How to Develop Creativity And Innovation in Understanding Organizational Behavior in Business
In business, even a touch of creativity and innovation can be a wonderful resource. Many employers, when looking to fill open positions in their company, will actively look for applicants who are creative or who are able to think creatively. There are some who do underestimate their creative ability and may be convinced that they are not creative at all. In reality, they just need the right situation or the right topic for that spark to develop and for them to get started.1
The inclusion of creativity and innovation tends to serve as a catalyst for ideas. People use their creativity to analyze things, present ideas, solve problems, and inspire others. Business usually involves some kind of goal that needs to be achieved and the path to that goal isn't always as simple as "a" to "b". It could take dozens of retries, hours of work, and multiple test outcomes before the task is completed. It is the responsibility of the employees working on that task, either individually or as a group, the details of that pathway.
The idea surrounding creativity and innovation is that those who have it-and the companies they work for-will find success and thrive.2 While this has been largely backed up through years of businesses and companies acting on this thought, it is not the only way these things are valuable. Success tends to be the final outcome, after all the blood, sweat, and tears from hard work have dried up and the result at the end is presentable. It's the stuff that happens before that final product is done: thinking outside the box, solving problems, strategizing, transforming old ideas into something new, pulling something out of thin air and actually having it work. It's the fact that everyone has a different perspective that contributes to their thought process when they take on a challenge. Creativity and innovation's value lies in being the means to the end, rather than the end itself.3
Unfortunately, there are some who do not see it that way and will focus solely on the outcome that a bout of creativity or innovation generates. This is a pretty standard practice in society, as most of the time it's only the final idea or product that is being presented to the public and no one cares about how it came to be. Looking at the creative process-coming up with the idea, the trial-and-error of testing it out, the failures that came before the successes-isn't what people want, either because it's boring or too complicated for them to follow. Businesses that care only about the end result when it comes to creativity and innovation miss out on all the meaty good stuff that leads up to it.
Impact On Organizational Behavior
When creativity and innovation are properly fostered in a working environment, the business' organizational behavior tends to be rather positive. Around 69% of companies that support creativity amongst their staff have earned recognitions as a best place or one of the best places to work.4 Creativity can have difficulty thriving if the environment the person is in isn't suitable for it. Positive work environments, with a healthy culture, low stress levels, and plenty of motivation tend to work best for creativity and innovation to take root.
The impact on organizational behavior tends to reflect positively on other parts of the business. Good organizational behavior improves productivity and quality, as well as employee morale and teamwork. Especially teamwork, as there is no guarantee that a group will be in the same room at the same time to work on something and may seriously need creativity with the logistics of their collaboration. Cross-departmental work, for example, usually requires creativity and innovation in order for all the components to come together in a way that makes sense.5 Differences can be an obstacle that brings the whole group down if they don't approach it correctly.
One of the unique things about the impact of creativity and innovation is that the effects cycle back into the company in a continuous flow. Think of it this way: you foster creativity and innovation amongst the different branches of the business (more on that later) to get things started. It begins to reflect in the business' environment and culture, thereby positively affecting the company's organizational behavior. This is reflected through employee productivity and morale, resulting in employees who are not only happy with their work, but comfortable expressing their ideas and fostering their own sense of creativity. The creative atmosphere is maintained by this-unless something disrupts it-and through continued fostering. The behavior feeds into the productivity and the productivity feeds back into the behavior, over and over again. Eventually, it can be self-sustaining without too much of a push from management. It's an investment of sorts-one that can sometimes just cost time and effort-that can pay off in spades later on.
Businesses that encourage creative thinking often have it incorporated into their company practices and expectations. This is just one way of fostering or encouraging creative or innovative thinking and behavior in a business. A lot of the methods, including those listed below, are dependent on their execution in individual business environments. Employers are already familiar (or should be familiar) with the culture and atmosphere of their business, and can figure out how best to introduce these methods. In a way, you're sparking creativity with creativity.
What NOT To Do
While you do have some free reign in how to foster creativity and innovation in a business, there are some ways that it can go wrong. Some of the means of fostering creativity and innovation listed above touched on some of the potential errors, but a lot of it can hinge on how you encourage that creative spark in the first place.
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