Course Syllabus: Social Media Marketing: An Introduction


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Course Description

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

 

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:

·    Formulate a social media marketing strategy suited to your needs

·    Implement effective social media marketing campaigns

·    Influence your brand awareness by leveraging multiple social media channels

·    Build relationships and foster engagement with your target audience.

 

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

 

Topics in this course include:

·    The shift of marketing and PR tactics

·    Facebook 101 and best practices

·    Blogging 101 and best practices

·    Twitter 101 and best practices

·    LinkedIn 101 and best practices

·    Google+ 101 and best practices

·    Instagram 101 and best practices

·    Pinterest 101 and best practices

·    Youtube 101 and best practices

·    Snapchat 101 and best practices

·    How to utilize other social media platforms

·    Common social media marketing pitfalls to avoid

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

Lesson 1: Social Media: Adapt or Die

Lesson 2: Marketing Strategies using Facebook

Lesson 3: Marketing Strategies on the Use of Blogging

Lesson 4: Marketing Strategies on the Use of Twitter

Lesson 5: Tips on How to Use LinkedIn to Dominate

Lesson 6: Tips on How to Use Google+ to Dominate

Lesson 7: Tips on How to Use Instagram to Dominate

Lesson 8: Tips on How to use Pinterest to Dominate

Lesson 9: Tips on How to Use YouTube to Dominate

Lesson 10: Tips on How to Use Snapchat to Dominate

Lesson 11: How to Integrate Other Social Media Networks into your Marketing Strategy

Lesson 12: Common Social Media Pitfalls to Avoid

Course Materials

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Grading Policy

Several lessons will be accompanied by a brief quiz. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what social media is and what marketing for social media entails.
  • Determine marketing strategies using Facebook.
  • Determine marketing strategies on the use of blogging.
  • Describe marketing strategies on the use of Twitter.
  • Describe tips on how to use LinkedIn to dominate.
  • Know tips on how to use Instagram to market.
  • Know tips on how to use Pinterest to market.
  • Know tips on how to use YouTube to market.
  • Know tips on how to use SnapChat to dominate.
  • Describe how to integrate other social media networks into your marketing strategy.
  • Determine common social media pitfalls to avoid, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Assessment Guide

Quiz 150
Quiz 250
Quiz 350
Quiz 450
Quiz 550
Quiz 650
Quiz 750
Quiz 810
Quiz 950
Quiz 1055
Quiz 1145
Quiz 1250
The Final Exam350
Total Points:910
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