Course Description

Do you hear stirring speeches that inspire to go out and take to heart what the speaker was talking about? Do you wonder how some people can sell nearly anything simply by how they talk? If you do, then chances are you are wondering about being persuasive. Being persuasive is one of the greatest skills you can have, because a true master of persuasion can convince people to do nearly anything. Every great politician, army general, business leader and community organizer have been experts at persuasion because they have to inspire you to follow them.

You too can be an expert at persuasion. In fact, you can learn to be an expert in the most difficult type of persuasion: written persuasion. Being an expert at written persuasion means you have the ability to convince people not with your verbal skills, but with your written skills. Whether it is a business proposal, letter to the editor, advertisement, or even an essay, you will have the ability thanks to this comprehensive online course on how to persuade people with your written words.

By utilizing the tools within this Persuasive Writing Techniques class, you will find everything in your life increases, from your potential pay as you begin impressing bosses with your persuasive writing, to purchasing cars because you will know the persuasion tricks before they happen to you. Learning persuasion techniques can be one of the best skills you ever develop for yourself.

 
  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define persuasion and summarize reasons to write persuasively.
  • Define the elements of persuasion.
  • Demonstrate use of reason and emotion.
  • Determine a goal.
  • Summarize methods for convincing the opposition.
  • Brainstorm your idea.
  • Create an introduction.
  • Write the body.
  • Find the winning argument and use it appropriately.
  • Proofread.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 5 points
Lesson 1 Assignment: Persuasion and You 5 points
Lesson 1: What Is Persuasion? 9 points
Lesson 2 Assignment: Persuasion Example 5 points
Lesson 2: Why Write Persuasively? 9 points
Lesson 3 Assignment: Deceptive Advertising 5 points
Lesson 3: The Elements of Persuasion 9 points
Lesson 4 Assignment: Learning Persuasion 5 points
Lesson 4: Understanding Reason and Emotion 9 points
Lesson 5 Assignment: Developing Your Thesis 5 points
Lesson 5: Determining a Goal 10 points
Lesson 6 Assignment: Know Your Audience 5 points
Lesson 6: Convincing the Opposition 10 points
Lesson 7 Assignment: Brainstorming 5 points
Lesson 7: Brainstorming 9 points
Lesson 8 Assignment: Write Your Introduction 10 points
Lesson 8: The Introduction 10 points
Lesson 9 Assignment: Develop Your Argument 5 points
Lesson 9: Writing the Body 10 points
Lesson 10 Assignment: Writing Your Argument 10 points
Lesson 10: Finding the Winning Argument 9 points
Lesson 11 Assignment: Effective Proofreading 5 points
Lesson 11: Proofreading What You Have Written 9 points
Lesson 12 Assignment: Are You Persuaded? 5 points
Lesson 12: Examples of Persuasive Writing 8 points
Lesson 13 Final Assignment: How Will You Use Your Skills 5 points
Lesson 13: Applying Persuasive Writing in the World 10 points
The Final Exam 58 points
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