Google Analytics 101

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  • 13
  • 24
    Exams &
  • 1,282
    have taken this course
  • 6
    average time
  • 0.6

Course Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph. 

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.

Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.

Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.

If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.


  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
  • Universal Class is an IACET Accredited Provider

    Course Lessons

    Average Lesson Rating:
    4.4 / 5 Stars (Average Rating)
    "Extraordinarily Helpful"
    (285 votes)

    Lesson 1: Getting Started

    Google has a tool that you can use to track visitors, identify buying habits, and view statistical data related to user and bot habits 11 Total Points
    • Lesson 1 Video
    • Take Survey: Reasons for Taking this Course
    • Complete Assignment: An Introduction
    • Complete: Lesson 1 Exam

    Lesson 2: The Main Dashboard

    Even though you need to wait for data, you can still begin the process of familiarizing yourself with the main Analytics dashboard. 11 Total Points
    • Lesson 2 Video
    • Review 4 Articles: Session and Campaign Timeout Handling; How Users are Calculated; Session Duration; Bounce Rate
    • Complete: Lesson 2 Assignment
    • Complete: Lesson 2 Exam

    Lesson 3: Behavior Elements

    Now that you know the fundamentals of the main Analytics dashboard, you can drill down into more detailed information for each graph. 11 Total Points
    • Lesson 3 Video
    • Review 3 Articles: Online Retail By The Numbers; Site Speed; The Content Experiments Interface
    • Complete: Lesson 3 Assignment
    • Complete: Lesson 3 Exam

    Lesson 4: Site Content

    Content is more than putting words on the screen. Good content engages users, compels them to click through to other pages, and helps sell your product. 11 Total Points
    • Lesson 4 Video
    • Review 2 Articles: Behavior Overview; Analytics Events and Tracking
    • Complete: Lesson 4 Assignment
    • Complete: Lesson 4 Exam

    Lesson 5: Audience Elements

    The behavior section focuses on user behavior patterns, but the audience section lets you identify your readers? static properties. 11 Total Points
    • Lesson 5 Video
    • Review Article: About the Audience Report
    • Complete: Lesson 5 Assignment
    • Complete: Lesson 5 Exam

    Lesson 6: Filtering Data

    Google Analytics has the option to apply filters on your reports. These filters remove unwanted numbers that have an impact on your ROI or advertising goals. 10 Total Points
    • Lesson 6 Video
    • Review Article: Setting up Basic Filters
    • Complete: Lesson 6 Assignment
    • Complete: Lesson 6 Exam

    Lesson 7: Goals

    Goals are also a good way to monitor the number of conversions you get from ad, search engine or social media traffic. 11 Total Points
    • Lesson 7 Video
    • Review 2 Articles: The Goal Flow Report; Guide To Setting Goals In Google Analytics
    • Complete: Lesson 7Assignment
    • Complete: Lesson 7 Exam

    Lesson 8: Segments

    Segments are similar to filters, but they work to let you customize your reports by adding allowed data instead of filtering out what you don?t want. 11 Total Points
    • Lesson 8 Video
    • Review 2 Articles: 10 Google Analytics Advanced Segments That Reveal Search and Social ROI; Create a New Segment
    • Complete: Lesson 8 Assignment
    • Complete: Lesson 8 Exam

    Lesson 9: Tracking Conversion Rates

    The only way to watch your website and track its success is identify your conversion rates. 11 Total Points
    • Lesson 9 Video
    • Review 2 Articles: Setting up Conversion Tracking; Conversions
    • Complete: Lesson 9 Assignment
    • Complete: Lesson 9 Exam

    Lesson 10: Tracking Revenue

    Before you start running reports, you need to link your Adwords account with Analytics. 11 Total Points
    • Lesson 10 Video
    • Review Article: Using Google Analytics To Collect and Benefit From AdWords Position ROI
    • Complete: Lesson 10 Assignment
    • Complete: Lesson 10 Exam

    Lesson 11: Building Reports

    Google Analytics gets you started with basic reports, but you can create custom reports. 11 Total Points
    • Lesson 11 Video
    • Review 2 Articles: Custom Reports; How To Calculate Site Search Metrics
    • Complete: Lesson 11 Assignment
    • Complete: Lesson 11 Exam

    Lesson 12: SEO

    Search engine optimization (SEO) is important for your ranking and metrics in Analytics. 10 Total Points
    • Lesson 12 Video
    • Review Article: Google Analytics and Webmaster Tools
    • Complete: Lesson 12 Exam

    Glossary of Terms

    Glossary 60 Total Points
    • Take Poll: How would you rate this course?
    • Take Survey: Course Comments
    • Take Survey: Program Evaluation Follow-up Survey (End of Course)
    • Complete: The Final Exam
    Total Course Points

    Learning Outcomes

    By successfully completing this course, students will be able to:
    • Define what Google Analytics is.
    • Determine basic navigation of Google Analytics Interface.
    • Identify behavior elements of GA.
    • Determine site content in GA.
    • Determine audience elements of your website.
    • Describe filtering data techniques.
    • Determine goals you set your site using GA.
    • Determine segments in GA
    • Summarize tracking conversion rates.
    • Define ways to track revenue in G, and
    • Demonstrate mastery of lesson content at levels of 70% or higher.

    Additional Course Information

    Online CEU Certificate
    • Document Your Lifelong Learning Achievements
    • Earn an Official Certificate Documenting Course Hours and CEUs
    • Verify Your Certificate with a Unique Serial Number Online
    • View and Share Your Certificate Online or Download/Print as PDF
    • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
    Document Your CEUs on Your Resume
    Course Title: Google Analytics 101
    Course Number: 8900314
    Course Requirements: View Course Requirements
    Lessons Rating: 4.4 / 5 Stars (285 votes)
    Languages: English - United States, Canada and other English speaking countries
    Course Type: Computer Skill (Self-Paced, Online Class)
    CEU Value: 0.6 IACET CEUs (Continuing Education Units)
    CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
    Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
    Assessment Method: Lesson assignments and review exams
    Syllabus: View Syllabus
    Duration: Continuous: Enroll anytime!
    Course Fee: $50.00 (no CEU Certification) || with Online CEU Certification: $75.00

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