Course Syllabus

 

Course Description

Public relations can contribute immensely to the success of a business large or small. In short, it is a message, an image, a story or a brand, that is vital to communicate and can grow a business. 

A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget.

The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success.

Topics will include: Tools for Public Relations, Your Message, Your Story and What You are Trying to Accomplish Using the Internet, Putting Together a PR Plan, Sample Press Releases, and the Importance of a Media List and Media Relationships, Reaching Your Audience, Events that Draw Press, and Media Attention, Avoiding Bad Customer Service Can Mean Avoiding Bad Press, The Role That Marketing Plays in Your Business
 
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define public relations and what it means to business.
  • Describe the tools for public relations.
  • Summarize your message, your story and what you are trying to accomplish using the Internet.
  • Put together a PR plan.
  • Put together a press release.
  • Describe ways to reach your audience.
  • Define events that draw press and media attention.
  • Describe methods for avoiding bad customer service that can lead to bad press.
  • Summarize the role that marketing plays in your business.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1 Exam 10 points
Lesson 2 Exam 8 points
Lesson 3 Assignment 2 points
Lesson 3 Exam 9 points
Lesson 4 Assignment 2 points
Lesson 4 Exam 6 points
Lesson 5 Exam 10 points
Lesson 6 Exam 10 points
Lesson 7 Exam 10 points
Lesson 8 Exam 8 points
Lesson 9 Exam 10 points
Lesson 10 Exam 10 points
Lesson 11 Exam 9 points
Lesson 12 Exam 7 points
The Final Exam 56 points
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