Online Class: Business Writing

We live in a world where communication is paramount to survival. In a work environment where communication is equated with the professionalism and efficiency of an individual, would you jeopardize your career because of bad writing? Do you want the embarrassment of sending out a poorly written email to your peers? Can you risk sending out badly written communications to customers and putting your company's reputation on the line? Of course not, no one aspires to be a bad writer. No one wants to communicate badly.

This crash course in business communication may help remedy your writing woes. From the basic do's and don'ts of business communication to the nitty-gritty of formatting, punctuation, tone and language--this course covers all the fundamentals. As a one stop guide to a professional's writing career, the class is ideal for assistants, secretaries, executives, managers, and senior managers of any company or organization. Learn about the common mistakes we make when writing a business letter. Learn how often people mistake 'affect' for 'effect', and 'except' for 'accept'.  Learn about how to write business emails.

 

This course will also give you insights into your reader's mind. Who are they? What do they want? How can you effectively reach out to them?

 

Good business writing is a skill that should be mastered in all its forms: memorandums, e-mails, marketing campaigns, customer service information, business plans, employee negotiations, and more. If you are in business, you already know that you spend the better part of your day communicating with people through talking, writing, and negotiating. While technology advances have allowed us to communicate the written word to employees and customers in minutes, most people have not updated their writing skills to keep pace with this near-instantaneous communication.

 

Communication as we knew it only five, ten, or twenty years ago has been swept away with the tide of technology. Everything is sleeker and faster. However, one thing has remained constant: written communication skills. The success of an individual's career, as well as the fortunes of any business, may depend on these vital writing skills.

 

No matter what business you are in, poor written communication is something that can sabotage your success. Yes, we live in a world dominated by computers and telephones; but even today, writing is still one of the most crucial ways to effectively communicate with another person.

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When you go to an important meeting or an interview, you make sure that you are prepared. You dress with care, trying to make an impeccable impression on the people you are about to meet. Whether right or wrong, your appearance can make a world of difference in how other people view you. The same holds true for business writing. Have you ever taken a look at how your written communication appears to other people?

 

Your writing makes the same kind of impression as your clothes do. It needs to convey that you are an intelligent and skilled person who is a thorough professional. However, if your business writing is riddled with errors and mistakes, rest assured that all notions of your professionalism will quickly fade from your audience's mind.

 

If your business writing is rich in content but fails to involve the reader, is not written well, or does not convey your intended message, you have failed in your business communication. Similarly, if your business writing is accurate and professional but lacks content, clarity, and facts, then you have also missed the communication objective.

If you want to develop good writing skills, the first thing you need to learn is how to strike a fine balance between your content and the way it is presented.

 

To achieve this balance, you should start by following the Seven Cs of Business Communication. If you understand and follow these rules, you will develop an unbeatable edge in your business communications.

The Seven Cs of Business Communication

• Clear: Clarity is paramount in any kind of business writing. Not only should you be clear about the message you want to convey but also ensure that it is completely understood by your audience. A good place to begin would be by asking yourself these three questions: What is the purpose of writing this document? Who is the reader? What action do I want the reader to take after reading this document? These questions will help you focus on your content and avoid straying from the point.
• Concise: Brevity is the heart of writing. Ensure that your documents are short and sweet. Wordy business correspondence is not only annoying and distracting, but time-consuming for both the writer and reader. Remember, the reader is a professional like you, who has a busy day ahead, so do not waste their time. Keep your content short and simple.
• Correct: Written communication says a lot about the writer. If a business letter has spelling mistakes, typos, grammatical errors, and punctuation problems, the impression one gets is that the writer is incompetent and unprofessional. So make sure you review and revise your work before sending it out.
• Courteous: A business letter is a professional document; hence, you have to ensure the tone is always courteous and polite. You should never come across as being rude or angry. Similarly, racist, sexist and derogatory remarks must be strictly avoided in all business writing. Also, while writing a business letter, make sure that the spelling of the name and title of the receiver is correct.
• Conversational: Your business communication should sound personal and professional. Many company communications do not involve the reader. To keep your audience from being alienated, keep your tone crisp and chatty.
• Convincing: Business writing must have accurate information supported with relevant content to convince the reader to take action. Ultimately, your aim is to convince the reader to do something. So, present your case, support it with reason, and request an action.
• Complete: Always review and revise your business writing before sending it off. Go back and review those three questions you asked initially. If you are satisfied that you have covered all of them, go ahead and send out your e-mail or letter.

