How to Start and Run an Online Business


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Course Description

"How to Start and Run an Online Business" is an online course that is organized into 16 different sections to help you understand how to create an online business, even if you don't have any online business experience.  From the basics of learning how to choose your market to designing a website and building an online marketing strategy, you will learn what you need to do in order to create an online business that's built to succeed.

 

You will begin with equipping your office for online success, and then move on to website building, payment processing, online marketing, writing great copy, spreading the word, utilizing online marketing tools, understanding search engine optimization, promoting an online brand, employing affiliates, planning beyond your website, and even handling legal issues before they become issues.

 

This an essential course for those who have a business idea, but want to move it online instead of into a traditional store.  Billions of people around the world now have access to the Internet, making online businesses primed for success.

 

Each section also includes review assignments and exams to ensure you have learned and mastered the most important concepts.  This approach allows you to instantly have the information you need at your fingertips, while also helping you learn learn what you need to understand as your online business grows.

 

Using the high quality information and resources provided in this course, at class completion you will know how to start a business online, how to grow your online business, and how to secure the future of your online business. So why not join us today?

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

 

Lesson 1: Benefits of Online Work

Lesson 2: Find Your Market

Lesson 3: Equipping your Business

Lesson 4: Modern Website Building

Lesson 5: Payment Processing, Security And Shipping

Lesson 6: Bring Customers to You

Lesson 7: The Write Stuff

Lesson 8: More Ways to Spread the Word

Lesson 9: Marketing Tools for Online Companies

Lesson 10: Search Engine Optimization

Lesson 11: Building Your Online Brand

Lesson 12: Affiliate Programs to Spread Your Name

Lesson 13: Beyond Your Own Website

Lesson 14: Legal Issues

Lesson 15: The Future of Your Business

Course Materials

All course material will be provided in the lessons and netlinks. There are no required materials to purchase before taking the class.

Grading Policy

Each lesson will include a lesson review quiz along with an assignment. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe benefits of online work.
  • Identify how to find find your market.
  • Describe equipping your business.
  • Describe modern website building.
  • Know payment processing, security, and shipping.
  • Identify how to bring customers to you.
  • Recognize more ways to spread the word in marketing.
  • Know marketing tools for online companies.
  • Define Search Engine Optimization and using SEO techniques.
  • Describe building your online brand.
  • Describe affiliate programs to spread your name.
  • Identify ways to look beyond your own website for generating a successful business.
  • Identify legal issues.
  • Determine the future prospects and vision of your business, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Assessment Guide

Assessment Points
An Introduction1
Lesson 1 Assignment10
Lesson 1 Exam9
Lesson 2 Exam10
Lesson 3 Exam10
Lesson 4 Assignment10
Lesson 4 Exam10
Lesson 5 Exam10
Lesson 6 Exam9
Lesson 7 Exam9
Lesson 8 Exam10
Lesson 9 Exam9
Lesson 10 Exam10
Lesson 11 Exam10
Lesson 12 Exam9
Lesson 13 Exam9
Lesson 14 Exam7
Lesson 15 Exam9
The Final Exam70
Total Points:231

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