Online Class: Social Media Marketing — An Introduction

no certificate
with CEU Certificate*
-
11Lessons
-
13Exams &
Assignments -
5Hours
average time -
0.5CEUs
Course Description
The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.
This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:
- Formulate a social media marketing strategy suited to your needs
- Implement effective social media marketing campaigns
- Influence your brand awareness by leveraging multiple social media channels
- Build relationships and foster engagement with your target audience.
This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.
Topics in this course include:
- The shift of marketing and PR tactics
- Facebook 101 and best practices
- Blogging 101 and best practices
- Twitter 101 and best practices
- LinkedIn 101 and best practices
- Instagram 101 and best practices
- Pinterest 101 and best practices
- Youtube 101 and best practices
- Snapchat 101 and best practices
- How to utilize other social media platforms
- Common social media marketing pitfalls to avoid
Course Motivation
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1: Social Media: Adapt or Die
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Why this Course?
Assessment: Quiz 1
Lesson 2: Marketing Strategies Using Facebook
Assessment: Quiz 2
Lesson 3: Marketing Strategies on the Use of Blogging
Assessment: Quiz 3
Lesson 4: Marketing Strategies on the Use of Twitter
Assessment: Quiz 4
Lesson 5: Tips on How to Use LinkedIn to Dominate
Assessment: Quiz 5
Lesson 6: Tips on How to Use Instagram to Dominate
Assessment: Quiz 6
Lesson 7: Tips on How to Use Pinterest to Dominate
Assessment: Quiz 7
Lesson 8: Tips on How to Use YouTube to Dominate
Assessment: Quiz 8
Lesson 9: Tips on How to Use Snapchat to Dominate
Assessment: Quiz 9
Lesson 10: How to Integrate Other Social Media Networks into your Marketing Strategy
Assessment: Quiz 10
Lesson 11: Common Social Media Pitfalls to Avoid
Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
Assessment: Quiz 11
Assessment: The Final Exam
Learning Outcomes
- Describe what social media is and what marketing for social media entails.
- Determine marketing strategies using Facebook.
- Determine marketing strategies on the use of blogging.
- Describe marketing strategies on the use of Twitter.
- Describe tips on how to use LinkedIn to dominate.
- Summarize tips on how to use Instagram to market.
- Summarize tips on how to use Pinterest to market.
- Summarize tips on how to use YouTube to market.
- Summarize tips on how to use SnapChat to dominate.
- Describe how to integrate other social media networks into your marketing strategy.
- Determine common social media pitfalls to avoid.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Choose Your Subscription Plan
No Certificate / No CEUs
This course only
Includes certificate | X |
Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
![]() |
Includes CEUs |
![]() |
Self-paced |
![]() |
Instructor support |
![]() |
Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
![]() |
Includes CEUs |
![]() |
Self-paced |
![]() |
Instructor support |
![]() |
Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
![]() |
Includes CEUs |
![]() |
Self-paced |
![]() |
Instructor support |
![]() |
Time to complete | 24 Months |
No. of courses | 600+ |
Student Testimonials
- "Most of this information was extremely helpful and I definitely learned a lot and I also read through the articles...I really enjoyed this course, thank you for providing it." -- Alexis H.
- "I thought this course was very useful and informative. It gives a very good overview of social media platforms and their uses. It has made me much more aware of the effectiveness of using social media platforms to promote products and services." -- Anne D.
- "This course was very helpful. Showed me a different way to picture advertisements Also, brought to light how important advertisement is now a days." -- Anis S.
- "It gave a lot of details which I can practice." -- Joe P.
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