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Course Description

Have you ever purchased something or agreed with someone and wondered later what made you give in so easily?  Do you want to learn how to give a persuasive presentation by yourself?


This course offers a blend of the science and the art of persuasion in a friendly format with thought-provoking information to help raise our awareness of the tools of influence.  Based on Dr. Robert Cialdini's six principles of persuasion, this course is an enlightening way to learn how to wield more influence, as well as to learn what techniques are being used by others who are good salespeople.

Learn about "reciprocation," and how this age-old technique of mutual giving works in influence.  Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives.  Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.

* Instantly download, print, and share your CEU Certificate at course completion (additional shipping/handling charges apply for hard copy delivery). UniversalClass™ offers many wonderful learning tools including an online portfolio service that manages all your course completions and CEUs.
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Course Lessons

  • Lesson 1: The Art and Science of Persuasion

    This lesson will examine the definition of persuasion and provide a guide to this study.
  • Lesson 2: Persuasion -- Art and Science

    The art of convincing someone to buy your product or agree to your terms has been studied for eons. This lesson will provide a more in-depth examination of these basic tools.
  • Lesson 3: The First Rule: Reciprocity

    Humans are programmed for reciprocity. This is a powerful persuasive tool that will be discussed in this lesson.
  • Lesson 4: The Rule of Commitment and Consistency

    Humans instinctively crave to appear consistent. This lesson will discuss how this human behavior can be an effective tool in the art of persuasion.
  • Lesson 5: The Rule of Social Proof

    According to the social proof principle, humans are heavily influenced by the actions of others.
  • Lesson 6: The Rule of Liking

    What is it that makes a person so likable that we want to buy from them, join their cause, or otherwise change our minds in order to go along with them? This lesson will discuss this phenomenon and apply it to skills for persuasion.
  • Lesson 7: The Rule of Authority

    It is fascinating when we understand that we all tend to treat people differently, depending upon their titles or the status we perceive them to have in society.
  • Lesson 8: The Rule of Scarcity

    In understanding the components of persuasion, the rule of scarcity is the most fascinating phenomenon.
  • Lesson 9: Spin

    What is spin, besides the massaging of information to make it more palatable? It is a subtle way of interpreting events and words through the filter of one's beliefs.
  • Lesson 10: Communication

    The most effective tool in persuasive communications is tapping into the emotions of your audience, whether it be hope, anger, loyalty, resentment, or humor.
  • Lesson 11: Ethics

    It's important to understand the difference between persuasion, education, and propaganda.
Average Lesson Rating: (348 votes)
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"Extraordinarily Helpful"
Online CEU Certificate
1.0 CEUs
10 Contact Hours
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
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Course Title: Persuasion 101: Learn How to Persuade
Course Number: 8900063
Languages: English - United States, Canada, United Kingdom, Australia, New Zealand, and other English speaking countries
Course Type: How To
CEU Value: 1.0 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $30.00 (no CEU Certification) || with CEU Certification: $55.00

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe the art and science of persuasion.
  • Describe persuasion -- art and science.
  • Summarize the rule of commitment and consistency.
  • Summarize the rule of social proof.
  • Summarize the rule of liking.
  • Summarize the rule of authority.
  • Summarize the rule of scarcity.
  • Describe communication process and the role of ethics in persuasion, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
An IntroductionAssignment5
Lesson 1 AssignmentAssignment10
Lesson 2 AssignmentAssignment20
Lesson 2 ExamExam10
Lesson 3 AssignmentAssignment20
Lesson 3 ExamExam10
Lesson 4 AssignmentAssignment20
Lesson 4 ExamExam10
Lesson 5 AssignmentAssignment20
Lesson 5 ExamExam10
Lesson 6 AssignmentAssignment20
Lesson 6 ExamExam10
Lesson 7 AssignmentAssignment20
Lesson 7 ExamExam10
Lesson 8 AssignmentAssignment20
Lesson 8 ExamExam10
Lesson 9 AssignmentAssignment20
Lesson 9 ExamExam10
Lesson 10 AssignmentAssignment20
Lesson 10 ExamExam10
Lesson 11 AssignmentAssignment20
Follow up AssignmentAssignment10
Lesson 11 ExamExam10
The Final ExamExam50
Total Points:375

Student Testimonials

  • "Enjoyed the class a lot! The teacher kept me motivated with his emails. I felt like Palov's dog! More praise if I do a good job with the assignments!!! Found it very helpful to understand the difference between influence and persuasion. I applied the skills in this entire course to a 2.5 HR sales presentation last Friday. At the end of the presentation, the VP of Finance said, "That's the best presentation I've sat through in years." I feel that this course helped me A LOT." -- Lisa D.
  • "The whole course was excellent and of great help." -- Shirly K.
  • "Great instructor! And great course! I really enjoyed it and learned!" -- Fanny V.
  • "The Persuasion class was a great course! I recommend this course for both seasoned and new sales professionals." -- Margaret K.

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