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Course Syllabus: Public Relations 101


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Course Description


Public relations can contribute immensely to the success of a business large or small. In short, it is a message, an image, a story or a brand, that is vital to communicate and can grow a business. 

 

A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget.

The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success.

Topics will include: Tools for Public Relations, Your Message, Your Story and What You are Trying to Accomplish Using the Internet, Putting Together a PR Plan, Sample Press Releases, and the Importance of a Media List and Media Relationships, Reaching Your Audience, Events that Draw Press, and Media Attention, Avoiding Bad Customer Service Can Mean Avoiding Bad Press, The Role That Marketing Plays in Your Business

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

 
  • Lesson 1: Public Relations and What it Means to a Business
  • Lesson 2: Tools for Public Relations
  • Lesson 3: Is Public Relations Necessary?
  • Lesson 4: Your Message, Your Story and What You are Trying to Accomplish Using the Internet
  • Lesson 5: Putting Together a PR Plan
  • Lesson 6: Sample Press Releases, and the Importance of a Media List and Media Relationships
  • Lesson 7: Reaching Your Audience
  • Lesson 8: Events that Draw Press, and Media Attention
  • Lesson 9: Avoiding Bad Customer Service Can Mean Avoiding Bad Press
  • Lesson 10: The Role That Marketing Plays in Your Business
  • Lesson 11: Putting it all Together
  • Lesson 12: All Lessons Key Terms Review
  • Final Exam

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Each lesson will include a written and practice assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define public relations and what it means to business.
  • Describe the tools for public relations.
  • Know your message, your story and what you are trying to accomplish using the Internet.
  • Put together a PR plan.
  • Put together a press release.
  • Describe ways to reach your audience.
  • Define events that draw press and media attention.
  • Describe methods for avoiding bad customer service that can lead to bad press.
  • Know the role that marketing plays in your business, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Assessment Guide

An Introduction1
Lesson 1 Exam10
Lesson 2 Exam8
Lesson 3 Assignment2
Lesson 3 Exam9
Lesson 4 Assignment2
Lesson 4 Exam6
Lesson 5 Exam10
Lesson 6 Exam10
Lesson 7 Exam10
Lesson 8 Exam8
Lesson 9 Exam10
Lesson 10 Exam10
Lesson 11 Exam9
Lesson 12 Exam7
The Final Exam56
Total Points:168
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