How to Start and Run an Online Business
no certificate
with CEU Certificate*
Course Description
You will begin with equipping your office for online success, and then move on to website building, payment processing, online marketing, writing great copy, spreading the word, utilizing online marketing tools, understanding search engine optimization, promoting an online brand, employing affiliates, planning beyond your website, and even handling legal issues before they become issues.
This an essential course for those who have a business idea, but want to move it online instead of into a traditional store. Billions of people around the world now have access to the Internet, making online businesses primed for success.
Each section also includes review assignments and exams to ensure you have learned and mastered the most important concepts. This approach allows you to instantly have the information you need at your fingertips, while also helping you learn learn what you need to understand as your online business grows.
Using the high quality information and resources provided in this course, at class completion you will know how to start a business online, how to grow your online business, and how to secure the future of your online business. So why not join us today?
Course Requirements
Course Topics
Lesson 1: Benefits of Online Work
Lesson 2: Find Your Market
Lesson 3: Equipping your Business
Lesson 4: Modern Website Building
Lesson 5: Payment Processing, Security And Shipping
Lesson 6: Bring Customers to You
Lesson 7: The Write Stuff
Lesson 8: More Ways to Spread the Word
Lesson 9: Marketing Tools for Online Companies
Lesson 10: Search Engine Optimization
Lesson 11: Building Your Online Brand
Lesson 12: Affiliate Programs to Spread Your Name
Lesson 13: Beyond Your Own Website
Lesson 14: Legal Issues
Lesson 15: The Future of Your Business
Course Materials
Grading Policy
Learning Outcomes
- Describe benefits of online work.
- Identify how to find find your market.
- Describe equipping your business.
- Describe modern website building.
- Know payment processing, security, and shipping.
- Identify how to bring customers to you.
- Recognize more ways to spread the word in marketing.
- Know marketing tools for online companies.
- Define Search Engine Optimization and using SEO techniques.
- Describe building your online brand.
- Describe affiliate programs to spread your name.
- Identify ways to look beyond your own website for generating a successful business.
- Identify legal issues.
- Determine the future prospects and vision of your business, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
| Assessment | Points |
|---|---|
| An Introduction | 1 |
| Lesson 1 Assignment | 10 |
| Lesson 1 Exam | 9 |
| Lesson 2 Exam | 10 |
| Lesson 3 Exam | 10 |
| Lesson 4 Assignment | 10 |
| Lesson 4 Exam | 10 |
| Lesson 5 Exam | 10 |
| Lesson 6 Exam | 9 |
| Lesson 7 Exam | 9 |
| Lesson 8 Exam | 10 |
| Lesson 9 Exam | 9 |
| Lesson 10 Exam | 10 |
| Lesson 11 Exam | 10 |
| Lesson 12 Exam | 9 |
| Lesson 13 Exam | 9 |
| Lesson 14 Exam | 7 |
| Lesson 15 Exam | 9 |
| The Final Exam | 70 |
| Total Points: | 231 |
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