Online Class: Marketing Copywriter 101

This course was designed to give you the skills needed to begin a career as a marketing copywriter.

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  • 12
  • 26
    Exams &
  • 386
    have taken this course
  • 8
    average time
  • 0.8

Course Description

Unlock the Art of Persuasion: Dive into the World of Marketing Copywriting

In the ever-evolving digital landscape, where the lines between consumer behavior and market trends blur, emerges a professional who's both an artist and a strategist: the marketing copywriter. This dynamic role doesn't just pen words; it crafts stories, ignites emotions, and drives actions, serving as the bridge between businesses and their target audiences. Marketing copywriters wield the magic of language, staying attuned to the rhythms of the market, and producing compelling content that resonates.

Embark on Your Copywriting Odyssey

Our meticulously designed course isn't just an introduction; it's a deep dive into the vibrant world of marketing copywriting. We've encapsulated decades of industry wisdom and cutting-edge trends to offer a comprehensive guide tailored for the next generation of marketing maestros.

Inside the Course – Your Glimpse into Mastery:

  • Gateway to the Industry: Decode the prerequisites, roles, and credentials that define a standout marketing copywriter.

  • Navigating Industry Jargons: Master the essential terminologies, ensuring seamless collaborations with clients and marketing teams.

  • Marketing 101: Understand the pillars of marketing and the alchemy behind brand development and messaging.

  • Crafting Captivating Narratives: Delve into the secrets of drafting persuasive copy that not only engages but converts.

  • Digital Realm Mastery: Explore the nuances of website content creation, harnessing the power of social media, and blog post crafting.

  • Marketing Innovations: Understand the transformative realms of inbound marketing, integrated campaigns, and the pivotal role of SEO.

  • Tangible Marketing Tools: Learn to design potent print marketing materials that leave a lasting impression.

  • Kickstarting Your Journey: Gain insights on how to launch and sustain a thriving career in marketing copywriting.

Whether you're an aspiring wordsmith, a business enthusiast, or someone looking to pivot into a lucrative and fulfilling career, this course is your compass. We've tailored it to suit all backgrounds, ensuring every learner, irrespective of their prior experience, finds a pathway to success.

So, are you ready to turn your passion for words into a formidable tool? To echo the voices of brands, amplify their visions, and pave the way for market revolutions? Dive in, and let's script your success story in the world of marketing copywriting!

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.9 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(401 votes)

Lesson 1: Introduction to a Career as a Marketing Copywriter

This lesson will introduce you to aspects of a career in Marketing Copywriting. The purpose of the course is to teach students what they need to know to begin an entry-level career as a marketing copywriter. Additional lesson topics: What Does a copywriter do?; Persuasive Copywriting: Using Psychology to Influence, Engage and Sell Cambridge Marketing Handbooks ; Content Marketing: Tips + Tricks to Increase Credibility Marketing Domination Volume 6 53 Total Points
  • Lesson discussions: Reasons for Taking this Course
  • Complete: Lesson 1 Assignment
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1 Quiz

Lesson 2: Introduction to Marketing

This lesson contains a quick and basic introduction to marketing. Marketing is a science that contains endless variables, strategies, techniques, terms, and trends. Additional lesson topics: Introduction to Marketing: Definition and Applications; Marketing Strategy 55 Total Points
  • Complete: Lesson 2 Assignment
  • Assessment: Lesson 2 Quiz

Lesson 3: The Importance of a Company's Brand in Marketing

In this lesson we will discuss aspects of the branding. When you are writing marketing copy, it is critical that you convey the company, product, or service's brand in everything you write. Additional lesson topics: The Importance of branding; The Difference Between Marketing and Branding; Why Brand Building Is Important; How to use content writing for better brand awareness 55 Total Points
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3 Quiz

Lesson 4: Introduction to Writing Copy

Even the most skilled copywriter can have difficulties finding the right words, and it can be especially challenging when you are first starting out. However, while nobody can teach you to actually create marketing copy, you can be taught the science of what makes marketing copy effective and what does not. Additional lesson topics: 10 Ways to Write Damn Good Copy 60 Total Points
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4 Quiz

