Persuasion 101: Learn How to Persuade

Unlock the Power to Influence and Inspire

Persuasion 101: Learn How to Persuade

Unlock the Power to Influence and Inspire

Unlock the secrets of influence with "Persuasion 101: Learn How to Persuade." Imagine possessing the power to sway opinions, inspire action, and transform conversations--abilities not just desired, but essential in today's fast-paced world. This course isn't just about learning techniques; it's a journey into mastering the principles of persuasion to authentically connect and communicate. Join us to discover potent strategies grounded in the science of human behavior and enhance your personal and professional life. From navigating daily interactions to crafting powerful presentations, you'll emerge with the confidence and skill to effect genuine change. Seize this unparalleled opportunity to become a leader who resonates with others--enroll now and start your transformation.

Self Paced • Online Class • Accredited CEUs

$120

4.4 ★ ★ ★ ★ ★

"Extraordinarily Helpful"

369 Students have taken this course

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OVERVIEW

CURRICULUM

Persuasion 101: Learn How to Persuade

Name: Persuasion 101: Learn How to Persuade
Price: 95.00 USD

CRN: 8900063

Lesson 1. The Power of Choice and the Art of Persuasion

The lesson explores how our subconscious minds absorb early messages that shape our adult perspectives, highlighting the intricate nature of persuasion in shaping beliefs. It delves into how personal methods for fulfilling needs develop and persist into adulthood, alongside the roles of media and others in daily persuasive interactions.

Lesson 2. Mastering Persuasion

Engaging your audience through participation fosters a sense of involvement, boosting the likelihood of persuasion by creating a shared experience. Gathering agreement and consensus at strategic points during your argument encourages openness and strengthens your persuasiveness.

Lesson 3. Give and Take: The Art of Reciprocity

Renowned for his insights in persuasion, Dr. Robert Cialdini emphasizes reciprocity, which triggers mutual exchanges and influences behaviors by encouraging people to respond to kindness with equivalent gestures. This principle is evident in both social interactions and marketing tactics designed to foster goodwill and engagement.

Lesson 4. Staying True to Your Word: How Commitment Shapes Actions

Our desire for consistency prompts us to act in ways that align with our commitments and public self-image. Cialdini illustrates that by building on small commitments, individuals can be subtly influenced to endorse and internalize broader ideologies.

Lesson 5. Social Proof: Why We Follow the Crowd

People often default to the behavior of others in uncertain situations, a principle exploited by marketers who emphasize user testimonials and mass appeal. This reliance on social proof, however, can lead to questionable decisions and reinforces the importance of discerning real from contrived endorsements.

Lesson 6. The Rule of Liking: Why We Align with the Likeable

The lesson outlines how even imperfections, such as appearing humble or uncertain, can enhance likability, making people more persuasive by appearing relatable and genuine. Embracing a mindset that sees all individuals as equal and valuable is key to effective persuasion and genuine connection.

Lesson 7. Understanding the Power of Authority: Lessons from the Milgram Experiment

Authority is frequently associated with visible status symbols, leading people to unquestioningly respect those with apparent wealth or professional positions. This can result in misplaced deference to power and perceived expertise.

Lesson 8. Perceived Loss: Driving Consumer Behavior

Sales strategies often exploit the scarcity effect by presenting products as limited and urgent, with home shopping channels epitomizing this tactic's success. Awareness of these methods enables consumers to make more informed decisions without succumbing to pressure.

Lesson 9. Political Spin: Decoding Media Influence

Spin offers a quick route for busy Americans to absorb information, reinforcing their comfort in familiar biases and stoking fear of scarcity and economic decline. Political figures adeptly use persuasion techniques, ensuring spins resonate with the public and secure their loyalty.

Lesson 10. Influencing Through Emotionally-Driven Communication Strategies

Choosing words thoughtfully affects the power of persuasion, as different communication strategies evoke emotions. In a world full of distractions, marketers wield vibrant visuals and evocative sounds to arrest consumer focus.

Lesson 11. Protecting Integrity: Navigating Ethical Challenges in Communication

Persuading someone involves ethical considerations, including honesty, original thought, and the impact of the message on the recipient. Learning to identify rhetorical fallacies and understanding the intentions of the presenter can aid in discerning truth from manipulation.

