Online Class: Internet Marketing Basics

Explore a world where digital marketing becomes intuitive and accessible, equipping businesses to outshine competition and secure their online niche. Through practical insights on SEO, email campaigns, and personal networking, the course acts as a roadmap to cultivate a robust and trustworthy online brand identity.
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  • 14
    Lessons
  • 18
    Exams &
    Assignments
  • 1,698
    Students
    have taken this course
  • 5
    Hours
    average time
  • 0.5
    CEUs
 
 
 

Course Description

Navigating the Digital Marketing Landscape: A Comprehensive Course for Business Growth

In today's ever-evolving digital marketplace, mere existence isn't enough. A robust internet presence, coupled with a dynamic marketing strategy, is indispensable to staying afloat amidst the waves of competition. As the era of digitization progresses, businesses without a solid online footprint risk obscurity.

Yet, diving into the digital realm needn't be daunting or exorbitantly expensive. Through this meticulously designed course, we'll guide you in crafting an impactful internet marketing strategy tailored to your business needs, all without breaking the bank. Our course aims to demystify jargon, simplify complex concepts, and provide actionable steps to amplify your online presence.

Course Modules:

  1. Business Advantages to Internet Marketing: Familiarize yourself with the overarching benefits of internet marketing, understanding its integral role in contemporary business strategies.

  2. Details, Details, Details: Delve into the minutiae of online marketing. Realize how meticulous planning and attention to detail can set your campaign apart.

  3. SEOs – Optimize and Shine: Unlock the potential of Search Engine Optimization (SEO) to elevate your website's visibility. Learn how to spotlight your featured products and services effectively.

  4. AdWords & Search Engine Advertising: Grasp the nuances of targeted advertising, harnessing tools like Google AdWords to ensure instantaneous marketing successes.

  5. Email Marketing Dynamics: Emails aren't just communication; they're potential business goldmines. Learn to construct compelling email campaigns, growing your online presence and customer base.

  6. Leveraging Personal Networks: Capitalize on your existing relationships to bolster your online marketing efforts. Uncover the synergy between offline connections and online growth.

  7. Newsletters – Engaging Your Audience: Craft newsletters that captivate and retain your target audience, ensuring consistent engagement with your brand.

  8. Blogs & Authentic Leadership Voices: Understand the value of personal writings, like opinion pieces or CEO blogs, in humanizing your brand and fostering trust.

  9. B2B Relationships: Cultivate and leverage fruitful business-to-business relationships to amplify your digital reach and collaborations.

  10. Crafting Your Online Niche & Safeguarding Reputation: Identify and dominate your unique online space while ensuring your brand remains untarnished in the digital realm.

  11. Diversified Business Strategies: Explore an array of strategic approaches, discerning which align best with your business goals and ethos.

  12. Branding – More Than Just a Name: Dive deep into branding's essence, realizing its pivotal role in audience perception and business success.

  13. e-Books & Digital Knowledge Sharing: Use e-Books, PowerPoints, and other digital information tools as conduits to extend your brand's reach and establish industry authority.

What You'll Gain:

By the end of this course, terms like "SEO," "AdWords," and "Email Campaigns" will no longer sound foreign or intimidating. Instead, they'll become essential tools in your digital marketing toolkit.

You'll be equipped to:

  • Formulate and implement a comprehensive digital marketing strategy.
  • Optimize your website for search engines to maximize organic traffic.
  • Harness online advertising tools for targeted outreach.
  • Engage and grow your audience through compelling content and campaigns.
  • Foster productive B2B partnerships and collaborations.
  • Establish and maintain a stellar online reputation.

Who Is This Course For?

Entrepreneurs, business owners, marketing professionals, or anyone eager to harness the internet's power to drive business growth will find immense value in this course. Whether you're venturing into digital marketing for the first time or seeking to enhance your existing knowledge, this course offers insights and tools relevant to all.

Join Us!

With the digital marketplace growing exponentially, the right time to invest in digital marketing knowledge is now. Enroll in our course, and let's set your business on a trajectory towards digital dominance and success.

