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Internet Marketing Basics


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Course Description

Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass™ offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.

You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.

You will walk away from this course with a working knowledge of how to plug your company into social networks, e-books and Adwords. You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it. You will learn how to carve out an internet niche for your company and why that is important to your online success.

This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details – important details, and so much more. So, relax, learn and know that at the end of the course you will no longer be intimidated by the technicalities of the web and its marketing avenues; indeed, you will be ready to plunge your company forward into this important marketplace of 21st century capitalism.

  • Completely Online
  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 
 

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Course Lessons

7/20/2017 12:49:59 PM

Lesson 1: Business Advantages to Internet Marketing

The following are distinct business advantages that you will notice when you move your company to the internet and participate in the related marketing avenues available to you there. 21 Total Points
  • Review 2 Articles: Internet Marketing Basics; 7 Internet Marketing Tips
  • Take Poll: Internet Marketing Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete Exam: Lesson 1: Business Advantages to Internet Marketing

Lesson 2: Details, Details, Details

We have all heard the expression, "The devil is in the details." There is no place that it is more applicable than the internet when it comes to marketing your company online. 17 Total Points
  • Review 2 Articles: Small Business Website; Launching a Small Business Website
  • Complete: Lesson 2 Assignment
  • Complete Exam: Lesson 2: Details, Details, Details

Lesson 3: SEOs -- How To Optimize Your Site and Market Your Featured Products

To make your site the most attractive, the language in your site content must appeal to the needs of the search engine or site. 16 Total Points
  • Review 2 Articles: SEO 101; SEO Basics
  • Complete: Lesson 3 Assignment
  • Complete Exam: Lesson 3: How To Optimize Your Site and Market Your Featured Products

Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

Internet marketing is driven by ad words and search engine advertising. The majority of sites up on the web have paid for site advertising at some point in their online presence. 21 Total Points
  • Review 2 Articles: Search Engine Advertising; Successful Internet Marketing
  • Take Poll: Advertising Online
  • Complete: Lesson 4 Assignment
  • Complete Exam: Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

Lesson 5: Email Marketing -- How to Build Your Internet Marketing and Online Presence

Email marketing is perhaps one of the most important and effective tools your company will use to create regular sales and a sales base on the internet. 6 Total Points
  • Review 2 Articles: Email Marketing Tips; Email Templates
  • Complete Exam: Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence

Lesson 6: Your Personal Network & Expanding Your Internet Marketing

A Personal Network is a set of human contacts known to an individual, with whom that individual would expect to interact at intervals to support a given set of activities. 12 Total Points
  • Complete: Lesson 6 Assignment
  • Complete Exam: Lesson 6: Your Personal Network & Expanding Your Internet Marketing

Lesson 7: Newsletters & Your Warm Market

Your company's warm market will stay warm depending upon your direct actions with them. Each client needs and wants to feel wanted and appreciated by you. 8 Total Points
  • Review 2 Articles: Create the Perfect Newsletter; Small Business Newsletter Tips
  • Complete Exam: Lesson 7: Newsletters & Your Warm Market

Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

In many professional circles it is considered uncouth, in a sort of passive sense, for a CEO or marketing director to post up or air out their personal opinions on certain topics. 9 Total Points
  • Review 2 Articles: Business Blogs; Marketing Director
  • Complete Exam: Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

Lesson 9: B2B Relationships

Business-to-Business [B2B] relationships are a vibrant and vital part of your personal and business network. 9 Total Points
  • Review 2 Articles: BtoB Magazine; 10 Ways to Strengthen Your Business Relationships
  • Complete Exam: Lesson 9: B2B Relationships

Lesson 10: Your Company's Online Niche & Your Company's Reputation

Your niche and your reputation will go hand in hand as you develop your market and as you become more specialized and targeted into your potential client base. 19 Total Points
  • Review 2 Articles: Finding your Online Business Niche; Business Reputation
  • Complete: Lesson 10 Assignment
  • Complete Exam: Lesson 10: Your Company's Online Niche & Your Company’s Reputation

Lesson 11: Other Business Strategies

To successfully build out your website and your company's internet marketing you will need to implement a number of business strategies which are unique to the internet. 6 Total Points
  • Review Article: Affiliate programs
  • Complete Exam: Lesson 11: Link Exchanges and Other Business Strategies

Lesson 12: The Importance of Branding

Once you are on the internet for 5 minutes, you will be approached by all types of marketing people who want to help you with "branding yourself." 9 Total Points
  • Review 2 Articles: Branding ; 25 Branding Tips
  • Take Poll: Branding
  • Complete Exam: Lesson 12: The Importance of Branding

Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Marketing

There are several ways to make money with an e-Book and we will touch on a couple of them while focusing on what is going to help you to better market your company on the internet. 65 Total Points
  • Review Article: Writing an Ebook
  • Take Poll: End of Course Poll
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 13 Assignment
  • Complete Exam: Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark
  • Complete: The Final Exam
218
Total Course Points

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Internet Marketing Basics
Course Number: 7550188
Languages: English - United States, Canada and other English speaking countries
Category:
Course Type: Professional Development
CEU Value: 0.5 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

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Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe business advantages to internet marketing.
  • Know how to optimize your site and market your featured products.
  • Compare and contrast AdWords with other search engine advertising.
  • Know how to build your Internet marketing and online presence.
  • Describe ways to expand your Internet marketing.
  • Describe the marketing benefits of newsletters.
  • Describe the marketing benefits of blogs, opinion pieces and the personal writings of your CEO.
  • Define B2B relationships.
  • Identify your company's online niche and summarize your company's reputation.
  • Describe link exchanges and other business strategies.
  • Define the importance of branding, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Student Testimonials

  • "Great course! I found that the whole course was very helpful." -- Andrew A.
  • "I thought the subject matter was very current and up to date in the world of internet marketing." -- Allison P.

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