In This Course

10 Hours average completion time
1.0 CEUs
11 Lessons
24 Exams & Assignments
12 Reference Files
Mobile Friendly
Last Updated March 2024

Description

Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?

This course offers a blend of the science and the art of persuasion in a friendly format with thought-provoking information to help raise our awareness of the tools of influence. Based on Dr. Robert Cialdini's six principles of persuasion, this course is an enlightening way to learn how to wield more influence, as well as to learn what techniques are being used by others who are good salespeople.

Learn about "reciprocation," and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.

Skills You'll Develop

Utilizing social proof
Recognizing scarcity effects
Deconstructing political spin
Building rapport and trust
Emotionally-driven communication skills
Harnessing authority influence
Understanding reciprocity dynamics
Effective communication techniques
Ethical persuasion strategies
Adapting to audience preferences
Creating commitment and consistency

Skills You'll Develop

Utilizing social proof
Recognizing scarcity effects
Deconstructing political spin
Building rapport and trust
Emotionally-driven communication skills
Harnessing authority influence
Understanding reciprocity dynamics
Effective communication techniques
Ethical persuasion strategies
Adapting to audience preferences
Creating commitment and consistency

More About This Course

Understand Key Principles: Master Cialdini's persuasion techniques.
Combat Scarcity Pressure: Make informed decisions under urgency.
Navigate Authority: Recognize true expertise versus perceived power.
Enhance Likeability: Learn to connect and persuade genuinely.
Harness Reciprocity: Use mutual exchanges effectively.
Adopt Ethical Persuasion: Communicate with integrity and clarity.
Elevate Communication Skills: Enhance your persuasive presentations.
Boost Professional Influence: Gain tools to sway decisions confidently.
Embrace Consistency: Strengthen commitments to influence others.
Leverage Social Proof: Understand crowd behavior dynamics.
Recognize Influence Tactics: Identify subtle persuasive methods.

What You'll Achieve

Recognize the methods of persuasion in everyday scenarios and evaluate their effectiveness in altering beliefs or behaviors.
Demonstrate the ability to influence others by applying ethically sound persuasion techniques in personal and professional settings.
Define and explain the three basic tools of rhetoric--logos, ethos, and pathos--and their role in effective persuasion.
Demonstrate the ability to analyze and apply Cicero's five canons of persuasion in a given communication scenario for improved persuasion skills.
Define and explain the concept of reciprocity and how it influences human behavior in social and business contexts.
Demonstrate an understanding of reciprocity by identifying examples where it can effectively be applied to persuade others in day-to-day situations.
Demonstrate an understanding of the role of commitment in influencing behavior by analyzing Dr. Cialdini's examples.
Identify the ways small commitments can lead to larger actions, as illustrated by psychological studies and real-world scenarios.
Demonstrate understanding of social proof by identifying examples in marketing strategies that utilize social consensus to influence consumer behavior.
Describe the psychological impact of social proof and its effect on individual decision-making processes, including the potential for negative consequences like the Werther effect.
Define and describe the factors that contribute to likability in persuasive communication, including physical attractiveness, similarity, and shared goals.
Identify strategies for enhancing likability in sales or persuasive contexts, such as mirroring body language, storytelling, and finding common interests with the audience.
Demonstrate an understanding of the psychological impact of authority on behavior by describing the findings of the Milgram experiment.

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What Others Are Saying

"Extraordinarily Helpful"

★★★★★

Enjoyed the class a lot! The teacher kept me motivated with his emails. I felt like Palov's dog! More praise if I do a good job with the assignments!!! Found it very helpful to understand the difference between influence and persuasion. I applied the skills in this entire course to a 2.5 HR sales presentation last Friday. At the end of the presentation, the VP of Finance said, "That's the best presentation I've sat through in years." I feel that this course helped me A LOT.

Lisa D.

"Extraordinarily Helpful"

★★★★★

The whole course was excellent and of great help.

Shirly K.

"Extraordinarily Helpful"

★★★★★

The Persuasion class was a great course! I recommend this course for both seasoned and new sales professionals.

Margaret K.

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