Social Media Marketing: An Introduction

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  • 12
  • 13
    Exams &
  • 951
    have taken this course
  • 9
    average time
  • 0.9

Course Description

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:

  • Formulate a social media marketing strategy suited to your needs
  • Implement effective social media marketing campaigns
  • Influence your brand awareness by leveraging multiple social media channels
  • Build relationships and foster engagement with your target audience.

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

Topics in this course include:

  • The shift of marketing and PR tactics
  • Facebook 101 and best practices
  • Blogging 101 and best practices
  • Twitter 101 and best practices
  • LinkedIn 101 and best practices
  • Instagram 101 and best practices
  • Pinterest 101 and best practices
  • Youtube 101 and best practices
  • Snapchat 101 and best practices
  • How to utilize other social media platforms
  • Common social media marketing pitfalls to avoid


  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.7 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(715 votes)

Lesson 1: Social Media: Adapt or Die

The development of the Internet, along with the birth of the social network and other new media, has forever changed society. 50 Total Points
  • Take Survey: Reasons for Taking this Course
  • Complete: Quiz 1

Lesson 2: Marketing Strategies Using Facebook

With its enormous reach, each well-spent second on Facebook has the potential to carry a much greater reach than that of hours or days spent at an offline event. 50 Total Points
  • Review 2 Articles: 16 Effective Facebook Marketing Strategies for Businesses; 9 Facebook Marketing Strategies to Build Super Fans
  • Review Video: Facebook Marketing Strategies for Business: How I do Marketing on Facebook Successfully!
  • Complete: Quiz 2

Lesson 3: Marketing Strategies on the Use of Blogging

Content Marketing is the creation and sharing of content to a targeted audience, with the goal of establishing oneself (individual or organization) as an expert within the field. 50 Total Points
  • Review 3 Articles: Blog Marketing Strategy: 7 Steps to Social SEO Success; The Marketing Strategy for Bloggers with No Money; 7 Tips for Making Your Blog a Content Marketing Magnet
  • Review Video: The Benefits of Blogging - why business blogging is an excellent marketing strategy
  • Complete: Quiz 3

Lesson 4: Marketing Strategies on the Use of Twitter

This lesson will guide you through the setup of your profile to the execution of an effective strategy, including best practices and tips for both individuals who are new to the Twitter platform or those that are existing users simply searching for fresh marketing ideas. 50 Total Points
  • Review 3 Articles: What to tweet as a business; The Complete Guide to Twitter for Your Content Strategy; The Basics of Twitter Marketing in 2016
  • Review Video: 25 Twitter marketing strategies: Twitter marketing plan tutorial for your business to get retweets
  • Complete: Quiz 4

Lesson 5: Tips on How to Use LinkedIn to Dominate

One of the major advantages to LinkedIn over other social media networks is that it is a strictly business-based platform. 50 Total Points
  • Review 4 Articles: Linkedin ? 22 Ways to Dominate; How to dominate linkedIn with these 35 tips from the Masters~; How to Use LinkedIn as a Marketing Tool; Creating a strategy for using LinkedIn for B2B marketing
  • Review Video: 5 Insider Secrets You Can Use to Dominate LinkedIn
  • Complete: Quiz 5

Lesson 6: Tips on How to Use Google+ to Dominate

The new Google+ platform put a larger emphasis on visual imagery (we?ve already discussed the importance there) and allowing users to connect around common interests and passions. 50 Total Points
  • Review 4 Articles: 9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs; 13 Google+ Tools to Improve Your Marketing; 5 Ways to Use Google+ to Improve Your Search Engine Optimization; How To Dominate Google+ Here's What You Need To Know
  • Complete: Quiz 6

Lesson 7: Tips on How to Use Instagram to Dominate

Instagram has quickly grown to become one of the most popular platforms out there, and is arguably one of the most promising for businesses, depending upon your industry. 50 Total Points
  • Review Article: 15 Tips to Dominate Instagram
  • Review 3 Videos: Tips on How to Use Instagram to Dominate; How Your Brand Can Dominate Instagram; Instagram Tips to Build Your Following
  • Complete: Quiz 7

Lesson 8: Tips on How to use Pinterest to Dominate

From a marketing standpoint, Pinterest can serve as a free virtual catalog, as many consumers turn to Pinterest looking for something to purchase. 10 Total Points
  • Review 2 Articles: Dominate Pinterest With These 26 Tips; The Ultimate Guide On How To Use Pinterest For Marketing
  • Complete: Quiz 8

Lesson 9: Tips on How to Use YouTube to Dominate

Visual content has never been more popular, and for this reason, YouTube is dominating as a social network. 50 Total Points
  • Review 4 Videos: 21 Ways to Dominate YouTube: The Ultimate Guide; How To Dominate the Related Videos on YouTube; How to Professionally SEO YouTube Videos; 7 Expert Tips: How to Get YouTube to Recommend Your Video
  • Complete: Quiz 9

Lesson 10: Tips on How to Use Snapchat to Dominate

Snapchat is a mobile photo-messaging app that allows users to send public or private snaps of images and videos. 55 Total Points
  • Review 2 Articles: How To Dominate Snapchat Marketing; The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?
  • Review Video: How To Use Snapchat For Beginners - Snapchat Tricks and Tips
  • Complete: Quiz 10

Lesson 11: How to Integrate Other Social Media Networks into your Marketing Strategy

There are hundreds other platforms that if taken advantage of the right way can, too, play a powerful role in your digital marketing strategy. 45 Total Points
  • Review 16 Articles: 12 Tips For Integrating Social Media Into Your Marketing Strategy; How to Integrate Social Media into Your Content Strategy; Quora; Gust;; Ello; Houzz; Whisper; Lawlink; Ozmosis; Tumblr; Nextdoor; Reddit; Buzznet; Medium; Younow
  • Complete: Quiz 11

Lesson 12: Common Social Media Pitfalls to Avoid

Social media has also brought about an increase in transparency, however, forcing marketers to be more on their toes than ever. 400 Total Points
  • Take Poll: End of Course Poll
  • Take Survey: Course Comments
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Quiz 12
  • Complete: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what social media is and what marketing for social media entails.
  • Determine marketing strategies using Facebook.
  • Determine marketing strategies on the use of blogging.
  • Describe marketing strategies on the use of Twitter.
  • Describe tips on how to use LinkedIn to dominate.
  • Summarize tips on how to use Instagram to market.
  • Summarize tips on how to use Pinterest to market.
  • Summarize tips on how to use YouTube to market.
  • Summarize tips on how to use SnapChat to dominate.
  • Describe how to integrate other social media networks into your marketing strategy.
  • Determine common social media pitfalls to avoid, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
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Document Your CEUs on Your Resume
Course Title: Social Media Marketing: An Introduction
Course Number: 9770486
Course Requirements: View Course Requirements
Lessons Rating: 4.7 / 5 Stars (715 votes)
Languages: English - United States, Canada and other English speaking countries
Course Type: How To (Self-Paced, Online Class)
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Staff Instructors
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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