Social Media Marketing: An Introduction

no certificate
with CEU Certificate*
Course Description
The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.
This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:
· Formulate a social media marketing strategy suited to your needs
· Implement effective social media marketing campaigns
· Influence your brand awareness by leveraging multiple social media channels
· Build relationships and foster engagement with your target audience.
This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.
Topics in this course include:
· The shift of marketing and PR tactics
· Facebook 101 and best practices
· Blogging 101 and best practices
· Twitter 101 and best practices
· LinkedIn 101 and best practices
· Google+ 101 and best practices
· Instagram 101 and best practices
· Pinterest 101 and best practices
· Youtube 101 and best practices
· Snapchat 101 and best practices
· How to utilize other social media platforms
· Common social media marketing pitfalls to avoid
Course Requirements
This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.
Course Topics
Lesson 1: Social Media: Adapt or Die
Lesson 2: Marketing Strategies using Facebook
Lesson 3: Marketing Strategies on the Use of Blogging
Lesson 4: Marketing Strategies on the Use of Twitter
Lesson 5: Tips on How to Use LinkedIn to Dominate
Lesson 6: Tips on How to Use Google+ to Dominate
Lesson 7: Tips on How to Use Instagram to Dominate
Lesson 8: Tips on How to use Pinterest to Dominate
Lesson 9: Tips on How to Use YouTube to Dominate
Lesson 10: Tips on How to Use Snapchat to Dominate
Lesson 11: How to Integrate Other Social Media Networks into your Marketing Strategy
Lesson 12: Common Social Media Pitfalls to Avoid
Course Materials
This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.
Grading Policy
Several lessons will be accompanied by a brief quiz. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.
Learning Outcomes
- Describe what social media is and what marketing for social media entails.
- Determine marketing strategies using Facebook.
- Determine marketing strategies on the use of blogging.
- Describe marketing strategies on the use of Twitter.
- Describe tips on how to use LinkedIn to dominate.
- Know tips on how to use Instagram to market.
- Know tips on how to use Pinterest to market.
- Know tips on how to use YouTube to market.
- Know tips on how to use SnapChat to dominate.
- Describe how to integrate other social media networks into your marketing strategy.
- Determine common social media pitfalls to avoid, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Quiz 1 | 50 |
Quiz 2 | 50 |
Quiz 3 | 50 |
Quiz 4 | 50 |
Quiz 5 | 50 |
Quiz 6 | 50 |
Quiz 7 | 10 |
Quiz 8 | 50 |
Quiz 9 | 55 |
Quiz 10 | 45 |
Quiz 11 | 50 |
The Final Exam | 295 |
Total Points: | 805 |
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