Online Class: Google Analytics 101

Learn how to effectively use Google Analytics to understand traffic patterns and visitor behavior of your website with this online class.

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  • 13
  • 24
    Exams &
  • 1,683
    have taken this course
  • 6
    average time
  • 0.6

Course Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph. 

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.

Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.

Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.

If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.
Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1: Getting Started

Google has a tool that you can use to track visitors, identify buying habits, and view statistical data related to user and bot habits Additional lesson topics: Google Analytics; Advanced Web Metrics with Google Analytics 11 Total Points
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1 Exam

Lesson 2: The Main Dashboard

Even though you need to wait for data, you can still begin the process of familiarizing yourself with the main Analytics dashboard. Additional lesson topics: Session and Campaign Timeout Handling; Bounce Rate; How Users are Calculated; Session Duration 11 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment
  • Assessment: Lesson 2 Exam

Lesson 3: Behavior Elements

Now that you know the fundamentals of the main Analytics dashboard, you can drill down into more detailed information for each graph. Additional lesson topics: Online Retail By The Numbers; The Content Experiments Interface; Site Speed 11 Total Points
  • Lesson 3 Video
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3 Exam

Lesson 4: Site Content

Content is more than putting words on the screen. Good content engages users, compels them to click through to other pages, and helps sell your product. Additional lesson topics: Behavior Overview; Analytics Events and Tracking 11 Total Points
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4 Exam

Lesson 5: Audience Elements

The behavior section focuses on user behavior patterns, but the audience section lets you identify your readers’ static properties. Additional lesson topics: About the Audience Report 11 Total Points
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 Exam

Lesson 6: Filtering Data

Google Analytics has the option to apply filters on your reports. These filters remove unwanted numbers that have an impact on your ROI or advertising goals. Additional lesson topics: Setting up Basic Filters 10 Total Points
  • Lesson 6 Video
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6 Exam

Lesson 7: Goals

Goals are also a good way to monitor the number of conversions you get from ad, search engine or social media traffic. Additional lesson topics: The Goal Flow Report; Guide to Setting Goals In Google Analytics 11 Total Points
  • Lesson 7 Video
  • Complete: Lesson 7Assignment
  • Assessment: Lesson 7 Exam

Lesson 8: Segments

Segments are similar to filters, but they work to let you customize your reports by adding allowed data instead of filtering out what you don’t want. Additional lesson topics: 10 Google Analytics Advanced Segments That Reveal Search and Social ROI; Create a New Segment 11 Total Points
  • Lesson 8 Video
  • Complete: Lesson 8 Assignment
  • Assessment: Lesson 8 Exam

Lesson 9: Tracking Conversion Rates

The only way to watch your website and track its success is identify your conversion rates. Additional lesson topics: Setting up Conversion Tracking; Conversions 11 Total Points
  • Lesson 9 Video
  • Complete: Lesson 9 Assignment
  • Assessment: Lesson 9 Exam

Lesson 10: Tracking Revenue

Before you start running reports, you need to link your Adwords account with Analytics. Additional lesson topics: Measuring Return on Investment ROI ; Using Google Analytics to Collect and Benefit From AdWords Position ROI 11 Total Points
  • Lesson 10 Video
  • Complete: Lesson 10 Assignment
  • Assessment: Lesson 10 Exam

Lesson 11: Building Reports

Google Analytics gets you started with basic reports, but you can create custom reports. Additional lesson topics: Custom Reports; How to Calculate Site Search Metrics 11 Total Points
  • Lesson 11 Video
  • Complete: Lesson 11 Assignment
  • Assessment: Lesson 11 Exam

Lesson 12: SEO

Search engine optimization (SEO) is important for your ranking and metrics in Analytics. Additional lesson topics: Google Analytics and Webmaster Tools 10 Total Points
  • Lesson 12 Video
  • Assessment: Lesson 12 Exam

Glossary of Terms

Glossary 60 Total Points
  • Lesson discussions: How would you rate this course?; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Assessment: The Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what Google Analytics is.
  • Determine basic navigation of Google Analytics Interface.
  • Identify behavior elements of GA.
  • Determine site content in GA.
  • Determine audience elements of your website.
  • Describe filtering data techniques.
  • Determine goals you set your site using GA.
  • Determine segments in GA
  • Summarize tracking conversion rates.
  • Define ways to track revenue in GA
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: Google Analytics 101
Course Number: 8900314
Languages: English - United States, Canada and other English speaking countries
Last Updated: 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.6 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "The course was very helpful to me to understand my website traffic and activity. I really enjoyed this course and will continue on and earn more certificates from Google." -- Jim B.
  • "I liked the course and found it to be very helpful." -- Daniel P.