Online Class: Persuasion 101 — Learn How to Persuade
Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself? This course
$95.00
no certificate
no certificate
- OR -
$120.00
with CEU Certificate*
with CEU Certificate*
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$120.00 (with CEU Certificate)
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11Lessons
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24Exams &
Assignments -
10Hours
average time -
1.0CEUs
Course Description
Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?
This course offers a blend of the science and the art of persuasion in a friendly format with thought-provoking information to help raise our awareness of the tools of influence. Based on Dr. Robert Cialdini's six principles of persuasion, this course is an enlightening way to learn how to wield more influence, as well as to learn what techniques are being used by others who are good salespeople.
Learn about "reciprocation," and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.
Learn about "reciprocation," and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Course Lessons
Lesson 1: The Art and Science of Persuasion
This lesson will examine the definition of persuasion and provide a guide to this study.
15 Total Points
- Lesson discussions: Reasons for Taking this Course
- Complete Assignment: An Introduction
- Complete: Lesson 1 Assignment
Lesson 2: Persuasion -- Art and Science
The art of convincing someone to buy your product or agree to your terms has been studied for eons. This lesson will provide a more in-depth examination of these basic tools.
30 Total Points
- Complete: Lesson 2 Assignment
- Assessment: Lesson 2 Exam
Lesson 3: The First Rule: Reciprocity
Humans are programmed for reciprocity. This is a powerful persuasive tool that will be discussed in this lesson.
30 Total Points
- Complete: Lesson 3 Assignment
- Assessment: Lesson 3 Exam
Lesson 4: The Rule of Commitment and Consistency
Humans instinctively crave to appear consistent. This lesson will discuss how this human behavior can be an effective tool in the art of persuasion.
30 Total Points
- Complete: Lesson 4 Assignment
- Assessment: Lesson 4 Exam
Lesson 5: The Rule of Social Proof
According to the social proof principle, humans are heavily influenced by the actions of others.
30 Total Points
- Complete: Lesson 5 Assignment
- Assessment: Lesson 5 Exam
Lesson 6: The Rule of Liking
What is it that makes a person so likable that we want to buy from them, join their cause, or otherwise change our minds in order to go along with them? This lesson will discuss this phenomenon and apply it to skills for persuasion.
30 Total Points
- Complete: Lesson 6 Assignment
- Assessment: Lesson 6 Exam
Lesson 7: The Rule of Authority
It is fascinating when we understand that we all tend to treat people differently, depending upon their titles or the status we perceive them to have in society.
30 Total Points
- Complete: Lesson 7 Assignment
- Assessment: Lesson 7 Exam
Lesson 8: The Rule of Scarcity
In understanding the components of persuasion, the rule of scarcity is the most fascinating phenomenon.
30 Total Points
- Complete: Lesson 8 Assignment
- Assessment: Lesson 8 Exam
Lesson 9: Spin
What is spin, besides the massaging of information to make it more palatable? It is a subtle way of interpreting events and words through the filter of one's beliefs.
30 Total Points
- Complete: Lesson 9 Assignment
- Assessment: Lesson 9 Exam
Lesson 10: Communication
The most effective tool in persuasive communications is tapping into the emotions of your audience, whether it be hope, anger, loyalty, resentment, or humor.
30 Total Points
- Complete: Lesson 10 Assignment
- Assessment: Lesson 10 Exam
Lesson 11: Ethics
It's important to understand the difference between persuasion, education, and propaganda.
90 Total Points
- Lesson discussions: What is your opinion of this course?; Program Evaluation Follow-up Survey (End of Course); Course Comments
- Complete: Lesson 11 Assignment
- Complete: Follow up Assignment
- Assessment: Lesson 11 Exam
- Assessment: The Final Exam
375
Total Course Points
Learning Outcomes
By successfully completing this course, students will be able to:
- Describe the art and science of persuasion.
- Describe persuasion -- art and science.
- Summarize the rule of commitment and consistency.
- Summarize the rule of social proof.
- Summarize the rule of liking.
- Summarize the rule of authority.
- Summarize the rule of scarcity.
- Describe communication process and the role of ethics in persuasion.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Course Title:
Persuasion 101: Learn How to Persuade
Course Number:
8900063
Languages:
English - United States, Canada and other English speaking countries
Availability:
This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated:
June 2023
Course Type:
Self-Paced, Online Class
CEU Value:
1.0 IACET CEUs (Continuing Education Units)
CE Accreditation:
Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy:
Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method:
Lesson assignments and review exams
Course Fee:
$120.00 U.S. dollars
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Student Testimonials
- "Enjoyed the class a lot! The teacher kept me motivated with his emails. I felt like Palov's dog! More praise if I do a good job with the assignments!!! Found it very helpful to understand the difference between influence and persuasion. I applied the skills in this entire course to a 2.5 HR sales presentation last Friday. At the end of the presentation, the VP of Finance said, "That's the best presentation I've sat through in years." I feel that this course helped me A LOT." -- Lisa D.
- "The whole course was excellent and of great help." -- Shirly K.
- "Great instructor! And great course! I really enjoyed it and learned!" -- Fanny V.
- "The Persuasion class was a great course! I recommend this course for both seasoned and new sales professionals." -- Margaret K.
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