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Course Description
Do you hear stirring speeches that inspire to go out and take to heart what the speaker was talking about? Do you wonder how some people can sell nearly anything simply by how they talk? If you do, then chances are you are wondering about being persuasive. Being persuasive is one of the greatest skills you can have, because a true master of persuasion can convince people to do nearly anything. Every great politician, army general, business leader and community organizer have been experts at persuasion because they have to inspire you to follow them.
You too can be an expert at persuasion. In fact, you can learn to be an expert in the most difficult type of persuasion: written persuasion. Being an expert at written persuasion means you have the ability to convince people not with your verbal skills, but with your written skills. Whether it is a business proposal, letter to the editor, advertisement, or even an essay, you will have the ability thanks to this comprehensive online course on how to persuade people with your written words.
By utilizing the tools within this Persuasive Writing Techniques class, you will find everything in your life increases, from your potential pay as you begin impressing bosses with your persuasive writing, to purchasing cars because you will know the persuasion tricks before they happen to you. Learning persuasion techniques can be one of the best skills you ever develop for yourself.
Learning Outcomes
By successfully completing this course, students will be able to:
Define persuasion and summarize reasons to write persuasively.
Define the elements of persuasion.
Demonstrate use of reason and emotion.
Determine a goal.
Summarize methods for convincing the opposition.
Brainstorm your idea.
Create an introduction.
Write the body.
Find the winning argument and use it appropriately.
Proofread, and
Demonstrate mastery of lesson content at levels of 70% or higher.
Course Lessons
Lesson 1: What Is Persuasion?
Before we can get down to talking about persuasive writing techniques, we have to look at exactly what persuasion is. How does persuasion influence our lives and alter our decisions?
Lesson 2: Why Write Persuasively?
One of the most common questions relating to persuasion is why would you want to write persuasively? What point can there be to it?
Lesson 3: The Elements of Persuasion
There are several principles, or types, of persuasion. Various types of persuasion have the ability to convince people in different ways.
Lesson 4: Understanding Reason and Emotion
In the last lesson, we briefly discussed the two main methods of persuasion, which were reason and emotion. In this lesson, we will go over these two methods in more detail.
Lesson 5: Determining a Goal
Now that we have looked at the various means of creating persuasion in a written document, we can then look at the first part of writing persuasion, which is determining the goal of what you are trying to persuade someone towards.
Lesson 6: Convincing the Opposition
In this lesson, we are going to look at how you can convince the opposition that your point is right and that is what they should follow.
Lesson 7: Brainstorming
While brainstorming is primarily done in groups, in this lesson, we will look at brainstorming in an individual setting.
Lesson 8: The Introduction
The introduction is very important because this is where you tell the reader and audience exactly what you are going to try and convince them of.
Lesson 9: Writing the Body
The body of the works is where all the points are, where all your information is, and where you make your arguments of why you want the reader to come over to your side.
Lesson 10: Finding the Winning Argument
Your conclusion is very important to your entire persuasive argument because a conclusion that stays in your reader's mind will help you convince them that your point of view is the right one and they should agree with you.
Lesson 11: Proofreading What You Have Written
One of the most important tasks that you need to accomplish with persuasive writing now needs to be done. It is proofreading, and without it you could find that your entire argument in the essay may fall flat.
Lesson 12: Examples of Persuasive Writing
There are several types of persuasive writing that are all used for different reasons. Some are good, some are bad, but all have the same goal in mind and that is to convince you, or someone else, that an opposing view is right.
Lesson 13: Applying Persuasive Writing in the World
If there is one thing humans are not always eager to do, it is change and persuasive writing is all about change.
This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, certification or educational requirements.
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