Online Class: Recruitment and Retention Strategies

This recruiting and retention strategies course is designed for professionals who are looking to improve their overall workforce.

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  • 14
  • 20
    Exams &
  • 524
    have taken this course
  • 5
    average time
  • 0.5

Course Description

"Recruiting & Retention Strategies" is a course that's been specifically designed for professionals who are looking to improve their overall workforce. By looking at the best ways to retain employees and to recruit new talent, companies can ensure they are able to thrive, no matter what the economy does and no matter what happens in an industry.

Some of the topics covered in this course include how companies benefit from recruiting talent, employee branding, aligning recruitment to job requirements, the importance of retention, how recruitment and retention work together, how to retain your talent, preventing high turnover rates, using benefits to maintain a competitive hiring advantage, corporate wellness programs, managing attrition, and surviving a talent crunch.

With each lesson building on the one before it, "Recruiting & Retention Strategies" helps to guide people who want to build a team that is effective and that wants to stay around for the long-term. By looking at what talent looks like in a company and finding out what benefits can bring new talent in, a company can begin to create a company that has a strong reputation for prospective team members.

In addition, a company can begin to understand how to hold onto the employees who are the most valuable to the team. While not everyone will be able to stay on board forever, there are ways to ensure that long-time employees are interested in saying, rather than looking for other employment opportunities.

Course Motivation

With the return of economic stability, or at least less unpredictability, employers may begin to rethink their hiring and team development strategies. Not only do they have fewer employees at their disposal, but also they still may not be sure if they want to hire more people.

Instead, they need to make sure they are hiring the best possible people for their company's needs, now and in the future. All the while, they also need to figure out how to keep the good employees they already have. 

This process needs to begin with a clear understanding of the company's direction and needs from the team. From there, it is clear who the right people are to hire and whom they need to hold onto for as long as their budgets allow.

Proper recruiting and retention strategies will help companies who are interested in doing more, but not spending more. While some of the strategies might require some investment of time and resources, the results far outweigh the costs.

Perhaps the growth of the economy will provide an opportunity for companies to realize that it is not about the bottom line so much as it is about the people whom contribute to the revenue.

The companies that focus on building their teams are the ones that will have the resources to weather any future storm and who will be able to create the best possible foundation for the company's direction.

From the people you want to hire to how you recruit them and retain them, this course is going to help you better understand how your company can plan its workforce and make it as effective as possible.

Though you cannot predict what the economy might do next, you can create a staff, which are ready for everything that might happen and are trained to handle anything that comes their way.


  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(480 votes)

Lesson 1. Introduction

With the return of economic stability, or at least less unpredictability, employers may begin to rethink their hiring and team development strategies. 1 Total Points
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: Introduction

Lesson 2. Companies Benefit from Recruiting Talent

Businesses today know that the more they recruit talented people, the more they will receive back for their investment. 12 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment
  • Assessment: Lesson 2 Exam

Lesson 3. Employer Branding

Though your company may not be a large organization with endless resources, there are ways you can set yourself apart from the rest of the crowd. 12 Total Points
  • Lesson 3 Video
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3 Exam

Lesson 4. Aligning Recruitment to Job Requirements

To ensure the best possible recruitment outcomes, it becomes essential for a company to understand how their job requirements need to align with their talent expectations. 10 Total Points
  • Lesson 4 Video
  • Assessment: Lesson 4 Exam

Lesson 5. Why Retention Matters in any Economy

The retention of valuable employees saves companies money. 12 Total Points
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 Exam

Lesson 6. How Recruitment and Retention Work Together

Sometimes, you need to recruit more than you want to retain, and sometimes you need to retain your staff more than you need to focus on recruitment. 12 Total Points
  • Lesson 6 Video
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6 Exam

Lesson 7. Retaining Your Talent Pool

All companies want to hire and to retain the best employees, so it becomes your job to convince people in your office to stick around. 10 Total Points
  • Lesson 7 Video
  • Assessment: Lesson 7 Exam

Lesson 8. Preventing High Turnover Rates

While every persons reasons for leaving a company will differ and vary, the more aware you can become of the potential reasons, the more you can prevent this from happening. 9 Total Points
  • Lesson 8 Video
  • Assessment: Lesson 8 Exam

Lesson 9. Benefits: Maintaining a Competitive Hiring Advantage

While employees might be more interested in the salary that is attached to a job, they are also looking at the benefits which you can offer. 12 Total Points
  • Lesson 9 Video
  • Complete: Lesson 9 Assignment
  • Assessment: Lesson 9 Exam

Lesson 10. Devising an Effective and Desirable Corporate Wellness Program

When you think about your employees, you know they are resources for your success. If they are not taken care of, they are not going to perform the way you need them to perform. 10 Total Points
  • Lesson 10 Video
  • Assessment: Lesson 10 Exam

Lesson 11. Organizational Learning: Why Training Your Team Encourages Loyalty

Organizational learning and training allows team members to feel valuable to their company and it allows everyone to be clear on what to do and how to do it. 11 Total Points
  • Lesson 11 Video
  • Complete: Lesson 11 Assignment
  • Assessment: Lesson 11 Exam

Lesson 12. Managing Employment Attrition in High Performing Teams

Turnover is when someone quits, is fired, or is hired. It is the turning over of the employee base, and it is within the control of the company or the human resources department. 10 Total Points
  • Lesson 12 Video
  • Assessment: Lesson 12 Exam

Lesson 13. Surviving a Talent Crunch

As the market improves, companies will begin to look for talented people to hire for their empty positions. However, it might not be as easy as putting up a hiring sign and wading through the resumes you receive. 10 Total Points
  • Lesson 13 Video
  • Assessment: Lesson 13 Exam

Lesson 14 Conclusion

The more you can learn about the most effective recruitment and retention strategies, the more effective your overall team will be. 41 Total Points
  • Lesson 14 Video
  • Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Recognize why and how companies benefit from recruiting talent.
  • Identify employer branding and how this can be used to recruit talent.
  • Summarize techniques for aligning recruitment to job requirements.
  • Summarize why retention matters in any economy.
  • Retaining Your Talent Pool
  • Describe methods for preventing high turnover rates.
  • Summarize ways for maintaining a competitive hiring advantage.
  • Recognize why training your team encourages loyalty.
  • Describe managing employment attrition in high performing teams.
  • Identify ways to survive a talent crunch.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Recruitment and Retention Strategies
Course Number: 8900236
Lessons Rating: 4.5 / 5 Stars (480 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: March 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.5 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus
Course Fee: $95.00 U.S. dollars

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Student Testimonials

  • "I enjoyed the class and the recruitment and retention strategies that I learned." -- Netonya B.

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