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.4 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(1,172 votes)

Lesson 1. Digital Visibility: The New Norm for Business Triumph

Digital marketing encompasses a variety of tools that are more powerful and cost-effective than traditional marketing, offering businesses new ways to connect with audiences. From leveraging social media to utilizing analytics tools for data-driven strategies, businesses can optimize their marketing efforts in real-time. 11 Total Points
  • Lesson 1 Video
  • Review Practice Worksheet: Lesson-1-Activity-9009.pdf
  • Lesson discussions: Internet Marketing Course; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1: Business Advantages to Internet Marketing

Lesson 2. The Art of Digital Details: Elevating Your Online Brand Image

In online business, attention to detail in your digital presence is pivotal, as it shapes consumer perception and influences brand credibility. Missteps with website elements or content can deter customers and damage your reputation, while polish and professionalism build trust and loyalty. 7 Total Points
  • Lesson 2 Video
  • Review Practice Worksheet: Lesson-2-Downloadable-9010.pdf
  • Assessment: Lesson 2: Details, Details, Details

Lesson 3. Boosting Your Online Market with SEO Strategies

Optimizing a site involves elements like content, keywords, technical SEO, and backlinks to improve user experience and search engine ranking. SEO is a continuous effort that not only pleases search engines but also delights users. 16 Total Points
  • Lesson 3 Video
  • Review Practice Worksheet: Lesson-3-Downloadable-9011.pdf
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3: How To Optimize Your Site and Market Your Featured Products

Lesson 4. Mastering Google Ads for Ultimate Online Marketing Success

Effective Google Ads campaigns require concise, relevant ads with compelling headlines and calls-to-action that align with the landing page. Continuous optimization through monitoring and split testing can significantly improve ad performance and ROI. 6 Total Points
  • Lesson 4 Video
  • Review Practice Worksheet: Lesson-4-HomeWork-9012.pdf
  • Lesson discussions: Advertising Online
  • Assessment: Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

Lesson 5. Mastering the Art of Email Marketing

A well-crafted email list, gained through quality lead magnets and strategic opt-ins, is key to long-term marketing success. A smaller, engaged audience often yields better results than a larger, unengaged group. 6 Total Points
  • Lesson 5 Video
  • Review Practice Worksheet: Lesson-5-Downloadable-9013.pdf
  • Assessment: Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence

Lesson 6. From Contacts to Catalysts: Leveraging Personal Ties for Internet Marketing

Relationships within your personal network are invaluable assets that, when organized and actively nurtured, can transform into a robust foundation for online marketing success. By utilizing thoughtful outreach and reciprocal support, you can tap into your network's strength to amplify your business's online presence. 12 Total Points
  • Lesson 6 Video
  • Review Practice Worksheet: Lesson-6-WorkSheet-9014.pdf
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6: Your Personal Network & Expanding Your Internet Marketing

Lesson 7. Nurturing Potential: The Art of Engaging with Your Warm Market

For businesses navigating both physical and digital landscapes, newsletters serve as a consistent touchpoint that pulls customers from face-to-face interactions into deeper online engagement. By offering exclusive deals, updates, and personalized content, newsletters help transition interested prospects into committed brand advocates. 8 Total Points
  • Lesson 7 Video
  • Review Practice Worksheet: Lesson-7-Activity-9015.pdf
  • Assessment: Lesson 7: Newsletters & Your Warm Market

Lesson 8. Creating a Digital Footprint: CEO Blogging and Opinion Leadership

Effective SEO in blogging now hinges on E-A-T principles, internal and external linking, and mobile optimization to enhance visibility. Using natural language that addresses user intent ensures content resonates with audiences while ranking better in search engines. 9 Total Points
  • Lesson 8 Video
  • Review Practice Worksheet: Lesson-8-Downloadable-9016.pdf
  • Assessment: Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

Lesson 9. CEO Insights: Building Trust and Authority Online

In today's digital age, CEOs' personal writings are vital for building authentic online brands. Engaging with audiences through strategically crafted digital content can enhance trust and visibility. 0 Total Points
  • Review Practice Worksheet: Lesson-9-WordSearch-9017.pdf

Lesson 10. Strategic B2B Relationships: Unlocking Growth Potential and Market Expansion

Long-term B2B partnerships are rooted in trust and respect, allowing businesses to navigate challenges more effectively. Cross-promotion and collaboration can drive traffic and visibility while fostering mutual benefits. 9 Total Points
  • Lesson 10 Video
  • Review Practice Worksheet: Lesson-10-WorkSheet-9018.pdf
  • Assessment: Lesson 9: B2B Relationships

