Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?

This course explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, persuasive writing, and more makes this course an excellent guide to using persuasion in your own life. 

Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to nonagenarians is susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge.

 

Lesson 1: The Ethics of Persuasion

Lesson 2: Political Persuasion

Lesson 3: Persuasion in Sales and Marketing

Lesson 4: Persuasion of Children

Lesson 5: Persuasion in Interpersonal Relationships

Lesson 6: Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

Lesson 7: Timing and Audience

Lesson 8: Simple Persuasive Techniques

Lesson 9: Intermediate Persuasive Techniques (part 1)

Lesson 10: Intermediate Persuasive Techniques (part 2)

Lesson 11: Advanced Persuasion Techniques

Lesson 12: Persuasive Writing

By successfully completing this course, students will be able to: