Class Syllabus: Marketing for Small Business 101
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Continuous
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Continuous
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Course Description
Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business.
Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment. Course Requirements
This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.
Course Goals and Outline
Course Goals
- learn how to implement basic marketing principles for a small business
- learn networking and marketing strategies in your community, your state, and on a national and international platform
- learn the process required to create a marketing plan for your company
- understand the required components for selling your marketing plan to investors
- understand the marketing strategies for Brick and Mortar or online business marketing
- understand the importance of CRM
- understand the marketing options available with Radio, Television and popular social networks
Outline
Lesson 1 – Marketing Yourself
Lesson 2 – Marketing Your Company – Basics
Lesson 3 – Networking and Marketing To Your Community
Lesson 4 – Networking and Marketing To Your Region and State
Lesson 5 – Networking and Marketing To Your National Market
Lesson 6 – Creating and Writing Your Company’s Marketing Plan
Lesson 7 – Selling Your Marketing Plan To Investors
Lesson 8 – Brick and Mortar Business Marketing
Lesson 9 – Online Business Marketing
Lesson 10 – Marketing and Advertising – Basics
Lesson 11 – Radio, Television and Other Marketing
Lesson 12 – Marketing To Social Networks
Lesson 13 – Expanding Your Business Into International Markets
Lesson 14 – CRM [Customer Relationship Management]
Lesson 15 – Budgeting For Your Company’s Marketing
Course Materials
All course materials is provided in this class. There is no need to buy additional resources.
Grading Policy
Each lesson will include a written and practice assignment that will directly apply what you have learned.
A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course with 70% or better.
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