Online Course: Marketing
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Online Class: Marketing

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The course is designed to provide a close view to the fields that Modern Marketing is involved in. It is self-paced and it begins on a student’s own timetable. Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business. For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case. After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies. The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.
Enroll today! This is a self-paced, online course. You have 6 months to finish. An instructor will monitor your progress and assess your body of work at course completion.
Course Cost: 6 Month Subscription
Basic Course (no certificate)   =   $20.00
Course with Online Certificate*   =   $45.00
* Document your course completion with an online certificate (additional shipping/handling charges apply for hard copy delivery). Instantly download, print, and share your certificate and CEUs once awarded. UniversalClass™ offers many wonderful learning tools to help you get the most out of your online course, including an online portfolio service that manages all your course completions, and a Certificate Verification Service you can use so others may view and verify the authenticity of your awards.
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Course Description




What do you think of when you hear the word Marketing? Most people think of something like this: a glamorous TV advertisement spot for Coca-Cola or Levi's Jeans or this: creating strategies to sell products.
It's both. And much in addition...

If you are interested to see more about the content of the course in screenshots of the Universalclass portal and also if you want to learn more about the features of the Universalclas portal, please click this text!



The course is designed to provide a close view to the fields that Modern Marketing is involved in.

.Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business.

For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case.

After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies.

The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.

Course Lessons

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Lesson 1: The Field of Marketing

The first lesson of the course is trying to provide a smooth entrance to the student into the field of Marketing. We will first explore the historic roots of Marketing and then move towards today's field of Modern Marketing.

Lesson 2: Markets, Market Segments, and Target Markets

This lesson will explain the broad definition of markets and the necessity for companies to define and pick market segments in which they want to compete. These are called their target markets. Rules of segmenting markets will be explained.

Lesson 3: Marketing Plan

The scope of the Marketing Plan will be described. The importance of strategic planning that is prerequisite to the Marketing Plan will be outlined. The role of the Marketing Plan for companies to take strategic decisions will be explained.

Lesson 4: Product

The broad definition of 'Product' as used in Marketing will be explained. Product strategies as part of the overall marketing mix will be outlined and illustrated by contemporary examples.

Lesson 5: Price

The importance of 'pricing' as part of the overall marketing mix will be described. Pricing based on demand curves as well as strategic pricing will be explained.

Lesson 6: Distribution (Place)

This lesson describes the scope of activities that all together define the 'Distribution' strategy for a product. Distribution channels, supply chain management and logistic concepts will be explained.

Lesson 7: Promotion

This lesson describes the objective of 'Promotion' activities, which is all about influencing customers to buy a product. Types of promotion are explained. Promotion Strategies for different product groups will be explained.

Optional Certificates Awarded

  1. Certificate of Attendance
  2. Certificate of Class Participation
  3. Certificate of Outstanding Achievement
  4. Certificate of Academic Excellence
In addition to the standard Certificate of Course Completion, Merit Awards may be issued by the instructor at his/her own discretion and are based on student achievement. Merit awards also incur an additional $30.00 processing fee that covers the customization, printing, and delivery of the award, as well as access to the UniversalClass™ Portfolio Service that documents your achievements online. Official Merit Awards have a serial number that verifies the authenticity of the award (great for employers to verify your achievement).
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Additional Information

Course Title : Marketing
CEU Value :

1.0 (Continuing Education Units)

Course Number : 3122
Course Type : Professional (Intermediate Level)
Course URL :

http://mkt.onlineclasses.com

Course Rating : 3 Star Rating
Instructor :

Bernd Ballmert

Syllabus :

View Syllabus

Duration : Continuous: Enroll anytime!
Requirements : View Technical Requirements
Course Fee :

Basic Course: $20

   

with CEUs & Certificate: $45

NOT FOR COLLEGE CREDIT
This is a non-credit course, and is provided for your personal enrichment. This course is not intended to be a substitute for any state, government, licensing, or educational requirements.

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