The Role of Social Responsibility in Business Ethics
Business ethics take into consideration responsibilities not just inside the workplace, but also within the environmental, cultural, and social structures of communities. They also deal with accountability issues involved in scientific research, consumer protections, and the overall structure of any business or corporation.
Corporate responsibility and accountability spreads into areas of ethics, legalities, and regulations. It also has an impact on the economy and the environment. Economic responsibilities refer to a business's focus on producing goods and services for consumers. While every business wants to make a profit, such profits should be made by following basic rules of society, which include ethical and legal considerations.
It is often a challenge to balance the financial demands of stockholders and the need to enhance profits, with the well-being of employees and the environment. For example, many drug or chemical companies that produce pesticides or pharmaceuticals may find that the byproduct can be pollution, damage the surrounding environment, or present potential danger to employees and even residents. Finding a middle ground in such situations is not easy, and unfortunately, more often than not, businesses have been much more concerned with the financial bottom line than with the safety or health of people or the environment.
Companies that get involved in promoting human welfare or goodwill are considered to be philanthropic in nature. Those that donate money, as well as time, training, and expertise - especially in the realm of health and medicine - are an excellent example of a business that takes its social responsibility very seriously.
Within the United States, the wealthy are expected to help those less fortunate, and that goes for corporations, too. Businesses that donate to charities, participate in local services, or otherwise support the community are often admired and looked up to. One of the largest foundations in United States history was created by Microsoft founder Bill Gates. Whether addressing AIDS or cancer research or anything in between, corporations that give back to the community are considered socially responsible.
When it comes to values and social responsibility, businesses and corporations should not only take care of their stockholders, but also be able to benefit society in some way. In some cases, companies do so because consequences of ignoring rules and regulations, or causing damage to the environment, may prove to be more damaging than agreeing to follow them in the first place.
As long as a corporation appears to care about its employees and the environment, the general public is usually more than willing to consider them socially responsible, which rewards the corporation with higher stock values, happier employees, and of course, a better reputation.
Community and Ethics
Growing concerns about the environment have encouraged many companies to make changes in the way they design and produce goods for consumption. In the 1960s, the public was made aware of the hazards of pesticides, not only to humans but also to the environment. As a result, the U.S. Environmental Protection Agency was formed in 1970 and has taken a huge role in protecting the environment.
In recent history, many companies have experienced accidents or poor operational procedures that have resulted in pollution and even death. Perhaps one of the most famous of these is the disaster that occurred at the Union Carbide plant in India in the early 1980s. Forty tons of a lethal chemical used to manufacture pesticides leaked from a storage tank in India. The toxic cloud that formed immediately killed more than 3,000 people and injured hundreds of thousands more, many of whom later died due to the exposure.
Union Carbide took immediate action and also shut down its plant in West Virginia. Management sent medical supplies and help to India to assess the damage. However, the accident had a great impact on the financial and public image of the company. Negative publicity and diving stock prices were just the beginning. Eventually, Union Carbide paid out nearly $500 million in damages, and almost $60 million in litigation costs. The accident at Union Carbide served to increase awareness of how United States-owned companies are operated and maintained in foreign countries. Since then, most international companies utilize staff from the United States for day-to-day operations and management.
Then there was the Exxon Valdez disaster off the coast of Alaska in 1989, when an oil tanker ran aground and spewed more than 11 million gallons of crude oil into in Prince William Sound. More than 800 miles of coastline was covered in oil. Countless thousands - if not millions - of sea otters, birds and other marine life perished. The fish population took years to even begin to recover from the contamination. Exxon contributed $2 billion to the cleanup, but the company's image was forever damaged.
Such cases are only two of the examples of ways in which a company may have an impact on the financial, social, and environmental aspects of society. They can be considered ethical issues because they involve responsibilities and obligations not only to stockholders, but also to society and the environment. Everyone, from consumers to company executives, were affected by these issues.
What Would You Do?
Pretend for a moment that you have been named CEO of a drug manufacturing plant in the Pacific Northwest. After the glow has worn off and you're ready to settle into your position, you realize that your predecessors have left behind toxic chemical waste, which is currently stored underground beneath the new parking structure. A new office building for management personnel of the chemical plant was also built on the location of the dump site five years ago.
After researching the situation, you discover evidence that, while the chemicals were drained from their containers years earlier, the containers have begun to rust and are still leaking. Unfortunately, the area where the containers have been stored is also in direct contact with underground water supplies.
The water supply is siphoned off about 50 miles away to provide groundwater for agricultural farming needs. Needless to say, it will cost a lot of money to deal with the cleanup. Architects and engineers have agreed that the office building is going to need to be destroyed in order to access the containers, and the soil in land surrounding the office building decontaminated.
After discussing the issue with your board of directors and finance officers, you make the decision to go ahead with the demolition and the cleanup within six months. Funding the cleanup is going to be difficult, so you decide to offer stocks in the company to raise the necessary funds. On the other hand, if you announce the reason for offering the stocks, public outcry may sabotage the efforts to raise the funding necessary.
Ethics Versus Success
In the above scenario, it is clear that some decisions in situations are more involved and complicated than straightforward issues. Because people hold different values, it's often difficult to say who is right or who is wrong. Remember that values were described as standards or beliefs that encourage people to behave a certain way.
On the other hand, hundreds, thousands, or even millions of people may be affected by decisions made by one or a handful of individuals more concerned with financial success than with the environment or community safety.
No specific list exists that illustrates any corporation's responsibility to the environment. Rules and regulations have been put into place in many industries to help provide guidance and direction, and public policy takes into consideration concerns within various fields of natural resources, conservation, and protecting the environment.
Environmental issues that affect businesses may include negligence and liability, property rights, and basic ethical concepts such as rights and responsibilities. For example, what of nuclear waste? While modern society is relying more and more on nuclear energy, we have yet to determine a proper and guaranteed safe manner in which to dispose of nuclear waste. In such cases, resolutions to such issues will be left for our children or grandchildren to deal with.
When it comes to environmental responsibilities, debates will continue on moral considerations as well as ethical concepts. For example, many of us might tend to lean toward preserving natural environments because they are beautiful, while others are allowed to be used and depleted because they offer nothing in the way of beauty, recreation, or usefulness to mankind, per se.
Social responsibility involves walking a fine line between conservation and consumer demand. Balancing environmental responsibilities with economic considerations is not an easy task, but it's one that many corporations are struggling with well into the 21st century.
Making social responsibility a part of the corporate environment is not always a matter of black-and-white, but is filled with fields of gray. While many people believe the decisions regarding business ethics and social responsibility should not be that difficult, the implications and results of various decisions may have a huge impact on local consumers, communities, and even global ramifications. Making positive choices and decisions may also create a positive impact on business in the fields of productivity and employee rights.
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