Course Syllabus: Social Media 101: How to Use Facebook, Twitter and LinkedIn


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Course Description


The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking  platforms.

Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.

The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.

As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.

Course Requirements

This course will not require you to have previous experience in any particular area.

Course Topics

 

Lesson 1- How to Open a Facebook Account

Lesson 2- Making the Most of your Facebook Account

Lesson 3-Taking Facebook Mobile

Lesson 4- Facebook Security Features

Lesson 5- Top Facebook Applications

Lesson 6- How to Open a Twitter Account

Lesson 7- Following People and Building a Base of Followers

Lesson 8- Adding Twitter Content

Lesson 9- Popular Twitter Tools

Lesson 10- How to Establish a Linkedin Profile

Lesson 11- Creating an Effective Linkedin Profile

Lesson 12- Establishing an Effective Linkedin Network

Lesson 13- Understanding Linkedin Groups

Course Materials

All course material will be provided in the lessons and netlinks. There are no required materials to purchase before taking the class.

Grading Policy

Each lesson will include a lesson assignment. There will be three brief exams throughout this course. Students will successfully complete this course with 70% or better

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe how to open a Facebook account.
  • Describe making the most of your facebook account.
  • Know taking Facebook mobile.
  • Know Facebook security features.
  • Know how to open a Twitter account.
  • Demonstrate following people and building a base of followers.
  • Know adding Twitter content.
  • Know popular Twitter tools.
  • Describe how to establish a LinkedIn profile.
  • Describe creating an effective LinkedIn profile.
  • Demonstrate establishing an effective LinkedIn network.
  • Know what LinkedIn groups are and how to benefit from their usage, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Assessment Guide

An Introduction1
Lesson 1 Assignment25
Lesson 1- Facebook9
Lesson 6 Assignment25
Lesson 2 - Twitter8
Lesson 10 Assignment25
Lesson 3 - Linkedin8
Total Points:101
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