Online Class: Advertising, Marketing and Sales Writing
|  | | | | | Course Cost: 6 Month Subscription Basic Course (no certificate) = $40.00 Course with Online Certificate* = $65.00 |
* Document your course completion with an online certificate (additional shipping/handling charges apply for hard copy delivery). Instantly download, print, and share your certificate and CEUs once awarded. UniversalClass™ offers many wonderful learning tools to help you get the most out of your online course,
including an online portfolio service that manages all your course completions, and a Certificate Verification Service you can use so others may view and verify the authenticity of your awards.
 Course Description There you are, cold-calling yet another sales prospect. Your verbal pitch is pure gold; your prospect is attentive--interested--and seems ready to buy. But just as you're about to close the deal, you hear that eternal refrain: "Send me something in writing!" And the line goes dead. What do you do now? Oh, we're so glad you asked… This SALES, MARKETING & ADVERTISING WRITING course will demonstrate that virtually every sale depends on the written word…ranging from a three-word caption in a movie poster, to a multi-page booklet that covers every conceivable aspect of a product. It will also demonstrate that when used properly, the written word can be your least expensive yet hardest-working employee, willing to work in any number of formats to bring in millions in revenue. When used improperly…or not used at all…the written word can cost you millions. The ability to write all three subjects effectively is crucial to success in any business…and, in fact, life itself…for what is a resume if not an ‘advertisement' for oneself? While Sales, Marketing, and Advertising are often considered separate entities within the business world, they do in fact influence each other, and are dependent on each other. Without properly written Marketing materials, crucial time and resources are lost as a product or service is presented to the wrong consumers….or the right consumers in the wrong manner. Without effective Advertising copy, consumers are oblivious to the product or service's existence…or, worse, notice it in a negative light. A savvy sales professional may be able to initiate a sale through mere spoken words, but without well-written sales materials to back them up, such sales will be few, and the company ‘dies on the vine' for lack of income. Proper business writing can, and should, combine these three elements. But since these three crucial business elements tend to flow sequentially--a product or service is marketed, then advertised, then sold--the course will duplicate this ‘flow', with examples of marketing writing, advertising copy, and sales materials. We will define each element and its influence and dependence on the others, then demonstrate its place in the business cycle. We will show you the words to use, and as many formats as possible. Mastery of these three elements of business writing will ensure you're a creative employee that your company can't afford to lose, or will ensure that your own business soars to the top. It can also enhance your life in other ways--the properly written ‘personal ad' might just catch the attention of ‘Mr. or Ms. Right'! Course Lessons |  | Lesson 1: An Overview Of Marketing, Advertising and Sales WritingPress releases. Business Cards. Newletters. Brochures. Web sites. Promotional kits. Speeches. Video scripts. So many more formats crucial to the survival and growth of any business. All of them depend on the written word. | Lesson 2 : Marketing: What NOT to writeBefore we examine what you can write to promote yourself or your business, let's examine what you can't (or shouldn't) write, if your business is to survive. | Lesson 3: Marketing Writing: The Most Important Thing To WriteThe most important thing to write from a Marketing standpoint is a plan. | Lesson 4: Marketing Writing: Low Cost StrategiesFor independent business owners--especially those just starting out--it'll probably be imperative to market or promote your product or service as inexpensively as possible. | Lesson 5: Marketing Writing: Internet StrategiesIt's already been mentioned that every marketing document you create should be saved as a Microsoft Word or PDF File, to be included with your Internet Marketing. | Lesson 6: Advertising: Print MediaThe writing involved in advertisements is called "Copy"--a short, convenient business term. Not everyone agrees on what it is, but everyone agrees on what it must do: Sell. | Lesson 7: Advertising Writing: Radio"Radio is on its way out", doomsayers have proclaimed for years now, even as far back as the beginning of television advertising. Indeed, new formats and technologies are changing the face of radio, yet here it still is. | Lesson 8: Advertising Writing: TelevisionIf you're writing for a company that requires copy for television ads…or if your own company is ready to put an ad on television…pat yourself on the back for getting this far. You're in the big leagues now. | Lesson 9: Advertising Writing: Miscellaneous MediumsThus far we have discussed the most common forms of marketing and advertising writing: print, internet, radio and television. | Lesson 10: Sales Writing: Materials For Sales ProfessionalsWhile many people feel that salesmen are perfect ‘self-starters' that can fearlessly sell ham to rabbis and refrigerators to eskimos, it's simply not true. | Lesson 11: Sales Writing: Speeches & DemonstrationsVirtually no one has ever made a speech without the overall goal of selling something from it…not necessarily a product; perhaps a candidacy…or certainly a point of view, at least. | Lesson 12: Sales Writing: The GuaranteeYou've doubtlessly seen this, or variations thereof, on most every product you've seen or purchased. There are two primary reasons for the guarantee: One, it's among the strongest marketing and sales tools. | Lesson 13: Overview II: What you've learned & Where to learn moreThe amount of additional information available on Marketing, Advertising and Sales is already enough to fill a bookstore, and the subjects continue to grow, expand and evolve. |
Optional Certificates Awarded - Certificate of Merit
- Certificate of Academic Excellence
In addition to the standard Certificate of Course Completion, Merit Awards may be issued by the instructor at his/her own discretion and are based on student achievement. Merit awards also incur an additional $30.00 processing fee that covers the customization, printing, and delivery of the award, as well as access to the UniversalClass™ Portfolio Service that documents your achievements online. Official Merit Awards have a serial number that verifies the authenticity of the award (great for employers to verify your achievement).
| | Additional Information | Course Title | : | Advertising, Marketing and Sales Writing | | CEU Value | : | | | Course Number | : | 7550287 | | Course Type | : | General Education | | Course URL | : | | | Course Rating | : |  | | Instructor | : | | | Syllabus | : | | | Duration | : | Continuous: Enroll anytime! | | Requirements | : | View Technical Requirements | | Course Fee | : | Basic Course: $40 | | | | |
NOT FOR COLLEGE CREDIT This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, or educational requirements.
Choose from 5 Payment Methods |  | Credit Card Online | | Credit Card through FAX | | Check/Money Order through Mail | | Credit Card over the Phone | | PayPal | | | | To use any of these methods you must press the "Join this Course" button on this screen and go through the online registration process in order to generate the correct order form and correctly process your enrollment. |
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