Google Analytics 101

Unlock Data-Driven Insights Today!

Google Analytics 101
Unlock Data-Driven Insights Today!
Unlock the secrets to digital triumph with Google Analytics 101, where data becomes your most powerful ally. Immerse yourself in an experiential journey where you'll unravel complex analytics into clear, actionable insights that redefine your digital strategy. Imagine transforming visitor data into a roadmap for success, optimizing every digital interaction into a touchpoint for growth. This course is more than just a learning experience--it's a gateway to mastery, empowering you to drive unparalleled website performance and conversion rates. Embrace the confidence to make informed decisions and witness your aspirations materialize into real-world results. Join us and commence your journey to becoming the analytics sage your website needs. Your path to digital excellence starts here!
Self Paced • Online Class • Accredited CEUs
$120
4.2 ★ ★ ★ ★ ★
"Extraordinarily Helpful"
1,698 Students have taken this course

In This Course
  • 6 Hours average completion time
  • 0.6 CEUs
  • 13 Lessons
  • 20 Exams & Assignments
  • 33 Discussions
  • 12 Videos
  • 26 Reference Files
  • Mobile Friendly
  • Last Updated December 2023
Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph. 

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.

Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.

Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.

If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.
Skills You'll Develop
  • Monitor SEO metrics for improved visibility
  • Create custom reports to enhance decision-making
  • Utilize segmentation for targeted marketing
  • Connect Google Analytics with other digital tools
  • Set measurable goals to track performance
  • Apply filters for clearer data interpretation
  • Implement effective conversion tracking strategies
  • Master Google Analytics dashboard navigation
  • Analyze user behavior for actionable insights
  • Optimize site content for better user engagement
Discover More Skills Like These
Start Learning Today!

Choose from plans starting at just $16/month (billed annually)

What Others Are Saying
JB
"Extraordinarily Helpful"
★★★★★
The course was very helpful to me to understand my website traffic and activity. I really enjoyed this course and will continue on and earn more certificates from Google.
DP
"Extraordinarily Helpful"
★★★★★
I liked the course and found it to be very helpful.
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