Marketing for Small Business 101

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Course Description


Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business.   

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Goals and Outline

Course Goals


- learn how to implement basic marketing principles for a small business

- learn networking and marketing strategies in your community, your state, and on a national and international platform

- learn the process required to create a marketing plan for your company

- understand the required components for selling your marketing plan to investors

- understand the marketing strategies for Brick and Mortar or online business marketing

- understand the importance of CRM

- understand the marketing options available with Radio, Television and popular social networks



Lesson 1 – Marketing Yourself

Lesson 2 – Marketing Your Company – Basics

Lesson 3 – Networking and Marketing To Your Community

Lesson 4 – Networking and Marketing To Your Region and State

Lesson 5 – Networking and Marketing To Your National Market

Lesson 6 – Creating and Writing Your Company’s Marketing Plan

Lesson 7 – Selling Your Marketing Plan To Investors

Lesson 8 – Brick and Mortar Business Marketing

Lesson 9 – Online Business Marketing

Lesson 10 – Marketing and Advertising – Basics

Lesson 11 – Radio, Television and Other Marketing

Lesson 12 – Marketing To Social Networks

Lesson 13 – Expanding Your Business Into International Markets

Lesson 14 – CRM [Customer Relationship Management]

Lesson 15 – Budgeting For Your Company’s Marketing

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Each lesson will include a written and practice assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Marketing Yourself
  • Marketing Your Company - Basics
  • Networking and Marketing To Your Local Community
  • Networking and Marketing To Your Region and State
  • Networking and Marketing To Your National Market
  • Creating and Writing Your Company's Marketing Plan
  • Selling Your Marketing Plan To Investors
  • Brick and Mortar Business Marketing
  • Online Business Marketing
  • Marketing and Advertising
  • Radio, Television and Other Marketing
  • Marketing To Social Networks
  • Expanding Your Business Into International Markets
  • Customer Relationship Management
  • Budgeting For Your Company's Marketin, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
Lesson 1 Assignment5
Lesson 1 Exam9
Lesson 2 Exam8
Lesson 3 Assignment10
Lesson 3 Exam8
Lesson 4 Assignment10
Lesson 4 Exam9
Lesson 5 Exam10
Lesson 6 Exam10
Lesson 7 Exam8
Lesson 8 Exam6
Lesson 9 Exam9
Lesson 10 Exam9
Lesson 11 Exam8
Lesson 12 Exam7
Lesson 13 Exam7
Lesson 14 Exam9
Lesson 15 Assignment25
Lesson 15 Exam8
The Final Exam45
Total Points:220

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