Course Description

Product management is the process of making the right product that solves the right problem for the right person at the right time. The right person is the customer, who along with business and technology, make up the heart of the product management process. It is the process by which a vision or idea becomes a valuable product.

The project manager is an extremely important person in an organization. You will typically find product managers at companies that build software or products for customer or business-to-business use.

The product manager is the CEO of the product. They are responsible for the strategy and roadmap for the product, as well as the team of employees that are involved in every step of making the product.

The product manager has the responsibility of analyzing the markets and watching the competition, and laying out the initial product vision based on his assessments. The project manager has duties that are both strategic and tactical, and must have excellent leadership skills. He must be able to bridge the gaps between the many different teams working on a product, from design and engineering to sales and marketing.

Let's think of Apple, Inc. It has several products, such as the iPhone, iPad, iTunes, Apple TV, and more. Each one of those products has one product manager that guides the product process from origination to completion. In the case of the iPhone, the project manager will have thousands of employees under him, including many junior project managers. The project manager will report directly to the CEO. A note, Steve Jobs started out as a project manager, and many project managers advance to top executive roles in their companies, including CEO.

Let's use an example as we discuss project management and its many intricacies.

Company ABC is a tech company that builds software for the service industry. Their client, XYZ Hotels, is a large chain of upscale hotels, and they are looking for a new software program that will help them better manage their hotels. Company ABC will use product management to develop and produce this product.

The project manager sees the product through from conception to final completion. This is called the product lifecycle. 
 
There are many different styles of product management, and in this course, we will be focusing on the agile methodology and in particular, Scrum, a variant of agile that is specifically used in software development.

Scrum is a product management framework that uses teams of about seven people, each with their own role. Scrum provides a clear structure for team members, meetings and rules. The teams work in 1-2 week periods called Sprints. These sprints are usually around 1-2 weeks long, but are never longer than a month. The goal of each Sprint is to build a shippable product increment. 
 
In this course you will learn what a product manager does, how the software product development process works, and how to work within the agile and scrum frameworks. You will also learn what it takes to be a product manager at top companies like Google, Microsoft and Apple.
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define Agile Methodology and Product Management.
  • Define the role of the product manager.
  • Define the Scrum Team and ScrumMaster.
  • Describe collaborating in the sprint meetings.
  • Summarize common mistakes of a product manager.
  • Define the product vision.
  • Summarize techniques for creating the vision.
  • Describe product backlogs.
  • Summarize estimating techniques in Scrum and Managing Quality.
  • Describe the processing involved in planning the release.
  • Describe sprint meetings.
  • Describe how the PM role varies by company.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment 2 points
Exam 1 8 points
Exam 2 9 points
Lesson 3 Assignment 2 points
Exam 3 10 points
Lesson 4 Assignment 2 points
Exam 4 8 points
Exam 5 9 points
Lesson 6 Assignment 2 points
Exam 6 7 points
Exam 7 8 points
Exam 8 7 points
Lesson 9 Assignment 2 points
Exam 9 9 points
Exam 10 7 points
Exam 11 9 points
Exam 12 8 points
Exam 13 8 points
Exam 14 9 points
Final Exam 70 points
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