Tagging and RSS in Web 2.0

Your audience wants to learn from you, but this means you need to make it easier for them to do so. Even though you might have strong content, if they can't find it, or they don't know what you have to offer, it might be more difficult to engage with them.

This is where tagging can come into the picture for your Web 2.0 strategy. Many blogs and websites now have tag clouds you may have seen, helping to show readers what they can expect.

When you include this tool on your site, you will be able to help others more easily navigate what you have to offer, and find what they want to talk about with you, and with others.

What is Tagging?

Tagging is simply a way to organize Web content. What you will do is post a regular blog, but instead of just sending it to the site, you can use the tools in the blog system to add tags.

These are key words that have been included in your writing. When you add them, they will show up at the end of the blog post as tags, which will allow people to see what the main ideas are.

The user can then click on those words below the blog post and find other blogs that include those same references. Much like a site map helps people find certain locations on your site, tags help users more easily engage with content.

Think about the way that an index works for a book. Instead of reading the entire book, you can focus on the pages that interest you most. When you do this, you will save time and energy, while also getting the most of the time you have spent.

To choose the best tags for a post, think about the words that others might use to find your writing. Make a list of these words and then check to make sure they're in the blog post as well.

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Once you find the tags, then add them to the blog post in the tag section, which is readily available on blogging platforms today. You can choose to use as many tags as possible, which is ideal, as you want to make sure that any focus of your blog article can be found.

Some choose to use fewer tags to create less clutter in the design, but ideally, the more you can use, the more effective it can be. Using up to 10 words is a good limit to set.

If you have more words than this, you might want to rethink the direction of your post, as this might indicate you don't have a focus to the post itself.

How You Can Use Tagging Now

Aside from adding tags to the blog posts you are writing in the future, you also can go back to older blog posts to add tags. While this is time consuming, it will also be a great way for people to spend more time on your blog.

When readers can go back to the old content to read it, they will find even more value – and more opportunities to connect.

Here is a good system to utilize tagging in the most efficient way possible:

  • Decide the main keywords for your siteIt can help to have a general idea of the tags you want to focus on for your site. This will help you in directing your blog posts, and it will allow you to have a steady message.
  • Add those keywords to the appropriate posts Take those words you've chosen and add them to the tag area. Check to make sure that all blog posts have tags.
  • Keep a running list of the tags – The more tags you add and choose, the more it will help to create a list of the tags you use. Some blogging platforms will keep the lists for you, but it helps to have a separate list too, just in case there's a technical glitch.
  • Review old content as you can for tags – Go back through your old content as soon as possible to see what tags need to be added to your posts. This will help to boost the efficiency of reading, and it will allow you to focus on the tags for future posts.
  • Check the tags of other related blogs – It can help to look at other blogs related to yours to see what tags they are using. Look for the most popular posts to see if you can add those tags to your related content, helping to encourage new readers and more visibility.
  • Choose new tags for new contentAs you continue to add content to your blog, you will want to choose new tags. These tags might relate to the old words you've used, but when new terminology comes up in your market, it's crucial that you start using it to label your content.

One of the ways that you can make your tags even more accessible is to install a tag cloud in your blog. This is the jumble of words you often see to the left or right of the main page, with some words being bigger than others.

This is a visual representation of the tags and content on the site. The bigger the word, the more tags for that word. When a person comes to your site, they can look at this cloud to see what topics you cover, and whether this means this is the site for their needs.

Many blogs will have this feature already implemented on the site, but if not, check with the help department to get it installed quickly.

You also can use the tag cloud to help you see what tags you haven't used as often, and this can help you adjust the content of your blog or help you when you're running out of things to share.


Tagging is a simple way to organize the information on your blog or site. The more tags you can use that are relevant to your blog content, the more easily a person can search your site to find the posts they need. And the simpler you make things for readers, the more likely they are to come back again.