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Online Class: SEO Copywriting


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Course Description

SEO is a term you see a lot, especially if you are a freelance writer, or if you are contemplating becoming a freelance writer. SEO stands for Search Engine Optimization, and is, simply put, the way to get your content found on the Web. When advertisers, bloggers, or marketers of any kind want customers, or those simply surfing the Internet, to find their copy and read it, they need it optimized for search engines.

When your copy is SEO, it is visible in Web searches, no matter if your reader is searching via Bing, Google, or Epic Search, among others. Additionally, having your content correctly optimized gets you higher results on Google or any other search engine. (Did you know there are actually more than 100 search engines out there?) As everyone can probably confirm, when we do a Google search, we tend to choose results from the top of the page, and we rarely go beyond the first page. (Of course, there are always exceptions to the rule.)

If your content is not correctly optimized, it can end up on at the bottom of the fifth page -- or worse. When you are trying to sell something, having your website buried that far in the search results can kill your business.
 

In this class, we will equip you with the skills to take on those SEO writing jobs, so you will not have to worry over a client's instructions, or wonder what language they are in. You will speak SEO! 

With each subsequent lesson, you will complete an actual SEO writing assignment, which we will grade more for SEO than for grammar/punctuation. Yes, when you submit your piece to the client it should be edited and proofread, but in this class, we assume you know all this.
  • Completely Online
  • Self-Paced
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  • 6 Months to Complete
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  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 
 

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Course Lessons

Average Lesson Rating: (173 votes)
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Lesson 1: What, Exactly, Is SEO Copywriting?

In this lesson, you will learn just exactly what SEO copywriting is, and what it is used for. 105 Total Points
  • Review Article: What is SEO copywriting and why is it important to my site?
  • Complete: Lesson 1 Assignment
  • Complete: Lesson 1 Exam

Lesson 2: Putting SEO Into Practice

Now that you know the definition of SEO, you are probably wondering how, exactly, to put SEO into practice. This lesson will explain how to write SEO, and provide you with a sample exercise, giving you practice on your own. 105 Total Points
  • Review Article: The Expert's Guide to Keyword Research for SEO Copywriting
  • Complete: Lesson 2 Assignment
  • Complete: Lesson 2 Exam

Lesson 3: White Hat SEO vs Black Hat SEO Practices -- What Are They?

There are thought to be two types of SEO copywriting: White Hat and Black Hat. In this lesson you will learn what each of these terms refers to, what they are, and why you should steer clear of Black Hat SEO copywriting. 105 Total Points
  • Review Article: Top 5 White Hat and Black Hat Search Optimization Techniques
  • Complete: Lesson 3 Assignment
  • Complete: Lesson 3 Exam

Lesson 4: Keyword Density

In this lesson, you will learn about keyword density. Each piece needs to have the keywords sprinkled throughout a specific number of times, or at least a specific percentage of times. You will learn how to gauge that. 105 Total Points
  • Review 3 Articles: Keywords - the Most Important Item in SEO; Is High Keyword Density Really Important?; SEO and Keywords
  • Complete: Lesson 4 Assignment
  • Complete: Lesson 4 Exam

Lesson 5: Yes, Blog Posts Need SEO, Too

If you are a blogger, you need SEO, too! Why? This lesson will explain, but in short, you want people to read what you have written, yes? And SEO copywriting will bring them to your page! 105 Total Points
  • Review 2 Articles: Why An Active Blog is Critical to a Strong SEO Campaign; How to build backlinks to your website in 2014
  • Complete: Lesson 5 Assignment
  • Complete: Lesson 5 Exam

Lesson 6: Becoming an SEO Copywriter

So now that we have talked about what an SEO copywriter is, and more importantly, what SEO is, how do you go about securing clients? This lesson will explain how to target clients who are looking for SEO content, and how to pitch yourself as an SEO copywr 105 Total Points
  • Review Article: How to be an SEO copywriter: The ultimate guide for beginners
  • Complete: Lesson 6 Assignment
  • Complete: Lesson 6 Exam

Lesson 7: Remember, You Are the Expert

If the client could write an SEO article, he would do so! You were hired to write the article, because you are the expert (and because you now know SEO), so go out there and show the world that you are! 104 Total Points
  • Review 3 Articles: Incorporating SEO in Website Design: 4 Tips; How to Seamlessly Include Keywords in Your Web Content; Adding Meta Tages
  • Complete: Lesson 7 Assignment
  • Complete: Lesson 7 Exam

Lesson 8: Web Page Optimization

Web Page Optimization is the technical part of SEO. Potential clients may or may not require you to know this, but if you do know it, it is a great skill to add to your resume! Clients will appreciate it. 104 Total Points
  • Review Article: 21 Essential SEO Tips and Techniques
  • Complete: Lesson 8 Assignment
  • Complete: Lesson 8 Exam

Lesson 9: Using the Inverted Pyramid in SEO

In this lesson, you will discover -- or rediscover -- the value of the inverted, or reverse, pyramid, and how it pertains to SEO copywriting. 105 Total Points
  • Complete: Lesson 9 Assignment
  • Complete: Lesson 9 Exam

Lesson 10: A Summary

Summarizing SEO Copywriting: What did you learn? 143 Total Points
  • Take Poll: Final Course Poll - Your Opinion
  • Complete: Lesson 10 Assignment
  • Complete: Final Exam
1086
Total Course Points

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
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Document Your CEUs on Your Resume
 
Course Title: SEO Copywriting
Course Number: 8900288
Languages: English - United States, Canada and other English speaking countries
Category:
Course Type: Computer Skill
CEU Value: 1.0 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Melissa Behrend
Syllabus: View Syllabus
Duration: Continuous: Enroll anytime!
Course Fee: $50.00 (no CEU Certification) || with CEU Certification: $75.00

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