Cleaning Business Marketing Strategies and Tools
In today's age, your social media platforms are such a crucial part to marketing, as this has become a primary way to reach customers. One of the great benefits, also, is that is an extremely inexpensive method of marketing. Why does your new business need a social media platform?
Now that you know all the reasons why you will want to maintain your social media platform, your next question might be: how? What is the best way to run your social media platforms, so that you can market your business most effectively?
If you don't feel that you can run the social media platform successfully, then hire someone who can, as this can play a large role in connecting with new customers. Social media marketing is a popular and effective tool that many new workers are now specializing in, so it is certainly something you need to look into.
Other Online Marketing Tools:
This process often involves incorporating relevant key words specific to your local area into your website, so that your website comes up as the most relevant. There are little tricks to using the algorithms that search engines use so that you can come out on top. These methods can get technical and complicated, however, which is why many companies offer SEO services to help you out. Look into these if you are willing to pay a little more to get your business on the top of the results page.
You need to be prepared to be marketing your business while you're out at client's property. You can increase your marketing capabilities in a couple of ways such as magnetic logos for the car and professional business cards. Always have these business cards on hand, because you never know when someone will notice your logo and ask about your service, or the topic might just come up in other ways! If you simply tell people your business's name and expect them to look you up later, you can't count on them following through. Providing a business card, however, is a sure way to make sure that your contact information ends up in their wallet. Even if they don't end up using your service, you have still succeeded in spreading the word of your business.
Creating a Marketing Plan:
If your target market is commercial clients, then you might describe in this section they type of business you will focus on. For example, warehouses, schools, office buildings, hospitals, and restaurants are all to be considered.
1. How much of your finances will you set aside for marketing?
2. How far will your distribution reach? (e.g. Within the nearest 30 miles)
3. Which of these approaches do you foresee being the most successful, and therefore worth more of your time?
Running through this five steps and developing a focused marketing plan can help you get started and stay on track. Keep those marketing objectives at the forefront so that you don't lose focus while running your marketing campaign.
Now, while you're developing your marketing plan, you can be sure that your competition down the road is doing the same thing. So when everybody with a cleaning business has a marketing plan, how can you make sure that it's your campaign that people listen to?
- Listen to the Market's Demands: Hear what the market has to say about your competition, and what their weaknesses are. Read online reviews to gather an idea of what customers are dissatisfied about in general. Then make sure that your business is capable of offering a better version of whatever that is, say for example, customer service. Enter your marketing campaign with that specific quality or service at the forefront, because you know that your competition's customers could be on the lookout for a business that doesn't have that weakness.
- Find a Unique Selling Point: What is it about your company specifically that you can be proud of and think customers would appreciate? Is it your experience and expertise in the cleaning industry? Is it your versatility to fit into any of the cleaning industries? Is there a service you offer that no other cleaning business does? Find your unique selling point, and use that to your advantage. If you use it often enough, subtly, then consumers will come to associate your business with that quality or idea.
- Promote Benefits: Offer potential customers special deals or benefits if they were to switch over to your cleaning business instead of your competitions. Don't make it just about the savings, because although this is an important factor, you don't' want your customers thinking that just because your prices are cheap that means your quality of service is too. So offer a discount or special promotion, if you feel that your finances can afford it, but then also stress the other benefits they'll gain from switching to your business. Maybe these benefits are more flexible hours, better-trained teams, or timely cleaning delivery.
- Talk With Your Customers: Ask them questions about your service so that you can improve and also keep your current customers satisfied. Are they satisfied with the service delivery, the rates, and the terms and conditions? If they choose to stay with your business, what areas might they want you to improve on? Ask their preferences for cleaning chemicals, scheduled cleaning times, and other areas of your business. Just talking with your customers can make them feel heard, and then you can work to improve your service in the trouble spots they may have identified. This will encourage them to stick with your business, rather than running off to another service when one problem arises. They need to know that you want to hear about any issues and that you are dedicated to solving any problems.
It might sound backwards to start considering an alliance with your competition, but this can actually help you out tremendously. Depending on your location, you might find a large number of cleaning services that specialize in one certain area. Take your business, for example. You might solely focus on carpet and upholstery cleaning, or floor cleaning. You won't lose any customers, then, by making a marketing alliance with a cleaning service that specializes in window washing.
What this marketing alliance means is that you will gain referrals from your competition, and you in exchange will refer customers to their service as well. This doesn't mean you refer away your own customers, but only the individuals that you can't help because you don't offer that specific window washing service. Having this alliance can bring in more word-of-mouth customers, or you can even work together with that other business if there is a contract that requires both of your services.
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