Marketing Copywriter 101

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  • 12
  • 26
    Exams &
  • 210
    have taken this course
  • 8
    average time
  • 0.8

Course Description

Marketing is the practice used by businesses to create awareness for products or services, as well as to sell those products or services to consumers.  A marketing copywriter understands the concept of marketing, stays up-to-date on marketing trends, and writes copy to create awareness for companies, products, and services. 

This course was designed to give you the skills needed to begin a career as a marketing copywriter.  You will learn:

  • Job requirements and qualifications
  • Industry terms copywriters need to know when working with clients
  • The basics of marketing
  • How brands are created, as well as the importance of developing a brand message
  • How to write compelling and effective copy
  • How to write website copy
  • About relationship and social media marketing
  • How to write blog posts
  • About inbound marketing, as well as integrated marketing campaigns
  • SEO and how to write optimized copy
  • How to create print marketing collateral
  • How to get started working as a marketing copywriter
  • And more

Any student interested in working as a marketing copywriter, will get the foundation they need to begin to build a career as a marketing copywriter.   You do not need to have a background in marketing or writing to be successful with this course. 

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.9 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(374 votes)

Lesson 1: Introduction to a Career as a Marketing Copywriter

This lesson will introduce you to aspects of a career in Marketing Copywriting. The purpose of the course is to teach students what they need to know to begin an entry-level career as a marketing copywriter. 53 Total Points
  • Review Video: What Does a copywriter do?
  • Take Survey: Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Quiz

Lesson 2: Introduction to Marketing

This lesson contains a quick and basic introduction to marketing. Marketing is a science that contains endless variables, strategies, techniques, terms, and trends. 55 Total Points
  • Review 2 Articles: Introduction to Marketing: Definition and Applications; Marketing Strategy
  • Complete: Lesson 2 Assignment
  • Complete: Lesson 2 Quiz

Lesson 3: The Importance of a Company's Brand in Marketing

In this lesson we will discuss aspects of the branding. When you are writing marketing copy, it is critical that you convey the company, product, or service's brand in everything you write. 55 Total Points
  • Review 3 Articles: The Difference Between Marketing and Branding; Why Brand Building Is Important; How to use content writing for better brand awareness
  • Review Video: The Importance of branding - In a nutshell
  • Complete: Lesson 3 Assignment
  • Complete: Lesson 3 Quiz

Lesson 4: Introduction to Writing Copy

Even the most skilled copywriter can have difficulties finding the right words, and it can be especially challenging when you are first starting out. However, while nobody can teach you to actually create marketing copy, you can be taught the science of what makes marketing copy effective - and what does not. 60 Total Points
  • Review 2 Articles: David Ogilvy's 7 Tips for Writing Copy That Sells; 10 Ways to Write Damn Good Copy
  • Complete: Lesson 4 Assignment
  • Complete: Lesson 4 Quiz

Lesson 5: Working with Clients to Create Concepts and Copy

Just as it is important to get to know your target market when you write copy, it is also important to get to know your client as well. Your client knows his or her company, product, and industry better than anyone else you could ask - or any research can provide. 55 Total Points
  • Review 4 Articles: 40 Questions You Need to Ask Every Copywriting Client; How I Write Copy in Seven Steps; Did Your Client Change Your Copy? Here's What to Do; The Ten Commandments of Writing Copy That Wins Clients
  • Complete: Lesson 5 Assignment
  • Complete: Lesson 5 Quiz

Lesson 6: Writing Copy for Marketing Campaigns

In this lesson, we are going to start to discover how to write effective copy for marketing campaigns. 52 Total Points
  • Review 4 Articles: How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy; Writing Great Copy For Your Email Marketing Campaigns; Different Types of Copywriting; The seven types of B2B copywriter: which one is best for you?
  • Complete: Lesson 6 Assignment
  • Complete: Lesson 6 Quiz

Lesson 7: Writing Copy for Websites

Website copy must answer all the questions a visitor might have, give them the information they are looking for, and provide them with a next step to take to get more information or become a customer. 52 Total Points
  • Review 3 Articles: 9 Simple Tips for Writing Persuasive Web Content; 75 Resources for Writing Incredible Copy that Converts; Tips for Effective Website Copywriting
  • Complete: Lesson 7 Assignment
  • Complete: Lesson 7 Quiz

Lesson 8: Search Engine Optimization and Copywriting

Although your job as a copywriter will never be to manage the search engine optimization for your clients' websites, creating optimized copy is critical to any company's SEO campaign. You may be asked to work with an SEO company or another part of your client's team to ensure the copy you write is optimized for results. 52 Total Points
  • Review 4 Articles: What Is SEO / Search Engine Optimization?; The Evolution Of SEO Trends Over 25 Years; Keyword Research; SEO Copywriting: How To Write Content For People and Optimize For Google
  • Complete: Lesson 8 Assignment
  • Complete: Lesson 8 Quiz

Lesson 9: Relationship Marketing Via Social Media and Blogs

In this lesson, we are going to discuss the various social media platforms that businesses use to market their products and services. 52 Total Points
  • Review 3 Articles: Relationship Marketing; Four Tips for Customer-Centric Copywriting; How to Create Unforgettable Interface Copy
  • Complete: Lesson 9 Assignment
  • Complete: Lesson 9 Quiz

Lesson 10: Printed Marketing Collateral

Printed marketing collateral refers to marketing pieces printed by a commercial printer, then distributed to consumers and customers to share a brand's story and build brand awareness. 52 Total Points
  • Review 3 Articles: Top Ten Types of Print Collateral Material; 5 Must Follow Rules for Writing Better Copy; Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures
  • Complete: Lesson 10 Assignment
  • Complete: Lesson 10 Quiz

Lesson 11: Inbound Marketing

Marketing trends occur when the marketing behavior of a business proves to be an effective and profitable way of connecting with consumers and customers. Inbound marketing is one such trend that has turned into a science over the past handful of years. 47 Total Points
  • Review 2 Articles: Inbound Marketing vs. Outbound Marketing; 19 ways to be a good marketing copywriter
  • Complete: Lesson 11 Assignment
  • Complete: Lesson 11 Quiz

Lesson 12: How to Work as a Copywriter

In this lesson, we're going to reveal what you need to get started working as a copywriter, no matter if you choose to work for someone else or step out on your own. 352 Total Points
  • Take Poll: End of Course Poll
  • Take Survey: Course Comments
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 12 Assignment
  • Complete: Lesson 12 Quiz
  • Complete: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what a marketing copywriter is and what a career would entail.
  • Describe what marketing is.
  • Determine the importance of a company's brand in marketing.
  • Determine how to write appropriate copy for your project.
  • Summarize working with clients to create concepts and copy.
  • Summarize writing copy for marketing campaigns.
  • Describe writing copy for websites.
  • Describe search engine optimization and copywriting.
  • Summarize printed marketing collateral.
  • Describe inbound marketing.
  • Describe how to work as a copywriter, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Marketing Copywriter 101
Course Number: 9770481
Course Requirements: View Course Requirements
Lessons Rating: 4.9 / 5 Stars (374 votes)
Languages: English - United States, Canada and other English speaking countries
Course Type: Professional Development (Self-Paced, Online Class)
CEU Value: 0.8 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Dana Kristan
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $55.00 (no CEU Certification) || with Online CEU Certification: $80.00

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