Persuasion 101: Learn How to Persuade

Communication Excellence

Unlock the Power to Influence and Inspire

11 lessons · 10 hours · 1 ceus

Let your curiosity lead.

01 / THE EXPERIENCE

See what you could become.

Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?

This course offers a blend of the science and the art of persuasion in a friendly format with thought-provoking information to help raise our awareness of the tools of influence. Based on Dr. Robert Cialdini's six principles of persuasion, this course is an enlightening way to learn how to wield more influence, as well as to learn what techniques are being used by others who are good salespeople.

Learn about 'reciprocation,' and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking , Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.

What you’ll take with you

Enhance Likeability : Learn to connect and persuade genuinely.
Combat Scarcity Pressure : Make informed decisions under urgency.
Leverage Social Proof : Understand crowd behavior dynamics.
Understand Key Principles : Master Cialdini's persuasion techniques.
Adopt Ethical Persuasion : Communicate with integrity and clarity.
Boost Professional Influence : Gain tools to sway decisions confidently.
Elevate Communication Skills : Enhance your persuasive presentations.
Recognize Influence Tactics : Identify subtle persuasive methods.
Harness Reciprocity : Use mutual exchanges effectively.
Embrace Consistency : Strengthen commitments to influence others.
Navigate Authority : Recognize true expertise versus perceived power.

Skills to make your own

Creating commitment and consistencyDeconstructing political spinUnderstanding reciprocity dynamicsAdapting to audience preferencesHarnessing authority influenceBuilding rapport and trustEmotionally-driven communication skillsUtilizing social proofEffective communication techniquesEthical persuasion strategiesRecognizing scarcity effects

Inside this course

11Lessons

10Hours

1CEUs

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Persuasion 101: Learn How to Persuade