Online Class: Persuasion Techniques

This course explores the art and science of persuasion.

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  • 12
  • 15
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  • 1,307
    have taken this course
  • 6
    average time
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Course Description

Mastering the Power of Persuasion: Elevate Your Communication and Influence

Ever found yourself unexpectedly swayed by a compelling advertisement or an eloquent speaker? Pondered why you were so effortlessly convinced to make a purchase or nod in agreement? This isn't mere coincidence; it's the powerful art of persuasion at work. Now, imagine mastering that art and using it to transform your interactions and outcomes. Whether you're presenting an idea, selling a product, or navigating personal conversations, effective persuasion is key.

Welcome to our transformative course: “Persuasion Techniques.” Here, we'll guide you through a detailed exploration of both the art and science behind this age-old skill. By blending time-tested strategies with cutting-edge research, this course promises to elevate your understanding and application of persuasive techniques.

Course Features:

  1. Understanding Human Behavior: Delve into the psychological principles that guide our decision-making processes and discover how to tap into them effectively.

  2. Dynamic Presentation Skills: Unlock secrets to crafting and delivering presentations that not only inform but inspire and convince.

  3. Guarding Against Undue Influence: Learn to distinguish genuine persuasion from manipulation, ensuring you stay true to your values and make informed choices.

  4. Craft of Persuasive Writing: Whether it's an email pitch, a blog post, or a formal proposal, harness techniques to pen content that compels action.

  5. The Role of Society in Persuasion: Grasp how societal norms and pressures shape our perceptions and decisions, and how you can navigate these intricacies with finesse.

Studies reveal that effectively using persuasion techniques can result in up to a 35% increase in sales and a 50% improvement in negotiation outcomes. The importance of persuasion in our daily lives cannot be understated. Join us on this enlightening journey, and unlock a world of opportunities with your sharpened persuasive edge.

Course Motivation

The art of persuasion has been studied for countless years by people all over the world with the intention of using it in both positive and negative ways. In fact, chances are excellent that you have purchased items, supported causes, voted for politicians, and more because you had fallen prey to someone else's mastery of persuasion. However, by learning about this topic, you can help protect yourself against manipulation as well as learn important tools that can help you in your business and professional life.

In talking about persuasion, it is important to understand what, exactly, persuasion includes. In its simplest terms, persuasion is the influence on someone's beliefs, intentions, behaviors, attitudes, motivations, and more. Words that have similar meanings and may be related to persuasion can include manipulation, propaganda, advertisement, marketing, and so on.Persuasion is usually considered  an inherent aspect of human nature, particularly as it can be seen in the activities of even small children. Persuasion is an extremely important aspect of the political process, sales and business, interpersonal relationships, social structures such as organized religions, military, and more. While most persuasion is built on aspects of psychology, sociology, and (above all) social psychology, there is also a neurobiological side to persuasion. Our individual likelihood of being susceptible to persuasion can depend very largely on our existing social networks, the way that we were raised, and our participation in social groups.

There are countless methods of persuasion and numerous ethical considerations when determining the correct time, place, purpose, and style for persuasion. Ethics is a branch of philosophy that evaluates and systematically ranks the concepts of right and wrong. Similar to the idea of morals, ethics help determine how an individual or group should act. Although there are several different aspects of the study of ethics, all are committed to determining whether a particular action may be considered right or wrong and under what circumstances the final decision may change. Ethical considerations must be made in virtually every decision of life from what you teach your children to believe to how you do your job. In fact, colleges and universities throughout the world teach ethics relating to virtually every field of study or profession simply because ethical questions are so pervasive throughout our lives.

It is easy to understand, therefore, the reason that ethics are so important to the topic of persuasion. Persuasion can range from something as simple as reminding your child that they can have dessert if they finish their dinner, all the way to a cult leader convincing someone to kill themselves or another. Some people are naturally gifted in persuasion while others seem to lack totally any ability to manipulate another person.  Although the importance of honesty can never be overstated and is indeed a value that virtually everyone would agree is important, persuasion does not have to be unethical or immoral; in fact, using persuasive techniques is often amoral or can even be positive and important. Consider the following situations. 

