Social Media 101: How to Use Facebook, Twitter and LinkedIn

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13

Lessons
7

Exams &
Assignments
3

Hours
average time
0.3

CEUs

Course Description

The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking platforms.

Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.

The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.

As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1- How to Open a Facebook Account

This first lesson will introduce you to the Facebook network and the set up procedure. 26 Total Points

Lesson 1 Video
Review 2 Articles: Facebook; How to Use Facebook
Take Poll: Social Media
Take Survey: Reasons for Taking this Course
Complete Assignment: An Introduction
Complete: Lesson 1 Assignment

Lesson 2- Making the Most of your Facebook Account

Now that you have learned how to create Facebook pages and how to invite friends to both, it is time to learn how to make the most of your accounts. 0 Total Points

Lesson 2 Video
Review 2 Articles: 20 Facebook Tips; Stimulating Interaction on Facebook

Lesson 3-Taking Facebook Mobile

While you can certainly log into your account from any computer, the majority of Facebook interactions occur via a mobile device. This lesson will demonstrate how to set this up. 0 Total Points

Lesson 3 Video
Review 2 Articles: Facebook Mobile; How Facebook Works

Lesson 4- Facebook Security Features

In addition to selecting secure passwords for your account, there are several basic steps you can take to protect your personal information. 0 Total Points

Lesson 4 Video
Review 2 Articles: Facebook Security Best Practices; How to Secure your Facebook

Lesson 5- Top Facebook Applications

Facebook applications are virtually limitless, as individual and corporate developers are always looking for new ideas, new tools, new games and new ways 9 Total Points

Lesson 5 Video
Review 2 Articles: 30 Best Facebook Apps; Building an App on Facebook
Take Poll: Facebook Apps
Complete Exam: Lesson 1- Facebook

Lesson 6- How to Open a Twitter Account

The best thing about Twitter is that you can establish a profile without downloading any special software. To begin, visit www.Twitter.com. 25 Total Points

Lesson 6 Video
Review Article: Ten Things to Know Before Using Twitter
Complete: Lesson 6 Assignment

Lesson 7- Following People and Building a Base of Followers

This lesson will demonstrate how to make use of this popular twitter service. 0 Total Points

Lesson 7 Video

Lesson 8- Adding Twitter Content

You can add content to your Twitter account in a number of ways, and this lesson will demonstrate how to do this effectively. 0 Total Points

Lesson 8 Video
Review 2 Articles: All You Need to Know to Twitter; Top 7 Twitter Commands

Lesson 9- Popular Twitter Tools

This lesson will demonstrate how to use popular twitter tools. 8 Total Points

Lesson 9 Video
Review 2 Articles: 99 Twitter Tools and Apps; Ten Twitter Tools
Complete Exam: Lesson 2 - Twitter

Lesson 10- How to Establish a Linkedin Profile

Linkedin has established itself in the social media space as the professional networking platform of choice. 25 Total Points

Lesson 10 Video
Review Article: LinkedIn
Review Video: LinkedIn Introduction
Complete: Lesson 10 Assignment

Lesson 11- Creating an Effective Linkedin Profile

The site will guide you through the initial profile building stages, beginning with the import of you current resume. 0 Total Points

Lesson 11 Video
Review Article: Effective Personal Branding

Lesson 12- Establishing an Effective Linkedin Network

Now that you have learned not only how to create a Linkedin account, but how to build an effective profile, it is time to learn how to establish an effective network of contacts. 0 Total Points

Lesson 12 Video
Review 3 Articles: Alternatives to Linked In Answers; Effective Online Networking; 6 Useful Linked In Answers alternatives

Lesson 13- Understanding Linkedin Groups

You can currently become a member of up to 50 Linkedin Groups, and most networking experts suggest that you take advantage of every opportunity to connect, adding up to the limit. 8 Total Points

Lesson 13 Video
Review 2 Articles: 5 Ways to Use LinkedIn Groups; Reasons to Start a LinkedIn Group
Take Poll: Social Media Preference
Take Survey: Course Comments
Take Survey: Program Evaluation Follow-up Survey (End of Course)
Complete Exam: Lesson 3 - Linkedin

101

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Describe how to open a Facebook account.
Describe making the most of your facebook account.
Summarize taking Facebook mobile.
Summarize Facebook security features.
Summarize how to open a Twitter account.
Demonstrate following people and building a base of followers.
Summarize adding Twitter content.
Summarize popular Twitter tools.
Describe how to establish a LinkedIn profile.
Describe creating an effective LinkedIn profile.
Demonstrate establishing an effective LinkedIn network.
Summarize what LinkedIn groups are and how to benefit from their usage, and
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

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