Lesson 11. The Importance of a Niche and Reputation in the Digital World

In a rapidly expanding digital landscape, defining an online niche and cultivating a reliable reputation are essential for businesses seeking long-term success. Specialization in niche markets not only enhances targeted marketing but also positions companies as experts, while a strong reputation builds trust and client retention. 9 Total Points
  • Lesson 11 Video
  • Review Practice Worksheet: Lesson-11-WordSearch-9019.pdf
  • Assessment: Lesson 10: Your Company's Online Niche & Your Company’s Reputation

Lesson 12. Web Strategy Essentials

Page links guide visitors to specific offerings within a partner's site that complement your business, enriching customer experience. Although these links may mirror affiliate programs, they often arise from mutual interest, enhancing both parties' offerings without necessarily requiring compensation. 6 Total Points
  • Lesson 12 Video
  • Review Practice Worksheet: Lesson-12-WordSearch-9020.pdf
  • Assessment: Lesson 11: Link Exchanges and Other Business Strategies

Lesson 13. The Power of Branding

Branding transcends mere logos by forging emotional ties with audiences, positioning companies like Coca-Cola and Nike as embodiments of authenticity and achievement. This deep connection fosters customer loyalty and sets brands apart in the crowded online market. 9 Total Points
  • Lesson 13 Video
  • Review Practice Worksheet: Lesson-13-Downloadable-9021.pdf
  • Lesson discussions: Branding
  • Assessment: Lesson 12: The Importance of Branding

Lesson 14. Expand Your Reach Online: e-Books, Webinars, and More

Embracing transparency by sharing public information on your website can significantly enhance trust and credibility with your audience. These resources, when shareable and valuable, can organically elevate your brand's visibility and establish your company as a recognized authority. 65 Total Points
  • Lesson 14 Video
  • Review Practice Worksheet: Lesson-14-WordSearch-9022.pdf
  • Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Complete: Lesson 13 Assignment
  • Assessment: Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark
  • Assessment: The Final Exam
173
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define how establishing an online presence increases a business's visibility in international markets using search engine optimization (SEO) techniques.
  • Identify the cost-effective internet marketing strategies that can enhance global exposure and customer communication for small businesses.
  • Define the key elements of website detail that impact customer perception of business professionalism and credibility
  • Demonstrate the ability to choose the appropriate hosting solution based on business needs, ensuring optimal website performance and user experience
  • Identify strategies for building trust with an online audience through professional content and security measures, including the use of SSL certificates and BBB accreditation
  • Define the role of keywords in SEO by identifying their impact on search engine rankings and user engagement.
  • Demonstrate effective strategies for balancing organic and paid search efforts to maximize website visibility and customer conversion.
  • Demonstrate the process of continuous monitoring and adjustment of Google Ads to improve ad performance by analyzing key metrics such as click-through and conversion rates.
  • Define specific strategies for optimizing Google Ads campaigns to maximize return on investment through targeted keywords and demographic filtering.
  • Analyze the effectiveness of email marketing strategies by examining metrics such as open rates, click-through rates, and bounce rates to optimize future campaigns.
  • Define key elements required to create a successful email marketing campaign, including platform selection, list building, and crafting engaging content.
  • Define and categorize personal network contacts based on relationship type and potential influence to strategically enhance online marketing efforts.
  • Demonstrate effective utilization of personal network strategies such as collaborative content, referrals, and exclusive value offers to increase online business presence.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Internet Marketing Basics
Course Number: 7550188
Lessons Rating: 4.4 / 5 Stars (1,172 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is accessible online throughout all states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It's also available in top English-speaking countries like the United Kingdom, Canada, Australia, and New Zealand.
Last Updated: June 2024
CEU Value: 0.5 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Course Type: Self-Paced, Online Classes
Assessment Method: Lesson assignments and review exams
Proctor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "The instructor has valuable information in this course to help you promote and market your web site." -- Tonya D.
  • "I thought the subject matter was very current and up to date in the world of internet marketing." -- Allison P.
  • "Great course! I found that the whole course was very helpful." -- Andrew A.

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