Course Syllabus: SEO Copywriting

SEO is a term you see a lot, especially if you are a freelance writer, or if you are contemplating becoming a freelance writer. SEO stands for Search Engine Optimization, and is, simply put, the way to get your content found on the Web. When advertisers, bloggers, or marketers of any kind want customers, or those simply surfing the Internet, to find their copy and read it, they need it optimized for search engines.

When your copy is SEO, it is visible in Web searches, no matter if your reader is searching via Bing, Google, or Epic Search, among others. Additionally, having your content correctly optimized gets you higher results on Google or any other search engine. (Did you know there are actually more than 100 search engines out there?) As everyone can probably confirm, when we do a Google search, we tend to choose results from the top of the page, and we rarely go beyond the first page. (Of course, there are always exceptions to the rule.)

In this class, we will equip you with the skills to take on those SEO writing jobs, so you will not have to worry over a client's instructions, or wonder what language they are in. You will speak SEO! 

Lesson 1: What, Exactly, is SEO Copywriting?

Lesson 2: Putting SEO into Practice

Lesson 3: White Hat SEO versus Black Hat SEO Practices--What are they?

Lesson 4: Keyword Density

Lesson 5: Yes, Blog Posts Need SEO, Too

Lesson 6: Becoming an SEO Copywriter

Lesson 7: Remember, You are the Expert

Lesson 8: Web Page Optimization

Lesson 9: Using the Inverted Pyramid in SEO

Lesson 10: A Summary