Lesson 5: Working with Clients to Create Concepts and Copy

Just as it is important to get to know your target market when you write copy, it is also important to get to know your client as well. Your client knows his or her company, product, and industry better than anyone else you could ask or any research can provide. Additional lesson topics: 40 Questions You Need to Ask Every Copywriting Client; Did Your Client Change Your Copy? Here's What to Do; How I Write Copy in Seven Steps; The Ten Commandments of Writing Copy That Wins Clients 55 Total Points
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 Quiz

Lesson 6: Writing Copy for Marketing Campaigns

In this lesson, we are going to start to discover how to write effective copy for marketing campaigns. Additional lesson topics: The seven types of B2B copywriter: which one is best for you?; How to Write a Marketing Email: Several Tips for Writing Compelling Email Copy; Writing Great Copy For Your Email Marketing Campaigns 52 Total Points
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6 Quiz

Lesson 7: Writing Copy for Websites

Website copy must answer all the questions a visitor might have, give them the information they are looking for, and provide them with a next step to take to get more information or become a customer. Additional lesson topics: 9 Simple Tips for Writing Persuasive Web Content 52 Total Points
  • Complete: Lesson 7 Assignment
  • Assessment: Lesson 7 Quiz

Lesson 8: Search Engine Optimization and Copywriting

Although your job as a copywriter will never be to manage the search engine optimization for your clients' websites, creating optimized copy is critical to any company's SEO campaign. You may be asked to work with an SEO company or another part of your client's team to ensure the copy you write is optimized for results. Additional lesson topics: The Evolution Of SEO Trends Over Several Years; Keyword Research; What Is SEO / Search Engine Optimization? 52 Total Points
  • Complete: Lesson 8 Assignment
  • Assessment: Lesson 8 Quiz

Lesson 9: Relationship Marketing Via Social Media and Blogs

In this lesson, we are going to discuss the various social media platforms that businesses use to market their products and services. Additional lesson topics: Relationship Marketing; How to Create Unforgettable Interface Copy; Four Tips for Customer-Centric Copywriting 52 Total Points
  • Complete: Lesson 9 Assignment
  • Assessment: Lesson 9 Quiz

Lesson 10: Printed Marketing Collateral

Printed marketing collateral refers to marketing pieces printed by a commercial printer, then distributed to consumers and customers to share a brand's story and build brand awareness. Additional lesson topics: 5 Must Follow Rules for Writing Better Copy; Ten Types of Print Collateral Material; Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures 52 Total Points
  • Complete: Lesson 10 Assignment
  • Assessment: Lesson 10 Quiz

Lesson 11: Inbound Marketing

Marketing trends occur when the marketing behavior of a business proves to be an effective and profitable way of connecting with consumers and customers. Inbound marketing is one such trend that has turned into a science over the past handful of years. Additional lesson topics: Inbound Marketing vs. Outbound Marketing; Several ways to be a good marketing copywriter 47 Total Points
  • Complete: Lesson 11 Assignment
  • Assessment: Lesson 11 Quiz

Lesson 12: How to Work as a Copywriter

In this lesson, we're going to reveal what you need to get started working as a copywriter, no matter if you choose to work for someone else or step out on your own. 352 Total Points
  • Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 12 Assignment
  • Assessment: Lesson 12 Quiz
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what a marketing copywriter is and what a career would entail.
  • Describe what marketing is.
  • Determine the importance of a company's brand in marketing.
  • Determine how to write appropriate copy for your project.
  • Summarize working with clients to create concepts and copy.
  • Summarize writing copy for marketing campaigns.
  • Describe writing copy for websites.
  • Describe search engine optimization and copywriting.
  • Summarize printed marketing collateral.
  • Describe inbound marketing.
  • Describe how to work as a copywriter.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Marketing Copywriter 101
Course Number: 9770481
Lessons Rating: 4.9 / 5 Stars (401 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: October 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.8 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Dana Kristan
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "I thought this course was rather challenging, which is great! Copywriting is something that I think I will pursue but for now it will help me market my own business." -- William B.
  • "This course was extremely helpful, and insightful about the skills required to become a Market copyrighter. Overall, I rate this course a 10/10 for satisfactory." -- Shaun C.
  • "This is a great class. For me, the last assignment was quite difficult. I learned a lot!" -- Connie W.