Course Syllabus: Social Media Marketing: An Introduction

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

 

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. At the end of the course, you will be able to:

·    Formulate a social media marketing strategy suited to your needs

·    Implement effective social media marketing campaigns

·    Influence your brand awareness by leveraging multiple social media channels

·    Build relationships and foster engagement with your target audience.

 

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

 

Topics in this course include:

·    The shift of marketing and PR tactics

·    Facebook 101 and best practices

·    Blogging 101 and best practices

·    Twitter 101 and best practices

·    LinkedIn 101 and best practices

·    Google+ 101 and best practices

·    Instagram 101 and best practices

·    Pinterest 101 and best practices

·    Youtube 101 and best practices

·    Snapchat 101 and best practices

·    How to utilize other social media platforms

·    Common social media marketing pitfalls to avoid

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Lesson 1: Social Media: Adapt or Die

Lesson 2: Marketing Strategies using Facebook

Lesson 3: Marketing Strategies on the Use of Blogging

Lesson 4: Marketing Strategies on the Use of Twitter

Lesson 5: Tips on How to Use LinkedIn to Dominate

Lesson 6: Tips on How to Use Google+ to Dominate

Lesson 7: Tips on How to Use Instagram to Dominate

Lesson 8: Tips on How to use Pinterest to Dominate

Lesson 9: Tips on How to Use YouTube to Dominate

Lesson 10: Tips on How to Use Snapchat to Dominate

Lesson 11: How to Integrate Other Social Media Networks into your Marketing Strategy

Lesson 12: Common Social Media Pitfalls to Avoid

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Several lessons will be accompanied by a brief quiz. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

By successfully completing this course, students will be able to: