Online Class: Public Relations 101
|  | | |  | Course Cost: 6 Month Subscription Basic Course (no certificate) = $35.00 Course with Online Certificate* = $60.00 |
* Document your course completion with an online certificate (additional shipping/handling charges apply for hard copy delivery). Instantly download, print, and share your certificate and CEUs once awarded. UniversalClass™ offers many wonderful learning tools to help you get the most out of your online course,
including an online portfolio service that manages all your course completions, and a Certificate Verification Service you can use so others may view and verify the authenticity of your awards.
 Course Description Public relations can contribute immensely to the success of a business large or small. In short, it is a message, an image, a story or a brand, that is vital to communicate and can grow a business. A solid and well thought out public relations plan can bring awareness to a company's products and services. But can also provide a wealth of exposure that is necessary to keep a business alive. Not only can public relations be your number one fan, it can provide low cost or no cost advertising that is easy on a budget. The role that public relations will play for your particular business, or organization will depend on your goals and what you intend to accomplish. In a marketing plan there are four major components a. public relations b. marketing, c. advertising and d. selling. These are four distinct areas that are interrelated but play unique roles. While we will briefly touch on the relationships of each and how they affect one another, this course will primarily focus on the Public Relations actions your business can take that can contribute to business success. Topics will include: Tools for Public Relations, Your Message, Your Story and What You are Trying to Accomplish Using the Internet, Putting Together a PR Plan, Sample Press Releases, and the Importance of a Media List and Media Relationships, Reaching Your Audience, Events that Draw Press, and Media Attention, Avoiding Bad Customer Service Can Mean Avoiding Bad Press, The Role That Marketing Plays in Your Business Course Lessons |  | Lesson 1: Public Relations and What it Means to a BusinessPublic relations is presenting an image to the public, and making that image work for you in terms of sales, and growing your business. | Lesson 2: Tools for Public RelationsWhether public relations needs are handled internally or externally all business owners and organizations should be familiar with the tools available for public relations. | Lesson 3: Is Public Relations Necessary?The various forms of public relations are always necessary to a degree, from business networking to working with local media and chamber of commerce events. Your business or organization will get noticed through these relationships. | Lesson 4: Your Message, Your Story and What You are Trying to Accomplish Using the Internet In this age of internet savvy consumers, and blogging it makes complete sense to use these avenues to further your public relations and marketing reach. | Lesson 5: Putting Together a PR PlanMost public relations plans are formatted the same and have the same goal, being published | Lesson 6: Sample Press Releases, and the Importance of a Media List and Media RelationshipsA press release is all about the publicity that you can do for your business. The more publicity you do for your goods and services the more your business gets recognized everywhere. | Lesson 7: Reaching Your AudienceEvery business and organization has an audience, or a group of consumers and friends, and their family are potential repeat customers and new prospects. | Lesson 8: Events that Draw Press, and Media AttentionMaking sure that the PR events are properly planned will help to ensure the event has an inspiring and successful outcome. | Lesson 9: Avoiding Bad Customer Service Can Mean Avoiding Bad PressCustomer retention has a great deal to do with customer service. Customer service is really a huge facet of public relations. | Lesson 10: The Role That Marketing Plays in Your BusinessA marketing plan prepares your business to be proactive in what the market does. Without one, you end up reacting to changes and to competition, which means you are always a step behind those who are already prepared. | Lesson 11: Putting it all TogetherWhile public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success. | Lesson 12: All Lessons Key Terms Review All Lessons Key Terms Review |
Optional Certificates Awarded - Certificate of Merit
- Certificate of Academic Excellence
In addition to the standard Certificate of Course Completion, Merit Awards may be issued by the instructor at his/her own discretion and are based on student achievement. Merit awards also incur an additional $30.00 processing fee that covers the customization, printing, and delivery of the award, as well as access to the UniversalClass™ Portfolio Service that documents your achievements online. Official Merit Awards have a serial number that verifies the authenticity of the award (great for employers to verify your achievement).
| | Additional Information | Course Title | : | Public Relations 101 | | CEU Value | : | | | Course Number | : | 7550174 | | Course Type | : | Professional Development | | Course URL | : | | | Course Rating | : |  | | Instructor | : | | | Syllabus | : | | | Duration | : | Continuous: Enroll anytime! | | Course Fee | : | Basic Course: $35 | | | | |
NOT FOR COLLEGE CREDIT This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, or educational requirements.
Choose from 5 Payment Methods |  | Credit Card Online | | Credit Card through FAX | | Check/Money Order through Mail | | Credit Card over the Phone | | PayPal | | | | To use any of these methods you must press the "Join this Course" button on this screen and go through the online registration process in order to generate the correct order form and correctly process your enrollment. |
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