How to Start a Craft Business

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Course Description


Congratulations on considering opening your own craft business! This course offers an introduction to business and guidelines that will help you create a successful and sustainable crafting business. In this course, you'll learn what to expect, how to create a business name that people will remember and determine what type of crafts you want to sell.

Targeting your market is essential for the success of any business, and we'll give you the basics on how to determine who will buy your crafts, how much to charge for them, and how to market your business to reach the widest audience range. You'll also learn some important marketing skills that will help you run your business. We'll discuss different ways to sell your crafts, including online venues and craft shows.

Creating a sustainable business means keeping your overhead low. Lessons in this course will offer tips on wholesale and retail purchasing of supplies, developing attractive packaging, and how to determine how much to charge for your crafts, as well as a number of pricing strategies that will help you set prices that generate profits.

No business, and that goes for home-based craft business, can succeed without customers. Good customer service is essential.  We'll explain some of the do's and don'ts when dealing with customers, as well as how to deal with difficult customers.

Finely, we'll discuss (briefly!) your financial obligations regarding income taxes and the importance of keeping good records. Balancing your craft business with family responsibilities will be discussed, as will reaching the masses to help you develop the best ways to reach audiences both locally, domestically and abroad.

This course will provide you with enough information to feel confident when starting your own business, and provide pointers that will help to ensure that your business endeavor is successful.

Course Requirements

Anyone who's interested in learning about how to set up an arts and craft business is welcome to enroll in this class. You won't need a background in any particular area but you should have a high school reading level. No books are required.


Course Topics

Lesson 1: Developing Your Own Home-Based Craft Business

Lesson 2: Starting Your Home Craft Business

Lesson 3: Targeting Your Market

Lesson 4: What About Marketing Basics?

Lesson 5: Selling Your Crafts

Lesson 6: Saving on Supplies

Lesson 7: Costs and Sales

Lesson 8: Customer Service

Lesson 9: Financial Obligations

Lesson 10: Reaching The Masses

Lesson 11: Time Management

Lesson 12: Getting Paid

Lesson 13: Ten Tips for Home-Based Business Success

Course Materials

All course material will be provided in the lessons and netlinks. There are no required materials to purchase before taking the class

Grading Policy

You'll be graded on short assignments and tests, 70% is considered passing.  You can also take the class just for the information.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Know developing your own home-based craft business.
  • Describe starting your home craft business.
  • Define targeting your market.
  • Know about marketing techniques.
  • Describe selling your crafts.
  • Describe saving on supplies.
  • Recognize costs and sales.
  • Describe customer service.
  • Identify financial obligations.
  • Know reaching the masses.
  • Identify time management.
  • Describe getting paid.
  • Know ten tips for home-based business success, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
Lesson 1 Assignment25
Lesson 1: Developing Your Own Home-Based Craft Business8
Lesson 2: Starting Your Home Craft Business9
Lesson 3: Targeting Your Market9
Lesson 4 Assignment25
Lesson 4: What About Marketing Basics?10
Lesson 5: Selling Your Crafts9
Lesson 6 Assignment25
Lesson 6: Saving on Supplies10
Lesson 7 Assignment25
Lesson 7: Costs and Sales10
Lesson 8 Assignment25
Lesson 8: Customer Service10
Lesson 9: Financial Obligations8
Lesson 10: Reaching The Masses10
Lesson 11 Assignment25
Lesson 11: Time Management10
Lesson 12: Getting Paid10
Lesson 13: Ten Tips for Home-Based Business Success9
The Final Exam36
Total Points:308

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