Course Description
Congratulations on considering opening your own craft business! This course offers an introduction to business and guidelines that will help you create a successful and sustainable crafting business. In this course, you'll learn what to expect, how to create a business name that people will remember and determine what type of crafts you want to sell.
Targeting your market is essential for the success of any business, and we'll give you the basics on how to determine who will buy your crafts, how much to charge for them, and how to market your business to reach the widest audience range. You'll also learn some important marketing skills that will help you run your business. We'll discuss different ways to sell your crafts, including online venues and craft shows.
Creating a sustainable business means keeping your overhead low. Lessons in this course will offer tips on wholesale and retail purchasing of supplies, developing attractive packaging, and how to determine how much to charge for your crafts, as well as a number of pricing strategies that will help you set prices that generate profits.
No business, and that goes for home-based craft business, can succeed without customers. Good customer service is essential. We'll explain some of the do's and don'ts when dealing with customers, as well as how to deal with difficult customers.
Finally, we'll discuss (briefly!) your financial obligations regarding income taxes and the importance of keeping good records. Balancing your craft business with family responsibilities will be discussed, as will reaching the masses to help you develop the best ways to reach audiences both locally, domestically and abroad.
This course will provide you with enough information to feel confident when starting your own business, and provide pointers that will help to ensure that your business endeavor is successful.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Learning Outcomes
- Define your unique value proposition by identifying what makes your crafts stand out and how it appeals to a specific audience.
- Demonstrate effective financial management by tracking expenses, optimizing material costs, and understanding tax obligations to ensure profitability in your home-based craft business.
- Create a memorable and marketable business name and tagline that effectively conveys the brand's identity, appeals to the target audience, and supports long-term business growth.
- Identify and articulate a unique selling proposition (USP) for a craft business that highlights the distinctive qualities and benefits of the products offered, enabling differentiation from competitors.
- Demonstrate marketing strategies for online platforms and craft shows to increase visibility and reach diverse customer bases.
- Identify prospective customers by analyzing their needs and preferences to effectively target your craft products.
- Analyze market trends and competition for crafting businesses to develop targeted marketing strategies and differentiate product offerings.
- Define the components of a business plan for home-based craft businesses and explain its impact on guiding strategic decisions.
- Demonstrate the ability to set up an engaging and visually appealing craft booth for participation in craft shows, enhancing customer interaction and sales.
- Identify key online marketplaces and describe their unique features that can enhance the sales strategy for craft businesses.
- Demonstrate the effective use of technology by utilizing e-commerce platforms and automation tools to enhance operations and expand market reach in a home-based craft business.
- Recognize cost-saving strategies by identifying opportunities for sourcing affordable supplies and minimizing overhead expenses to increase profitability in a home-based craft business.
- Define a pricing strategy by calculating total production costs and adding a desired profit margin, demonstrating comprehension of cost-plus pricing.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Motives for Taking this Course | 2 points |
Lesson 1: Developing Your Own Home-Based Craft Business | 8 points |
Lesson 1 Review Exam | 6 points |
Lesson 2: Starting Your Home Craft Business | 9 points |
Lesson 2 Review Exam | 20 points |
Lesson 3: Targeting Your Market | 9 points |
Lesson 4: What About Marketing Basics? | 10 points |
Lesson 5: Selling Your Crafts | 9 points |
Lesson 6: Saving on Supplies | 10 points |
Lesson 7: Costs and Sales | 10 points |
Lesson 8: Customer Service | 10 points |
Lesson 9: Financial Obligations | 8 points |
Lesson 10: Reaching The Masses | 10 points |
Lesson 11: Time Management | 10 points |
Lesson 12: Getting Paid | 10 points |
Lesson 13: Ten Tips for Home-Based Business Success | 9 points |
The Final Exam | 36 points |