior, and decision making.
  • Recognize business markets and business buyer behavior.
  • Describe segmentation and product marketing.
  • Describe managing a product and retailing.
  • Know services marketing, marketing channels, and supply chain management.
  • Describe promotion, advertising, and public relations.
  • Describe selling and pricing strategies.
  • Identify direct and online marketing.
  • Describe techniques to consider when creating a marketing plan, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
An Introduction1
Lesson 1 Assignment2
Exam 18
Lesson 2 Assignment A2
Lesson 2 Assignment B2
Exam 210
Exam 310
Lesson 4 Assignment A2
Lesson 4 Assignment B2
Exam 48
Lesson 5 Assignment2
Exam 510
Exam 69
Lesson 7 Assignment2
Exam 77
Exam 89
Exam 910
Exam 1010
Lesson 11 Assignment2
Exam 117
Exam 128
Exam 139
Exam 146
Lesson 15 Assignment2
Exam 159
Total Points:149

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