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Course Description

Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business. 

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Marketing Yourself
  • Marketing Your Company - Basics
  • Networking and Marketing To Your Local Community
  • Networking and Marketing To Your Region and State
  • Networking and Marketing To Your National Market
  • Creating and Writing Your Company's Marketing Plan
  • Selling Your Marketing Plan To Investors
  • Brick and Mortar Business Marketing
  • Online Business Marketing
  • Marketing and Advertising
  • Radio, Television and Other Marketing
  • Marketing To Social Networks
  • Expanding Your Business Into International Markets
  • Customer Relationship Management
  • Budgeting For Your Company's Marketing
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment 5 points
Lesson 1 Exam 9 points
Lesson 2 Exam 8 points
Lesson 3 Assignment 10 points
Lesson 3 Exam 8 points
Lesson 4 Assignment 10 points
Lesson 4 Exam 9 points
Lesson 5 Exam 10 points
Lesson 6 Exam 10 points
Lesson 7 Exam 8 points
Lesson 8 Exam 6 points
Lesson 9 Exam 9 points
Lesson 10 Exam 9 points
Lesson 11 Exam 8 points
Lesson 12 Exam 7 points
Lesson 13 Exam 7 points
Lesson 14 Exam 9 points
Lesson 15 Assignment 25 points
Lesson 15 Exam 8 points
The Final Exam 45 points
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