Online Class: Internet Marketing Basics

You do not have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence.

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Course Description

Navigating the Digital Marketing Landscape: A Comprehensive Course for Business Growth

In today's ever-evolving digital marketplace, mere existence isn't enough. A robust internet presence, coupled with a dynamic marketing strategy, is indispensable to staying afloat amidst the waves of competition. As the era of digitization progresses, businesses without a solid online footprint risk obscurity.

Yet, diving into the digital realm needn't be daunting or exorbitantly expensive. Through this meticulously designed course, we'll guide you in crafting an impactful internet marketing strategy tailored to your business needs, all without breaking the bank. Our course aims to demystify jargon, simplify complex concepts, and provide actionable steps to amplify your online presence.

Course Modules:

  1. Business Advantages to Internet Marketing: Familiarize yourself with the overarching benefits of internet marketing, understanding its integral role in contemporary business strategies.

  2. Details, Details, Details: Delve into the minutiae of online marketing. Realize how meticulous planning and attention to detail can set your campaign apart.

  3. SEOs – Optimize and Shine: Unlock the potential of Search Engine Optimization (SEO) to elevate your website's visibility. Learn how to spotlight your featured products and services effectively.

  4. AdWords & Search Engine Advertising: Grasp the nuances of targeted advertising, harnessing tools like Google AdWords to ensure instantaneous marketing successes.

  5. Email Marketing Dynamics: Emails aren't just communication; they're potential business goldmines. Learn to construct compelling email campaigns, growing your online presence and customer base.

  6. Leveraging Personal Networks: Capitalize on your existing relationships to bolster your online marketing efforts. Uncover the synergy between offline connections and online growth.

  7. Newsletters – Engaging Your Audience: Craft newsletters that captivate and retain your target audience, ensuring consistent engagement with your brand.

  8. Blogs & Authentic Leadership Voices: Understand the value of personal writings, like opinion pieces or CEO blogs, in humanizing your brand and fostering trust.

  9. B2B Relationships: Cultivate and leverage fruitful business-to-business relationships to amplify your digital reach and collaborations.

  10. Crafting Your Online Niche & Safeguarding Reputation: Identify and dominate your unique online space while ensuring your brand remains untarnished in the digital realm.

  11. Diversified Business Strategies: Explore an array of strategic approaches, discerning which align best with your business goals and ethos.

  12. Branding – More Than Just a Name: Dive deep into branding's essence, realizing its pivotal role in audience perception and business success.

  13. e-Books & Digital Knowledge Sharing: Use e-Books, PowerPoints, and other digital information tools as conduits to extend your brand's reach and establish industry authority.

What You'll Gain:

By the end of this course, terms like "SEO," "AdWords," and "Email Campaigns" will no longer sound foreign or intimidating. Instead, they'll become essential tools in your digital marketing toolkit.

You'll be equipped to:

  • Formulate and implement a comprehensive digital marketing strategy.
  • Optimize your website for search engines to maximize organic traffic.
  • Harness online advertising tools for targeted outreach.
  • Engage and grow your audience through compelling content and campaigns.
  • Foster productive B2B partnerships and collaborations.
  • Establish and maintain a stellar online reputation.

Who Is This Course For?

Entrepreneurs, business owners, marketing professionals, or anyone eager to harness the internet's power to drive business growth will find immense value in this course. Whether you're venturing into digital marketing for the first time or seeking to enhance your existing knowledge, this course offers insights and tools relevant to all.

Join Us!

With the digital marketplace growing exponentially, the right time to invest in digital marketing knowledge is now. Enroll in our course, and let's set your business on a trajectory towards digital dominance and success.

Course Motivation

Increased Visibility

There is no doubt about it. In today's marketplace your company has a very limited and local visibility if you do not have an Internet presence. Creating a site or online store is the beginning of your Internet presence and the beginning of your company's ability to market to the international and Internet community. Trying to conduct Internet marketing without a website is like putting flyers on cars parked in your local community and not having a store front to direct them to – it simply doesn't work.

Once you set up a website for your company, then you are ready to begin an Internet marketing program that can help your company, its presence, its reputation and its productivity. Select a domain name that reflects your company's name or its major products or services. 

