Online Class: SEO Copywriting

In this class, we will equip you with the skills to take on those SEO writing jobs, so you will not have to worry over a client's instructions, or wonder what language they are in.

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  • 10
  • 20
    Exams &
  • 2,376
    have taken this course
  • 8
    average time
  • 0.8

Course Description

SEO is a term you see a lot, especially if you are a freelance writer, or if you are contemplating becoming a freelance writer. SEO stands for Search Engine Optimization, and is, simply put, the way to get your content found on the Web. When advertisers, bloggers, or marketers of any kind want customers, or those simply surfing the Internet, to find their copy and read it, they need it optimized for search engines.

When your copy is SEO, it is visible in Web searches, no matter if your reader is searching via Bing, Google, or Epic Search, among others. Additionally, having your content correctly optimized gets you higher results on Google or any other search engine. (Did you know there are actually more than 100 search engines out there?) As everyone can probably confirm, when we do a Google search, we tend to choose results from the top of the page, and we rarely go beyond the first page. (Of course, there are always exceptions to the rule.)

If your content is not correctly optimized, it can end up on at the bottom of the fifth page -- or worse. When you are trying to sell something, having your website buried that far in the search results can kill your business.

In this class, we will equip you with the skills to take on those SEO writing jobs, so you will not have to worry over a client's instructions, or wonder what language they are in. You will speak SEO! 

With each subsequent lesson, you will complete an actual SEO writing assignment, which we will grade more for SEO than for grammar/punctuation. Yes, when you submit your piece to the client it should be edited and proofread, but in this class, we assume you know all this.
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:
4.7 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(1,034 votes)

Lesson 1: What, Exactly, Is SEO Copywriting?

In this lesson, you will learn just exactly what SEO copywriting is, and what it is used for. Additional lesson topics: What is SEO copywriting and why is it important to my site? 6 Total Points
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete: Lesson 1 Assignment
  • Assessment: Lesson 1 Exam

Lesson 2: Putting SEO Into Practice

Now that you know the definition of SEO, you are probably wondering how, exactly, to put SEO into practice. This lesson will explain how to write SEO, and provide you with a sample exercise, giving you practice on your own. Additional lesson topics: The Expert's Guide to Keyword Research for SEO Copywriting 105 Total Points
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment
  • Assessment: Lesson 2 Exam

Lesson 3: White Hat SEO vs Black Hat SEO Practices -- What Are They?

There are thought to be two types of SEO copywriting: White Hat and Black Hat. In this lesson you will learn what each of these terms refers to, what they are, and why you should steer clear of Black Hat SEO copywriting. 105 Total Points
  • Lesson 3 Video
  • Complete: Lesson 3 Assignment
  • Assessment: Lesson 3 Exam

Lesson 4: Keyword Density

In this lesson, you will learn about keyword density. Each piece needs to have the keywords sprinkled throughout a specific number of times, or at least a specific percentage of times. You will learn how to gauge that. Additional lesson topics: Keyword Density; LSI; SEO and Keywords; Keywords 105 Total Points
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4 Exam

Lesson 5: Yes, Blog Posts Need SEO, Too

If you are a blogger, you need SEO, too! Why? This lesson will explain, but in short, you want people to read what you have written, yes? And SEO copywriting will bring them to your page! 105 Total Points
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 Exam

Lesson 6: Becoming an SEO Copywriter

So now that we have talked about what an SEO copywriter is, and more importantly, what SEO is, how do you go about securing clients? This lesson will explain how to target clients who are looking for SEO content, and how to pitch yourself as an SEO copywr Additional lesson topics: How to be an SEO copywriter: The ultimate guide for beginners 105 Total Points
  • Lesson 6 Video
  • Complete: Lesson 6 Assignment
  • Assessment: Lesson 6 Exam

Lesson 7: Remember, You Are the Expert

If the client could write an SEO article, he would do so! You were hired to write the article, because you are the expert (and because you now know SEO), so go out there and show the world that you are! Additional lesson topics: Adding Meta Tages; Incorporating SEO in Website Design: Several Tips; How to Seamlessly Include Keywords in Your Web Content 104 Total Points
  • Lesson 7 Video
  • Complete: Lesson 7 Assignment
  • Assessment: Lesson 7 Exam

Lesson 8: Web Page Optimization

Web Page Optimization is the technical part of SEO. Potential clients may or may not require you to know this, but if you do know it, it is a great skill to add to your resume! Clients will appreciate it. Additional lesson topics: 21 Essential SEO Tips and Techniques; Ultimate Guide to Web Optimization Tips and Best Practices 104 Total Points
  • Lesson 8 Video
  • Complete: Lesson 8 Assignment
  • Assessment: Lesson 8 Exam

Lesson 9: Using the Inverted Pyramid in SEO

In this lesson, you will discover -- or rediscover -- the value of the inverted, or reverse, pyramid, and how it pertains to SEO copywriting. 105 Total Points
  • Lesson 9 Video
  • Complete: Lesson 9 Assignment
  • Assessment: Lesson 9 Exam

Lesson 10: A Summary

Summarizing SEO Copywriting: What did you learn? 143 Total Points
  • Lesson 10 Video
  • Lesson discussions: Final Course Poll - Your Opinion; Course Comments; Program Evaluation Follow-up Survey (End of Course)
  • Complete: Lesson 10 Assignment
  • Assessment: Final Exam
Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what SEO Copywriting is.
  • Describe White Hat SEO vss Black Hat SEO practices.
  • Describe what proper keyword density is for White Hat SEO.
  • Describe what it takes to become an SEO Copywriter.
  • Summarize methods for SEO web page optimization.
  • Summarize the use of the inverted pyramid in SEO.
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
Course Title: SEO Copywriting
Course Number: 9770563
Lessons Rating: 4.7 / 5 Stars (1,034 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, and Texas.
Last Updated: January 2023
Course Type: Self-Paced, Online Class
CEU Value: 0.8 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Dana Kristan
Syllabus: View Syllabus
Course Fee: $95.00 U.S. dollars

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Student Testimonials

  • "I enjoyed the course. Most training courses I take consist of watching video presentations. This one was different because it required me to apply what I was learning to my own writing." -- Mari R.
  • "Your course has been very helpful. I came into it with very little knowledge of SEO and I feel a lot more confident now." -- Travis F.
  • "I found the course helpful and it was actually fun to create. At this time I don't think anything should be included. Thanks!" -- Elinor M.
  • "This is the first SEO Copywriting class that I have taken. I now have a better understanding of what SEO copywriting is." -- Connie W.
  • "This course was extremely helpful to me. The writing assignments were challenging but effectual. It is a great course." -- Mary S.
  • "Overall I thought this course was great. It taught, it informed, and it gave me an awareness and confidence to approach with understanding 'how to get seen'." -- George P.
  • "I thought it was great. I learned so much." -- Alyson R.
  • "This is very helpful. I really enjoyed it." -- Amabelle B.