Now that we have covered the prerequisites for good business writing, let us take a look at some of the most common errors in business writing.

 

Here are the top 10 mistakes people make in business communication :

• Too many words: Often people use more words than are required to get the point across. There is little or no editing and the sentences can stretch on for miles.
• Frequent and unnecessary use of jargon and clichés: People often use jargon and outdated clichés in their business writing. They believe that by using such terms, their writing looks professional. However, such words have the opposite effect and tend to alienate the reader.
• Punctuation mistakes: Even though people believe that they have a good grasp of their language, they often end up making punctuation mistakes. The use of commas, periods, colons, semicolons, and quotation marks is often wrong.
• Grammar mistakes: You might be very good with the language, but more often than not, business communication falls prey to grammatical mistakes. Pay close attention to grammar. If you are not sure, find help.
• Spelling mistakes. Inattention to detail and lack of revision ends up in a document riddled with spelling mistakes; this lends an unprofessional impression to your writing. There is absolutely no excuse for spelling mistakes with the spelling check programs available.
• Overuse of flowery language: Big words and complicated sentences do not show that you are an intelligent person. Business writing should be crisp and simple. It has to sound professional and like a normal one-on-one conversation.
• Too many negative expressions: Business writing should always have a positive tone. Instead of stressing what you cannot do, give the reader options of what you can do.
• No clarity: Use of vague expressions and a noncommittal stand can confuse the reader. Be clear and specific in your message, and readers will understand the action you will take.
• Condescending tone and sexist language: Your business communication should not offend or hurt anyone. Use a polite and warm tone, use neutral terms, and avoid reference to race, sex, and class.
• Inaccurate information and no attention to details: If your business writing comes across as sloppy and with inaccurate information, it will never be taken seriously. Cross-check all the information you provide in your business writing to ensure accuracy.

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Remember that writing is thinking. Make sure your writing comes across as well-thought-out, with correct information, and is written in a warm and professional tone.

 

If so, this is the course for you.

 

Nothing can undermine a promising career in business like poor written communication skills can. And while many people don't like to write, the ability to communicate ideas in writing is an absolute necessity in the business world. From memos to e-mails to white papers, as you make your way up the corporate ladder, writing becomes an increasingly large and important part of your job.

 

If your writing skills have been found lacking…  If you have trouble deciding between 'affect' and 'effect', where to place that comma, or how to structure an argument to best achieve your purpose, look no further than Business Writing Basics.

 

This course is designed as a one-stop guide to professional writing that will introduce you to the key elements of effective written communication.  As you progress through the eight lessons in this course, you will learn what makes good and bad writing, how to craft an understandable message, the basics of grammar and punctuation, how to draft a perfect e-mail, and much more!

 

With no physical classes to attend and no additional materials to buy, this course is ideal for the busy professional looking to grow his or her career!

 

So, whether you are an administrative assistant, manager, executive, or CEO, enroll today and take your career to the next level!

 

The ability to communicate effectively in writing can make or break your career.  Fair or unfair, your co-workers, employers, and clients will make judgments about your intellect and professionalism based on your writing.  Few things can destroy a business professional’s or a company’s reputation like poorly written communications can.  On the other hand, clear, concise, and well-written communications can enhance your and your company's professional image.

 

Since the stakes are so high, can you afford to leave your writing skills to chance?  Can you afford to jeopardize your career and reputation?

 

Of course not!  The good news is there are simple steps you can take to improve your writing skills.  This course is designed to meet the needs of the busy professional.  With a flexible schedule and no additional materials to buy, you don’t have to invest a lot of time and money to develop skills that may save your career.  Can you afford not to?

 

Improving your writing skills will open doors to new and exciting opportunities.  If you are looking for a way to score that big promotion or land a new job, using the writing skills you will learn in this course is a step in the right direction.

There is no time to waste!  Enrollment is always open, so sign up today.  Your career is waiting!