Course Description

Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass™ offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.

You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.

You will walk away from this course with a working knowledge of how to plug your company into social networks, e-books and Adwords. You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it. You will learn how to carve out an internet niche for your company and why that is important to your online success.

This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details – important details, and so much more. So, relax, learn and know that at the end of the course you will no longer be intimidated by the technicalities of the web and its marketing avenues; indeed, you will be ready to plunge your company forward into this important marketplace of 21st century capitalism.

 
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe business advantages to internet marketing.
  • Summarize how to optimize your site and market your featured products.
  • Compare and contrast AdWords with other search engine advertising.
  • Summarize how to build your Internet marketing and online presence.
  • Describe ways to expand your Internet marketing.
  • Describe the marketing benefits of newsletters.
  • Describe the marketing benefits of blogs, opinion pieces and the personal writings of your CEO.
  • Define B2B relationships.
  • Identify your company's online niche and summarize your company's reputation.
  • Describe link exchanges and other business strategies.
  • Define the importance of branding.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1: Business Advantages to Internet Marketing 10 points
Lesson 2: Details, Details, Details 7 points
Lesson 3 Assignment 10 points
Lesson 3: How To Optimize Your Site and Market Your Featured Products 6 points
Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success 6 points
Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence 6 points
Lesson 6 Assignment 5 points
Lesson 6: Your Personal Network & Expanding Your Internet Marketing 7 points
Lesson 7: Newsletters & Your Warm Market 8 points
Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO 9 points
Lesson 9: B2B Relationships 9 points
Lesson 10: Your Company's Online Niche & Your Company’s Reputation 9 points
Lesson 11: Link Exchanges and Other Business Strategies 6 points
Lesson 12: The Importance of Branding 9 points
Lesson 13 Assignment 5 points
Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark 10 points
The Final Exam 50 points
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