Course Description

Mastering the Power of Persuasion: Elevate Your Communication and Influence

Ever found yourself unexpectedly swayed by a compelling advertisement or an eloquent speaker? Pondered why you were so effortlessly convinced to make a purchase or nod in agreement? This isn't mere coincidence; it's the powerful art of persuasion at work. Now, imagine mastering that art and using it to transform your interactions and outcomes. Whether you're presenting an idea, selling a product, or navigating personal conversations, effective persuasion is key.

Welcome to our transformative course: “Persuasion Techniques.” Here, we'll guide you through a detailed exploration of both the art and science behind this age-old skill. By blending time-tested strategies with cutting-edge research, this course promises to elevate your understanding and application of persuasive techniques.

Course Features:

  1. Understanding Human Behavior: Delve into the psychological principles that guide our decision-making processes and discover how to tap into them effectively.

  2. Dynamic Presentation Skills: Unlock secrets to crafting and delivering presentations that not only inform but inspire and convince.

  3. Guarding Against Undue Influence: Learn to distinguish genuine persuasion from manipulation, ensuring you stay true to your values and make informed choices.

  4. Craft of Persuasive Writing: Whether it's an email pitch, a blog post, or a formal proposal, harness techniques to pen content that compels action.

  5. The Role of Society in Persuasion: Grasp how societal norms and pressures shape our perceptions and decisions, and how you can navigate these intricacies with finesse.

Studies reveal that effectively using persuasion techniques can result in up to a 35% increase in sales and a 50% improvement in negotiation outcomes. The importance of persuasion in our daily lives cannot be understated. Join us on this enlightening journey, and unlock a world of opportunities with your sharpened persuasive edge.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the ethics of persuasion.
  • Describe political persuasion.
  • Describe persuasion in sales and marketing.
  • Summarize persuasion of children.
  • Summarize persuasion in interpersonal relationships.
  • Summarize psychology, sociology, social psychology, and neurobiology of persuasion.
  • Summarize simple persuasive techniques.
  • Summarize intermediate persuasive techniques.
  • Identify advanced persuasion techniques.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Course Introduction and Goals 1 points
Lesson 1 Exam 9 points
Lesson 2 Exam 10 points
Lesson 3 Exam 9 points
Lesson 4 Exam 10 points
Lesson 5 Exam 10 points
Lesson 6 Exam 10 points
Lesson 7 Exam 10 points
Lesson 8 Exam 10 points
Lesson 9 Exam 10 points
Lesson 10 Exam 10 points
Lesson 11 Exam 10 points
Lesson 12 Exam 10 points
Final Exam 39 points
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