Online Class: Social Media Marketing — An Introduction

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

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  • 11
  • 13
    Exams &
  • 1,601
    have taken this course
  • 5
    average time
  • 0.5

Course Description

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:

  • Formulate a social media marketing strategy suited to your needs
  • Implement effective social media marketing campaigns
  • Influence your brand awareness by leveraging multiple social media channels
  • Build relationships and foster engagement with your target audience.

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

Topics in this course include:

  • The shift of marketing and PR tactics
  • Facebook 101 and best practices
  • Blogging 101 and best practices
  • Twitter 101 and best practices
  • LinkedIn 101 and best practices
  • Instagram 101 and best practices
  • Pinterest 101 and best practices
  • Youtube 101 and best practices
  • Snapchat 101 and best practices
  • How to utilize other social media platforms
  • Common social media marketing pitfalls to avoid

Courses Frequently Bought Together:

Course Motivation

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(988 votes)

Lesson 1: Social Media: Adapt or Die

The development of the Internet, along with the birth of the social network and other new media, has forever changed society. Additional lesson topics: Social Media: Strategies to Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat 51 Total Points
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: Why this Course?
  • Assessment: Quiz 1

Lesson 2: Marketing Strategies Using Facebook

With its enormous reach, each well-spent second on Facebook has the potential to carry a much greater reach than that of hours or days spent at an offline event. Additional lesson topics: Facebook Marketing Strategy: Why You Need One and How to Build It ; Facebook Marketing Strategies for Business: How I do Marketing on Facebook Successfully!; Several Facebook Marketing Strategies to Build Super Fans 50 Total Points
  • Assessment: Quiz 2

Lesson 3: Marketing Strategies on the Use of Blogging

Content Marketing is the creation and sharing of content to a targeted audience, with the goal of establishing oneself (individual or organization) as an expert within the field. Additional lesson topics: The Benefits of Blogging; The Marketing Strategy for Bloggers with No Money; Blogging, SEO and social media: How to use your blog as a part of social media marketing strategy; Several Tips for Making Your Blog a Content Marketing Magnet; Blog Marketing Strategy: Several Steps to Social SEO Success 50 Total Points
  • Assessment: Quiz 3

Lesson 4: Marketing Strategies on the Use of Twitter

This lesson will guide you through the setup of your profile to the execution of an effective strategy, including best practices and tips for both individuals who are new to the Twitter platform or those that are existing users simply searching for fresh marketing ideas. Additional lesson topics: 25 Twitter marketing strategies: Twitter marketing plan tutorial for your business to get retweets; What to tweet as a business; The Complete Guide to Twitter for Your Content Strategy; The Basics of Twitter Marketing in 50 Total Points
  • Assessment: Quiz 4

Lesson 5: Tips on How to Use LinkedIn to Dominate

One of the major advantages to LinkedIn over other social media networks is that it is a strictly business-based platform. Additional lesson topics: Linkedin – Several Ways to Dominate; How to dominate linkedIn with these Several tips from the Masters~; Several Insider Secrets You Can Use to Dominate LinkedIn; Creating a strategy for using LinkedIn for B2B marketing; How to Use LinkedIn as a Marketing Tool 50 Total Points
  • Assessment: Quiz 5

Lesson 6: Tips on How to Use Instagram to Dominate

Instagram has quickly grown to become one of the most popular platforms out there, and is arguably one of the most promising for businesses, depending upon your industry. Additional lesson topics: Tips on How to Use Instagram to Dominate; How Your Brand Can Dominate Instagram; Instagram Tips to Build Your Following; Several Tips to Dominate Instagram 50 Total Points
  • Assessment: Quiz 6

Lesson 7: Tips on How to use Pinterest to Dominate

From a marketing standpoint, Pinterest can serve as a free virtual catalog, as many consumers turn to Pinterest looking for something to purchase. Additional lesson topics: The Only Tools You Need to Dominate On Pinterest And Drive Thousands Of Visitors A Month ; Dominate Pinterest With These Several Tips; The Ultimate Guide On How to Use Pinterest For Marketing 10 Total Points
  • Assessment: Quiz 7

Lesson 8: Tips on How to Use YouTube to Dominate

Visual content has never been more popular, and for this reason, YouTube is dominating as a social network. Additional lesson topics: 21 Ways to Dominate YouTube: The Ultimate Guide; How to Dominate the Related Videos on YouTube; How to Professionally SEO YouTube Videos; Several Expert Tips: How to Get YouTube to Recommend Your Video 50 Total Points
  • Assessment: Quiz 8

Lesson 9: Tips on How to Use Snapchat to Dominate

Snapchat is a mobile photo-messaging app that allows users to send public or private snaps of images and videos. Additional lesson topics: How to Dominate Snapchat Marketing; How to Use Snapchat For Beginners; The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act? 55 Total Points
  • Assessment: Quiz 9

Lesson 10: How to Integrate Other Social Media Networks into your Marketing Strategy

There are hundreds other platforms that if taken advantage of the right way can, too, play a powerful role in your digital marketing strategy. Additional lesson topics: Younow; Medium; Quora;; Gust; Houzz; Ozmosis; Buzznet; How to Integrate Social Media into Your Content Strategy; Nextdoor; Reddit; Whisper; Several Tips For Integrating Social Media Into Your Marketing Strategy; Lawlink; Ello; Tumblr 45 Total Points
  • Assessment: Quiz 10

Lesson 11: Common Social Media Pitfalls to Avoid

Social media has also brought about an increase in transparency, however, forcing marketers to be more on their toes than ever. 345 Total Points
  • Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Assessment: Quiz 11
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what social media is and what marketing for social media entails.
  • Determine marketing strategies using Facebook.
  • Determine marketing strategies on the use of blogging.
  • Describe marketing strategies on the use of Twitter.
  • Describe tips on how to use LinkedIn to dominate.
  • Summarize tips on how to use Instagram to market.
  • Summarize tips on how to use Pinterest to market.
  • Summarize tips on how to use YouTube to market.
  • Summarize tips on how to use SnapChat to dominate.
  • Describe how to integrate other social media networks into your marketing strategy.
  • Determine common social media pitfalls to avoid.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Social Media Marketing: An Introduction
Course Number: 9770486
Lessons Rating: 4.5 / 5 Stars (988 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: September 2021
Course Type: Self-Paced, Online Class
CEU Value: 0.5 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $75.00 U.S. dollars

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Student Testimonials

  • "Most of this information was extremely helpful and I definitely learned a lot and I also read through the articles...I really enjoyed this course, thank you for providing it." -- Alexis H.
  • "I thought this course was very useful and informative. It gives a very good overview of social media platforms and their uses. It has made me much more aware of the effectiveness of using social media platforms to promote products and services." -- Anne D.
  • "This course was very helpful. Showed me a different way to picture advertisements Also, brought to light how important advertisement is now a days." -- Anis S.
  • "It gave a lot of details which I can practice." -- Joe P.