Persuasion Techniques

no certificate
with CEU Certificate*
Course Description
Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?
This course explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, persuasive writing, and more makes this course an excellent guide to using persuasion in your own life.
Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to nonagenarians is susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge.
Course Requirements
Course Topics
Lesson 1: The Ethics of Persuasion
Lesson 2: Political Persuasion
Lesson 3: Persuasion in Sales and Marketing
Lesson 4: Persuasion of Children
Lesson 5: Persuasion in Interpersonal Relationships
Lesson 6: Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion
Lesson 7: Timing and Audience
Lesson 8: Simple Persuasive Techniques
Lesson 9: Intermediate Persuasive Techniques (part 1)
Lesson 10: Intermediate Persuasive Techniques (part 2)
Lesson 11: Advanced Persuasion Techniques
Lesson 12: Persuasive Writing
Course Materials
Grading Policy
A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.
Learning Outcomes
- Describe the ethics of persuasion.
- Describe political persuasion.
- Describe persuasion in sales and marketing.
- Know persuasion of children.
- Know persuasion in interpersonal relationships.
- Know psychology, sociology, social psychology, and neurobiology of persuasion.
- Know simple persuasive techniques.
- Know intermediate persuasive techniques.
- Identify advanced persuasion techniques, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Lesson 1 Exam | 9 |
Lesson 2 Exam | 10 |
Lesson 3 Exam | 9 |
Lesson 4 Exam | 10 |
Lesson 5 Exam | 10 |
Lesson 6 Exam | 10 |
Lesson 7 Exam | 10 |
Lesson 8 Exam | 10 |
Lesson 9 Exam | 10 |
Lesson 10 Exam | 10 |
Lesson 11 Exam | 10 |
Lesson 12 Exam | 10 |
Final Exam | 39 |
Total Points: | 157 |
Related Articles
- More Advanced Techniques of Persuasion
- Persuasive Techniques at an Intermediate Level
- The Influence and Consequences of Persuasion
- The Role of Persuasion in Interpersonal Relationships
- Marketing and Sales Strategies that Use Persuasion
- Needing to Know Communications Technology
- The Major Types of Argumentative Communication and How to Deal with Them
- How to Deliver An Effective Speech: Knowing Your Audience
- The Issues Involved in Collecting and Analyzing the Data for Strategic Planning
- Activities for Team Building
- Habits of Listening
- Strategic Planning: Organization Mandates and Mission
- The Role of Conflict Resolution in Being Assertive
- An Introduction to Listening Skills
- The Role of Brainstorming in Persuasive Writing