Online Class: Persuasion Techniques

This course explores the art and science of persuasion.

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$120.00
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$120.00 (with CEU Certificate)
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  • 12
    Lessons
  • 15
    Exams &
    Assignments
  • 1,349
    Students
    have taken this course
  • 6
    Hours
    average time
  • 0.6
    CEUs
 
 
 

Course Description

Mastering the Power of Persuasion: Elevate Your Communication and Influence

Ever found yourself unexpectedly swayed by a compelling advertisement or an eloquent speaker? Pondered why you were so effortlessly convinced to make a purchase or nod in agreement? This isn't mere coincidence; it's the powerful art of persuasion at work. Now, imagine mastering that art and using it to transform your interactions and outcomes. Whether you're presenting an idea, selling a product, or navigating personal conversations, effective persuasion is key.

Welcome to our transformative course: “Persuasion Techniques.” Here, we'll guide you through a detailed exploration of both the art and science behind this age-old skill. By blending time-tested strategies with cutting-edge research, this course promises to elevate your understanding and application of persuasive techniques.

Course Features:

  1. Understanding Human Behavior: Delve into the psychological principles that guide our decision-making processes and discover how to tap into them effectively.

  2. Dynamic Presentation Skills: Unlock secrets to crafting and delivering presentations that not only inform but inspire and convince.

  3. Guarding Against Undue Influence: Learn to distinguish genuine persuasion from manipulation, ensuring you stay true to your values and make informed choices.

  4. Craft of Persuasive Writing: Whether it's an email pitch, a blog post, or a formal proposal, harness techniques to pen content that compels action.

  5. The Role of Society in Persuasion: Grasp how societal norms and pressures shape our perceptions and decisions, and how you can navigate these intricacies with finesse.

Studies reveal that effectively using persuasion techniques can result in up to a 35% increase in sales and a 50% improvement in negotiation outcomes. The importance of persuasion in our daily lives cannot be understated. Join us on this enlightening journey, and unlock a world of opportunities with your sharpened persuasive edge.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(692 votes)

Lesson 1. The Ethics of Persuasion

10 Points
Persuasion is the influence on someone's beliefs, intentions, behaviors, attitudes, motivations, and more.
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: Course Introduction and Goals
  • Assessment: Lesson 1 Exam

Lesson 2. Political Persuasion

10 Points
The political arena is one of the most obvious places to see the use of persuasive techniques.
  • Lesson 2 Video
  • Assessment: Lesson 2 Exam

Lesson 3. Persuasion in Sales and Marketing

9 Points
In the business world, persuasion is used most often to sell and market companies, goods, and services.
  • Lesson 3 Video
  • Assessment: Lesson 3 Exam

Lesson 4. Persuasion of Children

10 Points
Throughout childhood, there are different times when certain persuasive methods are more successful than others.
  • Lesson 4 Video
  • Assessment: Lesson 4 Exam

Lesson 5. Persuasion in Interpersonal Relationships

10 Points
Whether dealing with your boss at a business meeting or your spouse at home, we all use persuasive techniques as we interact with those around us. Additional lesson topics: 5 Ways to use social proof to influence others
  • Lesson 5 Video
  • Assessment: Lesson 5 Exam

Lesson 6. Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

10 Points
Persuasion relies heavily on the knowledge and practical use of psychology, sociology, neurobiology, and social psychology. Additional lesson topics: Subconscious Security; Several EXPERTS REVEAL SECRETS OF THE SUBCONSCIOUS MIND
  • Lesson 6 Video
  • Assessment: Lesson 6 Exam

Lesson 7. Timing and Audience

10 Points
While mastery of specific persuasive techniques is important, the most important things that you can do to persuade someone is gauge the right time to approach them and how best to use what you know about them.
  • Lesson 7 Video
  • Assessment: Lesson 7 Exam

Lesson 8. Simple Persuasive Techniques

10 Points
Over the course of the next four lessons, we will explore specific persuasive techniques in an increasingly challenging order.
  • Lesson 8 Video
  • Assessment: Lesson 8 Exam

Lesson 9. Intermediate Persuasive Techniques (Part 1)

10 Points
Once you feel confident that you have developed your basic technique skills, you can begin to explore the process of using intermediate persuasive techniques.
  • Lesson 9 Video
  • Assessment: Lesson 9 Exam

Lesson 10. Intermediate Persuasive Techniques (Part 2)

10 Points
Learning how to persuade others is a worthy endeavor as persuasion can help create a better world. Nevertheless, be considerate and concerned about how you treat others as you learn how to influence them.
  • Lesson 10 Video
  • Assessment: Lesson 10 Exam

Lesson 11. Advanced Persuasion Techniques

10 Points
If you are having success with basic and intermediate persuasive techniques but want to expand your repertoire, it Is time to explore advanced techniques. Additional lesson topics: Persuasion Techniques
  • Lesson 11 Video
  • Assessment: Lesson 11 Exam

Lesson 12. Persuasive Writing

49 Points
Writing persuasively can be much more difficult than persuading someone in person or even over the phone.
  • Lesson 12 Video
  • Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 12 Exam
  • Assessment: Final Exam
158
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the ethics of persuasion.
  • Describe political persuasion.
  • Describe persuasion in sales and marketing.
  • Summarize persuasion of children.
  • Summarize persuasion in interpersonal relationships.
  • Summarize psychology, sociology, social psychology, and neurobiology of persuasion.
  • Summarize simple persuasive techniques.
  • Summarize intermediate persuasive techniques.
  • Identify advanced persuasion techniques.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Persuasion Techniques
Course Number: 8900195
Lessons Rating: 4.5 / 5 Stars (692 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Available across all 50 U.S. states, this course includes key regions such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also open in major English-speaking countries, including Australia, Canada, the UK, and Ireland.
Last Updated: December 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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