When you set up your company's site, you are suddenly visible not only to your local, state or national community, but you are equally exposed to the international community. Your company's increased visibility to the international and national communities can rocket your business to a new level of productivity and sales.

Increased Marketability

Once you have created your company's website and taken the risk of national and international visibility, you are then ready to take advantage of all that exposure by using Internet tools that immediately increase your marketability. For instance, you are suddenly positioned to tap into any number of "social networks".

Do not underestimate the value of these networks. Many business deals begin in the chatrooms and internal contact rooms of these networks. These places can be gold mines not only for increasing your marketability, but also for solving business problems such as vendor and supplier needs. We'll discuss in detail about social networks in this course.
Your company's increased marketability will also happen because of search engine ratings, online advertising and various links that are posted around the Internet. Again, we cover all of these in this course. The point is that unless you get into the web, your marketability is limited to your local exposure via your face-to-face contact with clients and potential clients and your ability to fund radio and television advertising.
Internet advertising is relatively cheap compared to radio and television spots, and much easier for upstart and young companies to afford. There are also ways to "viral market" which save an enormous amount of your marketing dollars simply by engaging in the details of the Internet. By the end of this course, you should have a comprehensive understanding of how your marketing will work virally in the Internet. Viral marketing is very effective. It is, however, time consuming and slow to start. So you should not expect to be deeply rooted in the Internet overnight using viral methods. 

Global Exposure

Never underestimate the power of your company's immediate global exposure. When you set up a site and begin an Internet marketing campaign, you are suddenly thrust into the global marketplace. You are, by definition, marketing your company on an international level. You may not see a global response right away, but it will show up.

Eventually, you will make a decision whether to pay for international marketing exposure or whether to handle international business as it comes. You will decide if the profits offset the costs by a reasonable profit margin and whether you can gain significantly by increasing your international sales. For certain types of companies, the global market will be one to pursue and for others it will become a non-issue. But, the advantage of having an Internet presence and Internet marketing strategy is that you will be positioned to more easily decide your participation in the international market and you will be ready to take opportunity by the horns.

Small & Limited Overhead

Both your website and your Internet marketing represent relatively small and limited overhead in terms of your overall business costs. Websites can be set up for under $500 and maintained for under $300 per year. Internet marketing via search engines can be handled for as little as $150 a month, or you can handle it virally for virtually nothing.

So, even with the more expensive Internet marketing companies, it is very easy to upstart with a small amount of capital and very easy to limit your expenses and your marketing investment. Internet marketing is truly advantageous in the sense of upstart capital and riding out the business time to seeing profitability.

Immediate & Direct Communication with Clients

Through Internet marketing you have an immediate method for communicating directly with your clients and your potential clients. Your website is the one place where everyone who is ever interested in doing business with you can immediately look and refer to find out what you have on sale this week, which discounts are applied to this week's sales, and what is coming up in your marketing efforts. Whether your Internet marketing is focused on Google ads or email marketing, with an Internet presence, suddenly your clients know where to look and find out what you're up to.

When your clients and prospective clients know where to find you on the Internet, they feel like they have the latest news on your company. They feel like their interests are being attended to and that you're communicating with them in a very responsible fashion. You are relying less on your local store staff to talk to them or sell them your products and allowing them a central place in which to look and get their questions answered at their convenience.

When people can find answers to their questions at any hour of the day or night, they are more inclined to turn into satisfied customers. They are less likely to complain that they "didn't know" something. Your clients will immediately feel like they have the information they need to make a decision without having to pull it out of a store clerk.

Increased Sales & Convenience

In essence, all of these business advantages to Internet marketing add up to increased sales volume and customer convenience. There is an unspoken increase in customer trust when a company "goes online." Your customer quietly sees your company as modern, up-to-date and competitive. You will be more likely seen as being in-touch and worthy of your pricing.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.4 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(1,138 votes)

Lesson 1: Business Advantages to Internet Marketing

The following are distinct business advantages that you will notice when you move your company to the internet and participate in the related marketing avenues available to you there. 11 Total Points
  • Lesson 1 Video
  • Lesson discussions: Internet Marketing Course; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1: Business Advantages to Internet Marketing

