Online Class: Business Writing
with CEU Certificate*
have taken this course
The Power of Effective Business Communication: A Comprehensive Guide
In an era where global collaboration and instant communication dominate the business world, the ability to convey one's ideas and intentions clearly and professionally becomes a non-negotiable asset. After all, in a realm where your written word often makes the first impression long before you do, who would willingly risk their professional stature due to poor writing? The stakes are even higher when you consider the potential of jeopardizing your company's credibility with less than impeccable communications to customers and stakeholders.
Introducing our comprehensive course on business communication, meticulously designed to transform your written communications from ordinary to exceptional. Delve into the intricacies of professional writing, from the foundational rules of grammar to the subtleties of tone and nuance.
For instance, have you ever paused, pondering whether 'affect' or 'effect' is suitable for a particular sentence? Or stumbled over the distinctions between 'except' and 'accept'? Such common dilemmas, though seemingly trivial, can significantly impact the perceived quality of your writing. Through detailed examples and thorough explanations, we'll navigate these linguistic intricacies, ensuring you not only learn but master them.
Our course doesn't just equip you with the knowledge; it offers an insight into the psyche of your readers. Understanding your audience is paramount; recognizing their expectations, preferences, and reservations enables you to craft messages that resonate and elicit desired responses.
Dive into a detailed curriculum, structured to provide holistic training:
- Lesson 1: The High Cost of Poor Writing: Realizing its Impact on Business.
- Lesson 2: Foundations of Business Writing: Setting the Stage for Excellence.
- Lesson 3: Crafting Messages with the Reader in Mind: Building Accessibility and Relevance.
- Lesson 4: The Pillars of Grammar: Spelling and Punctuation.
- Lesson 5: Striking the Right Chord: Determining and Maintaining Tone.
- Lesson 6: Navigating the Minefield: Avoiding Discriminatory Language.
- Lessons 7-9: Writing with Purpose: Specialized Business Communications from Letters to Memos.
- Lessons 10-12: The Digital Age Correspondence: Crafting Perfect Emails with Etiquette.
- Lessons 13 & 14: Making First Impressions Count: Resumes and Application Letters.
- Lesson 15: The Final Touch: Proofreading and Editing Techniques.
- Lessons 16-18: Principles and Advanced Concepts: A Deep Dive into Writing Rules and Punctuation.
- Lesson 19: Beyond the Course: Additional Writing Resources.
Ideal for a diverse audience, from budding professionals like assistants and secretaries to seasoned veterans like executives and senior managers, this course promises a significant enhancement in your communication skills, irrespective of your current proficiency level.
To sum it up, as professionals, we owe it to ourselves and our organizations to communicate with precision, clarity, and elegance. Our course stands as a testament to the idea that the art of effective business communication, while intricate, can be mastered with the right guidance. Join us on this enlightening journey, and watch as every word you pen thereafter carries the weight and grace of a seasoned professional.
Manage Your Writing: How Bad Business Writing Is Bad for Your Business
If your business writing is rich in content but fails to involve the reader, is not written well, or does not convey your intended message, you have failed in your business communication. Similarly, if your business writing is accurate and professional but lacks content, clarity, and facts, then you have also missed the communication objective.
The Seven Cs of Business Communication
- Clear: Clarity is paramount in any kind of business writing. Not only should you be clear about the message you want to convey but also ensure that it is completely understood by your audience. A good place to begin would be by asking yourself these three questions: What is the purpose of writing this document? Who is the reader? What action do I want the reader to take after reading this document? These questions will help you focus on your content and avoid straying from the point.
- Concise: Brevity is the heart of writing. Ensure that your documents are short and sweet. Wordy business correspondence is not only annoying and distracting, but time-consuming for both the writer and reader. Remember, the reader is a professional like you, who has a busy day ahead, so do not waste their time. Keep your content short and simple.
- Correct: Written communication says a lot about the writer. If a business letter has spelling mistakes, typos, grammatical errors, and punctuation problems, the impression one gets is that the writer is incompetent and unprofessional. So make sure you review and revise your work before sending it out.
- Courteous: A business letter is a professional document; hence, you have to ensure the tone is always courteous and polite. You should never come across as being rude or angry. Similarly, racist, sexist and derogatory remarks must be strictly avoided in all business writing. Also, while writing a business letter, make sure that the spelling of the name and title of the receiver is correct.
- Conversational: Your business communication should sound personal and professional. Many company communications do not involve the reader. To keep your audience from being alienated, keep your tone crisp and chatty.
- Convincing: Business writing must have accurate information supported with relevant content to convince the reader to take action. Ultimately, your aim is to convince the reader to do something. So, present your case, support it with reason, and request an action.
- Complete: Always review and revise your business writing before sending it off. Go back and review those three questions you asked initially. If you are satisfied that you have covered all of them, go ahead and send out your e-mail or letter.
