- Marketing
- New Product Development for Entrepreneurs
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Course Description:
1.0 Continuing Education Units are available at course completion.
What do you think of when you hear the word Marketing? Most people think of something like this: a glamorous TV advertisement spot for Coca-Cola or Levi's Jeans or this: creating strategies to sell products. It's both. And much in addition... If you are interested to see more about the content of the course in screenshots of the Universalclass portal and also if you want to learn more about the features of the Universalclas portal, please click this text! The course is designed to provide a close view to the fields that Modern Marketing is involved in. .Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business. For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case. After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies. The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.
Click Here to Enroll Now!
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Course Description:
1.0 Continuing Education Units are available at course completion.
Do you have a new product idea? This course is designed for entrepreneurs who desire the practical tools necessary to transform their product idea into a marketed and commercial product. We review the basic steps of this journey including- how to assess the commercial potential for your product through consumer research, how to obtain capital funds to finance your product development, how to protect your idea through patenting, how to best market and advertise your product, and best options for manufacturing and distributing your product to the marketplace. Other topics of interest include: how to develop a market and competitive study understanding consumer needs conducting effective consumer surveys small business grants and loan opportunities funding through venture capitalists how to conduct a patent search, filings, and costs advertising options- free and fee based developing product specifications identifying prototype manufacturers low cost distribution options
Click Here to Enroll Now!
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