Online Class: Social Media 101 — How to Use Facebook, Twitter and LinkedIn

The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms and this insightful course will show you how to get the most out of these popular platforms.

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  • 13
  • 7
    Exams &
  • 3
    average time
  • 0.3

Course Description

The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking  platforms. 

Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.

The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.

As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.


  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1- How to Open a Facebook Account

This first lesson will introduce you to the Facebook network and the set up procedure. Additional lesson topics: Facebook; How to Use Facebook 26 Total Points
  • Lesson 1 Video
  • Lesson discussions: Social Media; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment

Lesson 2- Making the Most of your Facebook Account

Now that you have learned how to create Facebook pages and how to invite friends to both, it is time to learn how to make the most of your accounts. Additional lesson topics: 20 Facebook Tips; Stimulating Interaction on Facebook 0 Total Points
  • Lesson 2 Video

Lesson 3-Taking Facebook Mobile

While you can certainly log into your account from any computer, the majority of Facebook interactions occur via a mobile device. This lesson will demonstrate how to set this up. Additional lesson topics: Facebook Mobile; How Facebook Works 0 Total Points
  • Lesson 3 Video

Lesson 4- Facebook Security Features

In addition to selecting secure passwords for your account, there are several basic steps you can take to protect your personal information. Additional lesson topics: Facebook Security Best Practices; How to Secure your Facebook 0 Total Points
  • Lesson 4 Video

Lesson 5- Top Facebook Applications

Facebook applications are virtually limitless, as individual and corporate developers are always looking for new ideas, new tools, new games and new ways Additional lesson topics: 30 Best Facebook Apps; Building an App on Facebook 9 Total Points
  • Lesson 5 Video
  • Lesson discussions: Facebook Apps
  • Assessment: Lesson 1- Facebook

Lesson 6- How to Open a Twitter Account

The best thing about Twitter is that you can establish a profile without downloading any special software. To begin, visit Additional lesson topics: Ten Things to Know Before Using Twitter 25 Total Points
  • Lesson 6 Video
  • Complete: Lesson 6 Assignment

Lesson 7- Following People and Building a Base of Followers

This lesson will demonstrate how to make use of this popular twitter service. 0 Total Points
  • Lesson 7 Video

Lesson 8- Adding Twitter Content

You can add content to your Twitter account in a number of ways, and this lesson will demonstrate how to do this effectively. Additional lesson topics: All You Need to Know to Twitter 0 Total Points
  • Lesson 8 Video

Lesson 9- Popular Twitter Tools

This lesson will demonstrate how to use popular twitter tools. Additional lesson topics: 99 Twitter Tools and Apps; Ten Twitter Tools 8 Total Points
  • Lesson 9 Video
  • Assessment: Lesson 2 - Twitter

Lesson 10- How to Establish a Linkedin Profile

Linkedin has established itself in the social media space as the professional networking platform of choice. Additional lesson topics: LinkedIn; LinkedIn Introduction 25 Total Points
  • Lesson 10 Video
  • Complete: Lesson 10 Assignment

Lesson 11- Creating an Effective Linkedin Profile

The site will guide you through the initial profile building stages, beginning with the import of you current resume. Additional lesson topics: Effective Personal Branding 0 Total Points
  • Lesson 11 Video

Lesson 12- Establishing an Effective Linkedin Network

Now that you have learned not only how to create a Linkedin account, but how to build an effective profile, it is time to learn how to establish an effective network of contacts. Additional lesson topics: Effective Online Networking; Several Useful Linked In Answers alternatives; Alternatives to Linked In Answers 0 Total Points
  • Lesson 12 Video

Lesson 13- Understanding Linkedin Groups

You can currently become a member of up to 50 Linkedin Groups, and most networking experts suggest that you take advantage of every opportunity to connect, adding up to the limit. Additional lesson topics: 5 Ways to Use LinkedIn Groups; Reasons to create a LinkedIn Group 8 Total Points
  • Lesson 13 Video
  • Lesson discussions: Social Media Preference; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Assessment: Lesson 3 - Linkedin
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe how to open a Facebook account.
  • Describe making the most of your facebook account.
  • Summarize taking Facebook mobile.
  • Summarize Facebook security features.
  • Summarize how to open a Twitter account.
  • Demonstrate following people and building a base of followers.
  • Summarize adding Twitter content.
  • Summarize popular Twitter tools.
  • Describe how to establish a LinkedIn profile.
  • Describe creating an effective LinkedIn profile.
  • Demonstrate establishing an effective LinkedIn network.
  • Summarize what LinkedIn groups are and how to benefit from their usage.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Social Media 101: How to Use Facebook, Twitter and LinkedIn
Course Number: 8900078
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: April 2022
Course Type: Self-Paced, Online Class
CEU Value: 0.3 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Course Fee: $95.00 U.S. dollars

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