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Persuasion Techniques

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Course Description

Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?

This course explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, persuasive writing, and more makes this course an excellent guide to using persuasion in your own life. 

Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to nonagenarians is susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge.

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  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

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Course Lessons

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Lesson 1. The Ethics of Persuasion

Persuasion is the influence on someone's beliefs, intentions, behaviors, attitudes, motivations, and more. 19 Total Points
  • Lesson 1 Video
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Exam

Lesson 2. Political Persuasion

The political arena is one of the most obvious places to see the use of persuasive techniques. 20 Total Points
  • Lesson 2 Video
  • Review 2 Articles: Logical Fallacies and the Art of Debate; A List Of Fallacious Arguments
  • Review 2 Videos: Video: Can Leaders Influence without Authority?; Video: Influence without Authority
  • Complete: Lesson 2 Assignment
  • Complete: Lesson 2 Exam

Lesson 3. Persuasion in Sales and Marketing

In the business world, persuasion is used most often to sell and market companies, goods, and services. 19 Total Points
  • Lesson 3 Video
  • Review 3 Articles: Sales Techniques and #8211; How the Liking Rule Makes Us Spend Money; How to Influence People: Three Persuasion Techniques for Making Your Sales Soar; Persuasive Selling Skills
  • Complete: Lesson 3 Assignment
  • Complete: Lesson 3 Exam

Lesson 4. Persuasion of Children

Throughout childhood, there are different times when certain persuasive methods are more successful than others. 10 Total Points
  • Lesson 4 Video
  • Review 2 Articles: The 3 Secret Persuasion Techniques Every Kid Knows; What Are the Different Types of Persuasive Advertising?
  • Complete: Lesson 4 Exam

Lesson 5. Persuasion in Interpersonal Relationships

Whether dealing with your boss at a business meeting or your spouse at home, we all use persuasive techniques as we interact with those around us. 20 Total Points
  • Lesson 5 Video
  • Review 3 Articles: Social Proof, The Secret To Selling More And Being More Attractive To Women; 5 Ways to use social proof to influence others; The Persuasion Power of Social Proof
  • Complete: Lesson 5 Assignment
  • Complete: Lesson 5 Exam

Lesson 6. Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

Persuasion relies heavily on the knowledge and practical use of psychology, sociology, neurobiology, and social psychology. 30 Total Points
  • Lesson 6 Video
  • Review 2 Articles: Subconscious Security; The Consistency Principle
  • Complete: Lesson 6 Assignment
  • Complete: Lesson 6 Exam

Lesson 7. Timing and Audience

While mastery of specific persuasive techniques is important, the most important things that you can do to persuade someone is gauge the right time to approach them and how best to use what you know about them. 20 Total Points
  • Lesson 7 Video
  • Review 3 Articles: Communication Advisors from Glaser and Associates; Great Communicators are Made; The Great Communicators
  • Complete: Lesson 7 Assignment
  • Complete: Lesson 7 Exam

Lesson 8. Simple Persuasive Techniques

Over the course of the next four lessons, we will explore specific persuasive techniques in an increasingly challenging order. 10 Total Points
  • Lesson 8 Video
  • Review 4 Articles: Persuasion and Reciprocity; The Power of the Principle of Reciprocity; The Principle of Reciprocity and How it Applies to Business; General Persuasion Techniques
  • Complete: Lesson 8 Exam

Lesson 9. Intermediate Persuasive Techniques (Part 1)

Once you feel confident that you have developed your basic technique skills, you can begin to explore the process of using intermediate persuasive techniques. 30 Total Points
  • Lesson 9 Video
  • Review 2 Articles: Weapons of Influence: Scarcity; Analyzing Persuasive Techniques in Advertising
  • Complete: Lesson 9 Assignment
  • Complete: Lesson 9 Exam

Lesson 10. Intermediate Persuasive Techniques (Part 2)

Learning how to persuade others is a worthy endeavor as persuasion can help create a better world. Nevertheless, be considerate and concerned about how you treat others as you learn how to influence them. 10 Total Points
  • Lesson 10 Video
  • Review 2 Articles: Language of Persuasion; Common Persuasive Techniques Persuasion Is All Around You "Can You Hear
  • Complete: Lesson 10 Exam

Lesson 11. Advanced Persuasion Techniques

If you are having success with basic and intermediate persuasive techniques but want to expand your repertoire, it Is time to explore advanced techniques. 30 Total Points
  • Lesson 11 Video
  • Review 2 Articles: Persuasion Techniques; Timeless Persuasive Writing Techniques
  • Review Video: Persuasive Techniques to Influence People to Say Yes to You
  • Complete: Lesson 11 Assignment
  • Complete: Lesson 11 Exam

Lesson 12. Persuasive Writing

Writing persuasively can be much more difficult than persuading someone in person or even over the phone. 49 Total Points
  • Lesson 12 Video
  • Review 2 Articles: More on Persuasive Writing; List of Persuasive Speech Topics
  • Take Poll: End of Course Poll
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 12 Exam
  • Complete: Final Exam
Total Course Points

Additional Course Information

Online CEU Certificate
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Document Your CEUs on Your Resume
Course Title: Persuasion Techniques
Course Number: 8900195
Languages: English - United States, Canada and other English speaking countries
Course Type: How To
CEU Value: 0.7 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

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Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the ethics of persuasion.
  • Describe political persuasion.
  • Describe persuasion in sales and marketing.
  • Know persuasion of children.
  • Know persuasion in interpersonal relationships.
  • Know psychology, sociology, social psychology, and neurobiology of persuasion.
  • Know simple persuasive techniques.
  • Know intermediate persuasive techniques.
  • Identify advanced persuasion techniques, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

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