- Advertising, Marketing and Sales Writing
- Marketing
- New Product Development for Entrepreneurs
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Course Description:
1.0 Continuing Education Units are available at course completion.
There you are, cold-calling yet another sales prospect. Your verbal pitch is pure gold; your prospect is attentive--interested--and seems ready to buy. But just as you're about to close the deal, you hear that eternal refrain: Send me something in writing! And the line goes dead. What do you do now? Oh, we're so glad you asked… This SALES, MARKETING & ADVERTISING WRITING course will demonstrate that virtually every sale depends on the written word…ranging from a three-word caption in a movie poster, to a multi-page booklet that covers every conceivable aspect of a product. It will also demonstrate that when used properly, the written word can be your least expensive yet hardest-working employee, willing to work in any number of formats to bring in millions in revenue. When used improperly… or not used at all…the written word can cost you millions. The ability to write all three subjects effectively is crucial to success in any business…and, in fact, life itself…for what is a resume if not an ‘advertisement' for oneself? While Sales, Marketing, and Advertising are often considered separate entities within the business world, they do in fact influence each other, and are dependent on each other. Without properly written Marketing materials, crucial time and resources are lost as a product or service is presented to the wrong consumers….or the right consumers in the wrong manner. Without effective Advertising copy, consumers are oblivious to the product or service's existence…or, worse, notice it in a negative light. A savvy sales professional may be able to initiate a sale through mere spoken words, but without well-written sales materials to back them up, such sales will be few, and the company ‘dies on the vine' for lack of income. Proper business writing can, and should, combine these three elements. But since these three crucial business elements tend to flow sequentially--a product or service is marketed, then advertised, then sold--the course will duplicate this ‘flow', with examples of marketing writing, advertising copy, and sales materials. We will define each element and its influence and dependence on the others, then demonstrate its place in the business cycle. We will show you the words to use, and as many formats as possible. Mastery of these three elements of business writing will ensure you're a creative employee that your company can't afford to lose, or will ensure that your own business soars to the top. It can also enhance your life in other ways--the properly written ‘personal ad' might just catch the attention of ‘Mr. or Ms. Right'!
Click Here to Enroll Now!
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Course Description:
1.0 Continuing Education Units are available at course completion.
What do you think of when you hear the word Marketing? Most people think of something like this: a glamorous TV advertisement spot for Coca-Cola or Levi's Jeans or this: creating strategies to sell products. It's both. And much in addition... If you are interested to see more about the content of the course in screenshots of the Universalclass portal and also if you want to learn more about the features of the Universalclas portal, please click this text! The course is designed to provide a close view to the fields that Modern Marketing is involved in. .Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business. For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case. After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies. The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.
Click Here to Enroll Now!
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Course Description:
1.0 Continuing Education Units are available at course completion.
Do you have a new product idea? This course is designed for entrepreneurs who desire the practical tools necessary to transform their product idea into a marketed and commercial product. We review the basic steps of this journey including- how to assess the commercial potential for your product through consumer research, how to obtain capital funds to finance your product development, how to protect your idea through patenting, how to best market and advertise your product, and best options for manufacturing and distributing your product to the marketplace. Other topics of interest include: how to develop a market and competitive study understanding consumer needs conducting effective consumer surveys small business grants and loan opportunities funding through venture capitalists how to conduct a patent search, filings, and costs advertising options- free and fee based developing product specifications identifying prototype manufacturers low cost distribution options
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