Online Class: Social Media Marketing — An Introduction

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

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11

Lessons
13

Exams &
Assignments
5

Hours
average time
0.5

CEUs

Course Description

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:

Formulate a social media marketing strategy suited to your needs
Implement effective social media marketing campaigns
Influence your brand awareness by leveraging multiple social media channels
Build relationships and foster engagement with your target audience.

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

Topics in this course include:

The shift of marketing and PR tactics
Facebook 101 and best practices
Blogging 101 and best practices
Twitter 101 and best practices
LinkedIn 101 and best practices
Instagram 101 and best practices
Pinterest 101 and best practices
Youtube 101 and best practices
Snapchat 101 and best practices
How to utilize other social media platforms
Common social media marketing pitfalls to avoid

Courses Frequently Bought Together:

Excel 2021

QuickBooks 101

Cybersecurity 101

Course Motivation

Completely Online
Self-Paced
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1: Social Media: Adapt or Die

The development of the internet, along with the birth of the social network and other new media, has forever changed society. Additional lesson topics: Social Media: Strategies to Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat 51 Total Points

Lesson discussions: Reasons for Taking this Course
Complete Assignment: Why this Course?
Assessment: Quiz 1

Lesson 2: Marketing Strategies Using Facebook

With its enormous reach, each well spent second on Facebook has the potential to carry a much greater reach than that of hours or days spent at an offline event. Additional lesson topics: Facebook Marketing Strategy: Why You Need One and How to Build It ; Several Facebook Marketing Strategies to Build Super Fans; Facebook Marketing Strategies for Business: How I do Marketing on Facebook Successfully! 50 Total Points

Assessment: Quiz 2

Lesson 3: Marketing Strategies on the Use of Blogging

Content Marketing is the creation and sharing of content to a targeted audience, with the goal of establishing oneself (an individual or organization) as an expert within the field. Additional lesson topics: The Benefits of Blogging; Blog Marketing Strategy: Several Steps to Social SEO Success; The Marketing Strategy for Bloggers with No Money; Blogging, SEO and social media: How to use your blog as a part of social media marketing strategy; Several Tips for Making Your Blog a Content Marketing Magnet 50 Total Points

Assessment: Quiz 3

Lesson 4: Marketing Strategies on the Use of Twitter

This lesson will guide you through the setup of your profile to the execution of an effective strategy, including best practices and tips for both individuals who are new to the Twitter platform and those that are existing users simply searching for fresh marketing ideas. Additional lesson topics: 25 Twitter marketing strategies: Twitter marketing plan tutorial for your business to get retweets; The Complete Guide to Twitter for Your Content Strategy; What to tweet as a business; The Basics of Twitter Marketing in 50 Total Points

Assessment: Quiz 4

Lesson 5: Tips on How to Use LinkedIn to Dominate

One of the major advantages to LinkedIn over other social media networks is that it is a strictly business-based platform. Additional lesson topics: Linkedin – Several Ways to Dominate; Several Insider Secrets You Can Use to Dominate LinkedIn; How to Use LinkedIn as a Marketing Tool; How to dominate linkedIn with these Several tips from the Masters~; Creating a strategy for using LinkedIn for B2B marketing 50 Total Points

Assessment: Quiz 5

Lesson 6: Tips on How to Use Instagram to Dominate

Instagram has quickly grown to become one of the most popular platforms out there, and is arguably one of the most promising for businesses, depending upon your industry. Additional lesson topics: Instagram Tips to Build Your Following; Tips on How to Use Instagram to Dominate; How Your Brand Can Dominate Instagram 50 Total Points

Assessment: Quiz 6

Lesson 7: Tips on How to Use Pinterest to Dominate

From a marketing standpoint, Pinterest can serve as a free virtual catalog, as many consumers turn to Pinterest looking for something to purchase. Additional lesson topics: The Ultimate Guide On How to Use Pinterest For Marketing; The Only Tools You Need to Dominate On Pinterest And Drive Thousands Of Visitors A Month ; Dominate Pinterest With These Several Tips 10 Total Points

Assessment: Quiz 7

Lesson 8: Tips on How to Use YouTube to Dominate

Visual content has never been more popular, and for this reason, YouTube is dominating as a social network. Additional lesson topics: How to Professionally SEO YouTube Videos; Several Expert Tips: How to Get YouTube to Recommend Your Video; How to Dominate the Related Videos on YouTube; Several Ways to Dominate YouTube: The Ultimate Guide 50 Total Points

Assessment: Quiz 8

Lesson 9: Tips on How to Use Snapchat to Dominate

Snapchat is a mobile photo messaging app that allows users to send public or private snaps of images and videos. Additional lesson topics: The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?; How to Dominate Snapchat Marketing; How to Use Snapchat For Beginners 55 Total Points

Assessment: Quiz 9

Lesson 10: How to Integrate Other Social Media Networks into your Marketing Strategy

There are hundreds other platforms that if taken advantage of the right way can also play a powerful role in your digital marketing strategy. Additional lesson topics: Lawlink; Several Tips For Integrating Social Media Into Your Marketing Strategy; Tumblr; Houzz; Medium; About.me; Gust; Younow; Quora; Ozmosis; Whisper; How to Integrate Social Media into Your Content Strategy; Ello; Nextdoor; Buzznet; Reddit 45 Total Points

Assessment: Quiz 10

Lesson 11: Common Social Media Pitfalls to Avoid

Social media has also brought about an increase in transparency. However, forcing marketers to be more on their toes than ever. 345 Total Points

Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
Assessment: Quiz 11
Assessment: The Final Exam

806

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Describe what social media is and what marketing for social media entails.
Determine marketing strategies using Facebook.
Determine marketing strategies on the use of blogging.
Describe marketing strategies on the use of Twitter.
Describe tips on how to use LinkedIn to dominate.
Summarize tips on how to use Instagram to market.
Summarize tips on how to use Pinterest to market.
Summarize tips on how to use YouTube to market.
Summarize tips on how to use SnapChat to dominate.
Describe how to integrate other social media networks into your marketing strategy.
Determine common social media pitfalls to avoid.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Social Media Marketing: An Introduction

Course Number: 9770486

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Computers & Technology > Software Programs

Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.

Last Updated: September 2022

Course Type: Self-Paced, Online Class

CEU Value: 0.5 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams

Course Fee: $95.00 U.S. dollars

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Student Testimonials

"Most of this information was extremely helpful and I definitely learned a lot and I also read through the articles...I really enjoyed this course, thank you for providing it." -- Alexis H.
"I thought this course was very useful and informative. It gives a very good overview of social media platforms and their uses. It has made me much more aware of the effectiveness of using social media platforms to promote products and services." -- Anne D.
"This course was very helpful. Showed me a different way to picture advertisements Also, brought to light how important advertisement is now a days." -- Anis S.
"It gave a lot of details which I can practice." -- Joe P.