- Too many words: Often people use more words than are required to get the point across. There is little or no editing and the sentences can stretch on for miles.
- Frequent and unnecessary use of jargon and clichés: People often use jargon and outdated clichés in their business writing. They believe that by using such terms, their writing looks professional. However, such words have the opposite effect and tend to alienate the reader.
- Punctuation mistakes: Even though people believe that they have a good grasp of their language, they often end up making punctuation mistakes. The use of commas, periods, colons, semicolons, and quotation marks is often wrong.
- Grammar mistakes: You might be very good with the language, but more often than not, business communication falls prey to grammatical mistakes. Pay close attention to grammar. If you are not sure, find help.
- Spelling mistakes. Inattention to detail and lack of revision ends up in a document riddled with spelling mistakes; this lends an unprofessional impression to your writing. There is absolutely no excuse for spelling mistakes with the spelling check programs available.
- Overuse of flowery language: Big words and complicated sentences do not show that you are an intelligent person. Business writing should be crisp and simple. It has to sound professional and like a normal one-on-one conversation.
- Too many negative expressions: Business writing should always have a positive tone. Instead of stressing what you cannot do, give the reader options of what you can do.
- No clarity: Use of vague expressions and a noncommittal stand can confuse the reader. Be clear and specific in your message, and readers will understand the action you will take.
- Condescending tone and sexist language: Your business communication should not offend or hurt anyone. Use a polite and warm tone, use neutral terms, and avoid reference to race, sex, and class.
- Inaccurate information and no attention to details: If your business writing comes across as sloppy and with inaccurate information, it will never be taken seriously. Cross-check all the information you provide in your business writing to ensure accuracy.
Are you looking for a way to advance your career and improve your professional marketability?
- Completely Online
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Lesson 1: Manage Your Writing: How Bad Business Writing Is Bad For Your Business
Lesson 2: Getting Started in Business Writing
Lesson 3: Making the Message Accessible to the Reader
Lesson 4: Spelling and Punctuation in Business Writing
Lesson 5: Determining the Tone of Your Communication
Lesson 6: Be Politically Correct - How to Avoid Discriminatory Language in Business Communications
Lesson 7: Business Writing for Special Purposes
Lesson 8: Business Letters
Lesson 9: Business Memos
Lesson 10: Personal Business Notes
Lesson 11: Anatomy of a Perfect E-mail
Lesson 12: Business E-mails and E-mail Etiquette
Lesson 13: Resumes
Lesson 14: Application Letters
Lesson 15: Proofreading and Editing
Lesson 16: Three Writing Rules
Lesson 17: Writing Rules
Lesson 18: Additional Punctuation
Lesson 19: Writing Resources
- Describe ways to manage your business writing.
- Describe editing tools used to making your message more accessible to the reader.
- Summarize basic spelling and punctuation rules.
- Describe what your tone should be in business writing.
- Describe how to be politically correct in your business writing.
- Demonstrate acceptable methods for writing business letters.
- Demonstrate acceptable methods for writing business memos.
- Demonstrate how to write acceptable business emails and proper email etiquette.
- Demonstrate how to correctly write and format resumes and application letters.
- Describe the three major writing rules when writing for business.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Choose Your Subscription Plan
No Certificate / No CEUs
This course only
|Time to complete||6 months|
|No. of courses||1 course|
Certificate & CEUs
This course only
|Time to complete||6 months|
|No. of courses||1 course|
Certificates & CEUs
Includes all 600+ courses
|Time to complete||12 Months|
|No. of courses||600+|
Certificates & CEUs
Includes all 600+ courses
|Time to complete||24 Months|
|No. of courses||600+|
- "I thought the course was very helpful in not just business, but personal and email writing that I use every day. I appreciate the samples in the lessons." -- Laura S.
- "I think it was very helpful, I learned a lot on business writing that I didn't know before I took this course." -- Januari O.
- "I did find the course a helpful refresher. It was quite thorough and included many examples. It would be good for new college hires to review." -- Nina F.
- "This was really helpful. I know enough about writing and grammar to get by but I haven't had any real experiences with business-focused writing until this class. Thank you." -- Lisa L.
- "I have found this business writing course to be extremely helpful. Last week, my supervisor already noticed an improvement in my memos!" -- Joanne M.
- "This course was very helpful and I learned a lot, I'm very thankful." -- Edward J.
- "I really enjoyed this course. I feel more confident with my business writing." -- Tracey B.
- "This course was very helpful. I think it has the right amount of information." -- Joli P.
- "What was most helpful was the assignments graded by the instructor, it is the most detailed in all the classes I was taking. Good job." -- Wei W.
- "The instructor was excellent and very knowledgeable. This was a review of everything that I took in college. Sometimes you become too relaxed with your writing and this course made me realize this." -- Dorothy D.
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