Online Class: Google Analytics 101

Name: Google Analytics 101
Price: 95.00 USD

This course provides a comprehensive guide to Google Analytics, equipping you with the skills to track and analyze website performance metrics for improved ROI. Master setting up accounts, creating custom reports, and linking with other Google tools to drive better marketing results.

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13

Lessons
14

Exams &
Assignments
1,689

Students
have taken this course
6

Hours
average time
0.6

CEUs

Course Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph.

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.

Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.

Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.

If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.

Courses Frequently Bought Together:

Google Sheets

Google Docs

Google Slides

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(383 votes)

Lesson 1. Data-Driven Success: Google Analytics Mastery

Like a virtual marketplace, managing a website involves interpreting visitor behavior and crafting tailored experiences. Google Analytics translates this complex data into actionable strategies for improved user engagement and site performance. 11 Total Points

Lesson 1 Video
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Why this Course?
Assessment: Lesson 1 Exam

Lesson 2. Google Analytics Dashboard Basics

Navigate Google Analytics' main functions, including session extensions and user metrics, to better interpret visitor behavior. Harness segmentation and ecommerce tracking for targeted business strategies. 10 Total Points

Lesson 2 Video
Assessment: Lesson 2 Exam

Lesson 3. Analytics: Unearthing Behavioral Insights

Harness cloud servers and Google Analytics experiments to refine site performance by testing layout variations and optimizing user pathway experiences. Strategic experimentation offers businesses invaluable insights, aligning presentations with user expectations for maximized engagement and satisfaction. 10 Total Points

Lesson 3 Video
Assessment: Lesson 3 Exam

Lesson 4. Site Content Mastery: Engage, Convert, Retain

The digital realm demands content that goes beyond mere words to create engaging narratives, ensuring user loyalty and higher conversions. Mastering content involves analyzing user interactions and continually optimizing based on insights to enhance engagement and ROI. 10 Total Points

Lesson 4 Video
Assessment: Lesson 4 Exam

Lesson 5. Harnessing Google Analytics for Audience Connectivity

Engagement metrics reflect content resonance, providing insights into how users interact with a site and guiding content improvement strategies. Tailoring engaging and relevant content encourages longer user dwell times, enhancing the likelihood of conversions and building a loyal audience base. 10 Total Points

Lesson 5 Video
Assessment: Lesson 5 Exam

Lesson 6. Filtering Data in Google Analytics: A Path to Clearer Insights

Setting up Google Analytics filters demands a sequential approach, from understanding filtering concepts to applying them effectively at scale. Such filters ensure organizations receive clear, untainted data that accurately reflects customer behavior. 9 Total Points

Lesson 6 Video
Assessment: Lesson 6 Exam

Lesson 7. Precision in Progress: Goals and Google Analytics

Assigning monetary values to website goals enables businesses to track revenue flow and optimize marketing strategies, even with variable-priced offerings. This data-driven approach provides clarity on campaign success, empowering informed decisions in digital commerce. 10 Total Points

Lesson 7 Video
Assessment: Lesson 7 Exam

Lesson 8. Dive Deeper: The Fascinating World of Data Segments

Analyzing segments provides a comparative view, essential for understanding advertising effectiveness across different regions or user retention in subscription scenarios. By contrasting data, businesses can align strategies with audience behaviors for enhanced operational growth. 10 Total Points

Lesson 8 Video
Assessment: Lesson 8 Exam

Lesson 9. Measuring What Matters: Conversion Tracking Strategies

By leveraging analytics and creativity, businesses uncover the full potential of conversion tracking, which serves as a crucial metric of digital success. This allows for the transformation of audience interactions into meaningful connections, fostering customer loyalty and unlocking insights crucial for sustained growth. 10 Total Points

Lesson 9 Video
Assessment: Lesson 9 Exam

Lesson 10. Keywords, Visibility, and Adaptive Marketing Strategies

Understanding how to track revenue with digital tools is essential for business growth in the modern age. Platforms like Google Adwords and Analytics, when linked, offer powerful insights into financial health by precisely monitoring both income and expenses. 10 Total Points

Lesson 10 Video
Assessment: Lesson 10 Exam

Lesson 11. Customized Reporting Uncovered

Crafting custom reports in Google Analytics involves setting clear objectives, selecting pertinent metrics and dimensions, and using filters to refine focus. This tailored approach to data analysis enables businesses to gain nuanced insights into user behavior, channel performance, and audience preferences. 10 Total Points

Lesson 11 Video
Assessment: Lesson 11 Exam

Lesson 12. Unveiling the Secrets of SEO Success

Search engines' ever-evolving algorithms demand businesses to prioritize content quality and user engagement to stand out in competitive markets. Constant adaptation and strategic enhancement in elements like voice search and page experience metrics are key for sustained digital success. 10 Total Points

Lesson 12 Video
Assessment: Lesson 12 Exam

Lesson 13. Harnessing the Power of CTR and CTA

Navigating the digital world demands mastering SEO and understanding metrics like CTR, pageviews, and bounce rates. This exploration weaves through the analytics landscape, ensuring you're equipped to transform digital engagements into conversions and sustained online presence. 60 Total Points

Lesson discussions: End of Course Poll; Course Comments; Course Comments
Assessment: The Final Exam

180

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Define what Google Analytics is.
Determine basic navigation of Google Analytics Interface.
Identify behavior elements of GA.
Determine site content in GA.
Determine audience elements of your website.
Describe filtering data techniques.
Determine goals you set your site using GA.
Determine segments in GA
Summarize tracking conversion rates.
Define ways to track revenue in GA
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Google Analytics 101

Course Number: 8900314

Lessons Rating: 4.19 / 5 Stars (383 votes)

Languages: English - United States, Canada and other English speaking countries

Availability: You can take this course online in every U.S. state including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. International availability includes English-speaking countries like Canada, Australia, the UK, and South Africa.

Last Updated: December 2023

CEU Value: 0.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Proctor: UniversalClass Instructional Team

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars

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Student Testimonials

"The course was very helpful to me to understand my website traffic and activity. I really enjoyed this course and will continue on and earn more certificates from Google." -- Jim B.
"I liked the course and found it to be very helpful." -- Daniel P.