Online Class: Marketing
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The course is designed to provide a close view to the fields that Modern Marketing is involved in. It is self-paced and it begins on a student’s own timetable. Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business. For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case. After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies. The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.
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 Course Description
What do you think of when you hear the word Marketing? Most people think of something like this: a glamorous TV advertisement spot for Coca-Cola or Levi's Jeans or this: creating strategies to sell products. It's both. And much in addition...
The course is designed to provide a close view to the fields that Modern Marketing is involved in.
.Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business.
For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case.
After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies.
The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation. Learning Outcomes By successfully completing this course, students will be able to:
- Describe the field of marketing.
- Define markets, market segments, and target markets.
- Define a marketing plan.
- Describe product.
- Describe price.
- Describe distribution (place).
- Describe promotion, and
- Demonstrate mastery of lesson content at levels of 70% or higher.
Course Lessons | | Lesson 1: The Field of MarketingThe first lesson of the course is trying to provide a smooth entrance to the student into the field of Marketing.
We will first explore the historic roots of Marketing and then move towards today's field of Modern Marketing.
| Lesson 2: Markets, Market Segments, and Target MarketsThis lesson will explain the broad definition of markets and the necessity for companies to define and pick market segments in which they want to compete. These are called their target markets. Rules of segmenting markets will be explained. | Lesson 3: Marketing PlanThe scope of the Marketing Plan will be described. The importance of strategic planning that is prerequisite to the Marketing Plan will be outlined. The role of the Marketing Plan for companies to take strategic decisions will be explained.
| Lesson 4: ProductThe broad definition of 'Product' as used in Marketing will be explained. Product strategies as part of the overall marketing mix will be outlined and illustrated by contemporary examples. | Lesson 5: PriceThe importance of 'pricing' as part of the overall marketing mix will be described. Pricing based on demand curves as well as strategic pricing will be explained. | Lesson 6: Distribution (Place)This lesson describes the scope of activities that all together define the 'Distribution' strategy for a product. Distribution channels, supply chain management and logistic concepts will be explained. | Lesson 7: PromotionThis lesson describes the objective of 'Promotion' activities, which is all about influencing customers to buy a product. Types of promotion are explained. Promotion Strategies for different product groups will be explained. | Additional Information | Course Title | : | Marketing | | CEU Value | : | | | Standard | : | Course Adheres to the ANSI/IACET 1-2007 Standard | | Accreditation | : | | | Languages | : | English - United States, Canada, United Kingdom, Australia, New Zealand, and other English speaking countries | | Course Number | : | 3122 | | Course Type | : | College Level | | Course URL | : | | | Course Rating | : | Not Reviewed | | Instructor | : | | | Syllabus | : | | | Grading Policy | : | Earn a final grade of 70% or higher to receive a CEU Certificate documenting CEUs earned | | Assessment Method | : | Lesson assignments and review exams | | Duration | : | Continuous: Enroll anytime! | | Requirements | : | View Technical Requirements | | Course Fee | : | Basic Course: $20.00 (no CEU Certificate) | | | | | NOT FOR COLLEGE CREDIT This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, certification or educational requirements.
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We're sorry, this course is not open for enrollment.
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