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Course Description

Public relations can contribute immensely to the success of a business large or small. In short, it is a message, an image, a story or a brand, that is vital to communicate and can grow a business. 

A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget.

The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success.

Topics will include: Tools for Public Relations, Your Message, Your Story and What You are Trying to Accomplish Using the Internet, Putting Together a PR Plan, Sample Press Releases, and the Importance of a Media List and Media Relationships, Reaching Your Audience, Events that Draw Press, and Media Attention, Avoiding Bad Customer Service Can Mean Avoiding Bad Press, The Role That Marketing Plays in Your Business

* Instantly download, print, and share your CEU Certificate at course completion (additional shipping/handling charges apply for hard copy delivery). UniversalClass™ offers many wonderful learning tools including an online portfolio service that manages all your course completions and CEUs.
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Course Lessons

  • Lesson 1: Public Relations and What it Means to a Business

    Public relations is presenting an image to the public, and making that image work for you in terms of sales, and growing your business.
  • Lesson 2: Tools for Public Relations

    Whether public relations needs are handled internally or externally all business owners and organizations should be familiar with the tools available for public relations.
  • Lesson 3: Is Public Relations Necessary?

    The various forms of public relations are always necessary to a degree, from business networking to working with local media and chamber of commerce events. Your business or organization will get noticed through these relationships.
  • Lesson 4: Your Message, Your Story and What You are Trying to Accomplish Using the Internet

    In this age of internet savvy consumers, and blogging it makes complete sense to use these avenues to further your public relations and marketing reach.
  • Lesson 5: Putting Together a PR Plan

    Most public relations plans are formatted the same and have the same goal, being published
  • Lesson 6: Sample Press Releases, and the Importance of a Media List and Media Relationships

    A press release is all about the publicity that you can do for your business. The more publicity you do for your goods and services the more your business gets recognized everywhere.
  • Lesson 7: Reaching Your Audience

    Every business and organization has an audience, or a group of consumers and friends, and their family are potential repeat customers and new prospects.
  • Lesson 8: Events that Draw Press, and Media Attention

    Making sure that the PR events are properly planned will help to ensure the event has an inspiring and successful outcome.
  • Lesson 9: Avoiding Bad Customer Service Can Mean Avoiding Bad Press

    Customer retention has a great deal to do with customer service. Customer service is really a huge facet of public relations.
  • Lesson 10: The Role That Marketing Plays in Your Business

    A marketing plan prepares your business to be proactive in what the market does. Without one, you end up reacting to changes and to competition, which means you are always a step behind those who are already prepared.
  • Lesson 11: Putting it all Together

    While public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success.
  • Lesson 12: All Lessons Key Terms Review

    All Lessons Key Terms Review
Course Title: Public Relations 101
Languages: English - United States, Canada, United Kingdom, Australia, New Zealand, and other English speaking countries
Category:
Course Number: 8900103
Course Type: Professional Development
Course URL: http://publicrelations.onlineclasses.com
Instructor: John Chouinard
Syllabus: View Syllabus
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned
Assessment Method: Lesson assignments and review exams
Duration: Continuous: Enroll anytime!
Requirements: View Technical Requirements
Course Fee: Basic Course: $40.00 (no CEU Certification)
  with CEU Certification: $65.00
Average Lesson Rating: (216 votes)
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"Extraordinarily Helpful"
Online CEU Certificate
1.1 CEUs
11 Contact Hours
IACET CEU APPROVED
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
CEU Value: 1.1 IACET CEUs (Continuing Education Units)
Standard: Course Adheres to the ANSI/IACET 1-2007 Standard
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102.
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned
Assessment Method: Lesson assignments and review exams

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define public relations and what it means to business.
  • Describe the tools for public relations.
  • Summarize your message, your story and what you are trying to accomplish using the Internet.
  • Put together a PR plan.
  • Put together a press release.
  • Describe ways to reach your audience.
  • Define events that draw press and media attention.
  • Describe methods for avoiding bad customer service that can lead to bad press.
  • Summarize the role that marketing plays in your business, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
An IntroductionAssignment5
Lesson 1 AssignmentAssignment15
Lesson 1 ExamExam10
Lesson 2 AssignmentAssignment20
Lesson 2 ExamExam9
Lesson 3 AssignmentAssignment20
Lesson 3 ExamExam9
Lesson 4 AssignmentAssignment15
Lesson 4 ExamExam6
Lesson 5 AssignmentAssignment15
Lesson 5 ExamExam10
Lesson 6 AssignmentAssignment20
Lesson 6 ExamExam10
Lesson 7 AssignmentAssignment15
Lesson 7 ExamExam10
Lesson 8 AssignmentAssignment20
Lesson 8 ExamExam8
Lesson 9 AssignmentAssignment30
Lesson 9 ExamExam10
Lesson 10 AssignmentAssignment20
Lesson 10 ExamExam10
Lesson 11 AssignmentAssignment25
Lesson 11 ExamExam9
Lesson 12 AssignmentAssignment20
Lesson 12 ExamExam8
The Final ExamExam56
Total Points:405

Student Testimonials

  • "Everything was great. I really appreciated the fact that each course offered a video to watch." -- Holland E.
  • "Evry aspect of the course was helpful" -- Christopher N.
  • "I think that the whole course was vital and extremely helpful. I found it to be well written as well as informative." -- Arthur B.

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