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Course Description
Every small business owner or new entrepreneur knows that the success of their company will depend largely on the effectiveness of their sales team. After all, if you are not selling something, then you can hardly call yourself "in business" since business is by definition an exchange of goods or services for money. The key to increasing your company's exchange with the buying world rests with your salespeople.
Creating an effective sales team, however, is more than just wanting a good team or hiring strong personalities. In many ways it is an ongoing process and simultaneously a work of art in progress. A team that flows well together, serves the public and the company and is highly motivated for their own purposes is one that will perform and exceed your goals. But there is even more to it.
In this course, you will learn how to conduct a staff search, how to screen your applicants for top selling personality traits, how to avoid character traps by looking for right attitudes and right thinking patterns, how to retain a top seller and much more. This course addresses generational and cultural concerns along with issues of sex in the workplace. We will cover issues of motivation which vary depending on personality and age as well as how to find the best and the brightest for your company. At the end of this course, you will know what to look for in top salespeople, how to recruit them and how to retain them.
Learning Outcomes
By successfully completing this course, students will be able to:
Summarize the best ways to search for the right sales team staff.
Summarize how to screen candidates for top selling personality traits.
Describe ways to create enthusiasm and motivation on your sales team.
Describe ways to motivate your sales team to sell.
Describe cultural and generational concerns that can affect your sales team.
Describe ways to recognize and nurture the best and the brightest sellers.
Summarize methods to retain a great sales team, and
Demonstrate mastery of lesson content at levels of 70% or higher.
Course Lessons
Lesson 1 : Initiating A Staff Search
For an upstart company or any small business one of the most trying elements of the business is how to attract, screen and retain top selling staff.
Lesson 2 : Screening for MMFI
This lesson will discuss a list of things to look for to properly screen your company's sales candidates for the MMFI Trait.
Lesson 3 : Right Thinking
This lesson will discuss the important trait of "Right Thinking" in forming an effective sales team.
Lesson 4 : The Performance Personality
When looking for your sales team members, you will want to keep in the front of your mind the type of personality that makes a successful sales team. This lesson will discuss the asset of the "Performance Personality".
Lesson 5 : Enthusiasm and Motivation
Enthusiasm and motivation are key elements to successful sales teams and qualities that you will want to look for when selecting your team.
Lesson 6 : Motivated to Sell
This lesson will examine the various motivators for sales performance.
Lesson 7 : Cultural and Generational Concerns
To know how to choose your staff to the optimum, you must first understand some basics about cultural and generational factors.
Lesson 8 : Hiring the Opposite Sex & Sex in the Workplace
This lesson acknowledges the complexity of the subject of gender, but is primarily focused on how to hire someone of the opposite sex and how sex in the workplace affects your sales staff.
Lesson 9 : The Best and The Brightest
In this lesson, we will cover what some of your greatest concerns will be as you seek to recruit top people for your company.
Lesson 10 : Courting and Engagement
The best interview you will conduct is one in which you are able to gather important information from your prospective sales team member.
Lesson 11 : Selling To The Seller
This lesson will discuss the period that you want to nonverbally persuade the new team member that he has made the best choice in joining your company.
Lesson 12 : Making A Great Sales Staff
This lesson is designed to help you implement practices that will help your team develop into one of the best in your industry.
Lesson 13 :Keeping A Great Sales Staff
Here are some things to consider about keeping your team when you have developed a great staff.
This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, certification or educational requirements.
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