Online Class: Internet Marketing Basics

no certificate
with CEU Certificate*
-
13Lessons
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18Exams &
Assignments -
1,371Students
have taken this course -
5Hours
average time -
0.5CEUs
Course Description
Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass™ offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.
You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.
You will walk away from this course with a working knowledge of how to plug your company into social networks, e-books and Adwords. You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it. You will learn how to carve out an internet niche for your company and why that is important to your online success.
This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details – important details, and so much more. So, relax, learn and know that at the end of the course you will no longer be intimidated by the technicalities of the web and its marketing avenues; indeed, you will be ready to plunge your company forward into this important marketplace of 21st century capitalism.
Course Motivation
There is no doubt about it. In today's marketplace your company has a very limited and local visibility if you do not have an Internet presence. Creating a site or online store is the beginning of your Internet presence and the beginning of your company's ability to market to the international and Internet community. Trying to conduct Internet marketing without a website is like putting flyers on cars parked in your local community and not having a store front to direct them to – it simply doesn't work.
Once you set up a website for your company, then you are ready to begin an Internet marketing program that can help your company, its presence, its reputation and its productivity. Select a domain name that reflects your company's name or its major products or services.
When you set up your company's site, you are suddenly visible not only to your local, state or national community, but you are equally exposed to the international community. Your company's increased visibility to the international and national communities can rocket your business to a new level of productivity and sales.
Increased Marketability
Once you have created your company's website and taken the risk of national and international visibility, you are then ready to take advantage of all that exposure by using Internet tools that immediately increase your marketability. For instance, you are suddenly positioned to tap into any number of "social networks".
Global Exposure
Never underestimate the power of your company's immediate global exposure. When you set up a site and begin an Internet marketing campaign, you are suddenly thrust into the global marketplace. You are, by definition, marketing your company on an international level. You may not see a global response right away, but it will show up.
Eventually, you will make a decision whether to pay for international marketing exposure or whether to handle international business as it comes. You will decide if the profits offset the costs by a reasonable profit margin and whether you can gain significantly by increasing your international sales. For certain types of companies, the global market will be one to pursue and for others it will become a non-issue. But, the advantage of having an Internet presence and Internet marketing strategy is that you will be positioned to more easily decide your participation in the international market and you will be ready to take opportunity by the horns.
Small & Limited Overhead
Both your website and your Internet marketing represent relatively small and limited overhead in terms of your overall business costs. Websites can be set up for under $500 and maintained for under $300 per year. Internet marketing via search engines can be handled for as little as $150 a month, or you can handle it virally for virtually nothing.
Immediate & Direct Communication with Clients
Through Internet marketing you have an immediate method for communicating directly with your clients and your potential clients. Your website is the one place where everyone who is ever interested in doing business with you can immediately look and refer to find out what you have on sale this week, which discounts are applied to this week's sales, and what is coming up in your marketing efforts. Whether your Internet marketing is focused on Google ads or email marketing, with an Internet presence, suddenly your clients know where to look and find out what you're up to.
When your clients and prospective clients know where to find you on the Internet, they feel like they have the latest news on your company. They feel like their interests are being attended to and that you're communicating with them in a very responsible fashion. You are relying less on your local store staff to talk to them or sell them your products and allowing them a central place in which to look and get their questions answered at their convenience.
When people can find answers to their questions at any hour of the day or night, they are more inclined to turn into satisfied customers. They are less likely to complain that they "didn't know" something. Your clients will immediately feel like they have the information they need to make a decision without having to pull it out of a store clerk.
Increased Sales & Convenience
In essence, all of these business advantages to Internet marketing add up to increased sales volume and customer convenience. There is an unspoken increase in customer trust when a company "goes online." Your customer quietly sees your company as modern, up-to-date and competitive. You will be more likely seen as being in-touch and worthy of your pricing.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Business Advantages to Internet Marketing
Lesson 1 Video
Lesson discussions: Internet Marketing Course; Reasons for Taking this Course
Complete Assignment: An Introduction
Assessment: Lesson 1: Business Advantages to Internet Marketing
Lesson 2: Details, Details, Details
Lesson 2 Video
Assessment: Lesson 2: Details, Details, Details
Lesson 3: SEOs -- How To Optimize Your Site and Market Your Featured Products
Lesson 3 Video
Complete: Lesson 3 Assignment
Assessment: Lesson 3: How To Optimize Your Site and Market Your Featured Products
Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success
Lesson 4 Video
Lesson discussions: Advertising Online
Assessment: Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success
Lesson 5: Email Marketing -- How to Build Your Internet Marketing and Online Presence
Lesson 5 Video
Assessment: Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence
Lesson 6: Your Personal Network & Expanding Your Internet Marketing
Lesson 6 Video
Complete: Lesson 6 Assignment
Assessment: Lesson 6: Your Personal Network & Expanding Your Internet Marketing
Lesson 7: Newsletters and Your Warm Market
Lesson 7 Video
Assessment: Lesson 7: Newsletters & Your Warm Market
Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO
Lesson 8 Video
Assessment: Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO
Lesson 9: B2B Relationships
Lesson 9 Video
Assessment: Lesson 9: B2B Relationships
Lesson 10: Your Company's Online Niche and Your Company's Reputation
Lesson 10 Video
Assessment: Lesson 10: Your Company's Online Niche & Your Company’s Reputation
Lesson 11: Other Business Strategies
Lesson 11 Video
Assessment: Lesson 11: Link Exchanges and Other Business Strategies
Lesson 12: The Importance of Branding
Lesson 12 Video
Lesson discussions: Branding
Assessment: Lesson 12: The Importance of Branding
Lesson 13: e-Books, PowerPoint and Public Information to Expand Your Internet Marketing
Lesson 13 Video
Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
Complete: Lesson 13 Assignment
Assessment: Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark
Assessment: The Final Exam
Learning Outcomes
- Describe business advantages to internet marketing.
- Summarize how to optimize your site and market your featured products.
- Compare and contrast AdWords with other search engine advertising.
- Summarize how to build your Internet marketing and online presence.
- Describe ways to expand your Internet marketing.
- Describe the marketing benefits of newsletters.
- Describe the marketing benefits of blogs, opinion pieces and the personal writings of your CEO.
- Define B2B relationships.
- Identify your company's online niche and summarize your company's reputation.
- Describe link exchanges and other business strategies.
- Define the importance of branding.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Choose Your Subscription Plan
No Certificate / No CEUs
This course only
Includes certificate | X |
Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
Student Testimonials
- "The instructor has valuable information in this course to help you promote and market your web site." -- Tonya D.
- "I thought the subject matter was very current and up to date in the world of internet marketing." -- Allison P.
- "Great course! I found that the whole course was very helpful." -- Andrew A.
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