- Areas of Study -

Online Class: New Product Development for Entrepreneurs

New Product Development for Entrepreneurs describes the complete process of bringing a new product to market. There are two parallel paths involved in this process. This technical path involves the idea generation, product design and patenting, manufacture, and distribution. The business path involves concept validation and market research, securing startup funds, and advertising and promotion.

Do you have a new product idea? This course is designed for entrepreneurs who desire the practical tools necessary to transform their product idea into a marketed and commercial product. We review the basic steps of this journey including- how to assess the commercial potential for your product through consumer research, how to obtain capital funds to finance your product development, how to protect your idea through patenting, how to best market and advertise your product, and best options for manufacturing and distributing your product to the marketplace

Enroll today! This is a self-paced, online course. You have 6 months to finish. An instructor will monitor your progress and assess your body of work at course completion. UniversalClass™ offers many wonderful learning tools to help you get the most out of your online course, including an online portfolio service that manages all your course completions.

If you would like to receive more information regarding this course, scroll down and fill out the "Request More Information" form and we'll try to answer any of your questions within the day.

1.0 CEUs

Course Description

Course Lessons

Chapter 1- Concept Validation - Validating our product concept is important for beginning a new product development. In this lesson, we review market assessment, competitive studies and intelligence, and consumer research techniques. All of these tools are necessary to adequately determ
Chapter 2- Securing Startup Funds - This chapter examines avenues for acquiring capital that can be made available to small businesses, i.e. grants, the Small Business Administrations, bank loans, venture capitalists, and personal funds.
Chapter 3- Protecting Your Idea - This chapter reviews basic patent fundamentals, your rights, how to conduct a patent search, how to patent your invention, patent filing costs, and options other than patenting.
Chapter 4- Marketing and Advertising - In this lesson, we will examine the two target groups (consumers and businesses) and the various methods of reaching these groups (Internet, television, and print media).
Chapter 5- Manufacturing and Distribution - In this chapter, we examine how to develop your product package (specification, materials of construction, and drawing), getting it ready for prototype manufacture, and various methods of managing and distributing your product to the market.
Chapter 6- Review - This lesson is a review of the overall new product development process applied to entrepreneurs. We summarize content from previous chapters and end with a Final Exam.

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Optional Certificates Awarded

Certificate of Merit
Certificate of Academic Excellence

Certificates awarded by the instructor will vary and are based upon student merit. Any awards you earn are considered unofficial (or temporary) unless you decide to make the award official. To make an award official, there is a $30.00 processing fee that covers the customization, printing, and shipping of a hard copy of the certificate as well as access to the UniversalClass™ Transcript Service. Official awards include a serial number that verifies the authenticity of the award you earned for a lifetime (great for employers to verify your achievement).

Additional Information

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Document your coursework with a Certificate of Course Completion. Pre-pay now for the Certificate Option and receive a $5.00 discount off the regular certificate price (normally $30.00). Includes both an online version and a hard-copy of your certificate, verified and tracked by a unique serial number.

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