Lesson 2: Details, Details, Details

We have all heard the expression, "The devil is in the details." There is no place that it is more applicable than the internet when it comes to marketing your company online. 7 Total Points
  • Lesson 2 Video
  • Assessment: Lesson 2: Details, Details, Details

Lesson 3: SEOs -- How To Optimize Your Site and Market Your Featured Products

To make your site the most attractive, the language in your site content must appeal to the needs of the search engine or site. 16 Total Points
  • Lesson 3 Video
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3: How To Optimize Your Site and Market Your Featured Products

Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

Internet marketing is driven by ad words and search engine advertising. The majority of sites up on the web have paid for site advertising at some point in their online presence. 6 Total Points
  • Lesson 4 Video
  • Lesson discussions: Advertising Online
  • Assessment: Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

Lesson 5: Email Marketing -- How to Build Your Internet Marketing and Online Presence

Email marketing is perhaps one of the most important and effective tools your company will use to create regular sales and a sales base on the internet. 6 Total Points
  • Lesson 5 Video
  • Assessment: Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence

Lesson 6: Your Personal Network & Expanding Your Internet Marketing

A Personal Network is a set of human contacts known to an individual, with whom that individual would expect to interact at intervals to support a given set of activities. 12 Total Points
  • Lesson 6 Video
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6: Your Personal Network & Expanding Your Internet Marketing

Lesson 7: Newsletters and Your Warm Market

Your company's warm market will stay warm depending upon your direct actions with them. Each client needs and wants to feel wanted and appreciated by you. 8 Total Points
  • Lesson 7 Video
  • Assessment: Lesson 7: Newsletters & Your Warm Market

Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

In many professional circles it is considered uncouth, in a sort of passive sense, for a CEO or marketing director to post up or air out their personal opinions on certain topics. 9 Total Points
  • Lesson 8 Video
  • Assessment: Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

Lesson 9: B2B Relationships

Business-to-Business [B2B] relationships are a vibrant and vital part of your personal and business network. 9 Total Points
  • Lesson 9 Video
  • Assessment: Lesson 9: B2B Relationships

Lesson 10: Your Company's Online Niche and Your Company's Reputation

Your niche and your reputation will go hand in hand as you develop your market and as you become more specialized and targeted into your potential client base. 9 Total Points
  • Lesson 10 Video
  • Assessment: Lesson 10: Your Company's Online Niche & Your Company’s Reputation

Lesson 11: Other Business Strategies

To successfully build out your website and your company's internet marketing you will need to implement a number of business strategies which are unique to the internet. 6 Total Points
  • Lesson 11 Video
  • Assessment: Lesson 11: Link Exchanges and Other Business Strategies

Lesson 12: The Importance of Branding

Once you are on the internet for 5 minutes, you will be approached by all types of marketing people who want to help you with "branding yourself." 9 Total Points
  • Lesson 12 Video
  • Lesson discussions: Branding
  • Assessment: Lesson 12: The Importance of Branding

Lesson 13: e-Books, PowerPoint and Public Information to Expand Your Internet Marketing

There are several ways to make money with an e-Book and we will touch on a couple of them while focusing on what is going to help you to better market your company on the internet. 65 Total Points
  • Lesson 13 Video
  • Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Complete: Lesson 13 Assignment
  • Assessment: Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe business advantages to internet marketing.
  • Summarize how to optimize your site and market your featured products.
  • Compare and contrast AdWords with other search engine advertising.
  • Summarize how to build your Internet marketing and online presence.
  • Describe ways to expand your Internet marketing.
  • Describe the marketing benefits of newsletters.
  • Describe the marketing benefits of blogs, opinion pieces and the personal writings of your CEO.
  • Define B2B relationships.
  • Identify your company's online niche and summarize your company's reputation.
  • Describe link exchanges and other business strategies.
  • Define the importance of branding.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Internet Marketing Basics
Course Number: 7550188
Lessons Rating: 4.4 / 5 Stars (1,138 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.
Last Updated: November 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.5 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "The instructor has valuable information in this course to help you promote and market your web site." -- Tonya D.
  • "I thought the subject matter was very current and up to date in the world of internet marketing." -- Allison P.
  • "Great course! I found that the whole course was very helpful." -- Andrew A.

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