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How to Start and Run an Online Business

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Course Description

"How to Start and Run an Online Business" is an online course that is organized into 16 different sections to help you understand how to create an online business, even if you don't have any online business experience.  From the basics of learning how to choose your market to designing a website and building an online marketing strategy, you will learn what you need to do in order to create an online business that's built to succeed.


You will begin with equipping your office for online success, and then move on to website building, payment processing, online marketing, writing great copy, spreading the word, utilizing online marketing tools, understanding search engine optimization, promoting an online brand, employing affiliates, planning beyond your website, and even handling legal issues before they become issues.


This an essential course for those who have a business idea, but want to move it online instead of into a traditional store.  Billions of people around the world now have access to the Internet, making online businesses primed for success.


Each section also includes review assignments and exams to ensure you have learned and mastered the most important concepts.  This approach allows you to instantly have the information you need at your fingertips, while also helping you learn learn what you need to understand as your online business grows.


Using the high quality information and resources provided in this course, at class completion you will know how to start a business online, how to grow your online business, and how to secure the future of your online business. So why not join us today?

  • Completely Online
  • Self-Paced
  • Instructor Feedback
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe benefits of online work.
  • Identify how to find find your market.
  • Describe equipping your business.
  • Describe modern website building.
  • Know payment processing, security, and shipping.
  • Identify how to bring customers to you.
  • Recognize more ways to spread the word in marketing.
  • Know marketing tools for online companies.
  • Define Search Engine Optimization and using SEO techniques.
  • Describe building your online brand.
  • Describe affiliate programs to spread your name.
  • Identify ways to look beyond your own website for generating a successful business.
  • Identify legal issues.
  • Determine the future prospects and vision of your business, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
IACET Accredited Provider
Universal Class, Inc. has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this approval, Universal Class, Inc. has demonstrated that it complies with the ANSI/IACET Standard which is widely recognized as the Standard of good practice internationally. As a result of their Accredited Provider status, Universal Class, Inc. is authorized to offer IACET CEUs for its courses that qualify under the ANSI/IACET Standard.

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Course Lessons

Average Lesson Rating: (1322 votes)
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"Extraordinarily Helpful"
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Lesson 1. Benefits of Online Work

By creating an online presence for your business, you create a storefront that is accessible at all times. 20 Total Points
  • Review Article: The Benefits of Going Online
  • Take Poll: Online Business Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Exam

Lesson 2. Find Your Market

When you are able to find the ideal niche, you will notice that finding customers is much easier and the customers you find are already interested in buying from you. 10 Total Points
  • Complete: Lesson 2 Exam

Lesson 3. Equipping your Business

With an online business, your computer is your the access point to your customers. 10 Total Points
  • Review Article: Setting Up an Online Business
  • Review Article: Home Office Design
  • Complete: Lesson 3 Exam

Lesson 4. Modern Website Building

Building a website is a necessity for your online business. 20 Total Points
  • Review Article: How to Start a Website
  • Review Article: How to Start a Business Website
  • Take Poll: Website
  • Complete: Lesson 4 Assignment
  • Complete: Lesson 4 Exam

Lesson 5. Payment Processing, Security, And Shipping

Once you have a website up and running, you need to have a clear, effective, and SAFE way of handing money online. 10 Total Points
  • Review Article: Tips for Accepting Credit Cards
  • Review Article: Accepting Online Payments
  • Review Article: Payment Processors
  • Complete: Lesson 5 Exam

Lesson 6. Bring Customers to You

Online marketing is as essential as any marketing you might do for a business, but when it is done online, the results can be far more impressive. 10 Total Points
  • Review Article: 37 Ways to Market Your Site
  • Complete: Lesson 6 Exam

Lesson 7. The Write Stuff

Your words matter on your website and in your marketing strategies, but there are simple ways to be as effective as possible without having to have a degree in writing. 14 Total Points
  • Review Article: Small Business Website Tips
  • Review Article: Writing a Business Website
  • Complete: Lesson 7 Assignment
  • Complete: Lesson 7 Exam

Lesson 8. More Ways to Spread the Word

It is a good idea to spread the word as much as possible at the beginning of your marketing campaign. 10 Total Points
  • Review Article: How to Build a Mailing List
  • Review Article: The Importance of a Mailing List
  • Complete: Lesson 8 Exam

Lesson 9. Marketing Tools for Online Companies

You need to start looking for ways that you can publicize your online business locally and through simpler methods. 9 Total Points
  • Review Article: 101 Marketing Ideas
  • Review Article: Internet Marketing Basics
  • Take Poll: Marketing Tools
  • Complete: Lesson 9 Exam

Lesson 10. Search Engine Optimization

If you are not thinking about SEO, your business is missing out on more traffic, more visibility, and more profits. 20 Total Points
  • Review Article: Search Engine Optimization
  • Review Article: Basic Optimization Techniques
  • Complete: Lesson 10 Assignment
  • Complete: Lesson 10 Exam

Lesson 11. Building Your Online Brand

If you can create a brand for your online business, you will allow others online to instantly think of this message whenever they think of you. 20 Total Points
  • Review Article: How to Build an Online Brand
  • Review Article: 5 Strategies for Building an Online Brand
  • Complete: Lesson 11 Assignment
  • Complete: Lesson 11 Exam

Lesson 12. Affiliate Programs to Spread Your Name

Affiliate programs are programs that help you create a team of people who are boosting the reputation of your company and of your site. 20 Total Points
  • Review Article: How Affiliate Programs Work
  • Review Article: Affiliate Program Basics
  • Complete: Lesson 12 Assignment
  • Complete: Lesson 12 Exam

Lesson 13. Beyond Your Own Website

The more that you are in multiple spots online, the more likely it is that a person is going to find you and that they are going to take advantage of the deals that you are offering. 9 Total Points
  • Review Article: Building a Small Business Website
  • Review Article: Building a Profitable Website
  • Complete: Lesson 13 Exam

Lesson 14. Legal Issues

One of the most frequently skipped steps in developing an online business is legal preparation. 7 Total Points
  • Review Article: Business Websites and Legal Information
  • Review Article: Business Structures
  • Complete: Lesson 14 Exam

Lesson 15. The Future of Your Business

To prepare for the success of your business, you need to think of three things as you continue to grow and to build your company. 19 Total Points
  • Review Article: 10 Things Every Small Business Website Needs
  • Review Article: Tips for Online Entrepreneurs
  • Review Article: The Future of Online Shopping: 10 Trends to Watch
  • Complete: Lesson 15 Assignment
  • Complete: Lesson 15 Exam

Lesson 16: Conclusion

Today, you can become an online entrepreneur - and you will begin your story of success. 71 Total Points
  • Review Article: How to Start an Online Business
  • Review Article: Creating an Online Business
  • Take Poll: Course Completion Poll: Your Thoughts
  • Take Survey: Program Evaluation Follow-up Survey (End of Course)
  • Complete: The Final Exam
Total Course Points

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: How to Start and Run an Online Business
Course Number: 7550535
Languages: English - United States, Canada and other English speaking countries
Course Type: Entrepreneurial
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Staff Instructor
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Requirements: View Technical Requirements
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

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Student Testimonials

  • "I really liked this entire course - nothing bad to say. It had so much great information. I really learned alot. THANK YOU!" -- Deborah C.
  • "All of it was helpful. The course is a great resouce and seemed to cover everything." -- Catharine A.
  • "I did not need the instructor, but it was nice to know she was available to me." -- Bonnie M.

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