Course Description

Navigating the Digital Marketing Landscape: A Comprehensive Course for Business Growth

In today's ever-evolving digital marketplace, mere existence isn't enough. A robust internet presence, coupled with a dynamic marketing strategy, is indispensable to staying afloat amidst the waves of competition. As the era of digitization progresses, businesses without a solid online footprint risk obscurity.

Yet, diving into the digital realm needn't be daunting or exorbitantly expensive. Through this meticulously designed course, we'll guide you in crafting an impactful internet marketing strategy tailored to your business needs, all without breaking the bank. Our course aims to demystify jargon, simplify complex concepts, and provide actionable steps to amplify your online presence.

Course Modules:

  1. Business Advantages to Internet Marketing: Familiarize yourself with the overarching benefits of internet marketing, understanding its integral role in contemporary business strategies.

  2. Details, Details, Details: Delve into the minutiae of online marketing. Realize how meticulous planning and attention to detail can set your campaign apart.

  3. SEOs – Optimize and Shine: Unlock the potential of Search Engine Optimization (SEO) to elevate your website's visibility. Learn how to spotlight your featured products and services effectively.

  4. AdWords & Search Engine Advertising: Grasp the nuances of targeted advertising, harnessing tools like Google AdWords to ensure instantaneous marketing successes.

  5. Email Marketing Dynamics: Emails aren't just communication; they're potential business goldmines. Learn to construct compelling email campaigns, growing your online presence and customer base.

  6. Leveraging Personal Networks: Capitalize on your existing relationships to bolster your online marketing efforts. Uncover the synergy between offline connections and online growth.

  7. Newsletters – Engaging Your Audience: Craft newsletters that captivate and retain your target audience, ensuring consistent engagement with your brand.

  8. Blogs & Authentic Leadership Voices: Understand the value of personal writings, like opinion pieces or CEO blogs, in humanizing your brand and fostering trust.

  9. B2B Relationships: Cultivate and leverage fruitful business-to-business relationships to amplify your digital reach and collaborations.

  10. Crafting Your Online Niche & Safeguarding Reputation: Identify and dominate your unique online space while ensuring your brand remains untarnished in the digital realm.

  11. Diversified Business Strategies: Explore an array of strategic approaches, discerning which align best with your business goals and ethos.

  12. Branding – More Than Just a Name: Dive deep into branding's essence, realizing its pivotal role in audience perception and business success.

  13. e-Books & Digital Knowledge Sharing: Use e-Books, PowerPoints, and other digital information tools as conduits to extend your brand's reach and establish industry authority.

What You'll Gain:

By the end of this course, terms like "SEO," "AdWords," and "Email Campaigns" will no longer sound foreign or intimidating. Instead, they'll become essential tools in your digital marketing toolkit.

You'll be equipped to:

  • Formulate and implement a comprehensive digital marketing strategy.
  • Optimize your website for search engines to maximize organic traffic.
  • Harness online advertising tools for targeted outreach.
  • Engage and grow your audience through compelling content and campaigns.
  • Foster productive B2B partnerships and collaborations.
  • Establish and maintain a stellar online reputation.

Who Is This Course For?

Entrepreneurs, business owners, marketing professionals, or anyone eager to harness the internet's power to drive business growth will find immense value in this course. Whether you're venturing into digital marketing for the first time or seeking to enhance your existing knowledge, this course offers insights and tools relevant to all.

Join Us!

With the digital marketplace growing exponentially, the right time to invest in digital marketing knowledge is now. Enroll in our course, and let's set your business on a trajectory towards digital dominance and success.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe business advantages to internet marketing.
  • Summarize how to optimize your site and market your featured products.
  • Compare and contrast AdWords with other search engine advertising.
  • Summarize how to build your Internet marketing and online presence.
  • Describe ways to expand your Internet marketing.
  • Describe the marketing benefits of newsletters.
  • Describe the marketing benefits of blogs, opinion pieces and the personal writings of your CEO.
  • Define B2B relationships.
  • Identify your company's online niche and summarize your company's reputation.
  • Describe link exchanges and other business strategies.
  • Define the importance of branding.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1: Business Advantages to Internet Marketing 10 points
Lesson 2: Details, Details, Details 7 points
Lesson 3 Assignment 10 points
Lesson 3: How To Optimize Your Site and Market Your Featured Products 6 points
Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success 6 points
Lesson 5: Email Marketing--How to Build Your Internet Marketing and Online Presence 6 points
Lesson 6 Assignment 5 points
Lesson 6: Your Personal Network & Expanding Your Internet Marketing 7 points
Lesson 7: Newsletters & Your Warm Market 8 points
Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO 9 points
Lesson 9: B2B Relationships 9 points
Lesson 10: Your Company's Online Niche & Your Company’s Reputation 9 points
Lesson 11: Link Exchanges and Other Business Strategies 6 points
Lesson 12: The Importance of Branding 9 points
Lesson 13 Assignment 5 points
Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Mark 10 points
The Final Exam 50 points
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