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Course Syllabus: Concierge 101: How to Run a Personal Service Business

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Course Description

Whether a full-time mom, a young business person or simply someone looking to build a growing and viable business, an errand service is ideal for those with an entrepreneurial spirit. Small upstart dollars, flexibility and a growing industry are just some of the benefits to this business.

 This course will help you to get the upstart information under your belt necessary for starting your own personal concierge service. You will gain practical business knowledge, insights into what is driving this new industry, information on how to best position yourself within it, how to market yourself and much more. You will learn what to do to make yourself stand out in the crowd and how to grow your new business.

The business is ideal for stay at home mothers, part-time artists and others who want a different pace to their livelihood. A personal errand service can be started with relatively small capital and can be expanded to your personal comfort level and in your timing. And remember, if you run your service as a business, then you will eventually expand it, eventually hire others to do the daily errands that you begin doing, and eventually become truly an executive of your own business.

Course Requirements

The course is open to everyone. There are no required books.  All material will be given online and through netlinks. You'll need a high school reading level though.

Course Outline



            This course will help you to get the upstart information under your belt for starting your own Personal Concierge Service. You will gain insights into what is driving this new service industry, how to position yourself within it, how to market yourself, and what to do to make yourself stand out in the crowd.


  1. The Growing Need for Your Services
    1. Trends in American Business which Create Your Client Base
    2. Growth in non-traditional Clients
  2. Knowing and Understanding Your Target Market
    1. Identify Your Market Niche
    2. Understanding Your Market
  3. Professionalism and Good Manners
    1. Hallmarks of Quality Services
    2. Low Overhead/High Return of Good Manners
  4. Business Philosophy
    1. Everything IS an Emergency
    2. Balance and Favor with Clients
  5. Upstart Costs
    1. Equipment, Location and Related Expenses
    2. Public Relations and Advertising
  6. Pricing Your Services
    1. Individual Task Pricing
    2. Annual Membership Charges
    3. Corporate Plans
  7. Packaging Related Business Services
    1. Personal – Childcare, Travel
    2. Business – Office correspondence, Filing, etc.
  8. Marketing Your Services
    1. To Business Executives/Corporations
    2. To Busy Moms, Retirees and Non-traditional Clients
  9. Growing Your Business/Expanding Your Services
    1. Duplicating Yourself
    2. New Offices, New Cities
  10. Time Management & Misconceptions
    1. Time Management Issues – How to Win the Time Pull
    2. Client Misconceptions and How to Handle Them
  11. Client Contracts
    1. Important Elements of Client Contracts
    2. When/How and Why of Client Contracts
    3. Billing Issues and Client Relations

Course Materials

All the course material required to complete this course is included.

Grading Policy

Each lesson will include a practice assignment and lesson review quiz that will directly apply what you have learned.
Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Know the current need and career choices in starting and running and personal service business.
  • Describe the target market.
  • Know skills needed to retain clients.
  • Know the business philosophy behind a personal service.
  • Describe upstart costs.
  • Define the appropriate price for your services.
  • Describe how to package related services with your business.
  • Describe methods of marketing your business.
  • Describe method for expanding your business.
  • Utilize client contracts, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.

Assessment Guide

Assessment Points
An Introduction1
Lesson 1: Emerging Needs for Your Services25
Lesson 1:The Growing Need for Your Services10
Lesson 2: Identify and Know Your Market25
Lesson 2: Knowing and Understanding Your Target Market10
Lesson 3: Standards of Professionalism20
Lesson 3:Professionalism and Good Manners8
Lesson 4: Emergency in Errand Service Business25
Lesson 4:Business Philosophy10
Lesson 5: Starting Errand Service Business25
Lesson 5:Upstart Costs9
Lesson 6: Individual Task Pricing20
Lesson 6:Pricing Your Services10
Lesson 7: Personal and Business Needs25
Lesson 7:Packaging Related Business Services8
Lesson 8: Approaches to Market Service20
Lesson 8:Marketing Your Services10
Lesson 9: Virtual Offices in New Cities25
Lesson 9:Growing Your Business/Expanding Your Services10
Lesson 10: Time Management Issues20
Lesson 10:Time Management & Misconceptions10
Lesson 11: Important Elements of Client Contracts25
Lesson 11:Client Contracts10
The Final Exam50
Total Points:411

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