Course Syllabus: Social Media 101: How to Use Facebook, Twitter and LinkedIn
no certificate
with CEU Certificate*
Course Description
The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking platforms.
Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.
The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.
As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.
Course Requirements
This course will not require you to have previous experience in any particular area.
Course Topics
Lesson 1- How to Open a Facebook Account
Lesson 2- Making the Most of your Facebook Account
Lesson 3-Taking Facebook Mobile
Lesson 4- Facebook Security Features
Lesson 5- Top Facebook Applications
Lesson 6- How to Open a Twitter Account
Lesson 7- Following People and Building a Base of Followers
Lesson 8- Adding Twitter Content
Lesson 9- Popular Twitter Tools
Lesson 10- How to Establish a Linkedin Profile
Lesson 11- Creating an Effective Linkedin Profile
Lesson 12- Establishing an Effective Linkedin Network
Lesson 13- Understanding Linkedin Groups
Course Materials
Grading Policy
Learning Outcomes
- Describe how to open a Facebook account.
- Describe making the most of your facebook account.
- Know taking Facebook mobile.
- Know Facebook security features.
- Know how to open a Twitter account.
- Demonstrate following people and building a base of followers.
- Know adding Twitter content.
- Know popular Twitter tools.
- Describe how to establish a LinkedIn profile.
- Describe creating an effective LinkedIn profile.
- Demonstrate establishing an effective LinkedIn network.
- Know what LinkedIn groups are and how to benefit from their usage, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
| An Introduction | 1 |
| Lesson 1 Assignment | 25 |
| Lesson 1- Facebook | 9 |
| Lesson 6 Assignment | 25 |
| Lesson 2 - Twitter | 8 |
| Lesson 10 Assignment | 25 |
| Lesson 3 - Linkedin | 8 |
| Total Points: | 101 |
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