Online Class: Marketing Outreach

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Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Goals

  • Lesson 1: What in the World is Outreach Marketing?
  • Lesson 2: Outreach Marketing for Your Business Type
  • Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales
  • Lesson 4: Approaching Outreach Marketing Contacts
  • Lesson 5: Follow Up and Maintaining a Rapport
  • Lesson 6: Advertising that Compliments your Marketing Outreach
  • Lesson 7: Incorporating a Referral Program into Your Marketing Plan
  • Lesson 8: The Importance of Networking
  • Lesson 9: Outreach Marketing Via Online Sources
  • Lesson 10: Tracking Customer Demographics and Marketing Successes
  • Lesson 11: Putting it all Together and Marketing Success Stories
  • Final Exam

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Each lesson will include a written and practice assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define outreach marketing.
  • Describe outreach marketing for different business types.
  • Describe how outreach marketing and good customer service can drive sales.
  • Describe making outreach marketing contacts.
  • Describe proper ways to follow up and maintain a rapport with contacts.
  • Identify advertising that compliments your marketing outreach.
  • Incorporate a referral program into your marketing plan.
  • Know the importance of networking.
  • Track customer demographics, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
An Introduction1
Lesson 1 Assignment2
Lesson 1 Exam12
Lesson 2 Exam10
Lesson 3 Exam10
Lesson 4 Exam10
Lesson 5 Exam10
Lesson 6 Assignment2
Lesson 6 Exam10
Lesson 7 Exam10
Lesson 8 Activity: Your Networking Plan2
Lesson 8 Exam10
Lesson 9 Exam8
Lesson 10 Exam10
Final Assignment25
Lesson 11 Exam7
Final Exam27
Total Points:166

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