Course Description

In the ever-evolving landscape of the 21st-century marketplace, small businesses face unparalleled opportunities-and unprecedented challenges. Imagine a world where your business doesn't just survive but thrives, where your brand resonates powerfully with your ideal customers, and where your marketing efforts create a ripple effect of growth and loyalty. This isn't a far-off dream; it's the reality this course is designed to help you build.

Welcome to the definitive course in modern small business marketing-a transformative journey that equips you with the skills, strategies, and insights to master the dynamic challenges of today's business world. Whether you're launching your first venture or looking to elevate an existing business, this course delivers the tools and confidence to craft a marketing strategy that works-tailored to your goals, your vision, and your unique strengths.

Picture this: You've got the drive, the idea, and the passion to succeed. But the choices ahead feel overwhelming. Should you focus on a brick-and-mortar presence, go all-in online, or strike the perfect balance between the two? Should your marketing efforts speak to a local audience, expand nationally, or venture into the global marketplace? This course helps you cut through the noise, providing clarity and actionable strategies to navigate these critical decisions with ease.

What makes this course stand out? It's not just another cookie-cutter marketing class. Here, you'll uncover fresh, innovative approaches that challenge outdated thinking. Learn to see opportunities where others see obstacles. Gain insights into leveraging both traditional and digital channels effectively. Discover how to reach and engage your audience in a way that feels authentic, builds trust, and drives results.

But this course doesn't stop at theory-it's about transformation. You'll walk away with more than just knowledge; you'll have a clear, actionable plan to build and sustain a marketing strategy that supports your business for the long haul. By the end, you'll be equipped to face the fluctuating demands of today's economy with confidence and resilience.

Are you ready to invest in your business's future? Enroll now to take the first step in mastering the art and science of small business marketing. Your future customers are out there waiting. Let's make sure they find you.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Marketing Yourself
  • Marketing Your Company - Basics
  • Networking and Marketing To Your Local Community
  • Networking and Marketing To Your Region and State
  • Networking and Marketing To Your National Market
  • Creating and Writing Your Company's Marketing Plan
  • Selling Your Marketing Plan To Investors
  • Brick and Mortar Business Marketing
  • Online Business Marketing
  • Marketing and Advertising
  • Radio, Television and Other Marketing
  • Marketing To Social Networks
  • Expanding Your Business Into International Markets
  • Customer Relationship Management
  • Budgeting For Your Company's Marketing
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Why this Course? 1 points
Lesson 1 Exam 9 points
Lesson 2 Exam 8 points
Lesson 3 Exam 8 points
Lesson 4 Exam 9 points
Lesson 5 Exam 10 points
Lesson 6 Exam 10 points
Lesson 7 Exam 8 points
Lesson 8 Exam 6 points
Lesson 9 Exam 9 points
Lesson 10 Exam 9 points
Lesson 11 Exam 8 points
Lesson 12 Exam 7 points
Lesson 13 Exam 7 points
Lesson 14 Exam 9 points
Lesson 15 Exam 8 points
The Final Exam 45 points
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