no certificate
- OR -
with CEU Certificate*
Start Right Now!
Taking multiple courses? Save with our platinum program.

Course Description

 Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?

This course explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, persuasive writing, and more makes this course an excellent guide to using persuasion in your own life. 

Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to nonagenarians is susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge.

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics


Lesson 1: The Ethics of Persuasion

Lesson 2: Political Persuasion

Lesson 3: Persuasion in Sales and Marketing

Lesson 4: Persuasion of Children

Lesson 5: Persuasion in Interpersonal Relationships

Lesson 6: Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

Lesson 7: Timing and Audience

Lesson 8: Simple Persuasive Techniques

Lesson 9: Intermediate Persuasive Techniques (part 1)

Lesson 10: Intermediate Persuasive Techniques (part 2)

Lesson 11: Advanced Persuasion Techniques

Lesson 12: Persuasive Writing

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Several lessons will include a written assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the ethics of persuasion.
  • Describe political persuasion.
  • Describe persuasion in sales and marketing.
  • Know persuasion of children.
  • Know persuasion in interpersonal relationships.
  • Know psychology, sociology, social psychology, and neurobiology of persuasion.
  • Know simple persuasive techniques.
  • Know intermediate persuasive techniques.
  • Identify advanced persuasion techniques, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
Lesson 1 Exam9
Lesson 2 Exam10
Lesson 3 Exam9
Lesson 4 Exam10
Lesson 5 Exam10
Lesson 6 Exam10
Lesson 7 Exam10
Lesson 8 Exam10
Lesson 9 Exam10
Lesson 10 Exam10
Lesson 11 Exam10
Lesson 12 Exam10
Final Exam39
Total Points:157

Related Articles