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Course Description

Do you hear stirring speeches that inspire to go out and take to heart what the speaker was talking about? Do you wonder how some people can sell nearly anything simply by how they talk? If you do, then chances are you are wondering about being persuasive. Being persuasive is one of the greatest skills you can have, because a true master of persuasion can convince people to do nearly anything. Every great politician, army general, business leader and community organizer have been experts at persuasion because they have to inspire you to follow them.

You too can be an expert at persuasion. In fact, you can learn to be an expert in the most difficult type of persuasion: written persuasion. Being an expert at written persuasion means you have the ability to convince people not with your verbal skills, but with your written skills. Whether it is a business proposal, letter to the editor, advertisement, or even an essay, you will have the ability thanks to this comprehensive online course on how to persuade people with your written words.

By utilizing the tools within this Persuasive Writing Techniques class, you will find everything in your life increases, from your potential pay as you begin impressing bosses with your persuasive writing, to purchasing cars because you will know the persuasion tricks before they happen to you. Learning persuasion techniques can be one of the best skills you ever develop for yourself. 

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics


Lesson 1: What Is Persuasion?

Lesson 2: Why Write Persuasively?

Lesson 3: The Elements of Persuasion

Lesson 4: Understanding Reason and Emotion

Lesson 5: Determining a Goal

Lesson 6: Convincing the Opposition

Lesson 7: Brainstorming

Lesson 8: The Introduction

Lesson 9: Writing the Body

Lesson 10: Finding the Winning Argument

Lesson 11: Proofreading What You Have Written

Lesson 12: Examples of Persuasive Writing

Lesson 13: Applying Persuasive Writing in the World

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Each lesson will include a written and practice assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define persuasion and summarize reasons to write persuasively.
  • Define the elements of persuasion.
  • Demonstrate use of reason and emotion.
  • Determine a goal.
  • Know methods for convincing the opposition.
  • Brainstorm your idea.
  • Create an introduction.
  • Write the body.
  • Find the winning argument and use it appropriately.
  • Proofread, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
An Introduction5
Lesson 1 Assignment: Persuasion and You5
Lesson 1: What Is Persuasion?9
Lesson 2 Assignment: Persuasion Example5
Lesson 2: Why Write Persuasively?9
Lesson 3 Assignment: Deceptive Advertising5
Lesson 3: The Elements of Persuasion9
Lesson 4 Assignment: Learning Persuasion5
Lesson 4: Understanding Reason and Emotion9
Lesson 5 Assignment: Developing Your Thesis5
Lesson 5: Determining a Goal10
Lesson 6 Assignment: Know Your Audience5
Lesson 6: Convincing the Opposition10
Lesson 7 Assignment: Brainstorming5
Lesson 7: Brainstorming9
Lesson 8 Assignment: Write Your Introduction10
Lesson 8: The Introduction10
Lesson 9 Assignment: Develop Your Argument5
Lesson 9: Writing the Body10
Lesson 10 Assignment: Writing Your Argument10
Lesson 10: Finding the Winning Argument9
Lesson 11 Assignment: Effective Proofreading5
Lesson 11: Proofreading What You Have Written9
Lesson 12 Assignment: Are You Persuaded?5
Lesson 12: Examples of Persuasive Writing8
Lesson 13 Final Assignment: How Will You Use Your Skills5
Lesson 13: Applying Persuasive Writing in the World10
The Final Exam58
Total Points:259

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