Social Media Marketing: An Introduction

no certificate
with CEU Certificate*
-
11Lessons
-
12Exams &
Assignments -
1,158Students
have taken this course -
5Hours
average time -
0.5CEUs
Course Description
The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.
This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:
- Formulate a social media marketing strategy suited to your needs
- Implement effective social media marketing campaigns
- Influence your brand awareness by leveraging multiple social media channels
- Build relationships and foster engagement with your target audience.
This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.
Topics in this course include:
- The shift of marketing and PR tactics
- Facebook 101 and best practices
- Blogging 101 and best practices
- Twitter 101 and best practices
- LinkedIn 101 and best practices
- Instagram 101 and best practices
- Pinterest 101 and best practices
- Youtube 101 and best practices
- Snapchat 101 and best practices
- How to utilize other social media platforms
- Common social media marketing pitfalls to avoid
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Social Media: Adapt or Die
Take Survey: Reasons for Taking this Course
Complete: Quiz 1
Lesson 2: Marketing Strategies Using Facebook
Review 2 Articles: 16 Effective Facebook Marketing Strategies for Businesses; 9 Facebook Marketing Strategies to Build Super Fans
Review Video: Facebook Marketing Strategies for Business: How I do Marketing on Facebook Successfully!
Complete: Quiz 2
Lesson 3: Marketing Strategies on the Use of Blogging
Review 3 Articles: Blog Marketing Strategy: 7 Steps to Social SEO Success; The Marketing Strategy for Bloggers with No Money; 7 Tips for Making Your Blog a Content Marketing Magnet
Review Video: The Benefits of Blogging - why business blogging is an excellent marketing strategy
Complete: Quiz 3
Lesson 4: Marketing Strategies on the Use of Twitter
Review 3 Articles: What to tweet as a business; The Complete Guide to Twitter for Your Content Strategy; The Basics of Twitter Marketing in 2016
Review Video: 25 Twitter marketing strategies: Twitter marketing plan tutorial for your business to get retweets
Complete: Quiz 4
Lesson 5: Tips on How to Use LinkedIn to Dominate
Review 4 Articles: Linkedin ? 22 Ways to Dominate; How to dominate linkedIn with these 35 tips from the Masters~; How to Use LinkedIn as a Marketing Tool; Creating a strategy for using LinkedIn for B2B marketing
Review Video: 5 Insider Secrets You Can Use to Dominate LinkedIn
Complete: Quiz 5
Lesson 6: Tips on How to Use Instagram to Dominate
Review Article: 15 Tips to Dominate Instagram
Review 3 Videos: Tips on How to Use Instagram to Dominate; How Your Brand Can Dominate Instagram; Instagram Tips to Build Your Following
Complete: Quiz 6
Lesson 7: Tips on How to use Pinterest to Dominate
Review 2 Articles: Dominate Pinterest With These 26 Tips; The Ultimate Guide On How To Use Pinterest For Marketing
Complete: Quiz 7
Lesson 8: Tips on How to Use YouTube to Dominate
Review 4 Videos: 21 Ways to Dominate YouTube: The Ultimate Guide; How To Dominate the Related Videos on YouTube; How to Professionally SEO YouTube Videos; 7 Expert Tips: How to Get YouTube to Recommend Your Video
Complete: Quiz 8
Lesson 9: Tips on How to Use Snapchat to Dominate
Review 2 Articles: How To Dominate Snapchat Marketing; The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?
Review Video: How To Use Snapchat For Beginners - Snapchat Tricks and Tips
Complete: Quiz 9
Lesson 10: How to Integrate Other Social Media Networks into your Marketing Strategy
Review 16 Articles: 12 Tips For Integrating Social Media Into Your Marketing Strategy; How to Integrate Social Media into Your Content Strategy; Quora; Gust; About.me; Ello; Houzz; Whisper; Lawlink; Ozmosis; Tumblr; Nextdoor; Reddit; Buzznet; Medium; Younow
Complete: Quiz 10
Lesson 11: Common Social Media Pitfalls to Avoid
Take Poll: End of Course Poll
Take Survey: Course Comments
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete: Quiz 11
Complete: The Final Exam
Learning Outcomes
- Describe what social media is and what marketing for social media entails.
- Determine marketing strategies using Facebook.
- Determine marketing strategies on the use of blogging.
- Describe marketing strategies on the use of Twitter.
- Describe tips on how to use LinkedIn to dominate.
- Summarize tips on how to use Instagram to market.
- Summarize tips on how to use Pinterest to market.
- Summarize tips on how to use YouTube to market.
- Summarize tips on how to use SnapChat to dominate.
- Describe how to integrate other social media networks into your marketing strategy.
- Determine common social media pitfalls to avoid, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Time to complete | 12 Months |
No. of courses | 500+ |
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No. of courses | 500+ |