Course Syllabus

 

Course Description

Unleashing the Power of Marketing: Your Comprehensive Guide to the World of Consumer Engagement

Have you ever looked at a product on a shelf and thought, "How did this get here?" Or watched a captivating advertisement and pondered, "Why does this resonate with me?" Behind every product launch, every compelling advertisement, and every digital campaign, there's a meticulously crafted strategy. Welcome to the universe of marketing, where art meets science, data merges with intuition, and businesses connect with their consumers in an ever-evolving dance of needs, desires, and values.

Why Choose This Course?

  1. Holistic Understanding: From the inception of a product idea to its journey on the global stage, immerse yourself in every facet of marketing.

  2. Strategize Like a Pro: Delve into the decision-making processes businesses employ to determine their advertising strategies and target audience.

  3. Diverse Modalities: Explore traditional, direct, online, and global marketing channels to equip yourself for a multifaceted marketing landscape.

  4. Build A Strong Foundation: Whether you're an aspiring marketer, a business owner, or simply a curious learner, this course offers a comprehensive curriculum tailored for all levels.

Course Highlights:

  • Marketing Philosophies Unraveled: Discover the various approaches and ideologies that have shaped marketing through the ages.

  • Creating Customer Value: Learn how top brands consistently engage and delight their customers, fostering loyalty and driving value.

  • Demystifying Market Segmentation: Unlock the art and science of identifying and targeting the perfect audience subset for optimal business results.

  • Product & Service Marketing Excellence: Grasp the nuances of showcasing tangible and intangible offerings in an ever-competitive market.

  • Retail and Supply Chain Insights: Understand the complexities of the retail environment and the logistical symphony of supply chain management.

  • Pricing, Promotion & Beyond: From setting the right price to creating buzzworthy promotions, get a grip on strategies that influence purchase decisions.

  • Digital Revolution: Dive deep into the world of online and direct marketing, the channels reshaping the consumer-business relationship.

  • Global Marketplace Mastery: Navigate the intricacies of marketing on a global scale, understanding cultural, logistical, and regulatory challenges.

  • Crafting a Winning Marketing Plan: Bring your learning full circle as you synthesize knowledge into actionable marketing blueprints.

Empower Your Marketing Journey

Marketing is not just a business function; it's the heartbeat of commerce, the bridge between businesses and consumers, and the force propelling products from concept to consumers' hands. Whether you're stepping into the business world, looking to elevate your existing skills, or just satiating your curiosity, our course promises a transformative journey into the mesmerizing realm of marketing.

Join us, and let's co-create your marketing success story!

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what marketing is.
  • Describe methods for creating and capturing customer value.
  • Describe techniques for analyzing the marketing environment.
  • Describe techniques for assessing marketing information to gain customer insights.
  • Describe consumer markets, consumer buyer behavior, and decision making.
  • Recognize business markets and business buyer behavior.
  • Describe segmentation and product marketing.
  • Describe managing a product and retailing.
  • Summarize services marketing, marketing channels, and supply chain management.
  • Describe promotion, advertising, and public relations.
  • Describe selling and pricing strategies.
  • Identify direct and online marketing.
  • Describe techniques to consider when creating a marketing plan.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1 Assignment 2 points
Exam 1 8 points
Lesson 2 Assignment A 2 points
Lesson 2 Assignment B 2 points
Exam 2 10 points
Exam 3 10 points
Lesson 4 Assignment A 2 points
Lesson 4 Assignment B 2 points
Exam 4 8 points
Lesson 5 Assignment 2 points
Exam 5 10 points
Exam 6 9 points
Lesson 7 Assignment 2 points
Exam 7 7 points
Exam 8 9 points
Exam 9 10 points
Exam 10 10 points
Lesson 11 Assignment 2 points
Exam 11 7 points
Exam 12 8 points
Exam 13 9 points
Exam 14 6 points
Lesson 15 Assignment 2 points
Exam 15 9 points
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