Introduction: There is no one path to becoming a personal trainer. Each person has an individual timeline and methods because of their unique experience, skills, and abilities. The plan to become a "business person" in your own right will be shaped by your individual goals, wants, and needs. Just like your goals, your business plan is a fluid document and it is not just about finances. What you plan to do in your career today may change according to what happens in your life, what you learn, what you experience, and what you value. This article will take you through the steps of beginning a business as your own boss, as a part-time freelancing trainer on the side, or as you retain employment with an established fitness center. It is your plan. As you work through each section you will have to make decisions. Take charge of your life and make those decisions now. That does not mean you cannot change and adjust them as often as you want or even begin again.
Don't be afraid to step out. Don't be afraid that you won't be able to do something or that you will fail. If you don't try, then you are essentially failing. To try and push yourself beyond what you think you are capable of doing and not get there is not failing. You still got farther than you would have gotten had you stopped and not made the effort. Sometimes the experience along the way is an education that is worth more than any you could pay for. Everything you try, every new experience will take you to a higher level of knowledge, understanding, or awareness about people and the world around you. Nothing is lost when you try, everything is gain.
A. The business plan is a guide so just jump in and begin. It will make you think about issues that a person would not normally consider when thinking of career choices, yet very important. In this article you will build a rough outline of the plan that will be changed, adjusted and perfected along the way.
Your business plan will be based on your goals. Get those out and use them as a reference.
Business Plan Document will include the following:
1. Goal: Write the goal/goals that focus on your career path.
2. Personal Strengths and Weaknesses: You should have these already written down. Rewrite them here.
3. Why you have chosen this career path: If you need to apply for financial aid, this will be a question that will be asked of you. If you go to work for an established company, the information in this document will show them that you are professional in how you think.
4. Federal, state, and local requirements to become a personal trainer: All of this needs to be considered and put into this plan for your business. Stop now and find this information.
5. List some statistics about the growth and opportunities in your area, for professional personal trainers both nationally and locally: Again, this will help you get financing if and when you need it. It is online.
6. What are the possible marketing strategies you will use: Website, SEO, Google/Facebook Ads, Social media, blogging, flyers, posters, referral cards or business cards, media/press, events, speaking to potential clients in the gym, networking. (Add only those that you might be willing to use)
7. What can you offer that will bring you success over others: Again you have to sell yourself and express your willingness to work hard. Refer to your strengths.
8. Develop a cost to gain accreditation and where you will do that: ________________________________________________________________________
9. If you will require equipment up front, list the equipment and costs here and your plan to pay for that equipment (borrow money, budget for it each month, etc.): ____________________
10. Develop a cost per service sheet: In this article, in part B, you will be guided in how to pull this together.
11. Develop a budget for yourself for when you begin your work as a personal trainer: In this in part C, you will be guided through this.
Now list the cost of what it will take to get you live from now until you are actually working and creating income as a personal trainer? ________________________________________________.
What is your plan to meet that cost or the possibilities that you are looking into? List them here: ________________________________________________________________________ ________________________________________________________________________
(They may include a current job, savings, parent help, loans, grants (see the Live Strong Foundation) or if the need is great in your area, you may get a fitness center to pay for your certification.)
Write down the cost for each of the following for one month. If you don't know then look back at what you spent last month and use that.
1. Rent/house payment/insurance/taxes
2. Groceries and household necessities
3. Eating out
4. Recreation (movies, books, drinks, bowling, Netflix, other subscriptions)
5. Utilities - electricity, gas, water, sewer, trash disposal, cable, phone, internet,
6. Clothes, cleaning, laundry, shoes, accessories (jewelry, purses, coats, ties)
7. Business supplies (special clothing, pamphlets, cards, ads, blogs, insurance, equipment costs)
8. Transportation (car payment, property taxes, tags, insurance payment, upkeep-tires, oil, parking)
9. Gifts/things that come up or miscellaneous
10. Debt payments (credit cards, student loans, other debt)
11. Charitable contributions
Conclusion and Assignments: Creating a plan for your business does not have to be formal, technical, or constricting. A life plan, a business plan is just that - a plan. It is fluid, adjustable, and a work in progress. It is important. It is important to think about, to write down, and to refer to often. It is essential to any person who doesn't want to stay stagnant.
To sum up your assignments for this article:
1. Complete the answers to each of the 12 steps in the business plan, part A.
2. Complete the answers to the cost for services sheet in part B.
3. Complete the budget numbers in part C.
4. And lastly but most importantly, reflect on what you have done.
- Developing Teaching Strategies and Designing a Program as a Personal Trainer
- Sound Business Practices and Business Models to Consider when Starting a Personal Trainer Business
- Equipment, Space, Money Needed to Be a Personal Trainer
- Making Sure to Hire the Right People when Starting a Personal Trainer Business
- How to Grow, Market and Retain Clients when Starting a Personal Trainer Business
- Learning Life Coaching Basics
- The Role of Exercise in Nutritional Studies
- Best Nutritional Habits for Weight Training
- A Wellness Coaching Career
- How to Strengthen your Motivation when Dealing with Addictions
- Wellness Coaching Ethics
- The Process of Maintaining Weight in Weight Loss Management
- Locating Clients in Career Coaching
- Weight Loss Management and Assessment
- Wellness Coaching: How to Prepare for Your First Client