  • You are in a work meeting where someone suggests to your boss that you could sell an inferior product for the same amount of money. Would it be immoral for you to persuade your boss not to make this change? Most people would argue that the ethical thing to do would be to convince your boss not to make this change (although it may not be the best business decision for you to do so). If the company is struggling financially and the changes to the product are not harmful, is it then still unethical to say silent? If the inferior product poses virtually no risk of harm to people purchasing the item and the company will go bankrupt if they do not make this change, is it then still ethical to convince your boss not to do it, or is it more ethical to try to persuade your boss to make the changes to save the company?   
  • You are a politician, running for the U.S. House of Representatives. You are challenging the incumbent for your area and going door to door in certain neighborhoods where your support is particularly low. You truly and deeply believe that you will be a better representative for the area than your opponent.  However, the neighborhoods where you are currently visiting are more likely not to agree with you about a particular topic. When visiting those households, do you try to persuade them by talking about only the issues that you think they will agree with you on? If someone asks you about the topic, do you give him or her the runaround rather than explicitly answer his or her question? Do you tell them only what they want to hear? Do your answers to any of these questions change if you believe that other people in your area will suffer if the incumbent stays in office?  
  • You are an attorney; specifically, you are working as a prosecutor in a murder trial. You discover that the person you are prosecuting is innocent, but your supervisor knows that you can win the case and wants you to continue the prosecution. Should you convince your boss not to prosecute? Let us say that your boss refuses to cease the prosecution. Do you work as hard as you normally would to convict that defendant? What if you find out that although the defendant did not commit that murder, he had committed several others, now is it still okay to prosecute him? What if this is the case and you find out that the person who did commit this murder has died and cannot hurt anyone else; do you do your best to persuade the jury that the defendant is guilty? 
Clearly, the time, place, and other mitigating factors relating to your use of persuasion must be considered when making an ethical decision to persuade or not to persuade. As you develop persuasive skills and better recognize when someone or something is working to persuade you, it is imperative to question the ethics of what you do. After all, while everyone is responsible for their own actions, so many people would not study and use persuasive tactics if they did not have a strong likelihood of influencing someone's beliefs, behaviors, and decisions.
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(680 votes)

Lesson 1. The Ethics of Persuasion

Persuasion is the influence on someone's beliefs, intentions, behaviors, attitudes, motivations, and more. 10 Total Points
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: Course Introduction and Goals
  • Assessment: Lesson 1 Exam

Lesson 2. Political Persuasion

The political arena is one of the most obvious places to see the use of persuasive techniques. 10 Total Points
  • Lesson 2 Video
  • Assessment: Lesson 2 Exam

Lesson 3. Persuasion in Sales and Marketing

In the business world, persuasion is used most often to sell and market companies, goods, and services. 9 Total Points
  • Lesson 3 Video
  • Assessment: Lesson 3 Exam

Lesson 4. Persuasion of Children

Throughout childhood, there are different times when certain persuasive methods are more successful than others. 10 Total Points
  • Lesson 4 Video
  • Assessment: Lesson 4 Exam

Lesson 5. Persuasion in Interpersonal Relationships

Whether dealing with your boss at a business meeting or your spouse at home, we all use persuasive techniques as we interact with those around us. Additional lesson topics: 5 Ways to use social proof to influence others 10 Total Points
  • Lesson 5 Video
  • Assessment: Lesson 5 Exam

Lesson 6. Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

Persuasion relies heavily on the knowledge and practical use of psychology, sociology, neurobiology, and social psychology. Additional lesson topics: Subconscious Security; Several EXPERTS REVEAL SECRETS OF THE SUBCONSCIOUS MIND 10 Total Points
  • Lesson 6 Video
  • Assessment: Lesson 6 Exam

Lesson 7. Timing and Audience

While mastery of specific persuasive techniques is important, the most important things that you can do to persuade someone is gauge the right time to approach them and how best to use what you know about them. 10 Total Points
  • Lesson 7 Video
  • Assessment: Lesson 7 Exam

Lesson 8. Simple Persuasive Techniques

Over the course of the next four lessons, we will explore specific persuasive techniques in an increasingly challenging order. 10 Total Points
  • Lesson 8 Video
  • Assessment: Lesson 8 Exam

Lesson 9. Intermediate Persuasive Techniques (Part 1)

Once you feel confident that you have developed your basic technique skills, you can begin to explore the process of using intermediate persuasive techniques. 10 Total Points
  • Lesson 9 Video
  • Assessment: Lesson 9 Exam

Lesson 10. Intermediate Persuasive Techniques (Part 2)

Learning how to persuade others is a worthy endeavor as persuasion can help create a better world. Nevertheless, be considerate and concerned about how you treat others as you learn how to influence them. 10 Total Points
  • Lesson 10 Video
  • Assessment: Lesson 10 Exam

Lesson 11. Advanced Persuasion Techniques

If you are having success with basic and intermediate persuasive techniques but want to expand your repertoire, it Is time to explore advanced techniques. Additional lesson topics: Persuasion Techniques 10 Total Points
  • Lesson 11 Video
  • Assessment: Lesson 11 Exam

Lesson 12. Persuasive Writing

Writing persuasively can be much more difficult than persuading someone in person or even over the phone. 49 Total Points
  • Lesson 12 Video
  • Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 12 Exam
  • Assessment: Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the ethics of persuasion.
  • Describe political persuasion.
  • Describe persuasion in sales and marketing.
  • Summarize persuasion of children.
  • Summarize persuasion in interpersonal relationships.
  • Summarize psychology, sociology, social psychology, and neurobiology of persuasion.
  • Summarize simple persuasive techniques.
  • Summarize intermediate persuasive techniques.
  • Identify advanced persuasion techniques.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Persuasion Techniques
Course Number: 8900195
Lessons Rating: 4.5 / 5 Stars (680 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.
Last Updated: December 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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